itc swot
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ITCPresented by:Avishek BhattacharyyaDivya MarwahMukul AttriNayana UnniPrashant PatroSiddharth Modak
1910 1975 1979 2000 2003 - 2005
Imperial Tobacco
Company
Hotel Industry with ITC-Welcome Group, Hotel
Chola
Paperboard Business
• Greeting, Gifting & Stationery
• Lifestyle Retailing Business• Information Technology
• Food Industry• Personal Care
Products
HISTORY AND EVOLUTION
One of the India’s foremost Pvt. Sector companies with US $ 45 billion
and a turnover of US $ 7 billion;
Among Asia’s “Fab 50” companies and India’s “10 most valuable
Brands”;
Chairman: Mr. Yogesh Chander Deveshwar;
Directly employs more than 31,000 people;
Generate over 5 million sustainable livelihoods;
Has more than 4,14,000 shareholders;
Vision: “Sustain ITC's position as one of India's most valuable
corporations through world class performance, creating growing value for
the Indian economy and the Company's stakeholders”.
COMPANY PROFILE
ITC
FMCG
HOTELS
PACKAGINGAGRI BUSINESS
IT
PAPER BOARDS
SBUs
FMCG
CIGARETTES:Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal etc.
FOODS:Kitchen of India, Aashirvaad, Mint-o, Sunfeast, Candyman, Bingo etc in Staples, Snack Foods, Ready to Eat Foods and Confectionaries.
APPAREL:Wills Lifestyle, John Players, Miss Players brands in Fashion Wardrobe for men and women.
PERSONAL CARE:Fiama di Wills, Essenza di Wills, Engage, Vivel di Wills, Superia Brands in soaps, hair oil, hair gel, face wash, shampoo, conditioner, deo and perfumes etc.
STATIONARY:Classmate, Paper Kraft, Expressions, Colour Crew Brands in notebooks, diary, office stationary, greeting cards, colours etc.
SAFETY MATCHES N AGARBATTIS:iKno, Aim in match-sticks and Mangaldeep agarbattis etc.
Sector-wise Revenue Break Up
ITC FMCG REVENUES
SWOT ANALYSIS
STRENGTHSDiversified group: ITC leveraged its traditional businesses to develop new
brands for new segments.
Market share: The brand now commands more than 52% market share
amongst national branded players.
Brand: ITC ranks among India's `10 Most Valuable Brands', in a study conducted
by Brand Finance and published by the Economic Times. ITC also ranks among
Asia's 50 best performing companies compiled by Business Week.
Debt-free: It is a debt-free company which makes it less vulnerable.
Distribution Channel : Deep reach of it's distribution channel is one of the core
strengths of ITC, as it enables the company to reach out to it's customers
effectively.
STRENGTHS(cont..)
Innovation: ITC has excellent research and development facilities.ITC
master chefs from its hotel chain are often asked to develop new food
concepts for its FMCG business. For example ITC was the first in India to
come up with instant 2-minute pasta.
Management: ITC has a strong and experienced management, strong brand
presence & excellent products advertising
CSR & Sustainability: Over 6500 E-Choupal CSR activities and sustainability
initiatives enhance ITC’s brand image reaching over 4 million farmers. ITC
encourages the spirit of entrepreneurship amongst farmers.
WEAKNESSUnrelated diversification
Heavily Dependent on tobacco revenue which contributes
80% of the total revenue.
ITC is still recognized as a tobacco company
Steep increase in cigarette taxes has adversely affected its
revenue
Hotel industry has not been able to create a huge market
share
OPPORTUNITIESRural Market: The company has the opportunity to get into the untapped
rural market.
E-choupal :This initiative by the group, with its enhanced rural
connectivity, has created huge opportunity for the firm to acquire raw
material at a cheaper rate.
Mergers and acquisitions to strengthen the brand.
Increasing purchasing power of people thereby increasing demand
Per capita consumption of personal care products in India is the lowest in
the world offering an opportunity for ITC’s soaps, shampoos and fragrances
under its Wills brand
More publicity of hotel chains to increase market share
THREATS
Competitors :It faces stiff competition from both domestic as
well as international players like P&G, HUL, Reckitt Benckiser.
Marico, L'Oreal, Nirma Ltd, Colgate-Palmolive, Dabur, Godfrey
Phillips.
Restrictions : Strict govt regulations and policies regarding
cigarettes.
FDI in retail thereby allowing international brands.
THANK YOU