it started out as a small tremor on the lower decks
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About PubSub and how the transport industry really needs an upgrade. Really.TRANSCRIPT
It started out as a small tremor on
the lower decks...
Slides published to slideshare.net/poarImages CC-‐licensed,
a<ribu=on in comments
About PubSub and how the transport industry really needs
an upgrade. Really.
Per Olof ArnäsChalmers University of Technology
per-‐[email protected]@Dr_PO
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
The transport industry
3 things
…physical
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
…public
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
…analogue
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 7
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
Transporta=on has developed
more or less linearly
the last 5500 years...
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
...which the informa=on technology has not.
Themap
hasbeen
replacedby
the
compass
Seth Godin
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
Historically, the transport industry has been very reac=ve
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
You can't just ask customers what they want and then try to give that to them.
By the =me you get it built, they'll want
something new.
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
It’s =me for proac=vity
14
DIGITAL INFRASTRUCTURE
Large flows of data
Divergent data flowsFormSourceContentsQuality
Technological pla]orms
Seman=cal pla]orms
Integra=on pla]ormsCon=nuity
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
We need a new digital platform
Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
More popular than ever -‐ Pigeon version 20.0
Time to change birds
Subscrip=onSubscrip=on
Subscrip=
on
Subscrip=on
My own data
Combine
Remix
MashupCreate value
Subscrip=onSubscrip=on
Publish
PubSub
Subscrip=onSubscrip=on
Subscrip=
on
Subscrip=on
Benefits in transporta=on
Dialogue between vehicle and
infrastructure
Footprin=ng Increase efficiency by sharing data
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 23
Text
Dialogue between vehicle and infrastructure
Access control
Probe dataJourney planning data
Footprin=ng
EnvironmentalEnergy use
Infrastructure use
Economical
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 25
Increase efficiency by sharing data
Matchmaking
Bo<le-‐neck planningOp=mize vehicle use
Op=mize infrastructure use
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 26
Obstacles
Security issues,both business-‐
and data-‐
Old/outdated values,
knowledge, ideas
No cri=cal mass
Security issues
Separate business data from opera=onal status
informa=on
Do not publish PublishControl accessUse filters etc.
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 28
Old/outdated values, knowledge, ideas
Lead on. Those who understand will follow and evolve with you
Spread the knowledge
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 29
No cri=cal mass
Forget the map -‐ use the compass”Roughly west”
Build ramps instead of stairsIncremental win-‐
win
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 30
Use the compass -‐ not the map
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 31
Build ramps -‐ not stairs
Ins=tu=onen för Teknikens ekonomi och organisa=onAvdelningen för logis=k och transportCC-‐BY Per Olof Arnäs 32
Soon...
Subscrip=onSubscrip=on
Thank you for listening!
Slides published to slideshare.net/poarImages CC-‐licensed, a<ribu=on in comments
And keep broadcas=ng ;-‐)