itc marketing mix and company overview

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HISTORY • ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACO COMPANY of India ltd. • In 1970 the company’s name was changed to INDIAN TOBACCO COMPANY LTD. • From September 18,2001, company’s name has effectively become ITC Limited.

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Page 1: ITC Marketing mix and company overview

HISTORY

• ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACO COMPANY of India ltd.

• In 1970 the company’s name was changed to INDIAN TOBACCO COMPANY LTD.

• From September 18,2001, company’s name has effectively become ITC Limited.

Page 2: ITC Marketing mix and company overview

ABOUT THE COMPANY

• The company tops the FMCG sector in India with market capitalization of Rs 256,769 crore. (http://www.mbaskool.com/fun-corner/top-brand-lists/7764-top-10-fmcg-companies-in-india-2013.html?start=9)

• Business Leader of the Year Award 2012 conferred by the All India Management Association (AIMA), India's apex body of professional management.

Page 3: ITC Marketing mix and company overview

COMPANY BUSINESS“ Touching Your Life Everyday”

Company's multi-business portfolio encompassing a wide range of businesses

• Fast Moving Consumer Goods • Hotels• Paperboards & Specialty Papers • Packaging• Agri-Business • Information Technology

Page 4: ITC Marketing mix and company overview

ITC Ltd

FMCGg

HOTELS

PAPER BOARDS AND

SPECIALITY PAPAERS

PACKAGING

AGRI BUSINESS

IT

GROUP COMPANIES

Page 5: ITC Marketing mix and company overview

FMCG

ITC has rapidly scaled up presence in its newer FMCG businesses comprising:

• Branded Packaged Foods• Lifestyle Retailing• Education and Stationery products• Personal Care products• Safety Matches and Incense Sticks (Agarbatti)• With an impressive pace over the last several years, crossing

Rs. 7000 crore mark in 2013.

Page 6: ITC Marketing mix and company overview

ITC Foods

Page 7: ITC Marketing mix and company overview

Cigarettes and Cigars

• ITC is the market leader in cigarettes in India.• Cigarettes brands includes: Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy

Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.

Page 8: ITC Marketing mix and company overview

Lifestyle and Retailing

Personal Care

Page 9: ITC Marketing mix and company overview

Education and Stationary

Agarbattis

Page 10: ITC Marketing mix and company overview

Hotels• Launched in 1975, ITC Hotels, India's premier chain of

luxury hotels, has become synonymous with Indian hospitality.

• ITC Hotels pioneered the concept of 'Responsible Luxury' in the hospitality industry, drawing on the strengths of the ITC groups exemplary sustainability practices.

Page 11: ITC Marketing mix and company overview

ITC Hotels properties are classified under four distinct brands:

1) Luxury collection:

Page 12: ITC Marketing mix and company overview

2) Welcomhotels

Two other WelcomHotel Sheratons – Sheraton Park Hotel and Towers, Chennai Sheraton New Delhi offer warm

Page 13: ITC Marketing mix and company overview

3) Fortune Hotels

4) Welcome Heritage

Page 14: ITC Marketing mix and company overview

• Branded Accommodation• Branded Cuisine

• Kaya Kalp Spa

• ITC Green Centre

Page 15: ITC Marketing mix and company overview

PAPER BOARDS AND SPECIALITY PAPERS

Page 16: ITC Marketing mix and company overview

PACKAGING

ITC's Packaging Business has 3 major product lines• Carton Board Packaging• Printed Cartons• Fluted cartons

• Flexible Packaging• Tobacco Packaging

Page 17: ITC Marketing mix and company overview

AGRI BUSINESS

AGRI COMMODITIES AND RURAL SERVICE• Feed Ingredients - Soyameal• Food Grains - Wheat• Marine Products - Shrimps and Prawns• Processed Fruits - Fruit Purees/Concentrates,

IQF/Frozen Fruits, Organic Fruit Products• Coffee

Page 18: ITC Marketing mix and company overview

AGRI BUSINESS LTD

Leaf Tobacco• ITC pioneered the cultivation and development of Leaf

Tobaccos in India. • ITC buys nearly 50 per cent of all cigarette tobacco types

grown in India.

Spices• Chilli, Turmeric, Coriander, Pepper, Cumin, Nutmeg, Mustard,

Fennel, and Fenugreek.

Page 19: ITC Marketing mix and company overview

e- CHOUPAL

• e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture

• Characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

• Three Components of e- Choupala. Value Chain- Farm to Factory Gateb. The Model in Actionc. The Status of Execution

Page 20: ITC Marketing mix and company overview

Information Technology

• ITC Infotech is a fully owned subsidiary of ITC Ltd. Formed in 2000, ITC Infotech has today carved a niche for itself in the arena of global IT services and solutions.

• ITC Infotech conforms to the highest standards in process quality, with ISO 27001, ISO 9001 and CMMi Level 3 accreditations.

Page 21: ITC Marketing mix and company overview

New Product Development• In May 2013, ITC’s Personal Care Products Business expanded

its product portfolio with the launch of Engage – one of India’s first range of ‘couple deodorants

• New Upcoming hotels • WelcomHotel Raviz, Resort and Ayurveda Spa, Kollam,Kerala• WelcomHotel Raviz Kadavu, Resort and Ayurveda Spa,

Kozhikode, Kerala• WelcomHotel Bella Vista, Panchkula Chandigarh• WelcomHotel Jodhpur • ITC Green Bharat, A Golf Resort and Spa Manesar• ITC Vilasa, A Luxury Resort and Spa Mahabalipuram• ITC Hotel Kolkata II Kolkata,Hyderabad,Ahmedabad• ITC Hotel, Colombo Sri Lanka