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IT Trend 2010

(hcjang@microsoft.com)

Architect Evangelist ()Microsoft Koreahtt://KingCrap.com

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Cloud Computing

Green Computing3 Screens

Virtualization

MarketplaceMobility

Socialytic Application

Unified SecurityIT Governance

Software Quality

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By 2012, 80% of Fortune 1000 enterprises willbe using some cloud computing services, 20% of businesses will own no IT assets.

The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of pl

atforms for business applications.

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A style of computing where SCALABLE and ELASTIC IT-enabledcapabilities are provided as a service to external customers using Internettechnologies.

Gartner, Inc. Hype Cycle for Cloud Computing, 2009, by Daryl Plummer et al, July 16, 2009.

Five essential characteristics of the Cloud

On-demand self-service Broad network access Resource pooling Rapid elasticity Measured service

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Window Azure Platform Appliance

7 On Premise Cloud

Product Packaging

2011 Q3

Windows Azure Platform in Your Datacenter

Windows Azure & SQL Azure

Designed for Unlimited Scale & Multi-TenancyIdentical Reference HW to Microsofts Datacenters

Delivered by a Choice of Hardware Partners

Azure Appliance

What it is

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Demo

http://azure.com/http://user.cubecore.co.kr/http://www.youtube.com/watch?v=PPnoKb9fTkAhttp://azure.com/http://user.cubecore.co.kr/http://www.youtube.com/watch?v=PPnoKb9fTkA

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The study and practice ofdesigning, manufacturing,using, and disposing

of computers, servers, and associated subsystemssuch as monitors,printers, storage devices, and networking and communications systemsefficiently and effectively with minimal or no impact on the environment

Wikipedia

Green of IT - Reduce environmental impact Green by IT Green through IT

Use Windows power management : 30% energy reduction

Adopt Windows Server 2008 : 10% savings on same workload Use virtualization : avg. CPU utilization < 15% Use BI, UC

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MSR Genomotes

http://msdn.microsoft.com/en-us/architecture/dd393313.aspx

http://msdn.microsoft.com/en-us/architecture/dd393313.aspxhttp://msdn.microsoft.com/en-us/architecture/dd393313.aspxhttp://msdn.microsoft.com/en-us/architecture/dd393313.aspxhttp://msdn.microsoft.com/en-us/architecture/dd393313.aspxhttp://msdn.microsoft.com/en-us/architecture/dd393313.aspx

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Great Barrier Reef Monitoring3,200 reefs

280,000 km2

Fluctuations range from kilometer

oceanicmixing to millimeter inter-skeletal

currents

"If the sensor data scientists collect can be shared with

other scientists and the public, the information can beeven more useful. Were working on new ways to helpscientists to publish the sensor data on the Internet."

Feng ZhaoNetworked Embedded Computing GroupMicrosoft Research

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3 Screen: TV-PC-Mobile Seamless user experience No device boundary to service & data

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Demo

http://demo/3screen.wmvhttp://demo/3screen.wmv

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Abstraction of computing resources Flexibility & agility Virtualization 360: From desktop to

datacenter to management infra

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Management

From the Datacenter to the Desktop

Desktop

Virtualization

Windows Vista EnterpriseCentralized Desktop

ApplicationVirtualization

PresentationVirtualization

Server Virtualization

ProfileVirtualizationDocument RedirectionOffline files

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End Users Operators

Service ProvidersManufacturers

Ecosystem built by multiple parties

Diverse marketplaces may emerge: apps/data, mobile/cloud, Global marketplaces coming

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Demo

https://datamarket.azure.com/https://datamarket.azure.com/https://datamarket.azure.com/http://www.pinpoint.com/https://datamarket.azure.com/https://datamarket.azure.com/https://datamarket.azure.com/http://www.pinpoint.com/

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Phone = Smart Input via touch, pen, keyboard

Connectivity Open platform (OS)

Device-centric to People-centric End Customer: Life Style changer Enterprise User: Corp apps/data on mobile

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ISA

Perimeter Network (DMZ)

Windows Server2008

(Active Directory)

Exchange 2010Client AccessServer (CAS)

Exchange 2010ISA

SSL(Port 443)

SSL Plaintext

Office SharePointServer 2010

Corporate Network

SSL

UnifiedCommunication

2010

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Consumerization: More computing power at

consumers By 2015, 15B+ devices connectedto Web Gartner

Social network to mainstream: Facebook, Twitter,Blog

Embedding social features in Microsoft products

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Blogs

Wikis

Profiles

Ratings

Tags

Microblogging

Podcasting Comments

Team Sites DocumentLibraries

Versioning SharedCalendars

TaskLists

DiscussionBoards

Surveys

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Demo

http://demo/PDC09-KEY02-SL4.wmvhttp://demo/PDC09-KEY02-SL4.wmv

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End to end solution

Synergic effect with best-of-breed solutionsEasy to manage the solutions

NAP (Network Access Protection)Forefront Security & access

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Governance Risk management Compliance

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Integrated front-end development interface forback-end platforms

End to end development: desktop to enterprise

apps to web Full development cycle: design to development to

deployment to management Standard development process and templates

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Topics Microsoft Technology/Product Addressable Business Values

Cl d C ti Azure Using current skill set

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Cloud Computing Azure Visual Studio 2010 Exchange / SharePoint /SQL Service / Identity BPOS Dynamic Data Center Toolkit

Using current skill set Reduce time to market Improve administration productivity Breakthrough Innovation Rule of game changer

Green IT Windows Server 2008 Windows 7 System Center Unified Communication

Energy efficiency Cost saving Less commute, less CO2 emission CSR (Corporate Social Responsibility)

Next generation UX with 3-Screen

Silverlight 4 Windows 7 Multi Touch IE Visual Studio 2010 / Expression

Natural UI Client UX Web UX Mobile UX

Virtualization Windows Server 2008 Windows 7 System Center

A simplified, reliable and optimized & reduce costs Elastic resource utilization Less operation cost

Marketplace Mobile Marketplace Xbox Game Marketplace Windows Marketplace Pinpoint (Cloud Marketplace) Visual Studio 2010

Developer/ISV opportunity Device Monetization Startup

Mobility WM 6.5/7.0 Visual Studio 2010

Mobility in enterprise, Mobile in consumers Mobile application & marketplace Game & social networking application

Socialytic Application Office 2010 / SharePoint 2010 OCS / Exchange 2010 SQL Server 2008 Visual Studio 2010 / Expression

Collaboration Platform BI Social Application and service integration

Unified Security ForeFront v2 Windows Server 2008 Windows 7

Security Policy & management

IT Governance Visual Studio 2010 / Expression System Center EPM / BI MOSS

ITIL EPM Compliance & Regulation

Software Development andQuality

Visual Studio 2010 Agile TDD ALM Zero Defect

IT Trend 2010 : http://www.msittrend.com

http://www.msittrend.com/http://www.msittrend.com/http://www.msittrend.com/

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2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademar ks and/ortrademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoftcannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.