ita website redesign project john-havvah-helen-lindsay
TRANSCRIPT
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ITA Website Redesign project
Positive Aspects
Negative Aspects
Missing from our site
Things We Like
Examples
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Our Current Site – Good and Bad
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Positive aspects of our current website• Great content – Articles, country
information• Some good photos – Great Alumni
Photos• Awesome Alumni articles, Q &A’s,
Testimonials• We get a lot of traffic and collect a good
number of leads
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Negative Aspects of Our Current Website• Busy homepage – Difficult to clearly
discern what we do• It has bad stock photo’s • Needs improved navigation• Needs improved CTAs• Needs improved landing pages• Lacks a degree of authenticity/ authority
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Missing From Our Current Site
• Organization• Clear and Easy Navigation• Intuitive design• Alluring graphics• Content Personalization• Better calls to action• Improved landing pages• Concise description of who we are and what we do
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Examples of we like!Websites – Home Pages• http://www.letsgo.com/#lets-go• http://www.lonelyplanet.com/• http://www.lifeafterstudyabroad.com/• http://www.ciee.org/• http://greenhearttravel.org/• http://www.volunteerhq.org/• https://www.airbnb.com/
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• What is the first impression that I want to give my audience?
Anything is possible - teaching and living abroad is a viable way to enjoy the international experience of a lifetime for somebody like you (recent college graduate)
• Do we have a clearly defined target audience?
Yes – American and Canadians ages 21-30 who have a college degree or are in college.
• What is your business's message/unique value proposition?
Offering top level TEFL certification, guidance, support and service to enable English speakers to work abroad as English teachers and see the world
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Navigation
Language Corps Navigation Bar
National Geographic
Rough Guide Navigation
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Indexes
Adventure Teaching Index
Go Over Seas Article Indexing
FAQ Indexing
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Calls to Action
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AuthenticityThrough Testimonials
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More Examples of content offers & Calls-to-Action
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Use of Smart Content & Personalization
• Provide different information and content offers to different site visitors based on their lifecycle stage, location and other criteria
• Create a more engaging and helpful website for current students and graduates
• Create more content offers and videos
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More ideas and suggestions to enhance engagement
• Interactive maps highlighting TEFL course locations and/or alumni experiences and stories
• Use of surveys & polls
• Highlight alumni more on home page and other pages
• Make it easier to subscribe to blogs
• Add personable, relatable staff profiles
• More infographics and visual tools like slideshows
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