itb project 1: business plan presentation
TRANSCRIPT
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LOGICZ CAFÉBUSINESS PLAN
GROUP MEMBERS:1. NG LEK YUEN [0324010]
2. CLARA LEE [0324495]3. LIM PEIDI [0324272]4. SHAZLEEN [0324367]
5. NAZRUL KAMSOL [0325540]
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BUSINESS BACKGROUND
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OUR MISSIONTo provide a platform to educate, engage and
create a community through board games.
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OUR MOTTOBoard games are life, learning and fun in a box or
out of the box.
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LOGICZ CAFÉ LOGO
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CAFÉ LOCATIONLot no 124, Jalan Cerdas, Taman Connaught,Cheras, 56000, Kuala Lumpur, W.P, Malaysia.
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PRODUCT AND SERVICES PROVIDED
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Coffee and Finger Food
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Sell & Rent Board Games
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Provide a Comfortable Place to Have Fun
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CAFE INTERIOR DESIGNEXAMPLES
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WHY BOARD GAMES CAFÉ? Area contains a lot of Bank, Offices and Shops Students from secondary school (SMKTC) & USCI university students will come around to have
lunch/dinner Shop facing to highway which easy attract customer’s attention (Free advertise) A huge and long Taman Connaught night market will be held on every Wednesday which also
easy to attract customer
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Size of• Café’s are becoming more popular
and are rapidly increasing
• The number of café’s in Klang Valley,
Jakarta,
Singapore, and other major cities in
Asia are increasing rapidly, with a 7%
per annum growth rate.
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WHO ARE OUR CUSTOMERS?
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1. Students• secondary school students (SMKTC)• University students from UCSI
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2. Working People• Business shop owners• Bank clerks• Doctors and nurses
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3. Family people• Stay in residential areas less then 200 m away
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Customer Background
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CUSTOMER MONTHLY INCOME
• Come from middle range income families• (RM3000- RM12000 annually)
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Place of Residence• Apartments• 2-storey terrace house• Bungalow
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Taste and Preferences of Customer• Like to drink coffee and
eat dessert• Like to spend time with
friends in a café
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4 COMPETITORS AROUND OUR CAFE
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Comparison TableName of café\ characteristic
Price Affordable Serve main Dishes
Food taste nice Strength Weakness
Leaf and Bean Café
Yes Yes Fast take away beverage service
Not much space for parking during peak hours
Bookmark Café yes Yes Good coffee art Small shop
Life Tree Café yes Yes Listens to customer feedback and constantly changing menu
Very slow service
Starbucks yes Famous, very close to UCSI
Expensive
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LEAF AND BEAN CAFÉStrength: 1. Nice interior design and
environment.2. Fast take away beverage service.
Weakness: 1. Food taste not really nice.2. Does not have enough space for customers during peak hour.
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BOOKMARK CAFÉStrength:1. Good Coffee Art. Will do what you request for.2. Nearer to UCSI.3. Serve main dishes.4. Price is affordable.
Weakness:5. Small shop.6. Not enough parking space during peak hours.
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LIFE TREE CAFÉ Strength: 1. Near to USCI.2. Nice interior design and environment.3. Serve many types of dishes.4. Listen to customer’s feedback.5. Constantly change menu.
Weakness: 6. Very small space.7. Food does not taste good.8. Very slow service.
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STARBUCKS COFFEEStrength:1. Super good coffee.2. Provide good study environment.3. A lot space and tables for customers.4. Famous.5. Very near to UCSI.
Weakness:1. Does not serve main dishes such as Lunch and Dinner dishes.2. Expensive.
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A board game café used to open near UCSI but it is closed now.
Reasons of close down:
1. Located at 2nd floor (no ones know).2. Not enough space for games and dining.3. Really hard to find parking around there.4. High shop renting price.
MA CASTLEBOARDGAME CAFÉ(CLOSED)
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WHAT IS SO GOOD
ABOUT US
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Logicz Board game Cafe
• The only board game café with hipster-like ambience that would attract teenagers.• Specialize in desserts and snacks.• Wide variety of board games
to play with.
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Unlike any other cafes where people are busy looking at their phone, this café make sure people interact with each other.
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Re-live their childhood memories
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Memberships
• Customer Pricing• MEMBERSHIP PRICING• RM 4/hr• RM 6/ 2hrs
• NON-MEMBERSHIP PRICING• RM 6/hr
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Food PricingCoffee• Americano [hot /ice]: RM8• Expresso: Single – RM 6 • Cappuccino [hot /ice] : RM9• Latte [hot /ice] : RM9
• Latte: RM 12• Flavoured Latte RM12
[Hazelnut/Mint/Toffee Nut/Crème brûlée]• [Hot or Iced]: RM10• Mocha [ hot/iced] : RM10• Classic Tea
[Earl Grey/ Darjeeling/ Chamomile] – RM7
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Drinks
Lemon Tea / Honey Green Tea/ Honey Lemon [hot/cold] : RM7 Soda Pop [Coke/Sprite/ Mountain Dew] : RM6
Beer
Carlsberg : RM15Hoegaarden : RM21Somersby Apple Cider : RM21
Milkshakes
Vanilla Milkshake RM15Chocolate Milkshake RM15Strawberry Milkshake RM15 Milkshake RM16
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Main Course
Fried Rice: RM 9.50Chicken Rice: RM 9.00Pasta [ Cabonara / Tomato Sauce] : RM 10.00Chicken Chop [ Mushroom/ Black Pepper Sauce] : RM 13.50
Snacks
Nachos – Premium Hot Salsa / Cheese Dip – RM 9French Fries – RM5Potato Wedges - RM 7Chicken Nuggets – RM5Fish Bites - RM 5Chicken Fingers – RM 7
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Marketing Strategies[ Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. ]
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Marketing strategySales strategy
Promotional ActivitiesAdvertising
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$ales $trategy
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30% discount
10% discount is given for every single receipt valid for a month time from purchase.
Additional 10% discount with minimum spend of RM50.
An extra 10% discount for member card holders.
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Promotional Activity
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Advertising[ How to attract customers to our product ]
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Promotional Ads
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Instagram reviews from
CELEBRITIES
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Website link
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Our Website
• s
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Attract customer to know more
Gain followers Show promotional Menu activities Interior Bookings
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MANAGEMENT STRATEGIES
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Business Legal Structure
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Why PARTNERSHIP?• Obtain the Capital • Make decision or inspires great ideas • Decrease the risk
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Management StructureGeneral Manager
Manager
Waiter/ Waitress
Waiter/ Waitress
Manager
Chef
Manager
Cashier
Manager
Board Game Keeper
Cleaner
Operating Department Food Department Finance Department Maintenance Department
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General Manager• Survey on competitors café and
come out with better business plan • Accomplish target set • Maintain customer satisfaction
Clara Lee
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Operating Department Manager• Run the operation of the café
smoothly • Provide good products and services
to customers
Nazrul Kamsol
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Food Department Manager• Make sure the quality of food • Plan menus
Ng Lek Yuen
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Financial Department Manager• To make sure that profit earned • To buy goods at reasonable
price
Shazleen Shafiqah
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Maintenance Department Manager• To keep the environment
clean • Make sure the facilities are in
condition
Lim Peidi
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Mid- Level Employees
Chef CashierBoard Game Keeper
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Lower-Level Employees
Cleaner Waiter/ Waitress
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Financial Management
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Priority
• is to give customer the best luxurious service with a budget
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Capital NeededRM 500 000
Cash share by shareholder (MYR)
Ng Lek Yuen 100,000
Nazrul 100,000
Lim Pei Di 100,000
Clara Lee 100,000
Shazleen 100,000
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Income (MYR)
Gaming [ Weekdays] 5000
Gaming [ Weekends] 8000
Food & beverages 5100
Total 13 000
Weekly Income
Income (MYR)
Gaming [ Weekdays] 20 000
Gaming [ Weekends] 32 000
Food & beverages 20 400
Total 72 400
Monthly Income
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Use of Funds
Item Price
Shop Rent RM 10 000
Man Power RM 40 000
Electricity and Water Bill RM 500
Renovations RM 30 000
Advertising RM 5000
Food and Supplies RM 28000
TOTAL RM 113 500
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Money Spend (MYR)
Shop Rental 10 000
Man Power 40 000
Electricity and Water Bill 500
Advertising 5000
Food 2000
Total 57 500
Monthly Money Used
Monthly Profit
MYR
Money Earned 72 400
Money Spend 57 500
Profit 14 900
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Income RM 868,800 /year
Cost RM 690,000 / year
Profit RM 178,800/ year
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Profit share among shareholderLek Yuan RM 35,760
Nazrul RM 35,760
Clara Lee RM 35,760
Lim Pei Di RM 35,760
Shazleen RM 35,760
We split our profit equally with a ratio 1:1:1:1:1
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By 2 years time, our profit will increase by 5% per year.
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Minimum wages for part timer is RM6 – RM8
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to be a BETTER café……
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Provide snacks and also main dishes
Provide enough tables and seats for customer especially during peak hour
Unique shop theme design
Comfortable environment to enjoy the games
Coffee art about board games
Reasonable price for dishes and games such as Student Price
Staff have to understand all the games so that they can guide the customers
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References1. Anonymous (February 2016) Restaurant General Manager Job
Description Sample | Monster.com. Retrieved from: http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspx
2. Snag Job (Published Date Unknown) Maintenance Worker Job Description. Retrieved from: http://www.snagajob.com/job-descriptions/maintenance-worker/
3. Gemma H. (December 2014)Financial manager job profile | Prospects.ac.uk. Retrieved from: https://www.prospects.ac.uk/job-profiles/financial-manager
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References4. Carmen Yin. (December 2015). Openrice: Bookmark Coffee. Retrieved from: http://my.openrice.com/klangvalley/restaurant/bookmark-coffee-cheras-kuala-lumpur/5265585. Author Unknown. (Febraury 2016). Facebook: Bookmark Coffee. Retrieved From: https://www.facebook.com/bukkumaku.coffee6. Author Unknown. (February 2016). Facebook: Life Tree. Retrieved from: https://www.facebook.com/lifetreecoffee/