itc (indian tabacoo company) ajay, divyanshu
Post on 18-Oct-2014
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DESCRIPTION
itc groupTRANSCRIPT
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PRESTIGE Institute OF MANAGEMENT AND RESEARCH
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SUBMITTED BY - AJAY PATIDAR
DIVYANSHU SADANA ANUJ SINGH
ASSIGNMENT on
PACKAGING AND DISTRIBUTION CHANNEL
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DISTRIBUTION CHANNEL OF ITC
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ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'.
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In 1975, the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcome group Hotel Chola' (now renamed My Fortune, Chennai). The objective of ITC's entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the Hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITC's Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India under four brands namely, ITC Hotels - Luxury Collection, WelcomHotels, Fortune Hotels and WelcomHeritage.
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ITC business portfolio
FMCG GOODS HOTELS
AGRI BUSINESS PAPER BOARD AND PACKAGING
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Distribution
Channels of Distribution- the path a product takes from its producer or manufacturer to the final user.◦Industrial user-final user when a product purchased for business use
◦Consumer-final user when a product purchased for personal use
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Direct and Indirect Channels
Direct distribution: ◦When the producer sells goods or
services directly to the customer, with no intermediaries.
Indirect distribution:◦Involving one or more intermediaries.
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DISTRIBUTION CHANNEL
Trade channel covers the distance between the producer and consumer.
ITC Food utilizes the distribution channel efficiently.
Distributes the products more than a million outlets in a country.
Distributions centers located in the major states .Outlets such as Choupal Sagar.
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PRODUCTS OF ITC
Cigarettes Insignia India Kings Lucky Strike Classic Gold Flake Navy Cut Players Scissors Capstan Berkeley Bristol Flake Silk Cut Duke & Royal
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FoodsAashirvaad sauravBingo!SunfeastMint-OCandyman Kitchens of IndiaLifestyle RetailingWills LifestyleJohn Players
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Personal CareEssenza Di WillsVivelFiama Di WillsSuperiaEducation and StationeryColor CrewClassmatePaperkraftHotelsITC HOTELS
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DISTRIBUTION CHANEEL FOR TABACOO
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STOCKS AT
BangaloreKolkataSaharanpurMunger
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HOTELSThe Map shows the ITC hotels all
over India
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THANKs for your precious time