it’s the democrats’ turn · total democrats independents republicans +89 -86 i know it's a...

It’s the Democrats’ Turn National Voter Survey of Likely 2016 Voters

January 16, 2015

Methodology

This research was a joint project of Democracy Corps, the Women’s Voices Women Vote Action Fund, and the Voter Participation Center. The Voter Participation research related to nonpartisan questions regarding policy topics. The survey polled 950 2016 voters from January 7-11, 2015. Respondents who voted in the 2012 election or registered since were selected from the national voter file. Likely voters were determined based on stated intention of voting in 2016.* Data shown in this deck is among all 2016 likely voters unless otherwise noted. Margin of error for the full sample= +/-3.2 percentage points at 95% confidence. Margin of error will be higher among subgroups. 50 percent of respondents were reached by cell phone, in order to account for ever-changing demographics and trying to accurately sample the full American electorate.

*This is a change in methodology for Democracy Corps surveys, which were previously conducted using Random Digit Dialing. 2

Key Findings

3

• Democrats are back: Despite a dispiriting off-year and big consequential losses at the federal and state level, the presidential electorate is open to and enthusiastic about a Democratic agenda and Democratic candidates.

• White working class voters will be key: Whether 2016 can be turned into a big enough year to take back a lot of territory in the Congress and states and whether the presidential candidate can build a formidable wall depends on Democrats and Hillary Clinton doing better with white working class voters, both men and women.

• The President and the Democratic party are up: There has been a big change in the mood of the country—Obama’s approval is up 4 points to 48 percent approve (with 48 percent saying they disapprove). Right direction is up nearly 10 points.

• The presidential race begins robustly for Clinton: Clinton begins with a 6 point lead over Romney and 12

points over Jeb Bush. That result is produced by a surprising level of party consolidation among Democrats and Republicans, though Clinton is winning independents right now in either contest.

• An expanded Democratic coalition strongly backs Clinton: The Rising American Electorate (RAE) and

Democratic coalitions including college-educated women is bigger and fairly strong for Clinton. This could produce a big presidential vote.

• Democrats still have room to grow with unmarried women and blue collar whites: But the starting

strategic challenge is whether the Democrats’ messages, narrative and policy agenda can lift support with unmarried women and the broader RAE as well as the white working class in its great diversity.

Key Findings (continued)

4

• Key groups are dealing in a tougher economy and a different mood: Both unmarried women and blue collar whites see the path to the middle class as increasingly precarious and feel that they are not doing as well as they should be—Jobs do not pay enough to live on, and while the middle class pays a lot in taxes they do not feel the country works for them.

• Economic advocacy and reform are critical: Policies that appeal to the RAE, unmarried women and blue collar whites are all embedded in a broader economic reform agenda that is stronger than any narrative Republicans are offering. These voters are struggling economically and react against an unresponsive and gridlocked government, reform is as essential as economic advocacy to these voters.

• An economic agenda that put women at the center sells: An economic message that focuses on women

scores no differently than an economic message that does not mention gender. There is no price for bringing in the pay equity as policy with men or working class men.

The Shifting Mood

5

New GOP congressional leaders toxic already

6

Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVORABLE

feeling; zero meaning a VERY COLD, UNFAVORABLE feeling; and fifty meaning not particularly warm or cold. You can use any

number from zero to one hundred, the higher the number the more favorable your feelings are toward that person or organization. If

you have no opinion or never heard of that person or organization, please say so.

34 27 20 15 12 11 7 8 7

50 45 42

36 34 30 21 23 21

34 34 31 32 36 37

33 34 33

42 43 43 47 49 51 43 47 48

Very warm (75-100) Very cool (0-25)

Barack Obama

Hillary Clinton

Jeb Bush

Dems in Congress

GOP in Congress

Dem Party

GOP Party

Mean: 51.0

Net: +8

Mean: 48.6

Mean: 37.7

Mean: 44.4

Mean: 40.0

Mean: 48.0

Mean: 41.9

Net: +2 Net: -22 Net: -11 Net: -21 Net: -1 Net: -15

Mitch McConnell

Net: -24

Mean: 36.6

Net: -27

Mean: 36.4

John Boehner

Favorable ratings for Democrats improve as GOP ratings decline

53

56

51 51

54

51 51

48

50 51

50 50 51 52

50

52

55

53

54 54 55

51 51 49

49 48

45

49

51

47

49 48

46 47 46

45

43

46 46 46 46 47 47

45

48 49 49 50 50

48 48 46 47

46

44 43

46

48

45

47 46

44 45

44 43

41

44 42

43 43

45 45

44

46 45 45

47 47 47 45

44 45 43 41

42

44 44

48

49

45 46 46

45 44

42

42

43

41

43

45

43 43

45

43 44

45 45

41

43

43 40 39 39

41

45

42

46

50

46 46 45

44

42

39 39 40

39

41

43

40 39 41

39 39

41 42

39

42 40

39 38

35 37

43

40

Dec-10 Apr-11 Aug-11 Dec-11 Apr-12 Aug-12 Dec-12 Apr-13 Aug-13 Dec-13 Apr-14 Aug-14 Dec-14

Barack Obama Democratic Party Democrats in Congress Republican Party Republican Congress

2010 Election

Now, I'd like to rate your feelings toward some people and organizations, with 100 meaning a VERY WARM, FAVORABLE

feeling; zero meaning a VERY COLD, UNFAVORABLE feeling; and 50 meaning not particularly warm or cold.

2012 Election

7

2012 2014 2014

Election

*Note: From Democracy Corps surveys conducted in the past 4 years. Data represents MEAN ratings.

Dramatic improvement in voter mood

33 36

29 26

33 28

16 15 19

29 34 33 32

36 32 39 39 40 42

32 28

23 18

29 27 26 25

23

32

58

56

59 65

58 61

75

76

69 65 59 59 60 58

62

55 55 55 52

59 64

68

76

63 65 69 68 68

61

Jan-11 May-11 Sep-11 Jan-12 May-12 Sep-12 Jan-13 May-13 Sep-13 Jan-14 May-14 Sep-14 Jan-15

Right Direction Wrong Track

2011

Generally speaking, do you think that things in this country are going in the right direction, or do you feel things have gotten pretty seriously off on the wrong track?

2012 Election

8

2012 2014 2014

Election

23

32

68

61

November 2014 January 2015


Generally speaking, do you think that things in this country are going in the right direction, or do you feel things have

gotten pretty seriously off on the wrong track?

Big change in mood of the country—right direction is up by nearly 10 points

9

44 48 50 48

November 2014 January 2015

Approve Disapprove

Do you approve or disapprove of the way Barack Obama is handling his job as president?

Obama’s approval rating edges up

10

Presidential Election

11

49 43

Clinton Romney

Clinton Romney

I know it's a long way off, but thinking about the election for President in 2016, if the election for President were held today,

would you vote for -- Democrat Hillary Clinton or Republican Mitt Romney/Jeb Bush?

Initial vote

+6

Clinton ahead of Romney and doubles her margin against Bush

12

52

40

Clinton Bush

Clinton Bush

+12

49

92

43

4

43

3

40

90

Clinton Romney Clinton Romney Clinton Romney Clinton Romney

Clinton Romney

Parties consolidated with Clinton winning Independents against Romney

Total Democrats Independents Republicans

+89 -86

I know it's a long way off, but thinking about the election for President in 2016, if the election for President were held today, would you vote for -- Democrat Hillary Clinton or Republican Mitt Romney?

13

+6 +3

52

95

46

3

40

4

38

87

Clinton Bush Clinton Bush Clinton Bush Clinton Bush

Clinton Bush

Party bases still consolidated and Independents lean towards Clinton more strongly against Bush

Total Democrats Independents Republicans

+91 -84

I know it's a long way off, but thinking about the election for President in 2016, if the election for President were held today, would you vote for -- Democrat Hillary Clinton or Republican Jeb Bush?

14

+12 +8

49 52

49 43

40 43

Clinton Romney Clinton Romney Clinton Romney

Clinton Romney

Clinton wins a big majority of voters who stayed home in 2014

Total

I know it's a long way off, but thinking about the election for President in 2016, if the election for President were held today, would you vote for -- Democrat Hillary Clinton or Republican Mitt Romney?

15

+12 +6

Drop-Off Voters 2014 Voters

+6

51 45

56 51

62

41 44

39 44

33

Clinton GOP Clinton GOP Clinton GOP Clinton GOP Clinton GOP

Clinton GOP

Clinton vs. GOP: Gender gap very real but marriage gap more so

Total

I know it's a long way off, but thinking about the election for President in 2016, if the election for President were held today, would you vote for -- Democrat Hillary Clinton or Republican Mitt Romney/Jeb Bush?

16

+1 +10

Women Men

+17 +7 +29

Married Women

Unmarried Women

49

58 59 63

72

63

43

34 32 33

15

30

Total RAE Millennial Unmarried Women Minority College Women

Clinton Romney


would you vote for -- Democrat Hillary Clinton or Republican Mitt Romney?

+6 +24

RAE, unmarried women and college women can deliver a national win for Clinton, but needs working class too

+30 +57 +27 +33

17

49

32 31 33 30

43

60 59 62 60

Total White Non-College White NC Men White NC Women White Seniors

Clinton Romney


would you vote for -- Democrat Hillary Clinton or Republican Mitt Romney?

+6 -28 -28

Hillary’s win comes with less than 1/3 support among white non-college

-29 -30

18

52

37 33

42 37 40

55 58 51 48


Clinton Bush


would you vote for -- Democrat Hillary Clinton or Republican Jeb Bush?

+12 -18 -25

Hillary gains with white working class women – but against Bush

-9 -11

19

The Mood Among Key Groups

20

32 38 36

46 46

37

61

52 53 48

42

51

Total RAE Unmarried Women Millennials Minority College women


-2 -14 -17 +4 -29



Unmarried women are most pessimistic about the country’s direction of all the base groups

-14

21

32

20 19 21 19

61

76 78 74 76

Total White Non-College White Non-College Men White Non-College Wmn White Seniors


-56 -59 -53 -57 -29



Deep dissatisfaction and pessimism among white working class and seniors

22

48

61 57

62

77

58

48

35 39

34

18

38

Total RAE Unmarried Women Millennial Minority College Women

Approve Disapprove


- +26

Unmarried women still cautious about president: almost 40 percent disapprove

+18 +59 +28 +20

23

48

29 25

32 32

48

67 71

64 66


Approve Disapprove


- -38 -46

Older and blue collar voters are deeply negative

-32 -34

24

30

50

24

47

Middle Class Disappearing Middle Class Attainable

Middle Class Blocked much Middle Class Attainable much

Country divided over the core middle class promise

25

Now let me read you some short statements. Please tell me which statement comes closer to your own view.

+3

Getting to or staying in the middle class is harder than ever and nearly impossible with so many jobs that don’t pay enough to live on.

Times are tough but those who work hard can still reach or stay in the middle class.

30 30 38 27 32 28

50 51 58

47 52

47

24 22 16 25 19 17

47 45 39

51 43

50

Middle Class Blocked much Middle Class Attainable much

Unmarried women and minorities most likely to see middle class blocked, but sizeable minority of Millennials too

26




Total Millennials College Women

+3 +9

RAE Unmarried

Women Minority

+3 +19 +6 +4

30 32 30 35 30

50 52 47 56

50

24 26 27 25 25

47 46 51

42 44

Middle Class Blocked much Middle Class Attainable Much

Blue collar women are more pessimistic on middle class attainability than blue collar men

27




Total White

Non-College White

Seniors

+3

White Non-College Men

White Non-College Wmn

+14 +6 +4 +6

Making sure jobs pay enough to live on is the top priority for this electorate, along with government reform

28

38

36

35

32

27

24

36

33

33

29

Making sure jobs pay enough to live on

Helping working families

Reducing special interest influence in government

Helping middle-class families

Promoting greater equality for women and others

Helping the most vulnerable

Getting control of America's borders

Reducing the size and reach of the federal government

Ending welfare abuse

Helping small businesses

Now I want to ask you about government. I am going to read you a list of statements that describe what some people believe about the role of government today. After I read the list, please pick the three you believe are the most important.

2016 LV’s

Progressive advocacy agenda

Right-wing populism

Neutral Reform

29

54

36

35

34

29

29

32

26

22

28

Making sure jobs pay enough tolive on



Promoting greater equality forwomen and others

Reducing special interestinfluence in government



Getting control of America'sborders

Reducing the size and reach of thefederal government



Unmarried Women

49

40

36

35

29

27

30

26

23

30

Making sure jobs pay enough tolive on



Promoting greater equality forwomen and others

Reducing special interestinfluence in government



Getting control of America'sborders

Reducing the size and reach of thefederal government


RAE

Democratic base groups lean toward the progressive advocacy agenda, especially making sure jobs pay enough

Blue collar white women also focused on pay and all blue collar groups select reforming government

30


33

30

27

25

20

17

50

42

39

31

Making sure jobs payenough to live on

Reducing specialinterest influence in…

Helping middle-classfamilies

Helping workingfamilies

Promoting greaterequality for women…

Helping the mostvulnerable

Getting control ofAmerica's borders

Reducing the size andreach of the federal…


Helping smallbusinesses

White Non-College

35

27

27

27

17

13

52

51

35

37











White Non-College Men

39

27

26

23

22

19

49

43

33

26











White Non-College Women

The policy agenda that reaches

31

Democrats outpace GOP in looking out for women and men (and men and women)

32

25

23

21

20

20

19

16

46

38

36

39

38

36

36

22

30

31

35

34

33

34

41

48

46

51

51

51

54

GOP Much Better Dem Much Better

Dem

-GOP

+18

+15

+13

+12

+10

+10

-5

Looking out for working women and men

Looking out for the interests of working people

Looking out for the interests of the middle class

Being on my side

Addressing issues important to me

The economy

Now, I am going to read you a list of issues and I want you to tell me whether, overall, you think the Democrats or the Republicans

would do a better job with each issue.

Looking out for working men and women

Democrats receive high ratings from RAE on economic advocacy

33

17

12

10

12

13

11

9

34

25

26

24

26

23

22

27

41

39

39

43

42

43

53

58

60

61

63

63

67


Dem

-GOP

+45

+40

+37

+37

+34

+33

+19




Being on my side


The economy




RAE

Unmarried women also give Democrats a wide margin on middle class advocacy

34

18

14

11

9

12

12

11

33

26

28

26

23

23

23

29

38

43

42

43

42

47

55

58

63

66

66

65

70


Dem

-GOP

+47

+43

+43

+40

+35

+32

+22




Being on my side


The economy




Unmarried Women

35

35

32

33

26

32

28

29

62

59

53

56

48

51

50

13

21

14

19

19

24

23

26

32

29

35

31

37

37


Dem

-GOP

-13

-14

-17

-21

-24

-27

-36




Being on my side


The economy

Now, I am going to read you a list of issues and I want you to tell me whether, overall, you think (ROTATE) the Democrats or the

Republicans would do a better job with each issue.


White Non-College

White non-college voters give GOP advantage on economic advocacy

The Democratic agenda includes advocacy for working families, general Democratic policies and progressive reform policies

36

Social Security/Medicare: Protect Medicare and Social Security so there is no reduction in benefits, and keep the politicians' hands off Social Security so today's and tomorrow's seniors can retire with security.

Working Mothers: Help working mothers by making sure they have access to affordable child care, have paid sick days to care for themselves and their children, and protect pregnant workers from being fired or demoted.

Infrastructure Jobs: Create a long term plan to rebuild America and create new good paying jobs by investing in infrastructure, such as modernizing schools, improving roads, bridges, and airports, and investing in clean energy alternatives that create more new jobs.

Reform Government: Streamline government and reduce waste and bureaucracy to make sure every dollar spent is a dollar spent serving people, not serving government.

Equal Pay: Make sure working women have equal pay to men for doing the same work and, make it possible for women to work in management positions by rewarding companies that provide leave policies that make it possible for all employees to work and balance their work and family needs.

College Affordability: Make college more affordable by expanding the tuition tax credit that allows students to claim up to four thousand dollars for higher education expenses. Get serious and provide free tuition at community colleges or technical schools for all qualified high school graduates.

65

61

61

79

85

81

Protect Medicare and Social Security

Create a long term plan to rebuild America and create new goodpaying jobs by investing in infrastructure

Help working mothers with access to affordable child care, paidsick days and protect pregnant workers from being fired

Much more positive

37

Social Security and Medicare top priorities for key groups, reforming government and jobs are also popular

RAE

Unmarried Women

White Non-College

68

64

61

79

85

85


Streamline government and reduce waste and bureaucracy


52

46

43

78

79

66


Streamline government and reduce waste and bureaucracy


Now I am going to read you some things being proposed by Democrats as part of their plan to deal with the economy. After each item, please tell me whether that policy makes you feel much more positive about their plan, somewhat more positive about their plan, a little more positive, or not at all positive.

The Republican agenda includes general Republican policies and right wing populist policies

38

Fiscal Responsibility: Require lawmakers to pass a budget or withhold their pay, and require Congress to review programs deemed wasteful and redundant.

Regulation: Small businesses are strangled by unnecessary regulation, complex and increasing taxes, and high energy prices. We need to loosen the regulation that is stifling small businesses to make it easier for them to grow and expand.

Balanced Budget: Cut government spending immediately and pass a Constitutional amendment requiring a balanced budget every year, so that we aren't spending more than we can afford.

Spending: Reduce unnecessary government spending and put an end to wasteful government programs to start resolving the trillion-dollar debt crisis, putting America back on a responsible track and giving certainty to investors and businesses.

Welfare: Reduce welfare spending by helping move more Americans from welfare to work by investigating cases of welfare fraud, and drug testing those who receive government help like food stamps and cash benefits.

Energy/Keystone: Promote lower energy prices through a comprehensive plan that includes increasing domestic production of oil, developing alternative energy sources such as wind and nuclear energy, advancing clean coal technology, and building the Keystone pipeline, which would create jobs and reduce our dependence on foreign oil.

46

42

38

68

64

69

Cut government spending immediately and pass a Constitutionalamendment requiring a balanced budget every year

Loosen the regulation that is stifling small businesses to make iteasier for them to grow and expand

Require lawmakers to pass a budget or withhold their pay, andrequire Congress to review programs deemed wasteful

Much more positive

39

Appetite for reform evident in responses to GOP agenda

RAE

Unmarried Women

White Non-College

48

43

42

68

72

64

Cut government spending immediately and pass a Constitutionalamendment requiring a balanced budget

Require lawmakers to pass a budget or withhold their pay, andrequire Congress to review programs deemed wasteful

Reduce welfare spending by helping move more Americans fromwelfare to work

59

58

58

77

82

80

Reduce welfare spending by helping move more Americans fromwelfare to work

Loosen the regulation that is stifling small businesses to make iteasier for them to grow and expand

Promote lower energy prices through a comprehensive plan

Now I am going to read you some things being proposed by Republicans as part of their plan to deal with the economy. After each item, please tell me whether that policy makes you feel much more positive about their plan, somewhat more positive about their plan, a little more positive, or not at all positive.

Economic Frame

40

41

(Reform) There is too much

money in politics and

government. Big corporations

and lobby groups spend millions

getting their candidates elected,

and then get tax breaks and

special laws that protect their

special interests. Billions are

spent on government programs

that are often out dated or don't

even work--but special interests

and government bureaucracy

protect them. We need leaders

who will clean up Washington by

restricting the campaign dollars

that come in, changing

programs that don't work and

using that money to help middle

class working families--not big

campaign donors.

(Combined Econ Agenda) People are drowning because jobs

don't pay enough to live on. We

need leaders who know what it's

like to work hard every day and still

struggle to pay the bills. We must

help people with affordable college,

job training, and childcare.

(Working families should earn

wages that keep up with the cost

of living/Women must get equal

pay so working women and

families can keep up.) We must

help the vulnerable by reducing

taxes for low-wage workers and

give a tax break for lower and

middle class working families. And

we must always protect Social

Security and Medicare. We need

an economy that works for working

people and the middle class again.

Reform and Economic messages are equally successful among 2016 likely voters

Now, thinking ahead to the presidential elections in 2016, I am going to read you something Democratic leaders are saying about how things in this country could be better. ..tell me whether you find it a very convincing, somewhat convincing, a little convincing, or a not at all convincing statement about how things in this country could be better.

39

71

VeryConvincing

40

72

VeryConvincing

42

(Tea Party Msg) Government is out

of control. The United States is so in

debt that generations of Americans

will pay for our bad decisions.

Bureaucracy and bloated

government continue to force

skyrocketing spending. President

Obama has seized more power

through executive orders that force

new policies on Americans without

Congress' consent, using

departments like the IRS to

investigate enemies, and secret

wiretaps to spy on our own citizens.

We need to dramatically cut the

power of the federal government,

restore the Constitution, reign in the

ability of the executive branch to

make unilateral policy decisions, and

put more power in the hands of local

governments and individuals.

(GOP Establishment Msg) Democrats failed to get our

economy back on track. The middle

class is struggling with declining

paychecks, high unemployment,

and rising costs. We must tighten

our borders and make sure only

those in this country legally who

can support themselves can stay,

and we need to reform the welfare

system so more people have the

opportunity to work. We need less

government regulation and should

fully harness our resources by

building the Keystone Pipeline. We

can bring back opportunity and

stimulate job creation if we just get

government out of the way and

allow energetic and entrepreneurial

Americans to rebuild the economy

from the ground up.

Republican messages less strong among this electorate

Now, thinking ahead to the presidential elections in 2016, I am going to read you something Republican leaders are saying about how things in this country could be better… tell me whether you find it a very convincing, somewhat convincing, a little convincing, or a not at all convincing statement about how things in this country could be better.

28

53

VeryConvincing

33

51

VeryConvincing

43

Both Economic and Reform messages outperform GOP messages

Now, thinking ahead to the presidential elections in 2016, I am going to read you something Democratic/Republican leaders are saying about how things in this country could be better… tell me whether you find it a very convincing, somewhat convincing, a little convincing, or a not at all convincing statement about how things in this country could be better.

40

72

39

71

28

53

33

51

Reform Economic Establishment Tea Party

GOP Messages Dem Messages

40 36 36 36

72 66 64 68

39 35 29 41

71 67 62

71

Reform Agenda Very Convincing

Econ Agenda Very Convincing

Economic and Reform Messages are equally effective among blue collar whites

44


Total White Non-

College White Non-College Men


40 43 40

72 78 75

39 44 48

71 78 80

Reform Agenda Very Convincing

Econ Agenda Very Convincing

Economic message more effective among women

45


Total RAE Unmarried

women

46

(Working Families) People are

drowning because jobs don't pay

enough to live on. We need

leaders who know what it's like

to work hard every day and still

struggle to pay the bills. We must

help people with affordable

college, job training, and

childcare. Working families

should earn wages that keep

up with the cost of living. We

must help the vulnerable by

reducing taxes for low-wage

workers and give a tax break for

lower and middle class working

families. And we must always

protect Social Security and

Medicare. We need an economy

that works for working people

and the middle class again.

(Women Econ Agenda) People are

drowning because jobs don't pay

enough to live on. We need leaders

who know what it's like to work

hard every day and still struggle to

pay the bills. We must help people

with affordable college, job training,

and childcare. Women must get

equal pay so working women

and families can keep up. We

must help the vulnerable by

reducing taxes for low-wage

workers and give a tax break for

lower and middle class working

families. And we must always

protect Social Security and

Medicare. We need an economy

that works for working people and

the middle class again.

Very little differentiation between an economic message frame that mentions gender and one that does not


38

71

VeryConvincing

39

71

VeryConvincing

38 35 32 38

71 68 65 70

39 35 25

43

71 66

60

71

Women Agenda Very Convincing

Working Families Very Convincing

Including women in the economic message does not alienate blue collar men

47


Total White Non-

College White Non-College Men


38 40 46 36

71 77 80 78

39 47 49 49

71 78 79 81

Women Agenda Very Convincing

Working Families Very Convincing

Both agendas work well among groups of women in the base

48


Total Women Unmarried

women College women

43 32

74 67

Reform First Econ First

Very Convincing Somewhat Convincing

Reform opens voters to progressive economic narrative

49

Now, thinking ahead to the presidential elections in 2016, I am going to read you something Democratic leaders are saying about how things in this country could be better. Please tell me whether you find it a very convincing, somewhat convincing, a little convincing, or a not at all convincing statement about how things in this country could be better.

People are drowning because jobs don't pay enough to live on. We need leaders who know what it's like to work hard every day and still struggle to pay the bills. We must help people with affordable college, job training, and childcare. (Working families should earn wages that keep up with the cost of living/Women must get equal pay so working women and families can keep up.) We must help the vulnerable by reducing taxes for low-wage workers and give a tax break for lower and middle class working families. And we must always protect Social Security and Medicare. We need an economy that works for working people and the middle class again.

Middle Class message strongest frame overall

50

+15 +17

0

The middle class is getting squeezed. They pay more taxes but get the least help. When the middle class succeeds, America succeeds.

America can't survive if we only take care of the richest few. We must give everyone the opportunity to succeed. We all do better when we all do better.

Working men and women are drowning in a new economy where hard work and playing by the rules don't mean a job that pays the bills. It's time for an economic plan that puts working families first.

Now let me read you some short statements. For each one, please tell me which statement is a better reason to support Democrats' economic plan.

Working Families frame works best among unmarried women

51




+2 +11

+13

Unmarried Women


Middle Class and Working America messages much stronger than Everyone message among blue collar whites

52




+25 +19

+14

White Non-College


Messaging and policy agenda helps Democrats make gains on advocacy and the economy

53

45

46

38

38

35

36

37

39

32

36

43

41

54

51

53

51

53

51

57

54

Dem

Gain

+7

+4

+3

Initial: Looking out for working women and men

Reask: Looking out for working women and men

Initial: Looking out for the interests of the middle class

Reask: Looking out for the interests of the middle class

Now, I am going to read you a list of issues and I want you to tell me whether, overall, you think (ROTATE) the Democrats or the

Republicans would do a better job with each issue.

Initial: Looking out for working men and women

Reask: Looking out for working men and women

Initial: Looking out for the interests of working people

Reask: Looking out for the interests of working people

Initial: The economy

Reask: The economy

+3

+3

49 50 51

43 44 42

Clinton Romney Clinton Romney Clinton Romney

Clinton Romney

Movement towards Clinton against the stronger GOP opponent indicates some room for growth

Initial

I know it's a long way off, but thinking about the election for President in 2016, if the election for

President were held today, would you vote for -- Democrat Hillary Clinton or Republican Mitt

Romney?

54

+6 +6

Revote Final Vote

+9

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it’s the democrats’ turn · total democrats independents republicans +89 -86 i know it's a...

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