Australia: the land of digital opportunity

Making it relevant and personal for customers with digital advertising

Austin R. BryanVP, L!festream,

SingTel Group Digital L!fe

The Digital Experience

Allowing people to communicate and engage with your brand

Operate in both the ‘real’ and ‘virtual’ worlds

Australia’s Digital

Landscape

Mobile subscriber rates are over 130% of population

Australia has the second highest smartphone penetration in the world

Data used by Australians has doubled over the last year

Australia’s Digital

Landscape

This is only going to increase!

The Optus 4G network, rolled out across the country, provides superfast speeds

Customers have embraced this and will expect your brand to make the most of the digital world

How are Australians

using devices?

Multi-tasking with media consumption

Three in four Australians consume more than one type of media simultaneously

Soon, this will all happen on the one device

The retail revolution

7.8 million adult Australians used the internet to purchase something in the past year

The online world not only acts as the shop front and shopping guide, but as a platform for reviews

Sportsgirl

From 9 to 5 to 24/7

QR codes give customers the freedom to shop at anytime

Optus also uses QR codes for a superior customer experience

Combine the real and virtual world for more convenience

Kogan

Providing customers with discounts through ‘Live Pricing’

Streamline the supply chain

All online – get them involved, give them an incentive to buy early

Innovations in payments

Create a seamless shopping experience by reducing friction for customers

Five-fold growth in mobile payments by Australians in 2011

Cash-less, card-less

The wallet goes digital

Pay with a single swipe of your smartphone

Aggregate your bills in the digital world into one

This all revolves around convenience

Tough times for

telcos

Competition has expanded beyond traditional telcos

Focus on leveraging strengths to stay relevant

The digital space is filled with content producers, device manufacturers, over-the-top players

SingTel Group

Digital L!fe

Tasked with developing and delivering innovations on a global scale

30 products and services already launched

GDL holds the edge

Strong customer base – 463 million customers from Australia to Africa

Data retention and analysis of our customers’ behaviour

The goal: define the way people discover, share, and communicate

AdvertisingConsumers are being bombarded

Click-through rates are down from 7 per cent to 0.1 per cent

66% of consumers will actively unsubscribe from a brand with irrelevant ads

Mobile advertising

Australians are the most open in the world to receiving advertising on their mobiles

Asia Pacific region will have the largest mobile ad market in the world by 2015

Significant potential

Amobee, part of the SingTel Group, is a leader in mobile advertising

Australian innovation

We need to cultivate a culture that supports startups

Optus-Innov8 Seed Program fosters local innovation

Two investments announced last week

121cast and Venuemob: two Melbourne-based startups

The online experience

Do this for your customers:• Save time• Reduce friction

Be transparent and gain trust

Sharpen your customer focus

Be real but also be virtual

Thank you

Austin R. BryanVP, L!festream,

SingTel Group Digital L!fe