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It’s More Than a Training or Workshop. It’s a Crisis Simulation. Agnes + Day is the crisis intelligence firm providing mid- to large- sized companies worldwide with the intelligence they need to prevent, manage and overcome any type of organizational crisis. http://agnesday.com | [email protected] | 514-458-7101 With the clock ticking and the simulated crisis unfolding before your team’s very eyes, it’s up to them to work together to assess the situation, communicate effectively with key stakeholders and, ultimately, resolve the crisis in the least amount of time and with the least amount of repercussions. The Agnes + Day crisis simulation platform brings the typical workshop or training to the next level. It gives your team the opportunity to experience today’s crisis realities first-hand and test your organization’s crisis plan. Within a controlled and secure platform, your team will experience: The 24-hour news cycle and the Golden Hour of a crisis; How social media can quickly escalate a crisis; The impact that the search engines have on reputation; and The importance of communicating in real-time with key audiences. In the heat of the moment, your team will experience an interactive simulation where they have to sift through news articles being published about the crisis and your organization, tweet with stakeholders and the media, create and publish statements and updates to the appropriate platforms (i.e.: corporate website, news wires, social media channels, intranet, etc.), all while working together to resolve the crisis. Through a multimedia and comprehensive approach, our crisis simulator integrates all relevant forms of social media, news sites, news wires and traditional media and is designed to help your team: Gain a better understanding of what to expect if a crisis were to strike your organization. Strengthen their crisis management and communication skills. Gain a clear understanding of how the search engines and social media play a direct role in impacting your organization’s reputation. Gain confidence and experience in handling situations where the stakes are high and the pressure increases. Test your organization’s current crisis communication policies and procedures, allowing you to improve upon them as needed. Have loads of fun while learning invaluable lessons first-hand! Although our simulations are executed on a safe and secure platform, in the moment everything seems real, blood pressure is raised, and invaluable crisis management lessons are not just learned but experienced first-hand.

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Page 1: It’s More Than a Training or Workshop. It’s a Crisis ...agnesday.com/.../2014/07/...Day-Crisis-Simulations.pdf · the media, create and publish statements and updates to the appropriate

It’s More Than a Training or Workshop. It’s a Crisis Simulation.

Agnes + Day is the crisis intelligence firm providing mid- to large-sized companies worldwide with the intelligence they need to prevent, manage and overcome any type of organizational crisis.

http://agnesday.com | [email protected] | 514-458-7101

With the clock ticking and the simulated crisis unfolding before your team’s very eyes, it’s up to them to work together to assess the situation, communicate effectively with key stakeholders and, ultimately, resolve the crisis in the least amount of time and with the least amount of repercussions.

The Agnes + Day crisis simulation platform brings the typical workshop or training to the next level. It gives your team the opportunity to experience today’s crisis realities first-hand and test your organization’s crisis plan.

Within a controlled and secure platform, your team will experience:

• The 24-hour news cycle and the Golden Hour of a crisis;

• How social media can quickly escalate a crisis;• The impact that the search engines have on

reputation; and • The importance of communicating in real-time

with key audiences.

In the heat of the moment, your team will experience an interactive simulation where they have to sift through news articles being published about the crisis and your organization, tweet with stakeholders and the media, create and publish statements and updates to the appropriate platforms (i.e.: corporate website, news wires, social media channels, intranet, etc.), all while working together to resolve the crisis.

Through a multimedia and comprehensive approach, our crisis simulator integrates all relevant forms of social media, news sites, news wires and traditional media and is designed to help your team:

• Gain a better understanding of what to expect if a crisis were to strike your organization.

• Strengthen their crisis management and communication skills.

• Gain a clear understanding of how the search engines and social media play a direct role in impacting your organization’s reputation.

• Gain confidence and experience in handling situations where the stakes are high and the pressure increases.

• Test your organization’s current crisis communication policies and procedures, allowing you to improve upon them as needed.

• Have loads of fun while learning invaluable lessons first-hand!

Although our simulations are executed on a safe and secure platform, in the moment everything seems real, blood pressure is raised, and invaluable crisis management lessons are not just learned but experienced first-hand.

Page 2: It’s More Than a Training or Workshop. It’s a Crisis ...agnesday.com/.../2014/07/...Day-Crisis-Simulations.pdf · the media, create and publish statements and updates to the appropriate

http://agnesday.com | [email protected] | 514-458-7101

The goal is to improve crisis management plans and skills.

http://agnesday.com | [email protected] | 514-458-7101

Once the simulation is complete, we provide you with a detailed report of the day’s events (including all time-stamped communications). This report highlights areas of strength and weakness and provides detailed recommendations for moving forward.

Prior to the simulation, we work closely with you to identify and develop the most targeted and strategic crisis situation to test your team with.

√ A realistic - yet safe - crisis scenario that unfolds in real-time, before your very eyes.

√ Secure web browser - no special software needed. √ Archived and timestamped communications allowing you to

review speed and timing of your processes. √ A modernized way to test your crisis team and plan

Features and benefits of a crisis simulation:

“If you ever need a

company who could brief

on crisis management or

provide trainings on issues

management or crisis

simulations, I can recommend

Agnes + Day strongly.”

- Franky Saegerman, NATO

“We brought together our legal, PR,

communications, digital and staff

engagement teams for nearly two

days. Melissa guided our topics in

such an engaging way driving us

to tap what we already knew and

to discover what was lacking in our

current process and guidelines. This

training session brought us together

in such an effective way that not one

person regretted the commitment

we made to learn. Thank you,

Melissa, for bringing a complex

topic to us in a way that encouraged

debate, hands-on experience and

helped us make decisions.”

- Jan Walther, YMCA of the USA

Page 3: It’s More Than a Training or Workshop. It’s a Crisis ...agnesday.com/.../2014/07/...Day-Crisis-Simulations.pdf · the media, create and publish statements and updates to the appropriate

Agnes + Day, The Crisis Intelligence Firm+

Agnes + Day is the crisis intelligence firm providing mid- to large-sized companies worldwide with the intelligence they need to prevent, manage and overcome any type of organizational crisis.

Click here to learn more about our crisis intelligence team

Our team has worked with global

Fortune companies, as well as some of

the leading energy companies in North

America (including Suncor Energy,

Cenovus Energy, EnCana, Chevron,

Imperial Oil, Syncrude and more), and

have done international crisis work

for organizations the likes of NATO

and other government agencies,

Bombardier and the Canadian Olympic

Committee. We have also done crisis

work for global non-profits, the

private and public sectors, educational

institutions, as well as organizations

within the agricultural industry, the

financial industry, the travel industry,

the healthcare industry and more.

We have spoken in front of organiza-

tions and audiences including NATO,

Ministries of Foreign Affairs, Ministries

of Foreign Defence, government agen-

cies, the Ohio Oil and Gas Association

(OOGA); and have been honored to

have shared the stage with members of

the Ukraine government and the Inter-

national Committee of the Red Cross.

By keeping in mind the reality and

scope of a crisis today, our approach

to crisis management is unique and

fiercely specialized.

http://agnesday.com | [email protected] | 514-458-7101

Page 4: It’s More Than a Training or Workshop. It’s a Crisis ...agnesday.com/.../2014/07/...Day-Crisis-Simulations.pdf · the media, create and publish statements and updates to the appropriate

Contact us

http://agnesday.com

[email protected]

1-877-458-7101

Free crisis intelligence content

http://agnesday.com/blog

http://agnesday.com/podcast (available on iTunes and Stitcher)

Connect with us on social!

https://twitter.com/agnesdayinc

https://www.linkedin.com/company/agnesdayinc

https://plus.google.com/+agnesdayinc/

https://www.youtube.com/user/agnesdayinc

https://www.facebook.com/agnesdayinc