ithala starting and running your own business_booklet

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    Starting & Runningyour Own business

    Produced as a joint venture initiative by

    DEVELOPMENT FINANCE CORPORATION LIMITED

    Department of

    Economic Development

    and Tourism

    KwaZulu-Natal

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    page

    1 introduction 1

    2 what drives one to start a business? 2

    3 identifying business types 4

    4 selecting the appropriate business entity 6

    5 purchasing an existing business 10

    6 developing a business plan 12

    7 business finance 20

    8 operating and managing a business 22

    9 the franchise option 23

    10 legal aspects 25

    contents

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    South Africa faces many major economic challenges as it

    continues infiltrating the global m arket.

    Two such challenges include sustainable economic growth

    and the significant reduction of unemployment within the

    country. The development of the small business sector

    is vital to this country and to vast numbers of its

    economically active popu lation, as this sector has emerged

    as the engine room for both economic growth and

    employment.

    Given the importance of South Africas small

    business sector and the daunting task individuals

    face when starting small businesses, KwaZulu-

    Natals development finance agency, the Ithala

    Development Finance Corporation Limited(Ithala), in consultation and co-operation w ith the

    KwaZulu-Natal Department of Economic

    Development and Tourism, has produced

    this useful Small Business Booklet to guide

    prospect ive ent repreneurs through the

    fundamentals of launching and operating a small

    business enterprise in South Africa today. It is not

    designed to provide com prehensive answers to business-

    related questions, but, instead, offers an insight to :

    business types;

    selecting the appropriate entity th rough w hich to dobusiness;

    purchasing an existing business;

    compili ng a business plan; and

    business finance.

    1

    introduction

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    To make a success of a business, one must be driven and

    it is therefore important to start an enterprise for the righ t

    reasons and with realistic goals in m ind.

    Before committing oneself, it would be useful to ask and

    answer a wide range of questions, including those that

    follow. Only then will one be sure about taking the first

    step tow ards entrepreneurship.

    Why do I want to start my own business? It is

    important that you are honest with yourself and that

    you establish the true reason for wanting to see

    yourself in business.

    What kind of business would I like to operate? You

    must ensure that you have the necessary and relevant

    knowledge and skills. This may involve you having

    worked for someone else within a particular industry to

    gain experience.

    Do I have the required knowledge, training, certificates,

    interest, attitude and freedom to undertake a particular

    business? Once obtained, you should

    undertake intense self-analysis.

    Is there a market for the products or

    services I wish to deliver? A brief market

    survey in the area will assist you to

    determine market needs.

    Where do I intend locating my business?

    It is imperative that you have a clear idea of

    location; this plays an important role in

    determining business success.

    Is it possible to operate my business from

    hom e? Is the business type such that you

    need not operate from formal business

    premises, thus saving on expenses.

    2

    what drives oneto start a business?

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    Do I need to meet any requirements in order to work

    from home? Determine your local councils by-laws in

    this regard.

    When do I take the first step? It is necessary to plan

    meticulously for the day on which your business wil l be

    launched. Dont rush.

    When will I begin delivering my products/services?

    Determine when your business will be fully operational.

    Plan to meet this critical deadline.

    Does business require a partner, manager and

    employees? You may need staff. You need to interview

    and select staff who will complement you and your

    business.

    What should I know about accounting and book-keeping?

    You may wish to contract with a book-keeping /

    accounting firm to assist with the bookkeeping / record-

    keeping of the business.

    From whom will I buy supplies? Have you established

    a relationship with prospective suppliers?

    What form will my legal structure take? Should I trade

    as a sole proprietor, close corporation, company or

    partnership? Obtain advice from a firm of attorneys

    and your accountant.

    How will I combine my personal life with my business

    operation? Starting a business requires personal

    sacrifi ces. You must reconcile your famil y and yourselfto this fact.

    How much money do I need to start my business?

    Determine your f inancial requirements for equipment,

    stock and w orking capital.

    How am I going to finance my business? Determine

    the level of self-funding you can afford and how much

    loan finance you will r equire.

    3

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    Where should I go for f inancial assistance? Approach

    financial institutions, such as Ithala and other

    commercial banks. They will give you professional advice.

    It should be noted that successfully answering these

    questions does not guarantee business success.

    Regrettably there simply are no guarantees. However,

    those who take the time and trouble to answer these

    questions, have a better chance of success than those who

    do not.

    identifyingbusiness types

    There are three general business types, namely

    manufacturing, trading and service enterprises.

    MANUFACTURING BUSINESS

    A m anufacturing business involves the processing of raw

    materials and the production of finished goods or other

    forms of raw m aterial. An advantage of a manufacturing

    business is that occasionally certain Government

    incentives are made available, provided the necessary

    requirements are met.

    In establishing a new manufacturingbusiness an entrepreneur must face

    a n d o v e r c o m e a r a n g e o f

    constraints. One such constraint is

    access to capital. Other issues to consider

    include the availability of a suitable site, suitable premises,

    adequate raw materials, appropriate infrastructure,

    distance from suppliers and markets and the necessary

    production expertise.

    4

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    TRADING BUSINESS

    A trading business involves the buying and selling of

    already manufactured goods to the benefit of end-user

    customers. Very few special Governm ent incentives are

    made available to entrepreneurs active in this sector.

    An advantage of operating a trading business is that

    detailed technical knowledge is unnecessary, although an

    above average general knowledge of products is vital. It is

    generally considered that establishing a trading business

    is not as comp lex as launching a manufacturing concern.

    SERVICE BUSINESS

    A service business is any business concerned with the

    supply of a service to customers, such as the provision of

    personal advice, based on some special knowledge. A

    service business is normally the simplest and most

    inexpensive to launch, and would include such activities

    as business consulting, book-keeping and accounting,

    plum bing, carpentry and the like.

    Entrepreneurship is defined as : The pursuit of oppor tunity

    without regard to resources currently controlled .

    Entrepreneurship is thus synonym ous with the bearing of

    risk and application of innovation. Entering business

    inevitably carries a degree of risk, which may be offset

    through an understanding of problems and constraints

    associated with entrepreneurship.

    In identify ing w hich business type to pursue, it is necessary

    to evaluate ones knowledge, skills and interests within a

    particular business environm ent.

    5

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    There are essentially four business entit ies in South Afr ica,

    namely Sole Proprietorships, Partnerships, Close

    Corpo rations and Companies.

    SOLE PROPRIETORSHIP(single person b usiness)

    A sole proprietorship is a business owned and operated by

    a single person. This is the easiest, least costly

    and least regulated type of business to access.

    The proprietor has sole responsibility and

    control, but is personally liable for all claims,

    taxes and debts against the business, as well as

    for injuries caused by or to employees during

    their employment. This business entity mayexpose the individual to litigation and is

    normally only selected by smaller business

    types.

    PARTNERSHIP

    A partnership is an incorporated business

    owned and operated by two or more people,

    but limited to 20 persons (natural or juristic persons)

    except fo r partnerships of certain recognised professionals,

    including accountants and attorneys, where up to 50

    persons may be incorporated.

    A partnership m ay be formed by w ay of a verbal

    agreement between the parties. As with a sole

    proprietorship partners are responsible for

    any debts of the partnership. No other

    statutory provisions govern partnerships. It is

    important to be aware that each partner may be held

    6

    selecting the appropriatebusiness entity

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    personally liable, just as in a proprietorship. In addition ,

    partners are taxed in their personal capacity. There are no

    separate legal entities and no registration formalities exist

    in relation to partnerships. Individuals may also carry on

    business as sole proprietors.

    CLOSE CORPORATION

    A close corporation m ay be formed by at least one, but not

    more than 10 members. The only persons qualified to

    become members are :

    Natural persons, a trustee of a testamentary trust who is

    not a j uristic person, trustee, administrator and executor or

    curator for a member who is insolvent, deceased, mentallydisordered or otherwise incapable of m anaging his or her

    affairs.

    The objective of the Close Corporation Act of 1984 is to

    provide for a simpler in-expensive business entity for the

    single entrepreneur o r a few participants.

    The close corporation is governed by the Close

    Corporation Act. The close corporation has a legal

    identity distinct from its members. Each member stands in

    a relationship of faith/trust to the corporation and may

    become liable to the corporation for losses suffered as a

    result of a breach of faith. However, unless the mem bers

    have signed deeds of surety, they cannot be sued in their

    personal capacities for the ccs debts and would thus not

    be liable for such debts. When borrowing money,

    however, most financial institutions would require

    the members to sign surety for the debt. The members

    may enter into a membership agreement to govern

    relationships between them.

    7

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    ADVANTAGES OF A CLOSE CORPORATION

    Format ion : It is very easy to fo rm.

    Liab il it y : The members have l im ited l iab il ity. Taxat ion : Taxat ion is separate to that of the

    members.

    Legal Entity : The Close Corporation retains a

    separate legal identity from members.

    DISADVANTAGES OF A CLOSE CORPORATION

    Membership is limited to not m ore than 10 members.

    Financial institutions m ay require sureties from each

    member before granting a loan.

    COMPANIES

    All companies must register wi th the registrar of

    Companies and comply with the provisions of the

    Companies Act.

    A company is treated as a separate and distinct unit from

    its shareholders. A company m ay enter into contracts and

    may sue or be sued in its own name. Legally it is treated as

    an artificial person having rights and duties of its

    own. This business entity is usually the most

    costly to form . Further, audited financial state-

    ments are required.

    ADVANTAGES OF A COMPANY

    Liab il it y : Limited l iab il it y for share

    holders.

    Continuity : Transferability of shares and

    thereby ownership.

    Credibility : Easier to raise capital.

    Possible to separate business functions into

    different companies.

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    DISADVANTAGES OF A COMPANY

    More expensive to launch and maintain.

    Legal form alities are sometim es cumbersome. Control and regulations.

    Possible liability of shareholders.

    Private companies may not offer shares to the public.

    Companies have share capital and may be divided into two

    types, namely private and publi c companies.

    PRIVATE COMPANY

    A private company is one which, by it s articles

    restricts the right to transfer its shares;

    lim its the num ber of its shareholders (other than

    employees of the company) to 50; and

    prohibit s any offer for the subscription of any shares

    or debentures to the public.

    Private companies are recognised by the words

    (Proprietary) Limi ted or (Pty) Ltd.

    PUBLIC COMPANY

    A public company is not subject to the restrictions of a

    private company. The name of the public company ends

    with the words Limited . A public company may offer

    shares to the public. It must have at least seven

    shareholders (unless wholly-owned) and at least two directors.

    BUSINESS TRUST

    Generally speaking, a trust is not a legal personality. It is

    represented by the trustee who embodies it and holds title.

    He/she deals wi th the property in which t rust rights exist.

    Contracts with regard to the rights and property affected

    by tr usts are the contracts of the trustee. He/she in person,

    is liable for them. He/she is not acting as an agent or

    9

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    representative of another. He/she is acting for himself/

    herself, but with fudiciary obligations to others. It differs

    from a corporation or partnership, in that the former is a

    legal person, whilst the latter is an association of

    individuals united for transaction of business.

    Co-operative

    A co-operative is a form of business that is voluntarily

    owned and controlled by i ts users. It is operated for them on

    a cost basis. Examples of co-operative businesses are: farm

    supply, financial purchasing, health, day care and housing.

    purchasing anexisting business

    Purchasing an established business is the quickest and

    most direct way to enter the business environment.

    However, thorough investigation is required in order to

    avoid taking on the problems of other. The extent of the

    investigation wi ll depend largely on the size and nature of

    the business. It is therefore crucially important t o consult

    attorneys. The following issues should be closely

    investigated before any sale agreement is finalised.

    REASON FOR SELLING

    Establish why the present owner is selling. Very few

    people sell their businesses if the enterprise is doing well,

    although entrepreneurs enjoying success are forced into

    selling because of age, failing health and the like. Extra

    care should be taken should investigations reveal a

    business is being sold because of poor performance or

    location, a declining customer base, or sim ilar problems.

    10

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    PURCHASE PRICE

    Determine exactly what you are buying. Many different

    assets are involved, such as equipment, machinery, stock,land and buil ding. There are num erous factors to

    consider before assessing whether the selling price is fair.

    A point of departure should be to closely examine audited

    financial statements covering at least the past three years.

    You should consider requesting sight of bank statements

    and compare these figures against tax return reports and

    investigate any discrepancies. Also consider interview ing

    some of the Sellers employees.

    SETTING YOUR PRICE

    Set the price you are prepared to pay for the business from

    a financial perspective. There are various formulae used to

    calculate the fair value of a business. Most selling prices

    include aspects such as goodwill, the difference between

    the book value of the assets and the selling price of the

    business. Verify with your accountant whether the

    goodw ill is a realistic figure.

    It is recomm ended that you consult with your accountant,

    business broker or financier regarding a fair selling price

    for the business.

    OTHER THINGS TO LOOK FOR

    Thoroughly check the stock. Stock items may well be

    old and/or damaged.

    Investigate any lease agreements, including the expiry

    date and rental escalation clause.

    Thoroughly investigate the existing creditors and

    debtors of the business.

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    Check the asset register, consider using a

    knowledgeable person, such as a professional

    business evaluator, to ensure all the assets of thebusiness are properly accounted for.

    Check with local authorities regarding licencing

    requirements, permits and zoning.

    Establish whether there are any future obligations

    such as guarantees, warrantees, unfulfilled contracts,

    pending damage claims and lawsuits which would

    affect the business.

    Investigate any new environmental standards that

    wil l affect the future of the business.

    Check the agreements with employees andcustomers.

    WHAT IS A BUSINESS PLAN

    A Business plan is a docum ent which prov ides a detailed

    programme outlining all the aspects that will impact on

    your business, including the environm ent in which you w ill

    operate. To a degree, a business plan is a sellin gdocument and the description should therefore also be

    attractive, as you will almost certainly use this document

    to sell you r idea to potential investors or bankers.

    Drawing up a business plan is a time consuming, though

    very necessary, exercise, but by doing your research, you

    wil l learn a lot about yourself and the proposed business.

    12

    developing abusiness plan

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    13

    THE IMPORTANCE OF A BUSINESS PLAN

    It is important that you provide sufficient time to conduct

    adequate research and to compile your business plan.If prepared properly, this document will allow one to :

    Put your thoughts dow n on paper in a logical order.

    Address pitfalls in the planning stages.

    Measure performance against targets set in your plan.

    Use the business plan to apply for financial assistance.

    Use the business plan as an effective decision making

    tool.

    There are nine steps involved in the formulation of a

    business plan.

    STEP ONE

    PREPARE A COVER PAGE AND CONTENTS PAGE

    The cover page should be well presented, business-like,

    neat and professional. It should portray the following

    information :

    Name(s) of the owner(s);

    Name of the business;

    The address and telephone number of the owner(s) of

    the business; and

    Type of business.

    The headings within the contents page should be clearly

    detailed and numbered.

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    STEP TWO

    INTRODUCTION AND BACKGROUND INFORMATION

    The introduction should be concise and interesting,

    covering the following points:

    Describe briefly w hat you intend producing or selling;

    Where the business is situated;

    When you intend launching;

    Why you believe the business to be viable; and

    Short, medium and long-term business goals.

    It is important that your introduction be brief, yet

    addresses the above requirements.

    STEP THREE

    PURCHASING PLAN

    It is vital that you determine who your

    suppliers will be and that you develop a

    relationship with such businesses. In this

    regard, you should address the follow ing :

    Explain products needed to be purchased;

    Detail the suppliers from w hom you intendpurchasing and highlight lead times

    between the placing of o rders and delivery

    thereof;

    Explain the credit terms suppliers are prepared to offer,

    if any; and

    Highlight the reliability of individual suppliers as

    regards their ability to deliver.

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    15

    STEP FOUR

    MANUFACTURING PLAN

    (If applicable to your proposed business)

    It is necessary to document exactly how you propose man-

    ufacturing your product, detailing the facilities

    available and the resources required. In particular, you

    should address the following :

    A brief step-by-step description of the production

    process;

    Provide a graphic layout of the factory floor;

    Provide a w orkflow diagram of the processes involved

    in your manufacturing programme;

    List all the required equipment, clearly detailing the

    production ou tput of such machinery/equipment; and

    Detail the costing and pricing of the products to be

    manufactured.

    STEP FIVE

    MARKETING PLAN

    Investors usually look very closely at this

    section of a business plan prior to deciding

    whether to invest. Because sales figu res are

    the most difficult to forecast accurately, thesefigures are the most im portant to justify.

    The following should be contained in the marketing plan :

    Explain and substantiate your specific target market or

    customers base. This may be broken down into

    geographical areas, income groups, age and sex

    groupings. It may be necessary to contact your local

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    16

    council or Central Statist ical Services f or the necessary

    inf orm atio n. The following probing questions may assist

    in determining your m arket, namely:

    Who are your customers ?

    Where are they ?

    Why do they buy ?

    When do they buy ?

    Explain what market share you expect to capture

    and why.

    Determine you r competitors and consider :

    Where they are;

    How long they have been in business;

    How m uch of the m arket they enjoy; and

    What are their strengths and weaknesses.

    Explain any differences between your products/

    services and those of your competitors.

    Also explain how you intend packaging, selling and

    promoting your products, detailing distribution networks.

    Considering the above is necessary to enable you to

    quantify your market in terms of monthly sales to

    determine an annual sales figures for the first year. This is

    normally the most difficult part of the business plan.

    Contact your accountant or nearest Ithala office for

    guidance.

    STEP SIX

    FINANCIAL PLAN

    One of the most important aspects in starting a business is

    the preparation of a financial forecast.

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    17

    The financial plan should contain the following

    information :

    A detailed income statement for a projected period of12 months (see Annexure A for an example);

    From the income statement generate a monthly cash

    flow forecast for the business (see Annexure B for an

    example);

    Breakdown your financial requirements into three

    categories, namely, building, equipment and working

    capital;

    Reflect the amount of your own contribution/or funds

    that you have available to invest in the business;

    Detail levels of security o r collateral you have available,providing an estimate of the market values. Fixed

    deposits, fixed property, life policies with surrender

    values, endowment policies are all reasonable forms

    of security and are normally accepted by financial

    institutions; and

    A complete set of financial statements reflecting at

    least the past two years, should be attached in the case

    of an existing business.

    If you experience difficulty in respect of t he financial plan,

    it is advisable to contact your accountant or nearest Ithala

    office, for guidance.

    STEP SEVEN

    PERSONNEL PLAN

    The people involved in the business must have the

    necessary skills and experience if the business is to be

    successful. To adequately assess personnel, you should :

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    Detail the educational qualifications, previous work

    experience and training courses attended by the

    owner(s) (you might attach a brief CV of the owner(s));

    Indicate the number of staff to be employed;

    Indicate the job designations and functions within the

    business;

    Detail personnel remuneration packages, incorporating

    provisions for leave pay, annual bonus and the like;

    Indicate any plans for expanding in the short-term and

    corresponding increases in the staff complement; and

    Indicate the owner(s) remuneration requirements,

    considering their personal commitments.

    STEP EIGHT CONCLUSION

    Just as your introduction should be interesting, so yourconclusion should be positive and motivating.

    It should compri se :

    A summ ary of why you believe your business plan will

    succeed; and

    Why you believe finance should be approved.

    Other sources of inform ation

    When compiling a business plan it will be

    necessary to research much of what is requiredfor such a document. The follow ing are someof the resources available to you :

    Ithala offices : Client Liaison Advisors;

    Central Statistical Services;

    Council for Scienti fic and Industrial Research(CSIR);

    National Productivity Institute (NPI);

    Local Councils;

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    19

    Department of Trade and Industry (DTI);

    Chamber of Commerce;

    Magazines; Libraries;

    Universities;

    Competitors;

    Own experiences;

    Local Business Service Centres;

    SMME Desk at the Department of Economic

    Development and Tourism; and

    Durban Manufacturing Advisory Centre

    THE WAY FORWARD

    Should you require financial assistance, you are now in a

    position to submit your business plan to a financial

    institution, such as Ithala and other commercial banks, in

    order to seek loan finance.

    Remember that you have gone to great lengths to develop

    an accurate and comprehensive business plan, and that

    such a plan must be regularly evaluated. Ensure that you

    measure your actual performance against forecasts set.

    STEP NINE

    GENERAL

    If you are applying to Ithala or other commercial banks, for

    financial assistance, it is necessary to attach your

    business plan to a completed application form. Ensure all the

    necessary supporting documentation as listed on the last

    page of such an application is also provided You m ay

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    20

    submit your application, business plan and supporting

    documents to your nearest Ithala office, or branch of

    commercial bank selected. In the case of an application to

    Ithala, the application o r enquiry should be directed to our

    Client Liaison Advisor.

    Before launching a business it is necessary to establish

    your financial requirements. Adequate start-up capital is

    critical to any fledgling enterprise and failure to plan for

    this is a major cause of small business failure. Before you

    open for business, it is critical to p lan how much cash you

    wi ll need. You should also ask yourself what you needmoney for; how much you need; does the amount allow

    for unexpected developments; how and when you will

    repay the money; can you afford the cost of borrowing;

    and what is the outlook for business in general and your

    business in particular?

    Initially, a financier is likely to ask three questions :

    How wil l you use the loan?

    How much do you need to borrow ?

    How wil l you repay the loan?

    By carefully planning your f inancial projections

    (see business plan section) you will

    successfully negotiate the situation of future

    shortages of funds. Borrow carefully in order

    not t o over-extend yourself.

    finance

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    21

    SOURCES OF FINANCE

    There are a number of sources of finance available to the

    small business entrepreneur. These may include:

    Formal Financial Intermediaries such as:

    Provincial Development Finance Corporation

    Commercial Banks

    International Financial Institut ions

    Inform al Financial Intermediaries such as:

    Khula Retail Financial Intermediaries

    Stockvels

    Non-Governm ent Organisations (NGO's)

    Other Famil y and friends

    Trade credit. Remem ber, that if trade credit can be

    arranged and if you do not over extend yourself,

    this is regarded as a good form of financing as it is

    normally interest-free: The supplier "builds" his

    return into the price of the article anyway, so use

    trade credit where possible.

    It is important to shop around for fi nance in order to get

    the best possible deal.

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    PRESENTATION

    The appearance of a business is important in terms of

    projecting a professional image. The business premisemust be clean, displays tidy and high traffic flow flow areasused effectively. Pricing of items must be clear andcompetitive.

    SECURITY

    Fraud and theft are a comm on occurence in business todayand regular stock-taking is therefore an effective method ofcontrolling thi s problem. Without this control measure thenet profit of the business may be adversely affected,resulting, possibly in business failure.

    MARKET TRENDS AND OPPOSITION ACTIVITY

    It is vitally important for a business to move w ith the tim esin order to capture its potential market share. Beingpro-active in this regard will enhance business, whereasneglect in this regard could result in the loss of turnoverand, ultim ately, failure.

    It is also important to remain aware of your oppositionsactivities in order to counter various products,promotions, and the like.

    MERCHANDISING

    If the stock and sales are monitored correctly,slow moving products may be discontinued,a n d f a s t m o v i n g p r o d u c t s p r o m o t e d

    simultaneously, in order to prevent loss ofprofit by the good sellers replacing the slowsellers, thus increasing turnover.

    PURCHASING

    In order to survive in a very competitivemarket, one needs to shop around for the bestprices in order to retain profit margins or evenenhance them.

    22

    operating and managinga business

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    23

    PROMOTING

    The promotion of new l ines, products and even old stock,

    carried out in conjunction with suppliers is a vital part ofany business. If possible, take new products on

    consignment so that they may be returned if they do not

    sell.

    SELLING ON CREDIT

    Avoid buying for cash and selling to clients on credit. The

    opposite, however, is obviously greatly beneficial, to the

    entrepreneur. Attempt to obtain your goods over 90 days

    and sell for cash.

    CREDIT CONTROL

    Strict credit control measures must be implemented toensure that outstanding debt is paid timeously.

    CUSTOMER SATISFACTION

    All these controls may be of no use if the customer leaves

    your place of business dissatisfied. It is extremely

    important to meet customer needs. Be friendly and polite

    and ensure that your customers return regularly.

    Remember that w ithout customers you have no business.

    WHAT IS FRANCHISING

    Franchising i s simply a way of doing business whereby the

    owner (franchisor) of a proven business system grants the

    right by contract to an entrepreneur (franchisee) to

    the franchiseoption

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    24

    establish a similar business which will be run according to

    strict quality standards and trademarks. The franchisee

    receives marketing support, detailed work manuals,

    start-up training assistance, advice on equipment and raw

    material selection and regular visits by the franchisor.

    FORMS OF FRANCHISES

    MANUFACTURER - RETAILER

    A manufacturer takes the responsibility for production,

    marketing and national advertising whilst the dealer

    accepts responsib ilit y for sales levels in his/her area. A

    prime example of this is the giant mo tor car concern, Ford.

    MANUFACTURER - WHOLESALER

    A m a n u f a c t u r e r g r a n t s a f r a n c h i s e t o awholesaler who, in turn, sells to a retailer.

    Example: Coca Cola which franchises the

    syrup to w holesalers, who bottle the product

    and then sell it to retailers.

    VOLUNTARY CHAIN OR CO-OPERATIVES

    Retailers set up franchise co-operatives for the benefit of

    bulk buying and national advertising. Good examples of

    this approach include Spar, Link and Plus Chemists.

    SERVICE - TRADE MARK

    This system is know as business form at franchising. This

    is the type of franchising with which most of us are

    fami liar. It includes Kentucky Fried Chicken, Steers, Supa

    Quick, Wim py and the like. It is known as business format,

    because the franchisor provides the entire business format

    including product, store lay-out, clear manuals and

    standards, quality control and ongoing managerial support.

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    REQUIREMENTS FROM A

    FRANCHISEE APPLICANT

    Before a financial institution considers financing a

    franchise, the prospective franchisee must have been

    screened and accepted by the franchisor. This norm ally

    involves the franchisee having to pay an up-front f ranchise

    fee to the franchisor. Without this, mo st franchise

    companies will not consider talking to a financier about

    proposals, projections and costs.

    A trading site must be identified and be accepted by the

    franchisor (in terms of the geographical trading rights of

    other f ranchisees).

    A normal business viability study must be completed

    taking into account the franchisees business acumen, theviability of the business and security offered, with the crux

    being the potential turnover. Gross profit and expenditure

    details are normally available from the franchisor

    according to industry norms and success or failure

    ultimately depends on achieving the necessary minimum

    turnovers. Industry norms greatly assist the financier in

    completing projections. An own contribution of not less than

    20% would normally be required from a franchisee applicant.

    When starting a business, it is im portant to ensure that the

    business does not transgress the law. One should register

    yourself and or the business with the follow ing instituti ons

    Inland Revenue, with regards to provisional tax;

    Inland Revenue, registering as a VAT Vendor (if the

    turnover of the business is to exceed R150 000 per

    annum);

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    legal aspects

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    Workmans Compensation Commissioner, if you

    employ staff;

    Sampro, if you are to provide music within yourbusiness premises;

    Department of Manpower : Unemployment Insurance

    Fund, if you employ staff;

    Join t Services Board in respect of regional services and

    establishment levies;

    Department of Trade and Industry with regards to

    import/export requirements; and

    Any other councils/organisations within your type of

    industry that by l aw, you have to register with.

    It is also advisable that you study o ther legislati ons such as

    the Basic Conditions of Employment Act and the

    Employment Equity Act. As far as practicable, get a

    professional legal opinion on these legal matters.

    26

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    Ithala regionalbranch offices

    (in each case the enquiry should be directed to our Client

    Liaison Advisor) :

    Durban Branch Office

    (Game City, Umgeni Road)

    P O Box 47662

    GREYVILLE 4023

    Tel. (031) 3091073

    Fax (031) 3091086

    Umlazi Branch Office

    P O Box 54001

    UMLAZI 4031

    Tel. (031) 9071155

    Fax (031) 9075113

    Port Shepstone Branch Office

    P O Box 1015

    PORT SHEPSTONE4240

    Tel. (0396) 823254

    Fax (0396) 820703

    Ngw elezana Branch offi ce

    P O Box 292

    EMPANGENI 3880

    Tel. (0351) 942301Fax (0351) 942358

    Jozini Branch Office

    Private Bag X005

    JOZINI 3969

    Tel. (035) 5721223

    Fax (035) 5721322

    Ulundi Branch Office

    P O Box 87

    ULUNDI 3838

    Tel. (0358) 700361

    Fax (0358) 700814

    Madadeni Branch Office

    P O Box 1281

    NEWCASTLE 2940

    Tel. (03431) 92078

    Fax (03431) 91721

    Ezakheni Branch Office

    P O Box 780

    LADYSMITH 3370

    Tel. (0361) 341415

    Fax (0361) 341896

    Pietermaritzburg

    Branch Office

    P O Box 2573

    PIETERMARITZBURG 3200

    Tel. (0331) 458351Fax (0331) 946468

    Alice Street Branch Office

    127 Alice Street

    DURBAN 4000

    Tel. & Fax (031) 3092529

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    projected income and

    expenditue statement

    DETAILS NOTES DEPARTMENT 1 DEPARTMENT 2 TOTAL

    R R R

    Income 1

    Less cost of sales 2

    Gross income

    Stock turnover rate

    Average stock

    Less overheads

    Staff salaries/wages 3

    Telephone 4

    Accounting fees 5

    Elect/water 6

    Insurance 7

    Transport 8

    Owner drawings 9

    Stationery 10

    Advertising 11

    Rental 12

    Security 13

    Repairs and maintenance 14

    Depreciation 15

    Bank charges 16

    Nett operating income before tax

    And interestLess Proposed loan interest 17

    Less other interest 18

    Nett income before tax

    Less tax 19

    Nett income after tax

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    Starting & Running your Own business

    DEVELOPMENT FINANCE CORPORATION LIMITED

    Department ofEconomic Developmentand TourismKwaZulu-Natal

    Paton Tupper Associates

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