itc’s approach to needs assessment and project …...of an online trade barriers reporter...

ITC’s Approach to Needs Assessment and Project Design

JAG, 7 May 2013 Friedrich von Kirchbach, Director DCP

Presenter

Presentation Notes

The 4-step process

Country Profile Report: Standard data collection

Country Brief Our assessment of the relative suitability of ITC’s different approaches including validation with partners

Project Positioning Analysis More detailed background research on context for prioritized objectives & approaches including validation with partners

Project Idea(s) Project idea document: Results of desk-research & distance exchange with counterparts on programmatic approach(es);

1

2

3

4

…for tailored, focused and impactful assistance

Country development objectives plans (social and economic)

Bilateral & multilateral A4T assistance

Country / Regional Trade Policy & Strategies

Assessments & diagnostics by other A4T service providers (WTO, UNCTAD, WB, EIF etc.)

Presenter

Presentation Notes

Integrated solutions & coherence Complementarities Customized support Country Ownership & Sustainability Focus on impact Long-term perspective

ITC Building Blocks for needs assessment and project design

TSI Benchmarking

National Export Strategy

NTM Surveys

NTM surveys

5

Identifying non-tariff measures

Global objective:

Key stakeholders in beneficiary countries are aware of non-tariff obstacles to trade that affect their products and are enabled to formulate a targeted action plan addressing these obstacles.

Key activities (2010 - 2013):

(1) Comprehensive company surveys on NTMs in 23 countries

(2) Collection, classification and dissemination of NTM regulations (in collaboration with UNCTAD, World Bank and African Development Bank) integration of data into ITC’s Market Access Map: www.macmap.org)

Additional key activity in phase 2 (2013 - 2016):

(3) Tailored initiatives to address the identified NTM-related trade obstacles

Presenter

Presentation Notes

- Confirmed donors of phase 2: DFID, CAF; Possible other donors: CIDA; + financing through projects such as UNDP-led Aid for Trade project for Arab States - Phase 2 to start in summer 2013 The NTM programme will cover at least another 20 countries (surveys)

http://www.macmap.org/

The in-depth analysis of the business perspective on NTMs

Global methodology

…based on large-scale company level surveys

…representative by sector and company size

…adjusted to country-

specific requirements

7

• Identify trade impediments faced by companies on product and partner country level.

• Enable companies to voice their concerns and needs regarding the identified problems and create dialogue among national stakeholders.

• Reinforce country capacity: the survey and analysis are implemented in collaboration with local specialists, after intensive training.

Presenter

Presentation Notes

Survey objectives Identify burdensome NTMs and other obstacles to trade: ONLY those NTMs which companies experience as barriers to trade Underlying reasons making turning NTMs into barriers for companies At most detailed level: by product (HS6) and partner country Be systematic and representative: The NTM survey should cover all sectors that cumulatively account for 90% of national export value (excluding minerals, arms and ammunition and non-specified goods) The distribution of companies by size should be taken into account in each covered sector Several different regions should be considered in each country Produce results comparable across countries but also leave a scope for country-specific requirements NTM Surveys follow a two-step approach: Step 1. Phone-screen interviews (5-10 min) Step 1 aims to identify the companies which are affected by burdensome NTMs or other obstacles to trade. Results of the phone screen interviews show the share of companies affected by NTM-related barriers to trade. Step 2. In-depth face-to-face interviews (~60 min) Step 2 face-to-face interviews cover only companies that reported on the phone that their exports (and/or imports) are affected by barriers to trade. Face-to-face interviews capture detailed information on the types of burdensome NTMs and other obstacles to trade at the product level and by partner country, location of the problem (at home or abroad), the institutions involved etc.

As of 1 January 2013: 9,339 phone interviews, 3,290 face-to-face interviews (plus 7 pilot countries)

ITC business surveys on NTMs - where?

Presenter

Presentation Notes

All developing countries are eligible Surveys are implemented upon government request only (to ensure commitment and ownership)

Selected questions we are able to answer Who is affected and how much? Sectors, products, types of companies (women/men-owned, size, region), trade flows with which partner countries, type of trade flow (export/import), etc.

Why are NTMs perceived as burdensome? Strict regulations, procedural obstacles, both

Which NTMs are perceived as burdensome? Technical regulations, conformity assessment, rules of origin, inspections, etc.

What procedural obstacles do exporters/importers encounter? Delays, high fees and charges, irregular charges, large number of documents, limited testing facilities, problems with recognition of certificates, etc.

Where does the problem occur? At home, in the partner country, institution(s) involved, …

Implementing solutions to overcome NTM-related trade barriers

Made in

Follow-up: by whom?

Presenter

Presentation Notes

Who follows up? The countries themselves: thanks to the emphasis on country ownership in the NTM project implementation and especially the forward-looking validation workshops involving all relevant stakeholders in the export and import process, many countries have started their own initiatives to follow-up on results (see next slide for examples) Yet, ITC and other organizations / institutions (World Bank, UNIDO, European Commission, Development Banks etc) can and will assist in designing and implementing practical solutions to the identified problems To this end, the stakeholder meetings around survey results establishes a matrix of possible policy actions – recommendations are matched with offers for technical assistance by ITC and/or other donors/institutions as basis for follow-up projects In phase 2, the NTM programme itself will have a (modest) amount of money available (as part of DFID funding if confirmed) to financially support promising initiatives in each country – to ensure outcomes and impact

Morocco: creation of an inter-ministerial steering committee to address the identified obstacles

Jamaica: request to ITC for assistance in addressing capacity building needs of SMEs as well as customs officials to increase compliance with NTMs and reduce procedural obstacles

Côte d’Ivoire: continued public-private interaction through the creation of an online trade barriers reporter

Mauritius: elimination of the need for Tea Board clearance of Rooibos Tea imports resulting in reduced time for importing

Sri Lanka: successful application to WTO STDF with a view to improve product quality and cost of exporting

Follow-up: examples

Reduction of NTM-related

trade barriers

Assessment of Trade Support Infrastructure

Benchmarking

Centred in the performance evaluation of a specific TSI Model of assessment with 225 indicators of performance considering: • Leadership and Direction • Resources and Processes • Products and Services • Measurement and Results

Institutional Assessment

Map the country’s system for trade support including: • Socio-economic background • Policy environment • Inventory of existing TSIs, their

situation and capability • Inventory of existing services • Identification of weak links and gaps

Challenges – Issues – Needs But also….Strengths and Good Practices

ITC’s Benchmarking model

Leadership and Direction

Mandate, common purpose and recognition

Governance

Strategy development and implementation

Accountability and risk management

Interaction with stakeholders and strategic partners

Resources and Processes

Structure and people

Financial resources

Information and knowledge management

Physical assets and infrastructure

Quality processes and value focus

Internal communications

Products and Service Delivery

Understanding customer needs and developing a suitable portfolio of

clients

Relevance of the portfolio of products and services

Client management and delivery of products and services

In –market support

Marketing and promotion

External communications and web site

Measurement and Results

Scope and quality of measurement system

Measurment process and implementation

Client satisfaction measurement

Achievement and analysis of results

Identifying jointly key areas for improvement

• Assessment results shared and discussed with TSI partners

• Joint identification of key areas for improvement

• Preparation of a performance improvement plan

• Identification of ITC technical assistance solutions

• ITC support to identify available TRTA assistance to implement organizational changes

ITC Technical Assistance Solutions

Leadership and Direction

• Strategy design and formulation • Business in trade policy • Development of export strategy

Resources and Processes • Human & financial resources management

Products and service delivery

Measurement and Results

• Strengthening services for supply chain

management, quality standards, packaging, access to finance, trade & market intelligence, etc.

• RBM systems • Client satisfaction survey design

National Export Strategy

• Identify priority objectives and actions, structured in a single Plan of Action, ready for implementation

• Comprehensive in scope: focus on specific sectors (products and services) as well as on functions and cross-cutting issues at sector, national and regional level.

• Multi-stakeholder consultations (government, private sector, TSIs, civil society…) for a «home-grown» strategy with buy-in at the highest political level

• More than a strategy: Enhancing capacities for an effective implementation (e.g. Export Council)

• Export Strategy mainstreams trade in national development plans, and addresses social values such as poverty-reduction, gender equity, employment, the environment and regional integration

NES Approach

Outcomes

Improved public and private dialogue for favoring the development of a national export culture

Enhanced country capacity to formulate and manage

export development strategies that are relevant

and realistic

An architecture that focuses national efforts on priorities for export development and competitiveness

Improved ability of the country to receive and

manage implementation of A4T

Presenter

Presentation Notes

Core Outputs Governance structures established Completed analyses of the country’s exports, imports and investment performance, main markets and competitors over the past five years. Defined scope and principal strategic objectives of the NES, and priority sectors and cross-sectoral functions identified. Elaborated detailed sectoral and cross-sectoral strategies complete with corresponding plan of action and implementation framework. Endorsement of the NES by key stakeholders and the national government. A public private dialogue platform focusing on export development and competitiveness established (or reinforced) and operationalized. Implementation management initiated

Export Strategy: Guiding A4T • EUR 11 m for UEMOA cotton strategy implementation,

including EUR 3 m for ITC (European Commission)

• USD 5 m for Samoa Fruits & Vegetables strategy implementation (World Bank/SACEP)

• EUR 2 m for Liberia cassava strategy implementation (European Commission).

• USD 900,000 for Ghana yam strategy implementation (Bill & Melinda Gates Foundation)

• EUR 2.4 m (pipeline) for Palestine NES implementation (European Commission).

Other ITC assessment tools

• Enterprise diagnostics • Export Potential Assessment (EPA)

• Business Environment Assessment Tool

• Public-Private Dialogue Assessment Tool

• Integration in on-going policies and programmes in recipient country

• Complementarities with other development partners

• Use of state-of-the art diagnostic and programming tools

• Customized programmes with focus on impact • Full country ownership in all stages of project cycle • Long-term perspective and sustainability

Needs assessment and project design is essential for effective Aid for Trade

Success factors

Summary

itc’s approach to needs assessment and project …...of an online trade barriers reporter...

Documents