L.E.A.D.

Leadership, Education, and

Development

The Future

P

OS

T

Alcides Hoy Jr.

METHO

D

Executive SummaryLEAD Business Program was founded by executives of McNeil Pharmaceuticals & officials of the Wharton business school at University of Pennsylvania in 1980. The goal of this program is to take students of various backgrounds with high potential and convert into high achievements and responsible leadership.

The plan is to construct a social networking site for the LEAD Business Program. While LEAD has three divisions (Global, Engineering, and Business), this plan will focus on connecting prospective, present, and past LEADers within the BUSINESS division of the organization. LEADers will be able to share their experience and ask questions to alumni to have a smooth transition.

Similar to many organizations LEAD Business connect to its stakeholders through Facebook groups and a list serv. To begin the plan, we have created a social network using NING.com where users will fall into groups of the institution they graduated from first then by year of graduation.

For the plan to become fully responsive LEAD would have to get rid of its Facebook groups and use the list serv to get members of the organization to sign up. By starting this idea for the business division first, this could possibly be the start of a global social network for all three divisions.

Who Are We?

LEAD Business is national partnership between the top United States corporations and graduate business schools, committed to helping students from diverse backgrounds to pursue a career in business.

LEAD also looks to enhance personal growth within students and develop the necessary skills needed in order to become successful in the business world.

BOARD

President: Ric Ramsey

VP of Program Operations: Ayanna T. Dewer

Parent & Alumni Relations: Scott F. Blacker

National Dir. Business Programs: Janice Jenkins

Office Manager: Pat Chirinos

EXECUTIVE

Key Statistics

LEAD TODAY

Headquarters located at 14 East Hartwell Lane Philadelphia, PA

Partnered with over 25 Top Business Schools & Fortune 500 Companies

A 3 to 4 Week Residential Program

7,600 alumni in various fields of business

50% of graduate status alumni attending a Top 25 Ranked Business School

Stakeholders

Current LEADers

LEAD Alumni

Prospective Students

Fortune 500 Companies

Top Business Schools

CURRENT COMMUNICATION

Facebook

LEAD List Serv

LEAD Events

Problems with Current Site

http://www.facebook.com/home.php?#!/group.php?gid=2226013801&ref=ts

✖ Alumni run social group

✖ All content on the page is open to the public

✖ Users don’t have to be approved

✖ Separating personal life from professional

Strategic Plan of Action

LEAD

NetworkForum

Overall Objective

Creating a Social Network to:

- Reconnect LEAD Alumni

- Post pictures and Videos

- Forum Discussions

- Enhance the LEAD experience

Task at Hand

While using this social network we must:

- Increase site awareness by 100%

- To get at least 50% of at least 10,000 LEADers to join the site

What's so Different?

Account Approved

Strong Group Placement

The OFFICIAL LEAD SOCIAL NETWORK

How can it work?Make membership on this site MANDATORY

Email BLAST through LIST SERV

TUTORIAL VIDEO Available

Daily Updates to deem content appropriate

Use current LEAD Facebook Groups increase awareness

Communication is KEY

In order to get the word out a major email titled important will get sent out through the LIST serv.

On the current LEAD site we will post a link and a badge that can direct users back to the site.

On all LEAD documents we will have the link at the bottom of each page.

Use LEADers who are administrator of Facebook groups to send out a blast message INFORMING everyone of the latest addition.

Possibly we might even use TWITTER as a way to send the link out to all LEAD alumni and current professionals.

Measurement Plan

In order to measurement if our objectives are being met:

- Use Google Analytics to gather information on how the site is progressing over time.

- At all LEAD affiliated events one highlight of discussion will be WHAT ARE YOUR THOUHGHTS on the new site.

S.W.

Strengths

Interactive and Engaging Site

Live Feed Features

Categorizes by SBI and Year

Weaknesses

Not a popular network

Run by private company

O.T.

Opportunities

New way for LEAD community to come together as one Organization

Promotes communication between LEADers

Helps to promote the family circle aspect of LEAD

Keeps prospective minds incline to want to become apart of this experience

Threats

Certain content could possibly hurt the organization

If content is mot monitored accordingly, could affect the LEAD partnerships

LEAD SOCIAL NETWORK

The FUTURE for all LEAD communication all in one space. Just LEADers.

URL: http://leadprogram.ning.com/

THE NEW & IMPROVE: LEAD SOCIAL NETWORK

FEATURES

Search for members through SBI attended then year attended.

Section to post pictures and videos to share with each every member on the site.

Through personal profiles on the network, LEADers can send private messages to each other.

A forum section just to post questions and answers

Also there will be a chat room option where LEADers can come and have group chats with each other about various topics.

What If…?

Non LEAD Affiliates try to join

Experiencing troubles getting members

Inappropriate content is posted

Users want different layout for their page

OPERATION SUCCESS

Administrator Approval Needed

Operation LEAD: Guerilla Marketing

Daily Updates to filter content

Standard & Advance Customization

FEEDBACKThis midterm activity was an overall good and engaging assignment to do. Even though we didn’t have to fully carry out with the action part yet, the written plan just wasn’t enough for me. I felt I had to go and put up a prototype of the new social network. The part I enjoyed most was doing the actual research because while doing this it brought me back to 2005 when I was alumni. All of this increase my involvement in my midterm project.

Weaknesses:-Example provided late

Strengths:-Straightforward directions-Strong examples were provided-Gave a chance for us to dissect our potential users

Questions or Comments?