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ISSUE 1548 DECEMBER 7, 2015 The Weekly Digital Magazine for the Active Lifestyle Market

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Page 1: ISSUE 1548 DECEMBER 7, 2015 The Weekly Digital Magazine ... · at this January's winter trade shows, including Outdoor Retailer Winter Market in Salt Lake City, UT, January 7-10,

ISSUE 1548DECEMBER 7, 2015

The Weekly Digital Magazine for the Active Lifestyle Market

Page 2: ISSUE 1548 DECEMBER 7, 2015 The Weekly Digital Magazine ... · at this January's winter trade shows, including Outdoor Retailer Winter Market in Salt Lake City, UT, January 7-10,

2 SGBWeekly.com | DECEMBER 7, 2015©2015 Implus LLC. ICEtrekkers® is a registered trademark of Implus LLC. 10.15

800.446.7587 www.ICEtrekkers.com

800.446.7587 www.ICEtrekkers.com

PUT YOUR FEET IN 4

WHEEL DRIVE

DIAMOND GRIP®

Page 3: ISSUE 1548 DECEMBER 7, 2015 The Weekly Digital Magazine ... · at this January's winter trade shows, including Outdoor Retailer Winter Market in Salt Lake City, UT, January 7-10,

DECEMBER 7, 2015 | SGBWeekly.com 3

Managing EditorAaron H. Bible

[email protected]

News DirectorDavid Clucas

[email protected]

Senior Business EditorThomas J. Ryan

[email protected]

Associate EditorJahla Seppanen

[email protected]

Contributing EditorCharlie Lunan

[email protected]

Creative DirectorTeresa Hartford

[email protected]

Senior Graphic DesignerChris Loving-Campos

[email protected]

SVP Sales & Marketing

Curt [email protected]

970.227.1244

Advertising Sales | NortheastBuz Keenan

[email protected]

Circulation & [email protected]

303.997.7302

CEOGroup Publisher

James [email protected]

303.578.7004

1075 E. South Boulder Road • Third Floor I/o Suite 300 Louisville • CO • 80027 • SportsOneSource.com

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The Weekly Digital Magazine for the Active Lifestyle Market

Copyright 2015 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource.

ISSUE 1548DECEMBER 7, 2015

MARKET REPORT

4Record Number of Countries to Attend 2016 NAHBS

5Adventure Medical Kits Dog First Aid Products

6Pertex Debuts CS10 Technology

6Nielsen-Kellerman Launches Kestrel 5 Series Meters

14Industry Calendar

VENDOR FOCUS

8Kari Traa of Norway Coming to the U.S. In 2016

DESIGNER PROFILE

10Lisa Hadley, Freelance Designer, Opedix Kinetic Health Gear

FEATURE

12Female-Focused Apparel Outdoor Brands and Retailers Focus On The Female Consumer

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4 SGBWeekly.com | DECEMBER 7, 2015

RECORD NUMBER OF COUNTRIES TO ATTEND 2016 NORTH AMERICAN HANDMADE BICYCLE SHOW

MARKET REPORT

The stakes at the 2016 North American Handmade Bicycle Show (NAHBS) just got higher: Campagnolo just announced it will return to sponsor the event in February, and will again offer the “Best Campagnolo-Equipped Bike” award.

Any exhibitors’ bikes built up mostly with Campy parts are eligible, and can be displayed at the Campy booth throughout the show. Distributor QBP will even offer discounted groups and parts to exhibitors who want to enter the contest.

Brands, frame builders and component manufacturers from around the globe will exhibit at the Sacramento show, the world’s largest show for custom-built bicycles, including first-evers from Russia and Lithuania.

The 2016 show will be held February 26- 28, at the Sacramento Convention Center in Sacramento, CA. With an earlier date this year, and a return to the outstanding facility in Northern California, the show hopes to see more than 10,000 attendees for the first time in its 12-year history.

NAHBS has always had an international presence including builders and media, but this year has an especially wide array of brands joining the hundreds of American exhibitors: Brands from across The UK, Germany, Italy, The Netherlands, Ukraine, Australia, Japan, and of course Canada will be represented.

“We usually get a great turnout from international brands, and we’ve become a model of this type of show around the world,” said Don Walker, founder and president of NAHBS. “We’re especially fortunate to have brands from so far away as Russia and Lithuania this year. It’s another sign that

consumers all over the world appreciate the artistry, technological expertise, durability and craftsmanship that go into all these frames and bikes.”

Triton hand-built Titanium frames and components will make its first appearance at the show, coming all the way from Moscow. They’ll join Tim Crossman Composites from Lithuania, who produces handmade carbon-fiber tubes, frames, and full bikes, along with many other products including drones and marine.

Heading into its 12th year, NAHBS is dedicated to showcasing the talents of individuals and companies around the world, providing an interactive forum for frame builders and cycling enthusiasts to share their ideas, expertise and support for a special industry with a rich history. Exhibitors, attendees, and media can register to attend the 2016 show at the NAHBS website 2016.hand-madebicycleshow.com now.

Established in 2005, the North American Handmade Bicycle Show is the original event bring-ing together handmade bicycle frame builders from all over the world. NAHBS is now the largest and most widely accessible desti-nation for frame builders to share their passion with cycling enthu-siasts and supporters.

Photo courtesy NAHBS

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DECEMBER 7, 2015 | SGBWeekly.com 5

ADVENTURE MEDICAL KITS EXPANDS DOG FIRST AID

PRODUCTS FOR 2016

Lassie is always there to help, but there are times when it’s her human counterpart that needs to come to the rescue.

As more outdoor enthusiasts hunt, fish and work with their dogs, Adventure Medical Kits is expand-ing its lineup of canine-specific first-aid products, introducing its

Workin’ Dog Kit to retail in April 2016.Designed for enthusiasts who rely on their canine partners on the ranch

or out in the field, the kit includes a range of medical supplies designed specifically for their loyal four-legged friends.

“Whatever the activity, our furry companions often get into as much, or more trouble than we do on the trail,” said Frank Meyer, chief market-ing officer at Tender Corp., parent to Adventure Medical Kits. “This is a natural line extension to help our loyal brand users take care of their pets.”

The Workin’ Dog Kit, $110, contains both the information and veteri-narian-grade supplies to deal with serious emergencies. The included field manual provides the user with comprehensive medical information on how to use the kit’s components to treat an injured dog when far from veterinary care. Key components of the kit include: a Survive Outdoors Longer Emergency Blanket to treat shock and hypothermia, a LED head-lamp for hands-free illumination, an emergency leash, an emergency cold pack for sprains, strains and heat exposure and a self-adhering elastic ban-dage that won’t stick to a dog’s hair. For serious cuts and wounds, the kit comes with hydrogen peroxide and 10 CC irrigation syringe for effectively cleaning wounds, as well as QuikClot Gauze and Hemostat forceps to stop bleeding fast. A disposable skin stapler helps close serious wounds.

This is the fourth product Adventure Medical Kits has debuted as part of its Adventure Dog Series, including the The Me & My Dog Kit, $50, The Trail Dog Kit, $25, and The Adventure Dog Heeler Kit, $10.

The new Workin’ Dog Kit will be on display for preview at Outdoor Retailer Winter Market 2016, Booth #3244, in January.

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6 SGBWeekly.com | DECEMBER 7, 2015

KESTREL 5 SERIES REPLACES KESTREL 4000 SERIES

Nielsen-Kellerman (NK), maker of rugged envi-ronmental and sports performance instruments, launched its line of Kestrel 5 Series meters, which communicate wirelessly with mobile de-vices via Bluetooth for immediate and accurate weather data. The series was made for profes-sionals and amateurs alike to make use of the data in a variety of outdoor fields.

“The uses for our new 5 Series meters are end-less,” said Alix James, NK CEO. “We included features for everyone from coaches who need to monitor humidity and heat stress index on the playing field, to hunters who want barometric pressure and wind speed, to firefighters who de-pend on accurate dew point and relative humid-ity readings for their safety.”

And since some fields require an oomph of power, the Kestrel 5 Series meters include sev-eral industry-specific models. “The immediate and historical data the Kestrel 5 Series meters deliver can be used in critical decision-making to improve performance and help ensure safety,” added James. For instance, product conception for the Kestrel 5400 Heat Stress Tracker was built around many of the well-established heat stress guidelines for military, athletics and occu-pational safety. Special LED beacons and warn-ing buzzers on the Kestrel 5400 can help military personnel (and even athletes and hot-weather workers) stay safe in humid conditions.

Other Applied Ballistics models give shoot-ers increased accuracy. This comes as a result of combining accurate measurement of criti-cal environmental factors with an advanced ballistics solver.

Consistent throughout, all Kestrel 5 Series meters are drop-tested, waterproof, dust-proof,

and said to be the most rugged of their kind when it comes to performing under radical con-ditions. Despite their grit, the models take aver-age AA batteries. Each model is also backed by NK's industry-leading five-year warranty.

Easy to navigate, portable, packed with func-tionality and yet still small. This Series covers all the bases, but it wasn’t easy.

"We painstakingly addressed every complaint or problem users had with the 4000 series," said James, who believes optional connection with Kestrel LiNK, powered by Bluetooth Smart, is one of the new line's best features. "Data com-munication opens the door to creating solutions for users, especially where environmental mea-surements, decision-making tools and guide-

lines intersect," she added. “Being able to pull these mea-surements straight into an app is so powerful."

Michael Naugh-ton, NK's VP of business develop-ment, said, "K5 Kestrels can com-municate to iOS and Android de-

vices using Kestrel and third-party apps, and they're compatible with software on Windows and Mac computers."

Other improvements include a high-contrast, high-resolution display screen that is easy to read in all lighting conditions, a dual-color LED backlight and a corrosion-resistant battery compartment.

The Kestrel 5 Series includes the 5000 Environmental  Meter, 5500 Weather Meter, 5100 Racing Weather Meter, 5200 Professional Environmental Meter, 5400 Heat Stress Tracker, Sportsman Weather Meter with Applied Ballistics and Elite Weather Meter with Applied Ballistics.

PERTEX TOUGHENS UP NEXT YEAR'S

DOWN JACKETS

The ingredient brand best known for providing an extremely lightweight exterior for down jack-ets is beefing up its recipe for the fabric with the debut of what it's calling CS10 technology.

The new tech, to be featured in Fall/Winter 2016-17 pieces by Berghaus, Montane, Mammut, Peak Performance and Salewa, utilizes yarns with diamond-shaped filaments, which lock to-gether better than traditional circular-filament yarns to provide a highly stable construction.

"These tightly interlocking filaments give the fabrics superb abrasion resistance along with improved water-beading properties," company officials said. "And while highly durable, these fabrics are exceptionally soft to the touch, ex-tremely downproof, and lend a beautiful sheen."

The new tech and fabrics will be on preview at this January's winter trade shows, including Outdoor Retailer Winter Market in Salt Lake City, UT, January 7-10, 2016; and ISPO Munich January 24-27, 2016.

The Montane Featherlite Down Pull-On Pro features Pertex's new CS10 Technology fabric

Pertex CS!0 abrasion-resistant fabric technology

Kestrel 5400 Heat Stress Tracker

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8 SGBWeekly.com | DECEMBER 7, 2015

The Right Talent Is Easy To Find If You Look In The Right Place

SportsJobSource reaches the most connected, best informed, and highest caliber professionals in the active lifestyle market.

For more information, call 303.997.7302 or email [email protected].

We have been covering an influx of European brands launching in North America. Most of them outerwear but some are full line, like Ortovox. Why is now the time for Kari Traa to come to the U.S.? Kari Traa has had a tremen-dous success over the past years and become the number one sports brand for women in Scandinavia and Europe. With an exclusive focus on women only we have made a unique expression through design and colors. It’s all made for girls by girls and we feel that we in North America will fill a need for a women’s brand that is combining comfort and style with trailblazing technical features. Over the years we have been approached by numerous North

American retailers and, now that the brand has established itself in Europe, we felt that North America was the logical next step given the interest and the gap in the market.

How is the brand viewed in Europe? Is this a performance brand or a lifestyle brand? It is both; most of our girls (consumers) use Kari Traa for their workouts and other activities…but we have started to see many of our designs being used for daily use – mostly as lifestyle pieces that are a reflection of their active life-style. We have a very active consumer base in Europe, that we call our Kari girls, that post actively on social media, using our clothes in

various situations, running, hiking, skiing, hanging out and so on that has helped create an image of an active and social person that per-sonifies our brand. There are few brands we can compare ourselves with. That is why we think there is a massive opportunity for us in North America – and why we’re seeing strong sell-through results in our first season.

What is your marketing strategy for the U.S./North America? What are you going to do to make yourself stand out? We are going to work closely with our specialty retailers as we build brand awareness through merchandising and displays at the retail level. We are building brand awareness through social media and various events as we try to engage women that have a lifestyle similar to what we have seen in Europe. Marketing wise, our focus is on healthy, strong and active women.

Can you talk about any growth you’ve had in recent years? The brand has grown about 35 percent annually for the past five years in Europe and is the number-one women’s baselayer in Northern Europe. Our focus is specialty retail, and we expect to build a strong network over the next years in key markets and resorts across the U.S. and Canada.

What is your passion as a designer, as an ath-lete, and a role model? What inspires you and your products? My passion in life has been handicraft and extreme sport, freestyle skiing and skydiving. With my own brand I’ve been able to combine these passions and made a sportswear brand addressing active girls all over the world. It’s all about vibrant colors and top performing active wear. Women should be able to express one’s individuality, athleticism and femininity all at once when doing sports and being active. You shouldn’t have to compromise on style when performing. We want to inspire women to be all they can be by creating great social arenas for sports, interaction and, most importantly, fun!

KARI TRAA MAKING AMERICAN GIRLS VERY HAPPY

SGB caught up with former Olympic freestyle skier and apparel designer, brand owner Kari Traa of Norway to find out what’s in store

for U.S. retailers next winter.

By Aaron H. Bible

Kari Traa, Owner, Kari Traa of Norway

VENDOR FOCUS

Photo courtesy Kari Traa of Norway

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DECEMBER 7, 2015 | SGBWeekly.com 9

THE INTERSECTION OF CAREER & LIFESTYLE

Powered by

SportsJobSource.com

The Right Talent Is Easy To Find If You Look In The Right Place

SportsJobSource reaches the most connected, best informed, and highest caliber professionals in the active lifestyle market.

For more information, call 303.997.7302 or email [email protected].

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10 SGBWeekly.com | DECEMBER 7, 2015

DESIGNER PROFILE

LISA HADLEYFREELANCE DESIGNER/PRODUCTION DIRECTOR

OPEDIX KINETIC HEALTH GEAR

Lisa Hadley has been developing apparel for the outdoor, action sports and ski industries for more than 15 years. Her flair for taking techni-cal garments from concept to factory, along with a record of strong relationships with factories, fabric and trim vendors around the world has made Hadley a sought after designer for prominent brands such as

Horny Toad Activewear, Outdoor Research, Mountain Hardwear, Flylow, Marmot and Opedix.

In her freelance work with kinetic health gear company Opedix, which has blown the top off scientifically engineered performance wear, Hadley has been collaborating for three years with the company to transform the

By Jahla Seppanen

“There is a lot of talk about 'smart

apparel' with integrated sensors and systems for performance feedback,

but Opedix is really the only product out

there that can actually correct alignment and

movement patterns simply by putting it on.”

– Lisa Hadley

Lisa Hadley, Freelance Designer, Opedix Kinetic Health Gear

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DECEMBER 7, 2015 | SGBWeekly.com 11

vision of science-driven, performance-optimal apparel into a wearable reality. Most recently, Hadley used her design skills in partnership with Dr. Michael Decker, Ph.D., to produce ap-parel that is a hybrid of style and science in the purest sense of the words.

SGB sat down with Hadley for an insider look at the scientific world of Opedix designs.

How do Opedix designers differ from ordi-nary activewear designers? It certainly would have helped to have a background in anatomy or science, but I work very closely with Dr. Michael Decker, Ph.D., who is a senior scientist at the Human Dynamics Laboratory at Denver University. His knowledge of biomechanics and human movement and my experience in apparel design and textile applications have been a great combination.

What is it like collaborating with scientists on apparel? It’s imperative. Collaborating with Dr. Decker was like going back to school. I thought I knew everything about making activewear until I started working on the Opedix line. The Ope-dix products are like nothing else on the market-place. They are truly based on science first and foremost. I have learned so much about the hu-man body and biomechanics in order to develop products that can actually change a person’s alignment and movement patterns.

Is it difficult to make kinetically optimal and fashion-forward pieces? Once we figured out the patterning and appropriate fabric tensions to achieve the functional result we were looking for, making the product fashionable wasn’t that dif-ficult. After all, that’s my expertise. With so many interesting textiles available these days, it was fairly easy to achieve the desired look. Over time, we hope to add more variety from a design per-spective, but for now we went for a timeless look.

Opedix has a tight line of offerings. Does this change the regular design process? Each product was designed to address specific components of the kinetic chain, which is why the base line is fairly small right now. It all began with the Knee-Tec Tights, focused on the lower extremities, and then we developed the Core-Tec Shorts to address the core and hips. The Dual-Tec Tights were designed to combine the technology used in the Knee-Tec Tights and Core-Tec Shorts, and now we have moved onto the upper kinetic chain with the introduction of the Blade-Tec Shirt. Over time, we plan to extend the line to include variations of these products with different fabric weights, feature sets, color schemes, etc.

What is the next big design trend in perfor-mance wear? I think products like Opedix are

Knee-Tec Tights

right on the cutting edge of apparel innovation. There is a lot of talk about “smart apparel” with integrated sensors and systems for performance feedback, but Opedix is really the only product out there that can actually correct alignment and movement patterns simply by putting it on. The product increases sensory input and im-proves neuromuscular function, leading to bet-ter movement, without the user even having to think about it.

You would never be caught running or biking in…? Jean shorts

Break down the new Blade-Tec 2.0 Shirt. What isn’t immediately obvious to the wearer? The whole design is pretty cool and quite sub-tle. While other shirts on the market utilize primarily mechanical tension or “pulling” to correct shoulder alignment or posture, the Blade-Tec 2.0 Shirt, just like other Opedix prod-ucts, focuses on improving neuromuscular function to correct alignment or posture. The load distribution ring in the center back of the shirt is a key component that most people might not recognize for its importance. It effectively anchors the other bands and helps promote muscular balance by providing just the right amount of tension when your body is out of alignment.

Core-Tec Shorts

Blade-Tec 2.0 Shirt

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12 SGBWeekly.com | DECEMBER 7, 2015

Women’s TrendsThe industry looks to designers to outfit the

“less is more” trend with female-focused apparel that withstands the test of time and tear.

By Aubrey Volger

Long known as a male-dominated arena, the outdoor industry

has shifted the game the last decade to meet women’s needs and expand high-end product offerings for this crucial consumer group. Compa-nies latched onto this growing de-mographic in the early 2000s and saw a 60 percent increase in wom-en’s specific sales over a two-year span, according to research from the Outdoor Industry Association (OIA). Companies like FiveTen, who introduced the first women’s-specific climbing shoe, are not only creating female-specific products, but are also selling better to women.

Brands and retailers are join-ing forces for a focus on the fe-male consumer. With 65 percent of women saying they look to store displays for apparel inspira-tion and 36 percent believing spe-cifically designed gear can enhance performance, again noted by OIA findings, designers look directly to the buyer for ideas, while retailers

drive sales through interaction. Kelty now supports the push,

teaming with REI to promote and sell a women’s-specific sleeping bag. Kelty’s Tru.Comfort Sleeping Bag is new for 2016, featuring the combination of warmth and com-pressibility with ThermaPro fiber blend engineered to retain warmth and provide packability. Mean-while, a built-in two-layer blanket system helps regulate temperature. The Tru.Comfort will launch ex-clusively at REI for women in Janu-ary 2016, and be released for wider distribution in Spring 2016, with unisex and kids options available Fall 2016. Kelty’s Tru.Comfort Zip is the first in the ‘Built for Women’ line of products designed with fit, function and fashion in mind.

More recently, the women’s mar-ket has highlighted a less is more mentality. Inspired by the athlei-sure movement and driven by the industry’s environmentally friendly attitude, the concept that one ver-

satile piece can cater to multiple needs is reaching across brands from core to casual. The challenge lies in designers’ hands to meet high-tech quality standards and consumers’ savvy demands.

Jenna Johnson, Patagonia global business unit director for technical outdoor said, “as athletes, we need gear that is versatile and functions for multiple uses.” Patagonia’s phi-losophy to make high quality, du-rable gear to last, means it won’t need to be replaced and end up in a landfill. “We are proud our gear is so versatile, and we want our customers to be proud they pur-chase great looking, comfortable, core essentials that serve many activities and last for many years,” Johnson said.

Patagonia’s Nano-Air Hoody continues to stand high in the rankings of most versatile jacket in the women’s market for Fall/Winter 2016. The award-winning design is an innovative combina-tion of warmth, stretch and breath-ability. Powered by 60g FullRange insulation and four-way mechani-cal stretch that requires minimal stitching for stabilization. The Hoody offers warmth that stretch-es and breathes with the body dur-ing any high-output, start-stop al-pine mission.

James Fisher, VP of product for Ibex Outdoor Clothing, expanded on the multi-function revolution. “Ibex customers demand the high-est quality and designs that can be worn for years to come,” he said.

FEATURE

Electric Sunglasses Knoxville S Glasses

CLICK TO PLAY

Kelty’s Tru.Comfort Sleeping Bag

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DECEMBER 7, 2015 | SGBWeekly.com 13

Ibex designers refer to heritage pieces as investments to help main-tain focus on an entire experience. The challenge remains on designers to meet demands. Fisher expanded,

“‘He’ is as simple as he has been in a decade. ‘He’ is easy to cater to for now, staying ahead of ‘her’ is much more difficult”.

Ibex rises to the challenge by offering the Women's Taos Plaid Shirt. Made of high-tech wool flan-nel with snap front closure, the plaid shirt offers style and comfort, with high-performance capabilities.

Electric Sunglasses follows suit by introducing their S-Line Sun-glasses. The performance collec-tion includes fashionable styles with silicone ear and nosepieces, and a double-action hinge system that allows you to both rock the shades during sweaty activities or around town. The Knoxville S Glasses, while technically a unisex style, are made for smaller faces (so the company might see more women purchasing than men) and

designed with the six base mold injected Grilamid frame for ultra-light durability.

Stonewear joins in the movement with a new Spacer Fabric that has a neoprene-like firm, thick charac-teristic. The Spacer is a soft fabric that offers extra breathability when working hard and traps body heat for insulation in cold temps. Com-ing to consumers in Winter 2016 is Stonewear’s Stellar Jacket made with Spacer Fabric. This sporty-chic jacket has an oversized hood, thumbholes and zippered front pockets.

A question arises as to whether the less is more trend is actually being pushed more by women in the indus-try, or if men are helping alter tastes.

Jessica Magruder, SmartWool lifestyle product line manager said, “guys have always done well with simple needs and, with the general public becoming aware of

their footprint, a man’s simple mind is helping drive women to adjust opinions.” She continued, “women consumers are starting a shift to need less, but continue to hold image high

so designers have to match their tastes. As people start to narrow their needs, we’ll see the element of func-tion with fewer choices, but fashion will remain an importance.”

Introducing the Basin Daisy Legging, SmartWool continues to focus on making versatile pieces for Winter 2016. Made of SmartWool’s Run Capri Fabric that concentrates Merino wool against skin and ny-lon/elastane against the elements, the legging has a waistband that moves with the body during activ-ity, and functional pockets to meet casual attire needs.

Across the industry, designers agree the trend is beneficial. Chris Pew, director of product at Trew, noted, “it’s good for companies to use more performance textiles in casual garments, and a more ver-satile and casual style in perfor-mance garments. Our goal at Trew has always been to create timeless pieces by using the best materi-als available, and to make sure our styles reflect the current and future

trends of our customer. By creating garments that last, the customer gets the benefit of buying less, we get the benefit of having a longer relationship with them, and every-one benefits from less waste.”

Trew’s Backcountry Button Up meets women's demands – being a durable companion for city-to-mountain adventures. However, this fashionable piece holds ultra-high performance. Both hollow core and wicking polyester yarns are combined with wool to create a base fabric, that is then overlaid with a water-resistant nylon taslan fabric on the shoulder-yoke.

The million-dollar question re-mains if the trend will stick, or if the sense of variety in fashion will outweigh simplicity. Ibex’s Fisher summed it up; “This one is here to stick around for a long run. Think about how much more efficient it

makes us, and that’s more important now than ever. ‘She’ is more simple than she’s ever been. Less truly is more when it comes to wardrobe quiver.”

Stonewear Stellar Jacket

Trew Backcountry Button UpIbex Taos Plaid Shirt

Patagonia’s Nano-Air Hoody

“‘He’ is easy to cater to… Staying ahead of ‘her’ is much more difficult.”

- James Fisher, VP of Product, Ibex Outdoor Clothing

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14 SGBWeekly.com | DECEMBER 7, 2015

TRADE ASSOCIATIONS BUYING GROUPS

Athletic Dealers of America1395 Highland AvenueMelbourne, FL 32935t 321.254.0091athleticdealersofamerica.com

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown, CT 06470t 203.426.1320 nssf.org

National Sporting Goods Association1601 Feehanville Drive I Suite 300Mount Prospect, IL 60056t 847.296.6742nsga.org

Nation’s Best Sports4216 Hahn Blvd.Ft. Worth, TX 76117t 817.788.0034nbs.com

Outdoor Industry Association4909 Pearl East Circle I Suite 300Boulder, CO 80301t 303.444.3353outdoorindustry.org

Sports & Fitness Industry Association8505 Fenton Street I Suite 211Silver Spring, MD 20910t 301.495.6321sfia.org

Snow Sports Industries America8377-B Greensboro DriveMcLean, VA 22102t 703.556.9020snowsports.org

Snowsports Merchandising Corp.235 Cadwell DriveSpringfield, MA 01104t 413.739.7331Snowsportsmerchandising.com

Sports, Inc.333 2nd Avenue NorthLewistown, MT 59457t 406.538.3496sportsinc.com

Sports Specialists Ltd.590 Fishers Station Drive I Suite 110Victor, NY 14564t 585.742.1010sportsspecialistsltd.com

Tennis Industry Association1 Corpus Christi Place I Suite 117Hilton Head Island, SC 29928t 843.686.3036tennisindustry.org

Worldwide 8211 South 194thKent, WA 98032t 253.872.8746wdi-wdi.com

DECEMBER1-4 The Running Event Austin, TX1-3 MRA December Lansing Market Lansing, MI2-4 FFANY New York, NY8-9 MRA December Cincinnati Market Cincinnati, OH

JANUARY 20164-6 ASI Orlando Orlando, FL5-7 Archery Trade Association Show Louisville, KY6 Outdoor Retailer Winter Market

Demo Day, Salt Lake City, UT6-9 CES Show Las Vegas, NV7-10 Outdoor Retailer Winter Market

Salt Lake City, UT 11-13 MRA January Novi Market Novi, MI12-15 NBS Winter Show Ft. Worth, TX14-16 Surf Expo Orlando, FL17-20 NRF Retail Big Show New York, NY19-22 SHOT Show Las Vegas, NV22-24 Imprinted Sportswear Long Beach, CA24-26 Sports Licensing & Tailgate Show

Las Vegas, NV27-29 PGA Merchandise Show

Orlando, FL28-31 The SIA Snow Show

Denver, CO

FEBRUARY 1-2 SIA On-Snow Demo Denver, CO1-2 SIA Nordic Demo Denver, CO2-4 FFANY New York, NY2-4 Worldwide Spring Show Reno, NV8-10 EORA SE February Show Greenville, SC16-17 MWSRA New Model Demo Afton Alps-Hastings, MN 17-20 Sports Inc. Outdoor Show Phoenix, AZ18-22 NBS Semi-Annual Market Fort Worth, TX

MARCH8-9 SFIA National Health Through Fitness Day Washington, D.C.17-19 Imprinted Sportswear Show (ISS) Atlantic City, NJ

APRIL1-2 SFIA Litigation & Risk Management Summit New Orleans, LA19-21 Imprinted Sportswear Show (ISS) Nashville, TN

MAY22-25 NSGA Management Conference and Team Hilton Head Island, SC

Photo courtesy Kari Traa

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16 SGBWeekly.com | DECEMBER 7, 2015

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