Issues Moldova

Tobacco harms the health, the treasury, and the spirit of Moldova. Every year, more than 5500 of its people are killed bytobacco-caused disease. Still, more than 4000 children (10-14 years old) and 693000 adults (15+ years old) continue touse tobacco each day. Complacency in the face of the tobacco epidemic insulates the tobacco industry in Moldova andensures that tobacco's death toll will grow every year. Tobacco control advocates must reach out to other communitiesand resources to strengthen their efforts and create change.

Adult Smoking (15+ Y.O.)

% using tobacco daily: 2015

Male

38.3%More men smoke in Moldova than onaverage in medium-HDI countries.

Female

3.9%Even though fewer women smoke inMoldova than on average in medium-HDI countries, there are still morethan 70300 women who smokecigarettes each day, making it anongoing and dire public health threat.

Children Smoking (10-14 Y.O.)

% using tobacco daily: 2015

Boys

3.29%More boys smoke in Moldova than onaverage in medium-HDI countries.

Girls

1.18%More girls smoke in Moldova than onaverage in medium-HDI countries.

Deaths% caused by tobacco: 2016

Male

20.77%More men die in Moldova than onaverage in medium-HDI countries.

Female

3.99%Even though fewer women die fromtobacco in Moldova than on average inmedium-HDI countries, tobacco still kills16 women every week, necessitatingaction from policymakers.

Societal Harms

The economic cost of smoking in Moldova amounts to3353 million leu. This includes direct costs related tohealthcare expenditures and indirect costs related to lostproductivity due to early mortality and morbidity.

Smokeless Tobacco% using tobacco daily: 2013

n/a n/a

Industry

The combined revenues of the world's 6 largest tobaccocompanies in 2016 was more than USD 346 Billion, 4725%larger than the Gross National Income of Moldova. Theindustry is a powerful force that does not fear the actionsof nation-states because of their extensive resources andglobal market power.

Growing

There were 1396 metric tons oftobacco produced in Moldova in2014. However, tobaccogrowing is only a small fractionof agriculture in Moldova, withonly 0.03% of agricultural landdevoted to tobacco cultivation.

Production

n/a

ta6.org/country/moldova

Solutions Moldova

Current Policy in MoldovaProtect from Smoke

All public places completely smoke-free isthe best practice

Smokefree

HealthCare Facilities Educational Facilities

Universities Government Facilities

Indoor Offices Restaurants

Pubs and Bars Public Transport

All Other Indoor PublicPlaces

Funds for SmokefreeEnforcement

Raise Taxes

WHO BenchmarkMinimum

70%of Retail Priceis Excise Tax

Moldova

41.29%of Retail Priceis Excise Tax

Offer HelpNational quit line and both NRT and cessation-services cost-covered is the best practice

Quitting Resources NRT and/or some cessation services (at least one of which is cost-covered)

National Quitline Yes

Warn About the Dangers to Tobacco Users on Product PackagingA plain, standardized pack with a large health warning is the best practice

Type of Warning Label Graphic

Percent of Pack Covered 65%

Plain Packaging Yes

Warn About the Dangers to the Whole Population in a Media Campaign

Ran a National Anti-Tobacco Campaign in 2014 or 2016 Yes

Appropriate Characteristics

Part Of A Comprehensive Tobacco Control Program Yes

Pre-Tested With The Target Audience Yes

Target Audience Research Was Conducted Yes

Aired On Television And/Or Radio Yes

Utilized Media Planning Yes

Earned Media/Public Relations Were Used To Promote The Campaign Yes

Process Evaluation Was Used To Assess Implementation Yes

Outcome Evaluation Was Used To Assess Effectiveness n/a

Enforce Bans on AdvertisingBan on all forms of direct and indirect advertising is the best practice

Number of DirectAd Bans

7/7possible bans

Number ofIndirect Ad Bans

8/10possible bans

Ad Ban Compliance Percent

Moderate

Direct bans

• National TV and radio• International TV and radio• Local magazines andnewspapers• International magazinesand newspapers• Billboard and outdooradvertising• Advertising at point of sale• Advertising on internet

Indirect bans

• Free distribution in mail or through other means• Promotional discounts• Non-tobacco products identified with tobacco brand names• Brand name of non-tobacco products used for tobacco product• Appearance in TV and/or films: tobacco brands (product placement)• Complete ban on sponsorship• Any form of contribution (financial or other support) to any event,activity or individual• Ban on the publicity of financial or other sponsorship or support bythe tobacco industry of events, activities, individuals

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