it services, network, cloud, security & mobility solutions - … · 2020. 5. 25. · predictive...

1 © Nokia 2020 Ecosystem and Trend Scouting

Business

in the Time of Covid

Leslie Shannon, Head of Ecosystem and Trend Scouting

Nokia Customer Operations Transformation

May 2020


Coping – and helping –

in the face of

pandemic-driven changes

19/05/20203 © Nokia 2020

Nokia Ecosystem and Trend Scouting - Confidential

It’s not just you: We have all gone super-casual

Source: Associated Press, May 2020

In the US, online retailers reported significant changes in clothing quantities sold before and after the 16 March lockdown:

Pajama sales+143%

Trouser sales-13%

Bra sales-12%

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Networks are handling traffic well but starting to use emergency reserve capacity

All over the world, the networks soldier on, for now

Social network and streaming traffic have seen unprecedented growth, especially in daytime network usage

Networks have been handling traffic well — but by using future planning overhead that was meant to last a year, not days

IP Traffic ObservationsWeek 1: March 9-16

Nokia DeepfieldNetwork IntelligenceReport

Source: Nokia, May 2020

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The Covid-19 lockdown spotlights weak points in internet accessibility for studentsSchool districts and countries move to fill suddenly-highlighted gaps

Sources: WFAA, Telecom Paper, San Jose Spotlight, May 2020

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Working hours see much more streaming, evening hours see a dropNetworks saved by YouTube and Netflix shifting global default from HD to SD in March

Source: Economic Times of India, March 2020, Conviva, April 2020, Sandvine, May 2020

Global StreamingTotal Traffic Share, May 2020:

1. YouTube 9% => 16%

2. Netflix13% => 11%

3. Web browsing4% => 7%

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Temporary liberalization of spectrum Regulators distribute resources liberally to ease congestion and boost capacity

Further examples of temporary spectrum activity:

• ComReg Ireland releasing extra spectrum (700 MHz, 2.6 GHz) liberalizing 2.1 GHz from 3G only to 4G

• Jordan releasing sub-1GHz spectrum to MNOse.g. for FWA

• Saudi Arabia releasing 700MHz bands

• Tunisia making IMT band tech-neutral on a short-term basis

• Panama’s ASEP adding licenses upon request

• Anatel Brazil will release spectrum to make sure all services remain intact

• ICASA in SA giving spectrum relief to MNO

Example: Flexible spectrum consolidation in the USA…

… to support capacity needs for teleworking, telemedicine, and for simply staying connected.

NorthstarWireless LLC

SNR WIreless

Advantage Spectrum

600 Mhz AWS-3 AWS-3


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Hundreds of companies sign on to FCC’s commitment to preserve comms accessUS Federal Communications Commission’s Keep Americans Connected Pledge

Source: FCC and Fierce Wireless, April 2020

• Originally scheduled to expire on 13 May, the FCC extended the term of Keep America Connected to 30 June

• Participating companies include AT&T, Verizon, T-Mobile, and many others

• Verizon reports 800,000 subscribers contacted them about their inability to pay their bills in April

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Mobile phone data is essential for curbing spread and monitoring countermeasures

Tracking patients and monitoring population movement

Apr 4 vs March 26

Travel movements — is the lockdown observed?Based on 30m mobile users

Coronamap website shows the travel histories of confirmed COVID-19 patients

The Coronaita aims to function “like a search engine” for information on coronavirus-hit areas.

Korea EuropeTelecom Italia, Vodafone Italy, Wind Tre, Telekom Austria Deutsche Telekom

SKT, KT, LGU+


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China Mobile has provided a wide-ranging set of solutions in record time

Strong pandemic response in China may run into privacy concerns elsewhere

Community solutions to fight epidemic prevention and control Launched on Feb 20, 2020

1. Contact tracing and immediate notification about positive cases

2. Health rating and electronic pass to control community access

3. Touchless door opening solution to minimize exposure risk

4. Intelligent health management for the infected

5. Smart door magnet monitoring for those under quarantine

6. Consolidated app collection to support living and working at home

1. 2.

5. 6.

Source: Shine, ABC, March 2020; Nokia, May 2020

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Telmex offers home office solutions for free to customers during transition periodAmerica Movil’s fixed-line business in Mexico

Telmex is bundling access to key business software with its fixed-line subscriptions so that businesses can enable their employees to work at home

Source: Telmex, May 2020

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Microsoft offers AR applications free for six months if related to Covid-19 topics

Source: Microsoft, May 2020

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VR meeting space Spatial introduces free and web-based access to expand user base

Source: Engadget, May 2020

Spatial was previously a paid access-only, VR headset-only virtual meeting space, but with the world’s sudden need for online collaboration, it has made access free, and added the ability to connect via web or mobile as well

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VR Arcade owners dedicate their idle computer time to understanding the CoronavirusThe VR Arcade Community team joins Folding@Home’s globally crowdsourced efforts

Source: Inc, Folding at Home, May 2020

Folding@Home asks for donations of computing power to run complex simulations of the Coronavirus molecule, to help researchers better predict how it will behave in the search for a vaccine

Global VR Arcade owners have formed a team to give the task to their powerful, yet idle computers: “We make no money, but at least we can help”

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Small businesses shift tactics to continue to reach customersIllusive Comics and Games, Silicon Valley

Puzzle and game retailer Illusive Comics has increased its Facebook advertising to reach customers at home, and added free in-person delivery for local customers

Source: Facebook, Illusive Comics, May 2020

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Both good and bad: Working from home revealed to be actually pretty effectiveAWS, Seattle

The good news: Companies may be less restricted by actual location of employees during the hiring process in the future

Sources: Amazon, March 2020, ZDNet, May 2020

The bad news: Small businesses set up to serve employees of nearby big businesses will suffer if they have far fewer customers

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Malware, ransomware and phishing emails take advantage of the pandemicThe bad guys are still bad

Cyber criminals are exploiting the COVID-19 global pandemic, raising peoples’ fears and using their need for up-to-date information to infect devices with malware

“Coronavirus Maps” Trojan - This false lookalike map resembling Johs Hopkins COVID-19 dashboard is used to plant malware on user’s system (Windows).

Growing number of COVID-19-inspired phishing and malware attacks:

CovidLock Android Ransomware

PlugX delivered by COVID themed documents

HawkEye Info-Stealer distributed as fake COVID19 drug advice

Win32.COVID-themed campaign from Kimsuky

Android.Corona Safety Mask SMS Scam

Android. “corona live 1.1” SpyMax surveillance-ware

Source: Light Reading, April 2020, Nokia, May 2020

Nokia’s NetGuard Endpoint Security gives US Cellular visibility into exactly which devices have been affected with malware, the specific kinds of malware in play, and recommends actions to minimize impact

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Coronavirus tech downside: None of our computer models work anymorePredictive computing and data-trained AI knew the old world, not the new one

Source: Fortune, May 2020

“Many companies are having to rethink the complex models they use for the all-important job of forecasting their sales and budgets. The data and assumptions baked into those statistical or machine-learning models are now out of date because of the recent economic upheaval, making the conclusion they provide suspect.”


Building new opportunities

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Carrot, not stick: Rewarding subscribers who stay home with bonus dataTele2 Russia

Source: Telecompaper, April 2020

Tele2 Russia has offered an opt-inprogram to its subscribers in which users are given 1 GB extra data for every day that they do not travel more than 500 meters from their home, as tracked by the SIM card on the mobile network

No app is needed, and the data is valid for 30 days

Turning off your phone disqualifies you from earning data that day

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Verizon buys video conferencing platform Blue Jeans

Sources: Verizon, Silicon Valley Business Journal, April 2020

Blue Jeans, which had 15,000 customers at the time of sale, is a paying customers-only video conference platform whose tight security prevents problems like Zoombombing

Verizon plans to integrate Blue Jeans into its 5G product roadmap to support services in telemedicine, distance learning, and field services

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Live sports broadcasting and consumption drops off a cliffEurope, March 2020

Source: Conviva, April 2020

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But online gaming as a spectator sport doublesTwitch doubles its viewership in one month

Source: Twitchtracker.com, May 2020

Concurrent Twitch Viewers, GlobalJanuary – May 2020

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In Belgium, the cycling goes on - indoors

Source: Cycling Tips, April 2020

The annual De Ronde tour of Flanders moved to an online one-hour event with 13 pro cyclists, covering the last 32 kms of the real event, with live commentary and “you are there” closeups of the cyclists

613k viewers saw the reigning Olympic champion, Greg Van Avermaet, win

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NASCAR moves races online – with real consequences

Source: Motor Trend, April 2020

When the NASCAR season was interrupted, the iRacing gaming platform created the NASCAR Pro Invitational series, in which professional drivers could race each other from their home racing setups, with live commentary – and two resets each

The driver Bubba Wallace rage-quit after causing another driver to spin out – and his real-world sponsor then dropped him for poor sportsmanship


Introducing a new future?

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Fans rejoice as virtual sports create scenarios not possible in the real world

Sources: NBC, MRN, May 2020

With the real Kentucky Derby cancelled, NBC instead broadcast a digitized matchup of all 13 historic Triple Crown winners, comparing their actual performances in the race –thrilling even when you know who will win

iRacing has laser-scanned and virtually recreated the beloved North Wilkesboro Speedway, which closed in 1996 – its online Pro Invitational race will feature the winner of the track’s last live race

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Moving real-world activities into familiar, beloved gaming universes

Meetings held in Red Dead Redemption 2

Source: Facebook, May 2020

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Greater time spent gaming leads AI researcher to hold next conference inside a gameAnimal Crossing Artificial Intelligence Workshop, July 2020

Source: Venture Beat, ACAI Workshop, May 2020

Animal Crossing: New Horizons launched in March with strong social interaction focus

“Since the start of quarantine, some of our deepest interactions with other people have been via video games, specifically with our friends in Animal Crossing. So I wanted to apply that to work and research to see if we can combine an academic-style workshop with the social interactions of Animal Crossing,” says founder Josh Eisenberg

200 attendees have already registered

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Finding community with friends and strangers in socially-oriented gaming worldsWedding in Animal Crossing, May 2020

An Australian couple got married in real time in Animal Crossing, and their friends invited large numbers of strangers to join them for the ceremony

Animal Crossing is a social game in which you can visit friends and give gifts – the newlyweds were showered with virtual gifts from their virtual visitors from all over the world, and everyone was crying with happiness

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Augmented Reality gives you concerts anywhere, anytimeReal Estate’s Quarantour

Source: VR Scout, April 2020

Indie band Real Estate worked with Web AR developer 8th Wall to create “Quarantour”, an AR concert experience that is viewable in any Android or iOS device, bringing a live music experience to wherever you want it to be

Realestatequarantour.com

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Cloud and VR Gaming enter the global top 10 of gaming traffic for the first timeSandvine Internet Usage During Covid Lockdown Measurements, Globally

Source: Sandvine, May 2020

January – May 2020

Nvidia’s GeForce Now and Oculus Rift, unlike the rest of the games in the Traffic Top 10, are multi-game platforms rather than individual games, but both generated enough traffic over the world’s fixed internet in the first half of 2020 to enter the Gaming Traffic Top 10 for the first time

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Virtual reality and VR-based home fitness gear sell out in the US

VR headsets and VR-based home fitness programs like VZfit, which uses Google Maps to construct VR trips along any road in the world for use with exercise bikes at home, have seen significant demand

Sources: Virzoom, Amazon, May 2020

“Support may be delayed during this busy time”

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Fingerprint sensors take a hit; facial recognition must pivot to accommodate masksCoronavirus causes rapid changes in the biometric field

Sources: Biometric Update, February 2020; Financial Times, March 2020; ABI Research, May 2020

February 2020

Hanwang Technology, March 2020

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Companies adapt existing visual analytics to enforce distancing, mask-wearingReuters survey results, April

Source: Venture Beat, April 2020

Reuters found that many visual analytics vendors are repurposing existing algorithms to ensure employee and customer safety during reopenings - plus ability to prove compliance, without having to hire guards

Construction: Adapting existing helmet checking and no-go zone alerts

Retail: Adapting existing shopper trackers and heat maps

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Quick responses to new needs: Temperature-sensing AR glasses for public spacesRokid China’s T1 Glasses

Source: Reuters, May 2020

Already an AR glasses maker, in late 2019 Rokidcombined an infrared sensor with their existing product to make AR glasses that could identify human temperatures

After selling 1000 pairs to schools, industry, and governments, Rokid is now developing a version that will let the user detect the temperature of multiple people within large crowds

19/05/202037 © Nokia 2020


Early Signal: Social distancing and safety requirements inspire greater use of ARPorsche’s Tech Live Look glasses, rolled out in 2018, are now indispensable

Source: Cnet, April 2020

In Porsche’s Tech Live Look glasses, double-lensed glasses let a remote expert watch and give advice to the mechanic in real time, for a 40% improvement in repair speed

Since the introduction of “shelter in place” rules, use of the glasses has increased 300% as mechanics and experts are rarely in the same play anymore

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Nokia China rapidly deployed AI solutions in early 2020 to contribute to epidemic prevention

Long-range temperature sensors suddenly make a lot of sense

• Non-contactmeasurements from 10 meters away lower the risk of infection for system operators

• Precise test, Δ±0.3℃

• Non-stop detection (7/24)

• Quick deployment, Real-time monitoring,Automatic warnings

• Remote tests even for high densitycrowds

Shopping Mall Supermarket Marketplace

Hospital Government Hall School

Airport Train Station Harbor

Body temperature tester

Calibration blackbody

Management and monitoring

Data host

Notification and published data

AI infrared temperature measurement solution components

… use cases

Source: Nokia, April 2020

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Robot food deliveries increase 4x during lockdown in one US cityRefraction AI, Ann Arbor, Michigan

Both customers and restaurants appreciate the low-touch food delivery service provided by Refraction AI’s fleet of food-delivery robots in college town Ann Arbor, which are cheaper than other delivery services

“With a robot, they pull up, we drop the food in, close it and it’s on its way. I think it’s probably safer for our staff too”

The robots are sterilized with UV lights and wiped down in between deliveries

Source: Mlive, May 2020

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Singapore trials robots for social distancing reminders, medicine deliveriesBoston Dynamics’ robot “Spot” moves from industrial settings to public parks

Initially on trial for two off-peak hours per day in one park, “Spot” the robot cruises the paths and speaks in a gentle female voice:

“Let’s keep Singapore healthy. For your own safety, and for those around you, please stand at least one meter apart. Thank you.”

Spot is also being used to deliver medicines to patients in Covid-19 quarantine at Changi Convention Center

For many, this will be their first encounter with an autonomous robot

Source: Enterprise IoT Insights, May 2020

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Conclusions

In the various responses to the Coronavirus-inspired actions visible globally, we can find:

• Altruism• Opportunities in adjacent industries• New customer segments• New paths towards increased customer satisfaction and service• The rise of the reach and influence of gaming• Mass-market introductions to new technologies and experiences• Potential power shifts in industries as the agile adapt to new needs,

leaving behind those who cannot move quickly enough• Opportunities to start over with new rules

it services, network, cloud, security & mobility solutions - … · 2020. 5. 25. · predictive...

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