itc personal care
TRANSCRIPT
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ITC-HISTORY
� One of the foremost private sector companies
in India
�
Market Capitalisation of over US $ 30 billion� Turnover of over US $ 6 billion
� Diversified presence in Cigarettes,Personal
Care,Safety Matches,Stationary etc
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FMCG(Personal Care)
� ITC forayed into personal care business in
2005
�
Array of brands launched in personal care� 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel
UltraPro', 'Vivel' and 'Superia' are some
examples
� FIAMA DI WILLS brand was launched in 2007
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Personal Care-Products
FIAMA DI WILLS
�EverydayMild- is a gentle caring shampoo suitable for regular use.
�Aqua Balance- is a gentle moisturizing shampoo ideal for dry, dull
hair.
�Volume Boost- is a gentle volumizing shampoo ideal for thin, limp
hair.
�Silky Strong- helps make hair smooth, silky and strong and is ideal for
weak, damaged hair
�Shine in Style- helps make hair smooth, silky and strong and is ideal for
weak, damaged hair.
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Personal Care-Products
FIAMA DI WILLS
�Fiama Di Wills-SkinSense(soft green)
�gentle caring bathing bar, that helps enhance retention
of skin proteins giving 6 pro care.
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Personal Care Products
FIAMA DI WILLS
�Fiama Di Wills-Transparent Gel Bathing bars
�
Mild Dew-Contains extracts of peach and avocadowhich moisturise the skin.
�Clear Springs- Contains extracts of lemongrass &
sea weed which gives Clear skin.
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Personal Care-Products
FIAMA DI WILLS
�Fiama Di Wills-Shower Gels
�Mild Dew- for soft, moisturized skin.
�Clear Springs- for clear, healthy, smoother skin.
�Exotic Dream- for stimulating freshness.
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Personal Care-Products
FIAMA DI WILLS
�Fiama Di Wills-Aqua Pulse Bathing Bar
�crafted exclusively for men
�gives an invigorating and rejuvenating
fragrance and freshness
�gives a fresh and healthy skin.
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Personal Care-Products
FIAMA DI WILLS
�Fiama Di Wills-Aqua Pulse Shower Gel
�refreshes and keeps skin healthy
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Personal Care-Products
VIVEL
�Vivel Milk Cream and Glycerine Bathing Bar
�Launched in January 2010
�enriched with the goodness of double
moisturising ingredients of milk cream and
glycerine
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Personal Care-Products
VIVEL
�Vivel Deo Spirit
�Launched in May 2010
�targeted at the young, modern, experimental,
vivacious and trendy youth
�ensures a long lasting fragrance that refreshes the
skin
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Personal Care-Products
VIVEL
�Vivel active fair
�
Launched in July 2010�Ensures faster and long lasting fairness
�SPF 15 sun protection rating
�Available in tubes and pouches
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Personal Care-Products
VIVEL
�Vivel Shampoos
�Launched in July 2010�Vivel Shine and Glow-suitable for dull to normal hair
�Vivel Soft and Fresh-suitable for dry to normal hair
�Vivel Volume and Bounce-suitable for oily to normal hair
�Ultrapro anti-dandruff shampoo was launched in
december 2008
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Personal Care-Products
VIVEL
�Vivel Young Glow-Provides youthful glow to the skin
� Vivel Satin Soft-Makes skin beautifully soft
�Vivel Sandle Sparkle-Provides clear skin
�Vivel Ayurveda Essence-Protects skin from germs and harsh environment
�
Vivel Silk Spring-K
eeps skin smooth