issue 23 | july 2018 news magazine of cybage software pvt. ltd. … · 2019. 12. 20. · leader in...

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CYBAGETIMES | July 2018 | 1 CYBAGETIMES Issue 23 | July 2018 | News Magazine of Cybage Software Pvt. Ltd. Bringing life to work Strategic Additions Winning Partnerships CEO & Co-Founder Ampush Jesse Pujji Butterfield Greg Walter Mastelinck

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Page 1: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

CYBAGETIMES | July 2018 | 1

CYBAGETIMESIssue 23 | July 2018 | News Magazine of Cybage Software Pvt. Ltd.

Bringing l i fe to work

Strategic Additions

Winning Partnerships

CEO & Co-FounderAmpush

Jesse Pujji

ButterfieldGreg

Walter Mastelinck

Page 2: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

CYBAGETIMES | July 2018 | 3

03 From the CEO’s Desk

04 Winning Partnerships: Jesse Pujji

06

08

Strategic Additions: Greg Butterfield & Walter Mastelinck

12

13

14

18

20

22

24

26

27

10

News & Accolades

In Conversation: Roshan Shah

Sales Meet

CybageRun 2018

Anniversary Celebrations

Corporate Social Responsibility

Tripometer

Travel Diaries

Box Cricket

Sports

Leisure

A master calls his ardent disciple home one day. The

student finds the guru waiting for him in his fenced yard

with four identical puppies. The guru lets them loose and

asks the disciple to catch them all. The energetic puppies

run haphazardly. The chase is chaotic. The disciple tries to

catch one, then the other, and finally sits down exhausted

after failing to catch any. Next, the master puts collars with

numbers 1, 2, 3, and 4 on each puppy, and instructs the

disciple to catch them in the ascending order. The disciple

goes sequentially and despite all the other puppies running

around him, he manages to catch each puppy as it tires and

slows down.

The master explains, “We should prioritize our goals and then pursue them non-stop.” The disciple learns the value of focus and perseverance.

The next day, when the disciple reaches the school, he

notices commotion. Earlier, the students had discovered

puppies running around in the campus. Each puppy had a

numbered collar. They had managed to round up puppies

with numbers 1, 2, 3, and 5, and were now frantically

searching for the puppy with the number 4 collar. The

disciple smiles and wonders—why did the master replace the

number 4 with number 5 on the fourth puppy?

The master educates the disciple, “Some goals are like a mirage—we should know when to stop.” This time, the disciple learns the value of defocusing and letting go.

Sincerely, Arun Nathani, CEO & MD www.arunnathaniblog.com

Focus on the goal is important, but so is defocusing from the

ambient noise. Both go hand in hand. So much so, that we

often get confused over which goals to pursue, and which

ones to relinquish. How then do we differentiate between

our right and wrong choices? Perhaps we should read the

story again; there may be a clue lurking between the lines…

In both the incidents, the approach is the same—to catch all the puppies till the pecking order is complete. However, the outcome is reverse. In the first incident, the disciple’s approach keeps on “reducing” the chaos with each captured puppy. In the second incident, the students’ approach keeps on “increasing” the chaos because of the missing fictitious puppy.

Simply put, the key lies in the direction of the chaos. If our

focus—our insistence on order—is streamlining everyone’s

life around us, then our actions are in the right direction.

However, if our objectives—our obsession with order—

are messing up everyone’s life, it’s time to withdraw.

This principle applies to both personal and

professional relationships.

CEO's Desk

FINDING ORDER IN CHAOS

Dear Reader,

Cybage has turned 23!

We’ve crossed yet another milestone in our journey, gathering rich experiences and celebrating positive changes. After all, change is the only constant, right? Every page of CybageTimes unravels the action-packed past quarter.

To begin with, CEO Arun Nathani shares insights on Finding Order in Chaos. Something that we should strive to imbibe in our lives—personally and professionally.

Moving along, effervescent Jesse Pujji—CEO & Co-founder, Ampush, and our esteemed client—shares his experience on marketing, a domain that has moved from ‘mad men’ to ‘math men’. Further, in his message for our young Cybagians, he talks about how hard work can never be substituted with anything and that we should try to be the ‘X factor’ in our own career.

The last quarter witnessed one of the major milestones in Cybage’s growth journey—the appointment of Greg Butterfield and Walter Mastelinck on Cybage’s newly-formed Board of Directors. This move underpins the company’s strong growth momentum.

This edition also gives you a glimpse of some major news from the organization, right from hosting the Mayor of the city of Frankfurt and a high-profile German delegation at our HQ, to our strategic partnership with Kale Logistics, and winning various accolades. It indeed has been a roller coaster ride of celebrations for Cybage!

Work-life balance is what Cybage has always laid emphasis on and it is at the roots of the organization. CybageTimes in conversation with Technical Evangelist–Roshan Shah, shares insights on how he strikes a fine balance between work and life through sports. He encourages readers to learn how sports can impart philosophies of life that cannot be experienced otherwise.

Moving on, the annual Sales Meet held at Princeton, USA, unveiled a new narrative on Cybage’s vision—the introduction of Cybage’s ‘Three Pronged Value Proposition’ by Avinash Lele, President, Cybage, Inc.

Come July and the entire Cybage family comes together to ring in the corporate anniversary. The second edition of our flagship event, CybageRun, was a blockbuster hit across Pune, Gandhinagar, Hyderabad, and USA! Read along and find out how Cybagians not only participated in the run, but also celebrated the anniversary in their own special ways. Our compassionate Cybagians ran for a cause because at Cybage, social responsibility is looked at beyond just compliance. On the CSR front, our volunteers championed the cause of education, which is reflected in the testimonials of CybageKhushboo beneficiaries, and supported women in rural areas on their journey to entrepreneurship.

We wrap up this eventful edition by covering various endeavors of Cybagians—travel stories, winning laurels in various sports, and rooting for their favorite teams at Cybage’s annual Box Cricket Tournament.

Happy reading, folks!

2 | CYBAGETIMES | July 2018

Page 3: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

Jesse Pujji, Chief Executive Officer and Co-Founder at Ampush, is an expert in the ‘direct to consumer’ revolution, where new and old companies are disrupting legacy distribution channels.

He is an active investor and advisor to several startups. Ampush partners with high-growth companies and Fortune 500 brands to build and execute marketing strategies that grow revenue and acquire customers at scale. Ampush develops proprietary, purpose-built technology to optimize the entire marketing funnel, from impression to paying customer. Ampush is a preferred partner of Facebook, Google, and virtually all major digital ad platforms. Some of the companies that Ampush partners with include Supercell, Lyft, and Esurance.

Winning Partnerships In the world of digitalization,

how has the role of a CEO

evolved?

CEOs now have to work even

harder to focus themselves

and their organizations on

the top priorities that matter.

All the information available in

'real time' can actually be a bad

thing because it increases the noise vs

signal gap.

What are the major breakthroughs that you

envision in your industry?

We believe that marketing has gone from ‘mad men’

to ‘math men’. Acquiring customers from marketing

efforts has become strategic, quantitative, and analytical,

creating an entire new line of companies and industries.

Machine learning, AI, etc. are not far away.

What role do partners like Cybage play in contributing to

Ampush’s success?

Partners like Cybage enhance our business tremendously.

They don't just help us focus on our ‘core’ skills by supporting

‘less core’ areas, they are actually strategic partners who guide

us in developing unique and strategic technology.

What are the three main characteristics you look for while

building a team?

Assuming ‘smarts’ are a commodity at this point, I look for:

A message for young Cybagians: Everyone's advice is colored by their own experience, so don't take it as gospel. You can always be the X factor in your career. Hard work never goes unrewarded.

MOVIE Batman Begins

CUISINE Thai

HOLIDAY DESTINATION Mexico

SPORTSPERSON Kurt Warner

GADGET DJI Mavic Pro Drone

BOOK Made in America

RA

PID

-FIR

E

AN INSPIRATIONAL CHARACTER FROM A BOOK OR MOVIE Matilda

IF YOU COULD BE ONE PERSON IN HISTORY Jeff Bezos

ONE THING YOU ALWAYS WANTED TO DO, BUT NEVER DID Travel the world

Jesse with wife Deepika and son

Jesse with his children

1. Tenacity: People who push hard until they win.

2. Adaptability: People who drive change and focus on the right stuff.

3. Fun: People who do not take themselves too seriously.

Is there any social cause you are particularly close to and/or

support and the reason why?

I support several Sikh-American organizations that support

Sikh rights and education in the US.

Given the fast-paced environment of your industry, how do

you maintain your work-life balance?

I stick to a strict schedule. On weekdays, I get home by 6.30

PM. I don’t work on Saturdays. I make sure I’m prioritizing

ruthlessly when working.

Tell us a little something about your family.

I have two awesome kids—a son who is two years and seven

months old, and a daughter who is almost one. My wife is a

smart, strong, and funny woman.

Q&A

4 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 5

Jesse has successfully led Ampush from idea to market leader in customer acquisition. The company has bootstrapped and never raised venture capital. In 2015, Red Ventures bought a minority stake in Ampush for $15m. Inside Ampush, Jesse focuses on partners, product, and people.

Prior to Ampush, Jesse was an investment professional at Goldman Sachs. In that role, he made $10m to $50m investments in public and private companies in the Auto, Education, and New Media industries. Before Goldman Sachs, Jesse worked as a consultant at McKinsey & Company in New York and Dubai focusing on the Internet media, eCommerce, and Telecom industries. Jesse graduated from Wharton School, University of Pennsylvania, with a dual concentration in Finance and Entrepreneurship and a second degree in Political Science. He was born and raised in St. Louis, Missouri.

Page 4: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

Walter’s

illustrious career

spans 25 years, during

which he has built several

successful businesses from the ground

up. He not only founded Transics, but also led

the company’s transformation from a local Belgian

enterprise to a global leader in fleet management solutions.

Walter’s unrelenting determination to be deeply involved—as an

investor and as a mentor—in all aspects of business operations, has

helped his ventures like Molecubes, Epilog, and WATT Factory scale

new heights of success. Currently, Walter serves

as the Co-Owner and CEO of Creaplan, a

Belgian market leader for the design and

construction of exhibition stands,

displays, and interiors.

In his role at Cybage, Walter’s

focus will be on reinforcing

the company’s vision, strategic

direction, and achievement

of business goals.

A renowned software industry veteran, Greg’s stellar years

of experience span across multiple executive, board,

and advisory roles.

As the Chairman of the Board, President, and CEO at Altiris,

Greg guided the company to eight consecutive years of

growth, which included 11 acquisitions and a successful IPO

in 2002 in the face of an economic downturn. The year saw

Greg being feted with the Ernst and Young Entrepreneur of

the Year Award. In 2006, he was invited as the Technology

Pioneer at the World Economic Forum. Greg joined

Symantec through the company’s acquisition of Altiris and

held the Group President rank for its Servers and

Storage business units.

Greg is well-known for his ability to identify and nurture

high-potential ventures into market leaders. For Cybage, he

brings with him an impressive wealth of business

experience, which will help us to further

strengthen our business operations and build

on our market success.

Greg will be responsible for guiding our

long-term vision, strategy, and business

growth as Cybage is poised to capitalize

on its cutting-edge technological

capabilities and the business

opportunities that will

arise in future.

Strategic Additions

6 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 7

Page 5: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

Cybage wins

the ‘Design Thinking

Organization of the Year’ award.

The award recognizes individuals and

organizations who practice Design Thinking and

thereby contribute towards growth through innovation.

Cybage’s innovative approach towards creating user-centric

innovative solutions showcases its strong capabilities in the

Customer Experience and Design Thinking space. Winning the

‘Design Thinking Organization of the Year’ award has further

cemented Cybage’s position as a strong Digital Services player.

Ritu Nathani felicitated for her contribution to CSR. Ritu Nathani, Director, Cybage Software Pvt. Ltd. and Head–

Cybage CSR, was felicitated for her commendable work in the

Corporate Social Responsibility segment at the ‘Times Pune

Visionaries’ event held in Pune recently.

Welcome Aboard!Accolades

Conferencead:tech

Cybage showcased its Media & Advertising Technology expertise at ad:tech

held in Sydney, Australia, from March 22 to March 23, 2018. Amit Prabhu and

Sachin Deshmukh, witnessed an action-packed event with a lot of thought-

provoking discussions happening at our booth. It gave us an opportunity to host

our existing clients, interact with partners and other industry experts, and also

share our experiences and credentials.

PartnershipCybage joins hands with Kale Logistics Solutions

Cybage and Kale Logistics Solutions

recently signed a ‘Memorandum of

Understanding’ to collaboratively

develop markets for Kale’s warehousing,

transportation, and other allied IT solutions.

With this collaboration, Cybage will

strengthen its competitive positioning and

grow its opportunity base. With the current

growth peaking, bringing Kale Logistics

Solutions into Cybage’s ecosystem is

expected to multiply the impact.

Rajesh Kurup, EVP, Cybage, wins the ‘Culture Champion’ award

and Cybage bags the ‘Mega Enterprises’ award at the 2nd Edition

of Culture Summit & Great Indian Workplace Awards 2018.

Culture Summit and GIWA—a premier knowledge-exchange platform—bring together Culture Champions to share ideas, information, and solutions around the key developments that have the potential to shape the Workplace Culture of the Future. Cybage is enriching the lives of its employees by focusing its energies on the WE factor where 'W' stands for Wellness and 'E' for Engagement, proudly Bringing Life to Work.

Cybage hosted Peter Feldmann, Mayor of the City of Frankfurt, and a 12-member German delegation consisting of high-profile

officials at its Headquarters. The visit represented Cybage’s plans of further strengthening its presence in Frankfurt and the

Mayor’s support towards helping foreign companies in establishing their business operations in the greater Frankfurt region.

News

Frankfurt Mayor, Peter Feldmann visits Cybage

Gregory Shafiro, our newest Sales team member, has

known Cybage for more than five years as a client. He was

first introduced to Cybage as a potential outsourcing

partner when he was an Offshore Production Manager

at ThomasNet, a publishing company. He has played

a key role in shaping the company’s production

process and workflows that are still followed

today. Later, while working with a startup as a

co-founding CTO, he found another opportunity

to partner with Cybage on an innovative project.

Gregory worked closely with the Cybage

development team to create a revolutionary on-

demand babysitting application platform. Over the

years, Gregory continued to have a great relationship

with Cybage, and in early 2018, while working as CTO

for The NextStreet, this relationship blossomed from

a strategic partner to an employee. At Cybage, Gregory

will be concentrating on new business acquisition across

all verticals.

8 CYBAGETIMES | July 2018

Gregory ShafiroAVP–Business Development (New Jersey)

8 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 9

Page 6: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

| We would like you to

talk about any one of your

assignments at Cybage that

you are really proud of.

Servicing the IT industry requires

being abreast of the execution state

during the entire life cycle. Cybage started

building a data capturing system, however,

back in 2005, there were no tools to capture

the integration of business expectation, processes,

resource capability, and automation for the delivery

of technological solutions. It was an honor to be a part

of the initiators for achieving ALM maturity. Cybage’s ALM

maturity system considers visibility, transparency, efficiency,

collaboration, and governance in project execution. The

maturity system consideration helped me envision the future,

adapt to changes, strategize, and respect discipline. In 2013,

Cybage presented the methodology of “using TFS to attain

project excellence”, as a case study during the TFS launch

event hosted by Microsoft in Pune. From participating in

management discussions to devising solutions in the eight

areas of ALM, to bringing a platform to maturity at Cybage—are

all unforgettable experiences.

| How have you evolved as a professional? According to you

what are the common factors that contribute towards the

growth of an organization and its people?

During the early stages of my career, I focused on assignments

based on my aspirations, but very soon, I realized that the

industry context should be given more importance. With some

introspection, I was able to focus on accelerating the value

addition part as well.

All organizations (big or small) face the same kind

of issues, but management of the fundamental pillars

(people, process, and product)

makes all the difference.

1) People: What is the relative

importance of each individual in the

organization? How good is the people-

centric environment?

2) Process: What are the system-driven actions to

bring equilibrium among processes?

3) Product: How effectively is the organization utilizing the

capabilities of the product?

In my opinion, like Cybage, if any organization manages the

aforementioned three pillars with a strong, internal system-

driven approach, it would contribute greatly towards the

growth of the organization.

| What is the one piece of advice you would like to give to

your team and Cybagians in general?

Participating in recreational activities such as sports,

cultural events, and yoga should be an integral part of every

Cybagian’s life. Such activities impart those philosophies of life

which cannot be experienced otherwise.

| What’s your Monday motivation at work?

I see the weekend as an opportunity to gather motivational

thoughts through books, enthusiasm through family, and

strength through relaxation. This makes me look forward to

coming to work, and bringing about change. For me, work

in itself is an opportunity, and a source of professional and

personal satisfaction.

| Tell us about family. Also, how does a typical weekend look

like for you and your family?

My wife Shital is a continuous realization of love and values.

Param, my elder son, helps me to be innovative. Nived, my

younger son, motivates me to be active and creative. Our

weekends are filled with fun and debating on the topic of

the day.

Insightful Interactions| Tell us about your professional avatars—from your first job to your current innings at Cybage.

The dawn of my professional journey helped me comprehend how ‘ideas were brought to life’. I started understanding the value of focusing on the horizontals (principles) versus the verticals (depth and means). Gaining this maturity of valuation enabled me to perceive and define solutions to IT problems.

Differences in expectations based on scale (small, medium, enterprise) of the IT industry taught me to choose a suitable technology stack. Today, the nuances in competitive technology aiming to provide a solution to the same problem make me evangelize before providing the right solution out of the many options.

Professional avatars: Ideas: Bring ideas to life Valuation: Balance between verticals and horizontals Solution: Providing working solutions Specification: Based on the maturity of the company Evangelize: Technology stack for the solution

Roshan Shah Technical Evangelist, talks to CybageTimes about how his ‘professional journey’ and ‘principles’ helped him curate ideas towards workplace success.

In Conversation

Favorite holiday destination: Disney World, USA

What's your least favorite food: Chinese

If you could invent anything:

Software developing robot

The most valuable thing you've learned: Respect everything!

What job doesn’t exist but should: Shilpkala (carving)

RAPID

FIRE

Roshan with his wife and kids

10 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 11

Page 7: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

CYBAGEANNIVERSARYFESTIVITIES

CYBAGE DEBUTS THREE- PRONGED VALUE PROPOSITIONThe Sales Meet held at Princeton from March 14 to 16, 2018,

focused on Cybage’s key achievements in the previous

financial year, and set the tone for the new one. Avinash

Lele, President, Cybage, Inc., introduced a new narrative on

Cybage’s value proposition.

The proposition focuses on three crucial and differentiating

elements:

Execution Excellence: A razor-sharp focus on efficient

decision-making by harnessing the power of data

through DecisionMinesTM

Software at the Center: Leveraging Cybage’s proven

Product Engineering expertise to decode business

problems

Engage the Future: Engaging ‘thought leadership’ by

strategically converting technology disruptions into

meaningful value for clients

In our digitally disrupted world, this approach will help

organizations transition towards being game changers with

their fingers on the pulse of change.

This annual gathering of the Cybage leadership team based

out of different geographies serves as a platform to exchange

insights and ideas on achieving business goals and reinforce

the strategies to provide high-value proposition to

the customers.

Other key points of discussion included:

• Importance of developing customized solutions for

CMOs and CIOs

• Understanding competitors’ price-earnings ratio

(P/E ratio) and growth percentage

• Identifying and promoting Cybage’s growth drivers—

Product Engineering Services, DecisionMines™,

and Digital Services

Douglas Land from The Chesapeake Group and

James McQuivey from Forrester were among

the keynote speakers at the event.

Our Onsite Leadership Team at the Sales Meet 2018

Sales Meet

12 | CYBAGETIMES | July 2018

CYBAGEANNIVERSARY

FESTIVITIES

Transics project team planting saplings, Hyderabad The Cybage Transics project team

celebrated this year’s anniversary by

penning down 23 good things

about Cybage. They also

planted 23 saplings—a

small gesture to

express their

gratitude

towards

Cybage.

The iCrossing Toyota project team wore Cybage t-shirts on

this celebratory day and decorated their cubicle with

balloons that had Cybage written on them. To make the

Cybage anniversary celebrations even more unique,

the team distributed mint gems that were covered in

Cybage-themed wrappers.

“Small opportunities are often the beginnings of great

enterprises”, and so goes the success story of Cybage.

Twenty-three years on, the IS team decided to mark the

anniversary in style. Dressed in Cybage colors of blue

and white, they bonded over everyone’s

first love—Biryani!

As a token of

appreciation, the

Process team visited

the behind-the-scenes

heroes from all the support

departments to let them know

that their contribution has been

significant in Cybage’s

successful evolution.

Cybage is now another year old, broadening its

horizons with a fresh look. Here is the Cybage

Google team celebrating the anniversary, in its

own little way!

Process team, Pune

IS team, Pune

THIS YEAR, CYBAGIANS MARKED THE COMPANY’S 23rd ANNIVERSARY IN THEIR OWN SPECIAL WAY!

Anniversary Celebrations

CYBAGETIMES | July 2018 | 13

Google project team, Pune

iCrossing Toyota project team, Gandhinagar

Page 8: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

This year, Cybage, on the occasion of its 23rd anniversary,

began the celebrations by organizing the second edition of

CybageRun–Run a Mile, Educate a Child on Sunday, July 15. The

run was organized to celebrate the success stories of numerous

deserving but economically challenged children, who, with the

support of CybageKhushboo, have made promising careers and secured

a bright future for themselves and their families.

With close to 2,000 individuals from across Pune, Gandhinagar, and Hyderabad

participating in the run, it was a sight to behold! The eventful morning at Pune

commenced with a power-packed Zumba warm-up session by Team Fitastic,

which got the crowd all pepped up for the run. After Arun and Ritu Nathani

flagged off the 10K and 5K runs respectively, it was heartening to see

everyone—from teenagers to the elderly—put their heart first and

run for this noble cause. The pre-run Zumba sessions held for our

runners at our centers in Gandhinagar and Hyderabad lifted

their spirits. What was more astounding to witness was the

enthusiasm of the spectators, who cheered on the runners

and motivated them to reach the finish line and achieve

the ultimate goal. The event successfully came to

an end with an after-run cool down stretching

session followed by runners tapping their feet

to lively tracks.

As a surprise this year, our folks at

Gandhinagar held a heartwarming flash

mob depicting the motive of the run.

14 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 15

2

1

3 4 5

6

7

98

1. Enthusiastic runners heading to the finish line

2. Ashita Shah from the Cybage INC team shares a

glimpse of her virtual run in Princeton, NJ, USA

3. Arun Nathani flags off the 10-km run

4. The 5-km flag-off by Ritu Nathani

5 & 6. Jaikrishnan K. and Rajesh K. felicitate the runners

7. Finishers flaunt their medals while they get

together for the victory click

8. Runners strike a happy pose

9. Run Director–Jitendra Patel along with

CybageRun2018 Ambassadors Taru Mateti and

Suwarnmala Jadhav

Page 9: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

16 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 17

1 6

7 8

9

3 4

5

1&4. Ashwin Parmar and Debasis Ray,

felicitate the winners

2. The 5-km flag-off at Gandhinagar

3. The Cybagians at Gandhinagar stage a

surprise flash mob

5. A pre-run warmup session at Hyderabad

6. The barefoot runners group

7. Runners charging towards the finish line

8. Winners from Cybage Hyderabad

9. Cybagians from Gandhinagar flaunting

their much-deserved medals2

Page 10: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

CYBAGETIMES | July 2018 | 19 18 | CYBAGETIMES | July 2018

CSR

While education is a journey, employment is the destination. In the past quarter, CybageAsha provided a platform to the women of its adopted villages to start their own agri-aligned businesses, while CybageKhushboo helped its beneficiaries successfully cross the bridge from academia to industry.

CybageAsha undertakes several initiatives with the aim of

helping its beneficiary villages become self-reliant and to

curb the rural-to-urban migration. This summer, farmers

from the beneficiary villages of Laptalwadi and Pingori

reported severe losses incurred while selling their stock

of tomatoes in the market. Due to a lack of competitive

prices and preservation facilities, they were forced to see

their produce rot away. CybageAsha analyzed the problem

in detail and decided to educate the women of the village

to channelize their existing food preservation techniques

to manufacture and market tomato sauce, pickles, etc.

CybageAsha, in association with Kasturba Mahila Khadi

Gramodyog Vidyalay, conducted five-day training sessions

on food processing at Laptalwadi and sauce-making

training at Pingori, both in Pune’s Purandar taluka. Since

agriculture is the only source of income for the villagers,

this training aimed to help the villagers set up their own

agri-aligned business thereby creating a sustainable

source of income. These sessions enabled over 60

beneficiaries to learn new skills.

CybageAsha’s quest to assist the villagers in leveraging

their existing resources to earn some extra income and

avoid food wastage was welcomed by one and all.

At Laptalwadi, the training

was aimed at teaching the

beneficiaries to prepare fruit

syrup, pickles (mango, lime,

bitter gourd, and chilli), fruit

jelly, jam, and two different

types of tomato sauces.

At Pingori, the five-day training covered the process of making

tomato sauce from raw materials, packaging, and marketing

strategies to develop it as a business model.

My mother is the only working

member of my family, and so a

professional course like engineering

seemed impossible for me.

I came across an article

about CybageKhushboo

Scholarship in a newspaper.

CybageKhushboo not only

helped me financially, but

also improved my soft skills.

Today, I am placed at Yardi

as a Software Engineer

and can support my

family. I am truly thankful

to CybageKhushboo for their

help in building my career!

Rutuja Gosavi Software Engineer, Yardi Software

My family could not support my

dream to become an engineer due

to our financial condition. I was only

able to complete my engineering

diploma. Then, I got to know about

CybageKhushboo. They helped me

complete my graduation by taking care

of my college fees. They also trained me

for appearing for interviews by working

on my communication skills. I am

now working as a Trainee Engineer

with Tetra Pak. I sincerely

thank CybageKhushboo for

changing my life.

Ananta Raut Trainee Engineer, Tetra Pak

Mayur Kachare Associate–Data Processing, Cognizant Technology

My name is Mayur Kachare. I am from Pimpri. It was

my dream to become a software developer. After

HSC, I had taken admission for BCA in Manghanmal

Udharam College of Commerce. Then I got to know

about CybageKhushboo from my

Principal, Mrs. Vijayalakshmi Nambiar.

CybageKhushboo supported me

financially and I could complete my

graduation. They also conducted various

sessions to improve my personality,

and other soft skills. Thanks

to them, I’m now working

with Cognizant Technology

Solutions as Associate for

Data Processing.

Pratiksha Anil Wavale SAP ABAP Application Developer, IBM India Pvt. Ltd.

My name is Pratiksha. I read about CybageKhushboo in the newspaper and contacted them for a scholarship after my 10th standard exams. I wanted to become a Computer Engineer, but my financial condition was not good. My father is an autorickshaw driver and my

mother is a housewife. I have two younger brothers. CybageKhushboo paid the

fees for all my college years, and I finished my graduation from MIT AOE, Pune. Cybage also trained me for job interviews and improved my communication and soft skills.

Because of these trainings, I got a job at IBM. Thank you Cybage, for fulfilling my dreams.

AUTHORS OF THEIR OWN DESTINY

CybageKhushboo is proud to share the journey of its beneficiaries, who, with the power of education and sheer perseverance, have beaten the odds to build a future for themselves and their families. We have crossed the milestone of being the wind beneath a thousand wings, and we aim to gather more deserving talent under our philanthropic umbrella.

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Goa is not defined only by the ‘susegad’ (relaxed and enjoying life to the fullest) attitude it evokes, its long coastline also offers

unmatched potential for interesting activities like snorkeling. For folks who don’t know how to swim, Monkey Island is the best

location to experience Goa’s marine life safely, and within budget.

Snorkeling takes you up, close, and personal with the marine life, giving you a whole new perspective of the world. It can be

practiced wherever there is a beach and warm, shallow water. Trainers provide basic training and accompany you underwater.

If you know swimming, that’s an advantage.

Snorkeling helped me overcome my water phobia, and with this, I ticked off yet another wish on my bucket list. Travelling

is not always comfortable; sometimes you have to confront your fears. The journey changes you. It leaves an imprint on

your consciousness.

Geetika Joshi

Software Engineer

Goa: A Snorkeling Paradise

Whether it’s the warm waters of sandy Goa, or the chilly

heights of the Kullu hills, these Cybagians feel driven to

challenge their fears and conquer new frontiers.

Kheerganga: A Mystical TrekThe Kheerganga trek is a once-in-a-lifetime

expedition. Our group of 9 friends, comprising 7

Cybagians, set off from sultry Hyderabad to the cold

heights of Kullu.

Kheerganga (2,960 meters) is the last inhabited

village towards the Pin valley via the Pin-Parvati pass.

It remains snow-covered during winters and only gets

temporary settlement during the summers. Barshaini

is the last motorable point; it’s 12 km away from

Kheerganga via Rudranag, by foot. Our most prized

memory was trekking on this trail at night.

The combined effect of the slippery trail, the

moonless night, the mist, and the knowledge that

this area is a natural habitat to bears, snakes, and

leopards, made us tremble with fear.

As we persisted with the trek, we stopped by villages

to replenish our water stock, and for piping-hot

Maggi, which cost a staggering Rs. 70 per plate.

On reaching the Kheerganga Point, we pitched tents

for the night, with a campfire to keep us warm in

the chilly weather.

The next morning, we took a refreshing bath in the

hot springs and visited the shrine of Lord Ganesh.

The beautiful landscape left us in awe and we

pledged our hearts to this place forever.

Route: Hyderabad - Delhi - Manali - Gulaba - Solang

- Bhuntar - Bharshaini - Kheerganga - Kasol - Delhi -

Hyderabad.

Dhanuja Bora, Ketki Ninave, Sreyansh SriHarsha

Goparaju, Aditya Nirmala, Nilesh Ahire (software

engineers) Danish Mohammad, Vamshi Kashaa

(QA engineers)

Tripometer

20 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 21

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CYBAGETIMES | July 2018 | 23 22 | CYBAGETIMES | July 2018

Vijay BK, Sr. Project Manager

Rohtang Pass lies at an altitude of 3,978 meters above sea level and is famous

for its picturesque views of the valley and various hidden waterfalls. Whereas

Solang Valley, located 2,560 meters above sea level and also known as

‘Snow Point’, is famous for hosting various winter adventure sports such

as skiing, parachuting, and paragliding. The Hidimbadevi temple, built

in 1553, is situated atop a hillock and surrounded

by a thick deodar forest. Originating from the

Himalayas is the river Beas which offers various

camping spots and water sports.

Mall Road is a local shopping site to

buy winter clothing, pashmina shawls,

dresses, and much more. Feel free to

bargain as much you can.

The Gadhan Thekchhokling Gompa

Monastery is located in the heart

of Manali, close to Mall Road.

It was built by Buddhist

refugees and offers an

escape from the humdrum

realities of life.

For adventure addicts,

rafting in Kullu covers

a 14-km stretch of the

mighty River Beas, with

the journey commencing

from Piri and ending at

Jhiri. A word of caution:

do not ignore the safety

instructions provided by

the guide.

Apart from the snowy peaks and lush

greenery, Manali also offers an unbeatable arena for paragliding at Solang Valley.

To sum up, the unending mountain ranges covered with snow gave us a cozy

feeling of being in the midst of nature. The River Beas flowing with you along the

journey is something that will stay on in our memories forever. The honest and

welcoming villagers taught us how to live happily without high-tech amenities.

Sumit Mukherjee, Business Analyst

Travel Diaries

Adventure-loving Cybagians packed their bags to explore the lush greenery and spellbinding views of North Vietnam and the beauty of pine and oak forests of Kullu and Manali in Himachal. Here’s what they have to say about their experiences.

NORTH VIETNAM

ROUTE TO PARADISE

North Vietnam has it all! Majestic

mountains, serene rivers, and bustling

streets. For a tourist, Vietnam can

be divided into four zones—the

northernmost province of Ha Giang

which shares its border with China,

the beautiful valley of Sapa, the

capital city Hanoi, and the mystical

Ha Long Bay.

Sapa, a trekker’s paradise, houses the tallest

mountain in Vietnam—Mount Fansipan. Get a ride from world’s longest,

non-stop, three-rope cable car to the summit—it’s a ‘once in a

lifetime’ experience!

Hanoi offers you the chance to experience the urban Vietnam—buzzing

markets, inimitable two-wheeler traffic, appealing architecture, and the city’s

Old Quarter with a historical relevance.

A trip to North Vietnam feels incomplete without

experiencing the legendary Ha Long Bay. This

landscape is known for its huge limestone

‘karsts’ that can be admired both from the

beach or a boat. Tourists get to choose

between cruises or junk boats that

offer a single night or multiple.

However, that’s not all.

You get the chance to go kayaking

through the natural caves and

explore the corners of various

islands, sample delicious and

fresh seafood served on

cruises, enjoy the karaoke

nights—all leading to

an unforgettable trip.

Budget Per Person: INR 55,000 to 60,000

(including flights)

Trip Duration: 10 days

Reaching There: Mumbai – Mumbai – Hanoi (By Air)

Cuisine Picks: Pho, Bun Cha, egg, coffee

Must-Visit Places: Fansipan Mountain, Hanoi,

Ha Long Bay, and Dong Van Karst Geopark

Travel Tips: Pack light clothes because North Vietnam

has pleasant weather throughout the year. Many

places request for tips, which are around 5% of your

bill. Learning a few local phrases will help you haggle

more, especially in street-shops.

Manali is a perfect destination for nature and adventure lovers. Here, you can explore the rich culture and add a dash of adventure to your explorations with rafting in the River Beas. Among the areas to visit are Rohtang Pass, Solang Valley, Hidimbadevi temple, Beas River, Mall Road, and the Tibetan Monastery.

MANALI AND SHIMLA

Trip Duration: 7 days

Budget Per Person: INR 50,000

(including stay)

Must-visit Places: Rohtang Pass, Solang

Valley, Hidimbadevi temple, Beas River,

Mall Road, and the Tibetan Monastery

Reaching there: Hyderabad

– Delhi (By Air) and Delhi –

Shimla – Manali (By Car)

Travel Tips: Check weather

conditions, take health precautions,

be friendly but cautious, adhere to

safety instructions while attempting

adventure rides.

We would love to hear about your travel experiences! To get featured in Travel Diaries, please write to us at [email protected]

Cuisine Picks: Street food,

Maggie, Buffets

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24 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 25

3. A glimpse of an intense

moment from the

Management Match

4. Amit Pawar bagged the title

of 'Man Of The Match'

5. Akash Gupta and Atithi

Kumari feted with the

'Pair Of The Tournament' title

It was that time of the year when Cybagians

unleash the Virats and Mithilas in them to win

the BCTS4 Championship Trophy. From the

boardroom to the cricket pitch, the BCTS4

hosted at our Headquarters all through May–

June, witnessed healthy rivalry between 1853

participants, distributed in 80 contending teams

over 85 matches, for the winning title. The cricket

fever possessed not only the players, but also

hundreds of viewers who came together, roaring

cheers of victory for their favorite teams.

To fuel the enthusiasm of the viewers, the event

commenced with an exhibition match between

the Box Cricket Committee and an All Ladies

team. Another treat for the eye was the most

awaited Management Match with teams led

by Amit Gajwani and Rajesh Kurup. The finale

match—Ashwini’s Typhoons Vs. Milind’s Top Gun—

had numerous nail-biting moments for engrossed

spectators with Ashwini’s Typhoons emerging

as the Champions. A few other highlights of

the event were the star titles—‘Man of the

Match’ bagged by Amit Pawar, and ‘Pair of the

tournament’ bagged by Aakash Gupta and Atithi

Kumari. The tournament witnessed seasonal

showers of bliss and admirable sportsmanship.

Box Cricket

1. Ashwin's Typhons: Box Cricket Tournament Season 4 Champions

2. Milind's Top Guns: Runners-up

1

2

5

4

3

Page 14: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

BRAIN TEASERS

TED: The Easily Distracted

Imagine you are in a

dark room. How would

you get out?

What can you hold

without ever touching

or using your hands?

A plane crashes on the

border of the U.S. and

Canada. Where do they

bury the survivors?

One of the two spirals in the illustration consists of a single piece of rope that

has its ends joined. The other spiral consists of two separate pieces of rope, each

with joined ends. Can you identify which is which using only your eyes?

27 ducks are marching

to the pond. 5 lose their

way, 13 return, and 9

of them make it to the

pond. What happens to

the rest of them?

BASKETBALL

MEN Winner: Timberwolves Runner-up: Thunder Bulls WOMEN Winner: Flaming Fireballers Runner-up: Shooting Stars MIXED Winner: Basket Brawlers 1st Runner-up: Highfield Blaze 2nd Runner-up: Blistering JAPA-liers

Another feather added in our cap! Cybagian

Urvari Mankar has made her way to the

Top 8 at the National Level – All India Inter-

University Tournament both in the team and

individual categories beating 32 teams and

48 contenders, respectively. Urvari has also

bagged a bronze medal at an Inter-Collegiate

University Tournament of Fencing held recently

in Mumbai. We wish her many more victories!

The Intra-Cybage Basketball

Tournament held at our HQ in April

this year received an overwhelming

response. The tournament was

held under three categories: Men,

Women, and Mixed, with winning

titles to claim in each. The finale

witnessed a huge audience of

basketball fans gathered to watch

the players making their best scores.

FENCING

IT’S RAINING MEDALS AND TITLES!Cybage proudly announces the sports victors for the past quarter.

URVARI MANKAR

Sports

26 | CYBAGETIMES | July 2018 CYBAGETIMES | July 2018 | 27

Page 15: Issue 23 | July 2018 News Magazine of Cybage Software Pvt. Ltd. … · 2019. 12. 20. · leader in customer acquisition. The company has bootstrapped and never raised venture capital

India | USA | Canada | UK | The Netherlands | Germany | Ireland | Japan | Australia | Singapore

Cybage Software Pvt. Ltd. I www.cybage.com

Bringing Life to Work since 23 years…and counting!