it strategy - the journey to digital transformation
TRANSCRIPT
Are you on the right PATH?
IT Strategy The Journey to Digital Transformation
Reza Zaraatkarhttps://uk.linkedin.com/in/rezazaraatkar
The FEARS we don’t face become our LIMITS
ROBIN SHARMAhttps://www.youtube.com/watch?v=n9EgH-QxaUI
Why
2009 - The world’s biggest taxi company
owns no taxis
2004 - The world’s biggest media company creates no
content
1999 - The world’s most valuable retailer holds no inventory
2008 - The world’s largest accommodation provider holds no estate
Value: $150 to $200 Billion
Value : $200 BillionValue : $40 Billion
Value : $10 Billion
A D
igit
al R
evolu
tion
!
Dig
ital
Mob
ile R
evol
ution
Big data
Artificially Intelligent Computer Systems – IBM Watson
Cloud Computing5G Networks
Internet of Things
Cognizant Computing
BYOD
3D PRINTING
Intel President Renee James - 2014
“We were very successful, but success can breed complacency and fear.............Where Intel also failed was identifying mobile devices like the iPhone as technology good enough for consumers to check email, watch video, perform other
general tasks and otherwise enjoy many of the features offered by desktop computers and laptops.“We didn’t appreciate that the iPhone was the advent of
mobile and ultra mobile computing.”
Missing on The Mobile Revolution Is COSTLY
Life as a Business Partner!!!
IT Business
Business don’t know what they needPoor / vague requirements Poor involvement and cooperation with ITPoor business processes Poor / short term business strategy No business case or justification for IT projectsPropose solutions rather than requirements
IT is too slow and deliver poor quality serviceLack of urgencyOut of touch with business and customersTake too long to deliver projects IT costs too much Not user/customer focused applicationsNot a Partner
Not Game ChangersNot Trusted AdvisorsNot Business Peers
Don’t Speak in Business TermsDon’t know IT’s Value PropositionDon’t Manage Projects as Business Investment
GARTNER (2014) on the Gap between the BUSINESS & IT
80% to 90% Thought
ACCORDING TO GARTNERSurvey of CEOs about IT
IT
vs ‘
Shad
ow
IT’
Shadow IT, along with the term "Stealth IT," to describe solutions specified and deployed by departments other than the IT, mainly by external suppliers hired by the business.
Humans have limits that technology does not — we’ll always be somewhat behind the eight ball in that way. But the winners of the slow revolution will be the ones who realize that the most
important variable in the equation is the rate at which their customers change. Only when you understand what that change is and how rapidly it is progressing can you then adjust your
internal changes appropriately.
The Slow Revolution: Matching Human Change to the Speed of TechnologyChris Bucholtz is the content marketing manager at CallidusCloud
The Catching Game – Human vs Technology
Rigi
d IT
Infr
astr
uctu
re
ORGANIC GROWTH Hard to Change and Adapt
Old solutions to modern problems
Too much Fire fighting
Long delivery time and poor deployment
High Failure Rate
ComplexSlow to Respond To Changes
Cultural Challenge
Ways of Thinking
Behaviour
Values
Principles ..
HARD TO CHANG: The Invisible Part
NO 1 Barrier to Agile Adoption
In a recent survey of CEO’s over half of them believe consultants fail to deliver on culture change programmes!
Customer Centric v s Organisation CentricCul ture
Seeing Through The ‘Looking Glass’
The S&P 500, or the Standard & Poor's 500, is an American stock market index based on the market capitalizations of 500 large companies having common stock listed on the NYSE or NASDAQ.
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
-10.0%
-20.0%
-30.0%
-40.0%
-50.0%
Customer Experience
Leaders 43%
S&P 500 Index14.5%
Companies with No Focus on Customer
Experience33.9%
Customer experience leaders outperform the market
6-Year Stock (market) Performance of Customer Experience (CxP) Leaders verses S&P 500 (2007-2012) and CxP Laggards
Cum
ulati
ve R
etur
n
WHAT ARE KEY THREATSCustomers are
empowered Competitors are not what or who they used to be
Technology is enabling people— but disrupting business
“Most companies recognize that they cannot turn a blind eye to such a powerful force shaping human behaviour. What worked yesterday to attract, engage and retain customers may be fast becoming obsolete. So how can companies develop a customer relevant digital business when change is the only constant and best practices are being redefined at warp
speed?”
Now What ?!!
DEVELOPE A CUSTOMER FOCUSED STRATEGY
(Customer Led)
Margin & Cost Conscious(Not Cost Driven)
Technology Fuelled(Not Technology Driven)
FOLLOW YOUR CUSTOMERNot your competitor!
Customer Experience is the BRAND
Delight Your Customer
Flex Your Platform
Re-Orient Your Business
Agile Culture
Transform the business and operating models
toward customer-centricity and agility while
infusing innovation and analytics into the core
culture.
Effective, Agile, Delivers ROI
Power the business and customer experiences by optimizing the marketing, content, and commerce
technology and operations–scaled as needed to perform.
Robust, Scalable, Deployed Fast
Technology – fuelled, customer-led disruption will continue to arrive on our doorsteps unexpectedly
Every company, no matter the product or service, is now a technology company too, by default!
“Moving forward, companies will need to pursue digital transformation in order to survive, let alone be market leaders. It is often complex and requires
thoughtful investment. Yet the vision must be to continually renew the strategy, culture, operating model and infrastructure to flex the business on
an ongoing basis. Because anticipating customers’ needs and exceeding their expectations is
essential in a customer-relevant digital world.”
Commit To Think And Act Differently
As a Partner....
Chest of secretsOrder takers / operatorsA necessary evil
Known, trusted advisorsBusiness peersBusiness game changers
Reshape Stakeholder Perception
Strategic Role of The IT Business Partner
Company StrategyEngaged, integrated, get involve and get out of your box
Customers / Business RelationshipUnderstand and focus on the customer journey and get IMMERSED / ENGAGED.Be a partner / peer
Roadmap & InvestmentManage proactively, shape and provide insight
InsightMonitor, research and advise on new technology. Focus on customer journey and customer focused solutions and digital transformationInnovate
THANK YOU
Happy Agile House