it ain't about the money honey - startup marketing at no cost
DESCRIPTION
This presentation was given at NASSCOM product enclave 2014TRANSCRIPT
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It ain’t about the money honey
Birla - http://bkbirla.in/
Founder AdalBdal, Chief Music Officer @ Bhoole Bisre Geet, CTO @AskLaila, Advisor TroubkeMakers, SEO Maverick, Free Startup
Mentor, PJ Artist, Foodie, Poet
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● Oh yeah, I was waiting to be robbed● Marketing has to be idea driven, not
budget
So what’s your budget
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Corporate vs Startup Marketing
Money Time, Energy, Imagination, Information
Budget, then spend Sample, analyze, than budget
Established processes Psychology+Intuition
Army Terrorist
Monologue Dialogue
Attention Trust
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● Marketing is not advertising● You can’t do all your marketing
yourself● Respect your audience● I need an ad agency● Oh, so you are a Madrasi● Marketing is 90% psychology
MOM - More On Marketing
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● Guys are lazy and women multitask● Created a laziness contest for guys
and multi tasking contest for women● Both were seeded and then went
viral● Spammed mailboxes of ● Overall budget - 15K each● Overall reach - 5K
Case Study 1 - The Lazy and Multitasker
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● Organized kite festivals and soccer games
● Telling people what they can do with time saved and embed the brand
● Budget - 20k
Case Study 2 - The kites and soccer
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● Freecharge made a Social profile Neha Singh
● Neha won them initial customers● Neha also helped them figure out
that mistrust is what they have to fight
Case Study 3 - Curious case of Ms Neha Singh
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● Women cook food at home● Customers eat free
Case Study 4 - Potluck Republic Day
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● Make various teams in your company grow plants
● Share stories of growth on your social media accounts
● Get community involved
Idea 1 - Plant growing
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● When was the last time you received a real letter
● Use your handwriting and ask kids to sketch stuff
● Use our postal department
Idea 2 - Write letters
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● How to build characters● Use bitstrips to engage audience
Idea 3 - Comic Strip
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● Transform software components into personalities
● Make them talk to each other● Build content around the fights
Idea 4 - Software fighting
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● Hold placards on arrivals● And smile
Idea 5 - Go to Airport
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Thanks