istvan leko, Česká pozice, mediatalk 11th january
DESCRIPTION
MediaTalk is a regular event organized by Media Education CEE.TRANSCRIPT
why we're here, why now
ČESKÁ POZICE / CZECH POSITION
• Is the trustworthy and modern medium for elite professionals, from top CEOs to mid-level
managers.
• We will focus on the key events, trends, and processes that truly matter to our readers — and put
them in context. Politically, we are strictly neutral and subordinate to no one.
• We will not allow our content to be dictated by the deadly combination of self-serving politicians
and dishonest businesses.
• On the contrary, we want to cooperate with honest politicians and professionals to create a
civilized medium of communication.
Ištván LékóDirector and Editor-in-Chief
a few words about the philosophy CZECHPOSITION.COM focuses on decisive…
• Issues in Czech politics, business, and society 24 hours a day,
analyzes the full background of top stories.
• Forecasts the consequences in both domestic and international
contexts.
CZECHPOSITION.COM benefits from access to…
• Exclusive information from primary sources.
• Our advanced methods for verifying information and putting it
into context.
our team
The international team of more than 25 highly experienced editors and
journalists has exceptional contacts with a wide range of key decision
makers and politics and business insiders.
A FEW FACES of our team
Petr Bušta, Benjamin Kuras, Kateřina Menzelová, Jan Schneider, Brain
Kenety, Raymond Johnston, and more…
our readers
• CZECHPOSITION.COM aims to be the leading publication on the Czech news
market for foreigners seeking reliable, fast and useful information about the
Czech Republic.
• CZECHPOSITION.COM addresses the professional classes in the Czech
Republic — the elite and middle class.
The target group represents the approximately 15 % of the Czech population
who are highly active in public life and play a decisive role in the development
and prosperity of this country.
what we are interested in…
• Czech Position publishes exclusive information gathered from original sources. As of today, you will also find information and news stories on our sites www.ceskapozice.cz and www.czechposition.com that we have compiled in part thanks to your tips and recommendations.
Our steps in forming a strong brand and increasing traffic:• our original articles, • faces of our team, • citations in major media, • the reputation of the target group, • presence on social networks and traffic,• links to interesting events and projects, • and especially the time spent on our website...
Send us your tips, ideas and information: [email protected]
first month, the first success…
• Start of project December 1, 2010
• First reference period for attendance (December 1 – 26, 2010)
Average attendance is 16,000 unique visitors/week
Each user has viewed on average 3.5 pages
• Czech Position is also active on social networks, particularly Twitter and Facebook,
but also through their personalities on LinkedIn.
• Czech Position immediately after the start ranked among respected, quoted
media with dozens of relevant citations across all media! Czech Position is still
frequently cited by foreign media as well.
next steps…
• Promoting awareness on the Czech Internet.
• Expanding user base, supporters and contributors.
• Branding as respected media.
• Realization of thematic events and meetings...
ways to achieve goals…• continued high standard in editorial policy (strong and exclusive themes),• intense presence on the Internet through social and online communication,• partnerships with major social, cultural and commercial projects,• active and open communication with key media,• PR, advertising and promotion on the Internet...
Thank you for your attention… [email protected]