Branding Secret for PMPs and Project/Program Managers: The Portfolio Approach

CONSISTENT “PORTFOLIO” BRAND MESSAGE

RESUME DETAILED

PROJECT DOCUMENT PERSONAL PRESENTATION

DECK STAKEHOLDER TESTIMONIALS

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LINKEDIN PROFILE

Project Managers and Program Managers have it tough in today’s business climate. Expectations are high despite tightening budgets and timelines. As a result, finding the Holy Grail-type of opportunity (you know, the one in which the company provides adequate resources, proper budgets, and reasonable delivery dates so that it isn’t an around-the-clock and on-to-the-next-initiative-right-away environment) is difficult and highly competitive. Just imagine an environment with a true culture of empowerment and collaboration where your expertise is so valued that your proposed project plan isn’t cut to shreds with a single comment like “Great...just do it 2 months faster with half the budget and resources.” Believe it or not, these places do exist! Having a portfolio that positions you effectively will help you stand out from the other qualified PMP candidates. But not just any old portfolio will do...you need a brand message and strategy that delivers on the 4-Cs to make a strong and lasting impact on the senior business leaders that make the hiring decisions. What are the 4-Cs?

Clear Concise Compelling Consistent

What could your portfolio look like? Get a free consultation from us and find out!

ITtechExec Phone: (585) 586-1385 Email: stephen@ittechexec.com Toll-Free: (866) 755-9800

Visit us online at www.ittechexec.com

My Success Story

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Phone: (585) 586-1385

Toll-Free: (866) 755-9800

Email: stephen@ittechexec.com

RESULTS DELIVERED

TARGET COMPANIES

EXECUTIVE INTERACTIONS

FORMAL INTERVIEWS

12 8 3

NEGOTIATION SUCCESS

SALARY BONUS COMPANY

CAR ADDITIONAL BENEFITS

+ 14% + 14% Tesla

+ €66K Including €25K Recurring Annually

I went from having an out-of-reach dream to the reality of a great offer for

an exciting leadership position within a geographic market in which I had no contacts. Not only did I land an offer for this great role, but Stephen

and Sue guided me through the negotiations to help me secure a 14%

increase in base salary and bonus, plus ~ €66,000 in additional benefits.

Looking back from this vantage point, I realize that my story is pretty

incredible. Actually, what they did was nothing short of impressive.

I had been in Silicon Valley for years, advancing into higher level tech

management roles with Salesforce.com, Zuora, and ServiceNow. During this time, I had traveled extensively and worked with international teams,

and I really grew to love the Netherlands. During a coaching session with

Stephen, I mentioned my desire to take on development leadership roles

in the Netherlands as a pie-in-the-sky objective. He said to me, “If this is

the goal for you and your family, what’s standing in your way?”

Well, at the time, lots of things were standing in my way. The biggest

obstacles were a complete lack of market knowledge and no connections

that I could call on to introduce me to executives in the small Dutch market focused on SaaS application services. What’s worse, I didn’t even

know who the players were in the market.

Sue worked with me to establish what I was

looking for in terms of the role and company profile (size, maturity, segment). Then she went

out and identified matches, which we evaluated

together. She took it from there, vetting

potential contacts and making introductions.

The response was overwhelming. I suddenly had

a direct pipeline of communication with the

CEOs or Senior Executives at a handful of my

target companies. One Skype call with a CEO turned into a formal interview on the spot, and

other interactions led to follow-up interviews.

I mentioned this fantastic offer, but I have to say

that I was ready to kill the opportunity when the initial offer came in. Stephen kept my

messaging on-point, helping to get me a base

salary more than 10% above the company’s top

salary range for the role.

I can’t say enough. It’s a great feeling when

people want you and value what you can do!

Company Research & Targeting

Executive Networking

Messaging & Communications Management

Interview & Negotiations Coaching

My Success Story

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Phone: (585) 586-1385

Toll-Free: (866) 755-9800

Email: stephen@ittechexec.com

JOB SEARCH SUCCESS

SALARY INCREASE

BONUS INCREASE

GREAT

RELOCATION PACKAGE

AWESOME CULTURAL FIT

Family is really important to me, and being away from family was a

challenge. My husband and I had been in Atlanta for 10 years. It wasn’t too bad at first because we both had demanding jobs but no kids. Then came

along our two boys. Despite being connected in the community and having

lots of great friends, having no family close by to help with the kids, to be

involved in their development, and to offer support became too exhausting. This is when I asked Stephen and Sue to help me out.

My goal was to find an exciting, challenging in-house position (I had been in

consulting for more than a decade) in a technology leadership role focused

on project/program management for application and solution delivery. My geographic target was the Raleigh-Durham, NC area, which was much

closer to my family.

I didn’t have much in the way of contacts and knew very little about the

job market for the type of roles I wanted in NC. Stephen and Sue quickly got to work, connecting me with a mix of recruiters, executives, as well as

project and program managers in the Raleigh-Durham area.

It’s funny...everyone always talks about the importance of networking, and I would always nod my head as if I really got it. Well, I sure get it now! It’s

amazing how quickly the connections they built for me led to interviews!

When I talked to friends and colleagues, the

experience that they describe when conducting a “traditional” job search (submitting their

resumes to job boards and company sites) is

nothing like my experience. They all comment

on how “de-humanizing” the process can be. They send out dozens and dozens of resumes

and often don’t get any response. If they do get

a call, they get treated like they’re not special.

The executives and decision makers that I connected with recognized the value I could

bring to their organization right away. They

didn’t need to be convinced that I was a

credible candidate because they already had me

at the top of their list!

Interviewing for a role is so much easier and so

much more pleasant when they want you,

because you’re interacting as equals.

Love my new job and new community!

Personal Branding

Document Preparation

New Market & Company Research

Executive Networking

Targeted Employer Engagement

Messaging & Communications Management

Interview & Negotiations Coaching