Slide 1

ITC HospitalityGroup-1

ITC was incorporated on August 24, 1910 under the nameImperial Tobacco Company of India Limited.

The name of the Company was changedfrom Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970and then toI.T.C. Limited in 1974.

Fast Moving Consumer Goodscomprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches,Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology.

On September 18, 2001it changed to 'ITC Limited,India Tobacco Company

THE ITC VISION Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders.Commitment beyond the market.Fulfillment of the need of the society.

THE ITC MISSION To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

Time Line of ITCThe first six decades of the Company's existence were primarily devoted to the growth and consolidation of theCigarettes and Leaf Tobacco businesses.

1925: Packaging and Printing.

1975: Entry into the Hospitality Sector .

1990: Agri Business - Strengthening Farmer Linkages.

2002: Education & Stationery Products - Offering the Greenest products2000: Lifestyle Retailing - Premium Offerings.

2000: Information Technology - Business Friendly Solutions.

2001: Branded Packaged Foods - Delighting Millions of Households.

2002: Agarbattis & Safety Matches - Supporting the Small and Cottage Sector.

2005: Personal Care Products - Expert Solutions for Discerning Consumers.

2010: Expanding the Tobacco Portfolio.

ITC Product Range

ITC HotelsLaunched in 1975,ITC Hotels, India's premier chain of luxury hotels.It pioneered the concept of 'Responsible Luxury' in the hospitality industryIt exemplary sustainability practices.It introduces world-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner.

Blends elements of nature to deliver a unique value proposition to guests, conscious of their responsibility to be planet positive.The greenest luxury hotel chain in the world with all its ten premium luxury hotels LEED (Leadership in Energy and Environmental Design) Platinum certified.With more than 100 hotels in over 70 destinations,ITC Hotelshas set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety.

ITC ProfileThe Company launched itsHotels businesswith the acquisition of a hotel in Chennai which was rechristened'ITC-Welcomgroup Hotel Chola'(now renamed My Fortune, Chennai)

The objective of ITC's entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the Hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment..

ITC Hotels recently took its first step towardinternational expansionwith anupcoming super premium luxury hotel inColombo, Sri Lanka. In addition, ITC Hotels also recently tied up with RP Group Hotels & Resorts to manage5 hotels in Dubai and Indiaunder ITC Hotels' 5-star 'WelcomHotel' brand and the mid-market to upscale 'Fortune' brand.

Reason for SuccessDevelopment of infrastructure by the Government.

Indias emergence as an outsourcing hub.

Success of Incredible India campaign andother tourism promotion measures.

Indias growing recognition as an exciting place to visit (The Readers Travel Awards2006, conducted by Cond Nast Travellers has recently placed India at number fouramong the worlds must-see countries, up from number nine in 2003) has helped boost its image as a leisure destination

CompetitorsThe Oberoi GroupIndian HotelHotel LeelaAsian HotelJapyee HotelsOriental HotelsTaj GVK hotelsRoyal OrchidAdvani Hotels

Critical Success factorsSite and locationPositioning and guest profileFinancial strengthBrand recognitionYeild managementDifferential pricing

ITC Positioning

1.BARGAINING POWEROF SUPPLIERS:The hotels customers are fragmented, so they have to reduce their bargaining powerto attract the customers.

2 . BARGAINING POWEROF CUSTOMERSIf the hotel price changes are moderate, the Customers have low margins and areprice-sensitive.

3.THREAT OF NEW ENTRANTSnew entrants could change majordeterminants of the market environment (e.g. market shares, prices, customer loyalty) at any time4.THREAT OF SUBSTITUTESA threat from substitutes exists if there are alternative products with lower prices ofbetterperformanceparametersforthesamepurpose.

ITC Hotels properties are classified under four distinct brands:ITC hotels has an exclusive tie- up with Starwood Hotels & Resorts in bringing its premium brand the Luxury Collection to India. The hotels which are part of this collection are: ITC Grand Chola in Chennai, ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar in Kolkata, ITC Grand Central in Mumbai, ITC Windsor & ITC Gardenia in Bengaluru, ITC Kakatiya in Hydrabad , ITC Mughal in Agra and ITC Rajputana in Jaipur.

WelcomHotelsoffer five-star hospitality for the discerning business and leisure traveller. Currently there are three hotels under this brand namely, WelcomHotel Rama International Aurangabad, WelcomHotel Vadodara and WelcomHotel Grand Bay Vishakhapatnam. Two other WelcomHotel Sheratons - Sheraton Park Hotel and Towers, Chennai and Sheraton New Delhi offer warm, comforting services to the global traveller and a chance to connect.

Fortune Hotelsoperates mid-market to upscale properties in the first-class, full-service business hotel segment all over India, in major metros, mini metros, state capitals and business towns, promising business and leisure travelers a wide choice of destinations and accommodation.

WelcomHeritagebrings together a chain of palaces, forts, havelis and resorts that offer a unique experience. WelcomHeritage endeavours to preserve ancient royal homes and the historical Indian grandeur and opulence for the future Indian generations. WelcomHeritage provides a fine range of hotel services inside these architectural legacies present across India.

Branded AccommodationITC Hotels has set standards for excellence in the hotel industry by pioneering the concept of branded accommodation. The chain has developed three brands of accommodationITC One', 'Towers' and the 'Executive Club'to differentiate between the needs of various travelers and provide the highest levels of service.

Branded CuisineITC is the first to introduce branded cuisine WelcomCuisine - in India. The Bukhara and Peshawri restaurants give epicures the rugged, outdoor cuisine of the Northwest Frontier Province. Dakshin has brought together the highly evolved cuisines of the four southern states.Dum Pukht is a unique restaurant dedicated to a 200-year old culinary tradition of slow cooking food, in sealed deghs. The fragrance of the meal becomes an invitation befitting royalty.Rated high by food connoisseurs all over the world, ITC Hotels takes exceptional pride in showcasing its internationally renowned cuisine. West View brings a careful selection of western cuisine s from the remote France chateaux, grill houses on the East and West coasts of America, rosy kitchens of English manors, leisurely Mediterranean villas and bustling German marketplaces. The Pan Asian serves specialties from China, Thailand, Mongolia, Japan, Indonesia, Vietnam and Malaysia.

Kaya Kalp SpaKaya Kalp (meaning rejuvenation of mind, body and soul in Sanskrit) spas are class apart for those who seek to combine luxury with an exclusive and enriching experience that uplifts the mind, body and soul. Kaya Kalp Spas offer indigenous and well-known therapies from across the world, to deliver a memorable spa experience. The Kaya Kalp Spa experience is available at all the ITC Luxury Collection Hotels.

SWOT analysis

Strength

A manpower cost in the Indian hotel industry is one of the lowest in the world.

India offers a readymade tourist destination with the resources

Natural and cultural diversity

Government support

Increase in the market shareWeakness

The cost of land inIndia is high at 50% of total project cost as against 15% abroad.

The hotel industry in India is heavily staffed.

Hightaxstructureintheindustrymakestheindustryworseoffthanits international.

Only 97,000 hotel rooms are available in India today.Only limited value added services

Poor support infrastructureSlow implementationSusceptible to political events.

SWOT analysisOppurtunities

Demand between the national and theinboundtourists canbe easily managed due to difference in the period of holidays.

In the long-term the hotel industry in India has latent potential for growth.

Unique experience in heritage hotels.

Rising income.

Threats

Guest houses replace the hotels.

Political turbulence in the area reduces tourist traffic and thus the business of the hotels.

The economic conditions of a country have a direct impact on the earnings in hotel industry.Lack of training man power in the hotel industry.Fluctuations in international tourist arrivals.Increasing competition

Most Recent AwardsITC Grand Chola awarded 'Best Business Hotel' in India, at the Lonely Planet Travel Awards 2014 - June 2014.Bukhara, New Delhi awarded the coveted 'Best in Country' award at the S. Pellegrino Top 50 Restaurants in Asia Awards held in Singapore - February 2014.Dum Pukht, recognised among the Top 50 Restaurants in Asia at the S. Pellegrino Top 50 Restaurants in Asia Awards held in Singapore on February 2014.ITC Maurya wins Ministry of Tourism - Government of India, National Tourism Award for 'Best Eco Friendly Hotel' in India - February 2014.

ITC promotes Indias cultural Heritage

Promotion of Indias cultural HeritageITC is also actively involved in the preservation and promotion of India's rich cultural heritage.

ITC established the prestigious ITC Sangeet Research Academy (ITC-SRA) at Kolkata in 1978 with the objective of preserving and promoting Hindustani Classical Music.

'WelcomTheatre', launched more than a decade ago, showcases the best of Indian theatre productions, especially at the experimental stage.

ITC also supports contemporary Indian art under the banner of 'WelcomArt'. The Shristi art galleries located at various ITCWelcomgroup hotels regularly sponsor the works of upcoming Indian artists.

WelcomHeritage represents some of the best traditions of heritage hospitality and tourism in India. ITC has supported and assisted the restoration of over 45 exclusive heritage destinations, ranging from grand palaces to traditional havelis and magnificent forts; from adventure-filled jungle lodges to tea garden homes and quiet nature resorts.

Empowering Differently-abled peopleITC Hotelshas taken a positive step in this direction by employing people who are differently-abled across its hotels.ITC Hotelsbelieves that everyone should be treated with sensitivity and empathy.many differently abled have been employed in diverse functions like housekeeping, teleworking, bakery and as musicians.

Welcom Jawan: Re-deploying ex-servicemen, it assist the national effort by offering a platform for their rehabilition into productive civilian life.

WelcomEnvironWelcomEnviron defines ITC hotels active commitment to the environment. The need for maintaining an ecological balance and working towards that goal as a concerned Corporate Citizen is a high priority for the company. Each hotel thus operates in harmony with nature. Reduce, Re-use and Recycle is the Environmental message sent out by every ITC Hotel.