AT THE UNIVERSITY OF KENTUCKY

L O N E C A T S

t h e

Issue N0.1December/January2014

Hello! When I first set out to create this publication, I had NO idea what I was doing. For the record: I still don’t, but now I know a little more. In August of 2013, my goal was to have this publica-tion in press by October ‘13. This gave me the generous amount of time of one month... ONE. MONTH. Idiot. One and half years later, on behalf of the expanding (and wonderfully tal-ented) Lone Cats team, I am happy to present to you the inaugural issue of THE LONE CATS. We call ourselves the “Lone Cats,” by the way, because many of us on the team have speant time at UK feeling like a ”lone wolf.” We each longed for a bold & creative community on campus that wouldn’t be afraid of breaking rules; for a platform we could use to explore our passions; & for a source of content we could look to for inspiration & knowl-dge beyoned the classroom. Thus, these are the goals of our organization. If you are interested in becoming a Lone Cat, we love new friends.

Yours truly,Madison Elder.

TABLE OF CONTENTS fashion Wanderlust 3 Journal 4 Behind the Scenes 10 business Feature Article 18 business Headlines 26 view Restaurant Pick 28 Talking Business 29 Spring,Summer REview 30

join our communitiy

@lonecatsUKYthelonecats@gmail.

com

THE T E A M Editor - In - Chief / creative : madison elder [founder].

Styling editor : chloe fields.

PHOTOGRAPHY Editor: kyle campbell.WRITING Editor : anna coke.

Public relations : redell atkinson.

Film Editor : ryan cooley.

Chris eddieDr. Don lowetori amason

KISSUEMODCLOTH

street scenecoffee timesbella rose

unique books

thank you to:

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F A S H I O N T O D A Y .

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styling: chloe fieldsphotography: kyle campbellcreative: madison eldermodel: jennifer littlemakeup: chloe fields

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Dress: AJ’s Casuals

Dress: AJ’s CasualsSkirt: Model’s Own

Dress: Bluetique

Above:Top: Model’s OwnSkirt: AJ’s CasualsRight:Top: Model’s OwnCardigan: Bluetique

JOURNAL:

M o d e l s: Meg haley Roy Diego McCoyS t y l i n g: Chloe FieldsP h o t o g r a p h y: Kyle CampbellC r e a t i v e: Madison ElderMakeup: Allison Burke

What if reality looked as it appears in your sketchbook?

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s h i r t: Modcloth(stripes sketched over added)

M o d e l s: Meg haley Roy Diego McCoyS t y l i n g: Chloe FieldsP h o t o g r a p h y: Kyle CampbellC r e a t i v e: Madison ElderMakeup: Allison Burke

S h i r t: KISSUE “Neb Crop Top”P a n t s: Model’s OwnShoes: jeffrey campbell

S h i r t: Model’s OwnS k i r t: KISSUE “Can’t Be Tamed Skirt”C o a t: GoodwillS h o e s: Doc Martens

On Roy:S h i r t: targetp a n t s: Model’s OwnS h o e s: Vans

on Meg:S h i r t: targetS h o r t s: KISSUE “Blue Nile Shotrs”S h o e s: Doc Martensg la s s e s: Ray Bans

on Meg:S h i r t: targetS h o r t s: KISSUE “Blue Nile Shotrs”S h o e s: Doc Martensg la s s e s: Ray Bans

S H i r t: Modcloth

BEHINDTHeSCENESMaja Fus.

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B u s i n e s s T o d a y .

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To be perfectly blunt, fashion is not a significant fo-cus of the University of Ken-tucky. The word itself often brings about a flurry of re-actions from students, few of which are positive. As mem-bers of the Lone Cats team spoke to prospective contrib-utors at the student involve-ment fair a couple of months ago, we began to realize just how turned off people were by this one small word - so much so that we even started to con-sider labeling our fashion magazine as something oth-er than fashion in an effort to avoid losing all potential in-terest. But the more I thought about this, the more ridiculous it seemed to me. How can people be so turned off by something that affects their lives - all of our lives - in such a positive and significant way? What is it about the word “fashion”that causes people to turn up their noses in disgust, and how can we seek to change that? What is it about fashion that can be so offensive to individuals?

F A S H I O N :

BY: ANNA COKE.

IT’S NOT WHAT YOU THINK.

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The theme of the first issue of The Lone Cats is exploration, and we are inviting you to explore along with us. Howev-er tempted you may be to blow us off as another shallow magazine about clothing, try to take a mo-ment and open your mind to learning about the world of fashion.

Though it may ap-pear to be, fashion is not a club. It is not silly; it is not unimportant; it is not ex-clusive; and it is certain-ly not irrelevant. Fashion is an enormous industry that impacts almost every aspect of our daily lives—not just in America, but all over the world. Fash-ion is so much more than the stores in the mall or the outfits that girls wear to parties; it is an entire industry, with millions of jobs, countless fascinat-ing people and an infinite amount of creativity.

. . .

MODEL: CARLI HOLBROOK

CLOTHING: STREET SCENE; MODEL’S OWN

STylED BY: ANNA COKE

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HISTORYThis past summer, I took

a class at UK called Dress and Culture that opened up my eyes to the true extent of the impact of fashion. The top-ics of famous designers and runway shows were hardly touched upon in the course; rather, the focus was the his-tory of dress and how its in-fluence has impacted and shaped our society. Some-where around two weeks into the class, it dawned on me how little I actually knew. This, in turn, piqued my interest even more. Although fashion is a subject of great interest to me, I have never realized how much it has impacted history. It has been setting and chang-ing cultural norms since the beginning of time, and contin-ues to do so even today. What if Elizabeth Smith Miller had decided not to be the first wom-an to wear pants? To be sure, another brave woman could have come along and donned some bloomers, but what if no one did? It seems such a sim-ple act, but her challenge to the status quo helped to break ground in the beginning bat-tles of equality for women - not only in dress, but in every aspect of life.

With that said, fashion is more than just the clothes one wears. Of course clothing can say a lot, but fashion as a whole is more than just an outfit. It is a culmination of businesses, customers and creative minds that come up with ideas to influence the daily sartorial decisions of the world. In essence, it is a con-versation; a non-stop com-munication comprised of two key sides: the consumer and the industry. It is a complicat-ed web, in which the trends of the world influence the ideas of the fashion industry, which passes them back to the world. But while fashion is some-thing quite easy to recognize in everyday life, the actual industry of fashion can seem a bit more elusive to the un-involved masses. The fashion industry may appear to be an irrelevant and distant world (or one that is not thought of at all), but that is far from the truth.

No exact date exists as the beginning of the fashion industry; it has been growing and evolving for hundreds of

years. But what the industry has become today is some-thing entirely different than how it began. While it started out catering to wealthy upper classes on a relatively small scale, it has become exhaust-ingly fast-paced and increas-ingly accessible to people of every level of socioeconomic status.

“Trends don’t start on the whim of industry insiders; they are born from the happeneings of the world”

Whereas trends used to trickle down from high society to the masses, the cycle has largely been reversed. Many trends we follow today start from the streets, which are then copied and transformed by designers and trendset-ters and make their way up to high fashion. Once the trends reach that point, they are put onto the runway for editors, bloggers, buyers, critics and other industry heavyweights to analyze, criticize and make decisions about what to pass on to the consumer. With all of that said, it’s important to understand that trends don’t just start on the whim of in-dustry insiders; rather, they are born from the happen-ings of the world. Fashion is not something restricted to the runways of the four ma-jor fashion capitals of world. It is truly everywhere, and its influences come from every corner of the earth. And what is happening around the world not only has an effect on the clothing we wear, but how we obtain the clothing, as well as how we wear it.

Attitudes toward fashion tend to be close-minded, re-sulting in a refusal and even an inability to learn. So try to forget all the negative pre-conceived notions you have about fashion. Wipe them clean, and create a blank slate in your mind. Instead of wrin-kling your nose in disgust at the thought of taking a few seconds to even think about the subject, try to understand that there is so much more to it than you think. It is a world that is influenced by history as much as current events, and an industry that is con-stantly innovating and work-

ing to improve both itself and the world. It may seem as though the people involved in fashion care only about the latest trends, but those trends are often more than just silly fads. In fact, they are likely something that you care about,—and something you never realized could even influence the clothes you wear every sin-gle day.

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INFLUENCESThere are countless different things that influence and af-fect the communication which makes up fashion, many of which started out having noth-ing to do with fashion at all. However, that fact provides a perfect example of why fash-ion matters to more than just people who care about what’s in style. The conversation be-tween the fashion industry and the rest of the world is a constant back-and-forth, with each side affecting the one just as much as the other. Fashion has had an undeniable effect on our world in countless dif-ferent way. But the world has played just as big a role in its effects on fashion. Cultures have changed fashion, and fashion has changed cultures. Technological advances have inspired new innovations in clothing. The effects of fash-ion on the environment have raised awareness and started a movement toward a greener world.

Culture: Certainly each designer’s respective cul-ture has an influence on the clothes that they design. *Yohji Yamamoto’s Asian heritage plays a prominent role in his collections; *Isabel Marant’s French background is obvious in her laid-back Parisian chic clothing. But a culture can have a more pro-found influence than just one designer’s collections.

Case in point: the Mid-dle East, whose influences are becoming hugely prominent on the runways - and not sur-prisingly so. With the enor-mous amount of wealth exist-ing in that part of the world, it should not come as a shock that women who come from this region are often big spend-ers. Furthermore, the demo-graphic of young Muslims in the world is larger than ever, with Muslims under the age of 25 making up roughly 11 per-cent of the population. Aslaug Magnusdottir, co-Founder and chief executive of *luxu-ry retailer Tinker Tailor told Business of Fashion in 2013 “The Middle East is one of our fastest growing markets and now constitutes between 15-20 percent of our overall busi-ness.” And with statistics like that, the region is impossible to ignore. Though the Middle

East is already booming with traditional retailers, e-com-merce has its sights set on this excessively wealthy area of the world. The women there enjoy fashion:—they are knowl-edgeable and well versed in their fashion vocabulary, in addition to having serious style. And while modesty has always been one of the main components of dress for the women, a focus on individu-ality is becoming increasing-ly important. Couple that with the fact that there is a large variation in Muslim fashion around the globe, and a com-plex—albeit promising—market emerges. And designers are catching on. Collections are featuring more modest cloth-

ing, with higher necklines and longer hemlines replacing many of the revealing looks of past years.

A d d i t i o n a l l y , m a n y stores are making deliveries to Middle Eastern countries faster, and are opening- up stores in the region. While the industry has yet to catch on as a whole, it is undoubtedly a demographic that is deter-mined to demand the full at-tention of the fashion world.

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technology: One of the most inevitable (and proba-bly soon to become the larg-est) influences on fashion is technology. Our world has be-come consumed by technolo-gy; we have integrated it into nearly every aspect of our lives. It only makes sense that what we wear is as technolog-ically advanced as the rest of our lives. But unlike cultur-al influences, technology in fashion affects more than just aesthetics. While trends in fashion often apply solely to the way clothing looks from season to season, the technology trend is an exception. As innova-tions in technology allow new gadgets to become more aes-thetically appealing, integrat-ing technology into fashion is becoming easier than ever. In just the past few years, in-ventions like Google Glass, the Apple Watch, and the Fitbit have appeared, bringing form and function together to cre-ate wearable technology that is stylish enough to become undistinguishable from ev-eryday accessories.

The Apple watch or Goo-gle glasses may be the first examples of wearable tech-nology that come to mind, but new innovations reach much further. Take a look at what you’re wearing; you may be surprised to learn the materi-als of your clothing.— Although many fabrics today were once the height of innovation, tex-tile scientists are working to take the innovations to a much higher level.—Some new ones have already been in-troduced. In fact, this year’s US Open was host to the debut of the new Ralph Lauren Polo Tech smartshirt. These new “smart garments” hold sen-sors close to the skin, and are able to monitor the full wave of the heart instead of just the pulse. On page 25, you can see the information provided to the wearer via a correspond-ing phone app.

Innovations are also leading the way for a new wave of wearable technolo-gy: apparel. While gadgets are still the rage and smart tex-tiles are few and far between,

and have knockoffs sent to stores in mere weeks. This has prompted an ongoing discus-sion in the fashion industry: how does *fashion week work, and is it is even necessary anymore?

Another side affect of giv-ing the entire world instantae-nous access to the newest trends is the threat to those who intro-duce the trends. - take fash-ion magazines such as Vogue. Fashion media could become completely obsolete.

However, fashion is also using technology to fight back. Now, brands such as Burberry have made their runway shows “shoppable”. This means cus-tomers can go online during and after the show, and add to their carts pieces (or even entire outfits) they just saw on models. Furthemore, fashion media is moving online. However, these concepts are not widelsy used, nor are they favorable.

a new market is opening up for wearables. In a re-cent interview for Busi-ness of Fashion, fashion technologist Dr. Amanda Parkes says, “the evolu-tion of wearables towards smart textiles will allow us to explore the entire landscape of the body, moving beyond the wrist and head. It will also help to make the technology invisible, which will cre-ate an amazing perceptu-al shift.” In the future she sees a, “true integration of fibres and electronics.” No longer will wearable tech-nology be something that one must attach or strap to the body. It will be in the form of a shirt or a pair of shoes:—unnoticed, yet fully integrated into our lives.

Technology is also changing how we acquire our clothing. While fash-ion shows used to set the trends for the next sea-son, social media has tak-en that schedule into its own hands and changed it completely. With an over-whelming amount of me-dia at fashion shows now, pictures of the clothing flood the internet instan-taneously, enabling *fast fashion chains, such as Forever 21 and Zara, to immediately copy designs

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one) dedicated to explaining the efforts and progress be-ing made in their sustainable practices. Their efforts are not only progressive, but ex-tremely comprehensive. The company is going beyond the obvious and working toward goals, including everything from incorporating conscious wash and care instructions on all labels, to rolling out a new sustainability training pro-

Climate: Though cul-tural changes and techno-logical advances have been and continue to be significant in determining global fash-ion trends, there is one that has already set the industry into action. That topic is cli-mate change,. It is a topic that, in recent years, has come to dominate the conversation in our society. A focus on sus-tainability has increased tremendously, with concerns about the environment be-ing brought to the forefront of many companies throughout the world. However, fashion is an industry that struggles largely with this. Often it is characterized by excessive consumption, and even more excessive waste. These asso-ciations are unfortunate, but also true. Fast fashion has caused us to adopt a “throw away” type of mindset, and it’s become a rarity to see importance placed on qual-ity over quantity. A growing number of people and busi-nesses are seeking to change that stereotype.

Fashion designer *Stella McCartney is one of the most notable examples of dedica-tion to the preservation of the earth. Her business has taken a variety of steps to minimize her company’s environmen-tal impact, including: the use of clean energy in stores and offices; the use of organic cot-ton in its clothing; and many other actions to reduce its carbon footprint and practice sustainability. Additionally, Stella McCartney was the first high fashion company to part-ner with the group Nation-al Resource Defense Council. The company also works with over ten other organizations throughout the world that are dedicated to sustainability.

*H&M is yet another com-pany that is working to earn recognition for its eco-friend-ly fashion and sustainable practices. Fast fashion is of-ten thought of (and rightfully so) as an extremely wasteful practice, because the clothes are made to be thrown away. Now, H&M is making strides as the first fast fashion chain to try to change that reputa-tion. The company has cre-ated an entire website (sepa-rate from their e- commmerce

gram for all employees. It has even released a list of its sup-pliers, something most com-panies are known for keeping a heavily guarded secret. The company has certainly had its share of controversy in the past—when the use of GMO cotton was found in one of its early “eco-friendly” lines,—but it has done its best to bounce back and keep mov-ing forward.

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FUTUREFashion has gotten a bad rap

over the years. Millions of dollars are spent on two-minute-long fash-ion shows, excessive waste is wide-spread and egos of those involved can run larger than life. But while these negative aspects have giv-en the industry an understandably less-than-stellar reputation, there is much more to fashion than how it is initially perceived.

Getting involved in fashion doesn’t have to mean opening a store or designing a collection, just as caring about fashion doesn’t de-mand an affinity for shopping and an obsession with the hottest trends. Certainly we are aware that fashion is more important to all of us at The Lone Cats than most people— - and we understand. But getting involved can be as simple as joining the con-versation, and caring about what is going on around you. Whether you know it or not, the clothing you are wearing has impacted the world in some way, just as the world has im-pacted your clothing. So take notice; not only of the clothing on your body, but of what went into that outfit as well. It is a result of the industry, the consumer, and the world; a constant conversation that is vital to new in-novations.

Fast Fashion: Inexpensive, trendy clothing that is copied from the latest designer collections, produced and moved into stores as quickly and as cheap as possible.Stella McCartney: The daughter of former Beatle Sir Paul McCartney, Stella McCartney is an English fashion designer well-known for her beautifully tailored clothing as well as her dedica-tion to maintaining a responsible company through her commit-ment to the environment.Yohji Yamamoto: A Japanese fashion designer known for his Japanese-influenced, avant-garde clothing. Yamamoto is based in both Tokyo and Paris.Isabel Marant: A French fashion designer who began her fash-ion house in 1994. Marant is most known for her chic, laid-back clothing.Fashion Week: A fashion industry event that takes place in New York, London, Milan and Paris and lasts approximately one week in each city. The event is an opportunity for fashion designers to display their most recent collections, as well as for buyers, editors and the media to learn the trends for the upcoming season.Luxury Retailer: A retailer that sells products at extremely high price points directed toward wealthy consumers. Luxury retailers often offer exceptional customer service and tend to be associated with superior quality.H&M: Hennes & Mauritz, also known as H&M, is a Swedish fast fashion retailer that operates globally. It is currently ranked as

__G L O S S A R Y

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W I N T E R 2014 R E T A I L & D E S I G N N E W S

• R. I. P to our Be-loved Deliah’s

— Your favorite store of the 90’s has declared bankruptcy, saying not even holiday sea-son sales will get them back on track..

— Read more @ the Wall Street Journal

— • Starbucks is “lo-

cal”— Seeing as malls aren’t

expected to last much longer, and most Star-bucks stores are in them, the brand is changing its game plan. They are now focusing efforts on a flagship “roastery”, and a variety of tiny stores made to fit the geograph-ic area they are in. This all starts next year.

— Read more @ Time.com— • time to feel bad

about yourself— 22 year old Ross Bai-

ley, of London, England, just received 4.6 million British Pound Sterling (7.23 milliond USD) in venture capital for his business Appear Here. The company believes in retail - but also be-lieves it is changing, and that change must be embraced. The entire business model is based on the concept of pop-up shops.

— Read more @ wired.,co.uk

— • Poor PRada— Due to a weaker econ-

omy in China (where the fashion house sees major sales), Prada re-ported huge decreases in profit (by about half) during their third quar-

• galliano to Mai-son marigela

— John Galliano has been announced as Creative Director at the French fashion house. This is suprising, because Mar-geila is notoriously se-cretive about their staff, and Galliano is notori-ously, uh, controversial.

— • Jefferies has (fi-

nally) called it quits

— Things are not looking good for teen retailers, (hence Deliah’s), and Abercrombie & Fitch has become the face of the industry-wide problem. Not helping anything has been the business’ shal-low CEO Mike Jeffries, who has been causing drama for a while. He has an-nounced he is stepping down immediately.

— • Norway’s new

passport designed by the people For the People

— Wanting to update their currency and passports, the country of Norway held a design competition in February. The winning design, out of Oslo, has been picked, and will be in use soon. The current design is not final, be-cause security measures have not yet been built in.

— Read more @theverge.com

—

• Russia is mixing up the media

— Putin has put in place new policies, effective 2017, which will limit the amount of outisde own-ership of Russian media. To be more specific- a media company cannot be owned more than 20% in total by any foreign individual or business. This will cause prob-lems for media across the board- including Russia’s major fashion magazines.

— Read more @ The Busi-ness of Fashion

— • Steve jobs is in

court— Ok,, so he might not

physically be in the court room, but his emails certainly have been, and now a video of him is, too. Apple is currently in the middle of an antitrust trial, be-cause when iPods first came out (can you even remember that?), they only worked with iTunes - not with other music providers.

— Read more @ The Wall Street Journal

— • You will not be

craving choco-late

— This season, expect the price of your favorite chocolates - especial-ly ones with hazelnuts, to be higher than usu-al. When the Ebola vi-rus broke out in Africa, there was a scare that the virus would contam-inate coco beans, and production slowed. Now, after extreme weather, hazelnut shortages are causing serious prob-lems in Turkey.

ter. Though unexpected, it serves as a wake up call that luxury retail-ers must emphasize on-line sales.

— Read more @ The Wall Street Journal

— —

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T H E V I E W.

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TO FEEL LIKE THE ADULT YOU WISH YOU WERE, DINE AT:

ENOTECA.

Location: 191 Jefferson St.Lexington, KY 40508

phone:859.687.0346

website:enotecalex.com

Hours:Sun, M,Tue: 5pm-9pmW,Thu: 5pm-10pmF, Sat: 5pm-12am

specialties:wine, tapas

why? we could tell you ourselves, but this yelp re-view sums things up pretty well.

Jessica L. : “ I want to hug the owner and every-one having a part in creating Enoteca. I want to kiss their cheek and whisper in their ear a heartfelt, : ‘thank you’. I needed a restaurant exactly like this. Upsacle but not pretentious, high end without the high end price tag, beauti-ful decor, craft cocktaisl, and amazing service.”

Like Enoteca?Try: Wine & Market, across the street.

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1. How do you pick out your piec-es for the store? Does each one have a story?

We hand select each piece that we offer on our online boutique. We are very selective with the styles we choose to offer our customers because we want to make sure they represent our style and brand image. We always look for exclusive, high-quality piec-es that offer something special. Whether it be the unique fabric or interesting detailing, the piec-es we choose are always ones that we are excited to offer our customers.

2. You guys are both young. How do you balance running your company with other things in your life (such as school)?

KAILEY: I graduated from Uni-versity of Florida in 2012 and im-mediately moved to NYC where I worked for different well-known designers and brands such as Vivienne Tam and rag & bone. We launched www.kissuetx.com while I was still working full-time. Kaygan was about to start her junior year at TCU, so I moved back to Houston in or-der to run the business once she went back to school. It is diffi-cult at times to own and operate a start-up business at such a young age and also find the time to balance other aspects of your life, but we’re making it work! We absolutely love what we do.

Kaygan: When we launched our e-commerce site, it was the sum-mer before my junior year at Texas Christian University. It was the perfect time for me be-cause I had all summer long to be there and be hands on with the inventory. I am now in my senior year of college, and I have found the perfect balance, even though at times it might be hard. I make sure and finish my schoolwork, but at the same time put KIS-SUE work at the forefront. I try to make it to Houston on weekends as much as possible so I can be there with Kailey and work side by side. After graduation in May, I

will be very happy though because I will get to live my dream on a day-to-day basis being fully committed and involved with KISSUE.

3. When did you realize you wanted to own a store?

We’ve known for a very long time that we wanted a career in the fashion industry. As we grew old-er and thought about what we saw ourselves doing career-wise, we both came to the realization that we shared the same dream of one day designing our own clothing line and creating a fashion brand. Be-ing young, still having a lot to learn about the industry, and at the time both of us were still in school, we decided the smartest thing for us to do was to launch an online bou-tique and start building our brand online.

Connect with KISSUEFacebook: Kissue

Twitter: @KISSUEtx

Instagram: @KISSUEtx

Pinterest: Kissue

4. You chose to have an online store instead of a brick-and-mortar. Why is this? What is the future of retailing in your opinion? How do you interact with your customers and build relationships?

We chose to start with an online store instead of a brick-and-mortar for financial reasons. We wanted to be as start as possible starting out, so our plan was to build our brand, get our name out there, and build a customer base and following before opening a brick-and-mortar store. We have had some great success early on with our online store, and we plan to open our flagship store in Houston in the summer of 2015 after Kaygan graduates from TCU. We are strong believers in the pow-er of retail and having a storefront, and we are extremely excited to

make this happen for KISSUE.

Although it’s harder to inter-act with our customers when we are strictly online, we are able to build relationships with them through trunk shows that we put on, fashion shows that we dress models for, and other events that allow us to get our clothing in front of our customers and be able to talk and get to know them better. We are also very big on social media and do a lot of com-municating and connecting with our customers through multiple outlets. We love hearing from and building relationships with our KISSUE customers!

5. What is your ideal outfit for a Saturday afternoon coffee date?

Our ideal outfit for a Saturday afternoon coffee date would be a pair of ripped boyfriend jeans, a loose basic tank or tee, a casu-al vest or blazer (depending on weather) paired with some boo-ties and our go-to jewelry.

6. Do you have a favorite piece that you’re selling?

Kailey: I love love love our new “Barely There Pants”. Serious-ly, these pants are so effortless, unique and comfy, every girl needs them.

Kaygan: My favorite piece that we are currently selling would be the “Black Cat Shorts”. I love the aesthetic detailing of the chiffon overlay and the fact that they are high wasted. They allow you to wear really any top of your choice!

See Kissue in our journal editorial-

page 10.

KAYGAN

Kailey

TALKING BUSINESS WITH A BUSINESS : KISSUE.

over 1 year ago, kaygan and kailey tissue launched their online boutique, Kissue . Based out of houston, texas, the brand provides customers unique pieces that they can embrace and feel confident in. currently, major busi-

nesses are struggling to keep the loyalty of tech-savy millennials, but these girls were ahead of the curve. By starting with a website instead of a flag-ship, the girls are finding success. we aked them how they did [and are doing]

it.

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SPRING/SUMMER 2015 REVIEW: #WeSeeBlue

All images via. style.com

AssemblyLanvin Elie Saab

Maxime Simeons

Chanel

ChristopherKane

Dior Homme

J. Crew AntonioMarras Band of

Outsiders

PANTONE Colors spring 2015

Classic Blue Aquamarine Glacier Gray

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