Complex Internet projectSamsung “Movies at Home”

Complex Internet project Samsung “Movies at Home”

The productThe new line of Samsung Home theaters with Blu-ray and Blu-ray players

TAFrom 20 to 60 y.o.The income — average and above an averageResidents of large cities 1mln+

Tasks

Bright start of new line of Samsung Home theaters with Blu-ray and Blu-ray playersTo create and fix understanding that high quality of video and sound means Samsung Home theaters with Blu-ray

To build and fix associations “Movies at home = Samsung”

Complex Internet project Samsung “Movies at Home”

Challenge

The platform “Cinema” is very suitable for Home theatre, but how to make a “hackneyed subject”* interesting to users?

* on the inquiry “cinema” Google gives over 339,000,000 references

Complex Internet project Samsung “Movies at Home”

Don’t know what to watch at

home tonight?

Catalogues of films are very extensive.

no time to look through It is difficult to find

interesting movies among many other

What to watch with 10 y.o. kid tonight?

It is a shame not to know classic movies, but…

Insight

Complex Internet project Samsung “Movies at Home”

Samsung offers not only qualitative Home theaters, but also helps to choose the film for home watching

We offered users not only information about equipment, but also a demanded content which corresponds to interests of users for all occasions

Complex Internet project Samsung “Movies at Home”

Solution

www.samsung-kino.com.ua

Tools

We created the unique branded Web-SiteCreation of a unique content about movies which is necessary to watch at homeThematic selections of films for various TA (3-4 for a week):

• the best comedies• the most terrible horror films• family comedies, etc.

Over 100 topics, over 1,500 movie reviewsIn addition: we educate visitors about what is Blu-ray and in what its charm

Complex Internet project Samsung “Movies at Home”

The Web-Site. Thematic movie reviews

Complex Internet project Samsung “Movies at Home”

The Web-Site. Educational articles

Complex Internet project Samsung “Movies at Home”

The Web-Site. Product pages

Complex Internet project Samsung “Movies at Home”

The “Your movie IQ” contest on the web-site Idea:

• the user can define his level of movie’s knowledge

Structure of test:• 4 versions of answers• 3 levels of difficulty• 30 seconds for one question• 15 questions

Term: 2 months

Tools

Users with the best monthly score received giftsAt the end of activation the Home theater was drawn by a random choice among all participants who passed the third level

Complex Internet project Samsung “Movies at Home”

Widgets and branding with movie reviewsUser could overview a movie reviews at thematic sources presented on our site

Support toolsComplex Internet project Samsung “Movies at Home”

Support tools

PR supportPlacement of a part of the movie review at relevant resources with a link to the full version at “Movies at Home”

SMM support Movie review's announcements Announcements of intermediate results

of contest The interesting facts about movies Announcements of educational articles

about products Contests

Complex Internet project Samsung “Movies at Home”

Without any offline support

Results (the Web-Site)in 2,5 months

unique visitors(the plan was exceeded 3 times)

participants of competition at the web- site(the plan was exceeded 10 times)

viewed pagesper one visitor

Complex Internet project Samsung “Movies at Home”

Results (the Web-Site)in 2,5 months

quantity of hours spent on the web-site

unique visitors for the last month without any promo

support!

Complex Internet project Samsung “Movies at Home”

Results (media results)in 2,5 months

campaign coverage contacts

By means of special projects and non-standard planning

Complex Internet project Samsung “Movies at Home”

Results (SMM)in 2,5 months

• Facebook - the number of fans increased 5-fold • Vkontakte - the number of fans increased 2-fold • Odnoklassniki - generated profile attracted 2.5 thousand fans

Complex Internet project Samsung “Movies at Home”

Actual content!!!The web-sitethe contest

Non-standard support!widgetsbrandingSMMPR

Why the project was successful?

Complex Internet project Samsung “Movies at Home”

REALLY INTERNET ADVERTISING AGENCY

+380 44 498 23 91www.itcg.ua