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Preview, minus advertising details.TRANSCRIPT
CC-Yes: The UK’s lowCarb(on) Diet
Geological Disposal: Can You Dig It?
ONLY FUELSand
SOURCES
P r e l i m i n a r y I s s u e
wattsupmagazine.co.uk
Welcome to this preliminary issue of Watts UP Magazine.
We hope that this sample will demonstrate our commitment
to launching a credible and professional energy magazine
that engages its student audience and offers our
advertisers a unique connection to future science and
engineering talent.
There is recognition across UK industries that maintaining a
supply of young professionals is vital for engineering
businesses that wish to retain and expand their capability.
With the best graduates in high demand, Watts UP will
provide the vehicle for the UK energy industry to promote
its image as a dynamic and innovative land of opportunity
directly to the students they are looking for.
Our team is made up of young professional engineers and
scientists (and one knowledge management whizz) and as
such, we are primed to create a magazine which matches
the interests of UK students. Our readers will be treated to
articles on the latest technological advances, insight into
the realities of UK energy and some of the more bizarre
stories from across the sector. This will be partnered with a
focus on entering the energy profession, in recognition of
our readers’ freshly inspired energy ambitions.
As a free magazine with a wide electronic distribution and
10,000 physical copies, we are anticipating great exposure.
The magazine is wholly funded by advertising but what’s
more, all of the proceeds following production of the
magazine are to be donated to the National Energy Action
charity, fighting energy poverty in the UK.
We’ve been as busy as beavers since the start of the
project; arranging our editorial content and preparing our
commercial structure. This prototype represents a big step
towards our goals and we hope you will be excited to be a
part of our journey. On behalf of the Watts UP team, we
would like to express our gratitude to you for reading our
prototype and we look forward to releasing our first issue in
April.
- The Editors
Welcome to Watts UPMagazine
Your Editors; Adam Fitzmaurice & Aidan Woof
CC-Yes: The UK’s lowCarb(on) Diet
Geological Disposal: Can You Dig It?
ONLY FUELSand
SOURCES
P r e l i m i n a r y I s s u e
wattsupmagazine.co.uk
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An example of how we will
help our readers launch their
careers.
Welcome toWatts UPMagazine
Application revelations:From biomass to Boiling
Water Reactors; andturbines to transmission.
National Energy Action:Proud to be fighting energy
poverty in the UK
Watts UPOnline:
Sample ouronline offering
Article Preview:Our article preview will leave
you content.
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What we
offer.
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Issuu™
Issuu™ is the preferred electronic publishing platform for
thousands of publishers who care about their audience’s
reading experience. Our brochure, prototype and media
pack are already published in this way so you can see
what we mean!
Wattsupmagazine.co.uk
Find information about the Watts UP project, every issue
of the magazine and a guide to UK energy on our
website. Our marketing material can also be found here.
Our website looks great on all platforms, recognising that
more and more browsing is taking place on phones and
tablets.
Social Media
Watts UP operates a number of social media accounts
to engage with our readers. While spreading awareness
of the magazine is key to delivering our message, we are
also able to gauge the interests of our followers and
interact personally with each of our readers.
Social media will also serve to help us grow our network
of professionals within the energy sector who’s expertise
will guide our content selection towards the most
exciting and relevant stories of the day.
Watts UP Online
wattsupmagazine.co.uk 3
What is NEA?
Established in 1981, National Energy Action, known as
NEA, is the leading national fuel poverty charity
representing the needs of low-income and vulnerable
energy consumers. NEA’s work to improve and promote
energy efficiency brings social, environmental, housing
and employment benefits.
Working in partnership with central and local government,
fuel utilities, housing providers, consumer groups and
voluntary organisations, NEA’s vision is to eradicate fuel
poverty. The charity’s key functions include promoting the
efficient use of energy, community engagement,
developing innovative solutions, training and education as
well as campaigning and policy analysis.
There are a number of definitions of fuel poverty, most of
which revolve around the proportion of income that people
have to spend to meet their energy needs sufficient for
good health, comfort and well-being. However, the reality
of living in fuel poverty is stark – it is the cold that makes
your fingers raw and your blood thin. It is the plight of
having to wash in cold water, to go to bed early because
you cannot afford the use the lights or the heating. It is the
damp condensation of your breath in the early winter
mornings when the water vapour you exhale condenses
against the wallpaper and eventually forms patches of
mould. It is the embarrassment of not being able to invite
your friends over because your home is too cold and
damp.
‘We haven’t got the money to pay [the fuel bill] and you
know how much you have coming in, you know, and
you’re scared to turn the heating up a little extra because
you know you won’t have the money to pay for it. So it is
a concern because the cost of living has gone up… in
your heart, you worry… you are all of the time thinking
how much that bill is going to be’ NEA client, 2012.
Fuel poor households simply do not have enough income
to afford to heat and power their homes adequately. The
consequences range from psychological stress, worry and
social isolation, multiple debts, the forgoing of other
essential items including food, to causing or exacerbating
serious illnesses such as respiratory and circulatory
conditions. The winter of 2011/12 led to an estimated
24,000 excess winter mortalities across England and
Wales.
Fuel poverty can affect anyone from any background or
age group but is often most prevalent among vulnerable
households including pensioners, people with children
under the age of 16, those on benefits, people with
disabilities and people suffering with long-term illness. It is
a growing issue which affects over 4.5 million households
in the UK.
NEA is proud to be supported by Watts UP Magazine and
we are delighted that the profits from the magazine will be
donated to NEA. Donations received by NEA are held in a
central pot until the end of the financial year when project
ideas on how the funds can be used to support the fuel
poor are then invited from staff and donors for submission
to the charity’s Senior Management Team. Previous
activities funded by public donations include personalised
energy advice and assistance to vulnerable families in
North East England.
For more information about the work of NEA:
| www.nea.org.uk | @NEA_UKCharity | [email protected] |
Search for us on Facebook and join the campaign to
end fuel poverty.
NEA is an independent charity, Reg No. 290511.
Watts UP is supporting energy efficiencyand fuel poverty charity NEA
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© NEA - www.nea.org.uk
wattsupmagazine.co.uk 5
Application Revelations
Completing applications for graduate
positions can be a time consuming
process, so it is understandably a
nightmare scenario for many that such
efforts may result in what can seem
near-immediate rejection.
Understanding what your potential
recruiter is looking for can go a long
way in helping you bag that ideal job.
For this reason, we at Watts UP
Magazine have tracked down a
real-life graduate recruiter. Anna Byrne
is the Selection & Recruitment Lead at
nucleargraduates; we asked her a few
questions that may just help your next
application.
The process for applying for
graduate jobs has evolved greatly
over the past decade, what tools
are the most useful in finding the
right person?
The key to finding the right candidates
out of the many applications we
receive is consistency. In order to
review all the applications I require
tools which ensure all applications
received are in a standard format.
On-line application forms and video
interviews are therefore essential. For
a candidate this also ensures fairness
as all applications are made in the
same format.
What are the first things you look
for on a C.V./ application?
The first thing we look for on an
application is the candidates’
academic qualifications, all
nucleargraduates need to be
technically competent in their chosen
discipline. We also look for candidates
who have demonstrated the
behaviours that we would expect from
a nucleargraduate, this may be
evidence of helping others,
volunteering or successful team work.
Finally, good grammar and written
English is extremely important, it
shows the candidate has taken their
time completing the application form
and really wants to join the
nucleargraduates programme.
What could an undergraduate do
to improve their C.V./ covering
letters to increase the chances of
getting to the video interview
stage?
As recruiters we read thousands of
applications, we do not have time to
read masses of information, we want
to see the headlines – academic
qualifications, work experience, etc.
A C.V. should be no longer than two
pages. When including a personal
statement it’s important the candidate
tailors it to the industry / organisation
they are applying for i.e. details of a
work placement within that industry or
project management experience if
applying for a project manager role.
We are looking for people who want to
work in our industry not just looking
for any graduate programme.
How competitive is the application
process for modern graduates? Is
it easy to distinguish the
applicants who are up to
standard?
The graduate recruitment market is
incredibly competitive for both
graduates and graduate recruiters.
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Although the initial stages of the
recruitment process allow graduates
to tell us about their academic
qualifications and work experience,
it’s usually in the assessment centre
that we can start to assess
organisation fit and practical technical
knowledge. The applicants who make
it through to the offer stage are often
those who are well organised,
demonstrate maturity and passion for
the role they are applying for.
nucleargraduates have been
using video interviews in place of
telephone interviews following the
first phase of application. How
has this been beneficial and will
we see other recruiters opting for
this?
In order to carry out the hundreds of
telephone interviews requiring
completion the nucleargraduates
programme team utilised graduates
already on the programme, resulting
in a lot of effort.
Candidates invited to video interviews
are able to record their answers at a
time convenient to them and I can
then review the videos during office
hours.
“I see more companies using
video interviewing in the future…”
As all the video interviews submitted
are reviewed by the same person
candidates can be confident their
interview is being considered in a fair
manner. For international candidates
the system allows for questions to be
asked in other languages and
removes the issue of time zones.
I see more companies using video
interviewing in the future, CERN and
Sellafield Ltd are among the many
companies already using the same
system as nucleargraduates.
On a lighter note; what’s the most
bizarre interview/ video interview/
application answer that you can
remember?
At initial application stage we ask
candidates to tell us about a time
when they have done something they
consider to be world class and why.
Over the years this has provided
many humorous responses. My
favourites include the girl who claimed
she made world class vegetable
soup, how did she know it was world
class? Her friends told her it was!
“…he inserted a fork into the
socket in order to watch TV…”
Then there was the international
student, a potential electrical
engineer, who upon arrival in the UK
found he did not have an adaptor
for his electrical goods, as it was
late at night and all nearby shops
were closed he inserted a fork into
the socket in order to watch TV, not
the ideal response when looking for
someone to work on a nuclear
reprocessing plant!
Finally a candidate who found
himself being violently sick on the
second day of a two day
assessment centre and was unable
to continue with the day. Fortunately
he had made such a good
impression on the first day of the
centre he was offered a place on
the programme which he accepted
and is now happily completing his
two year programme.
Image courtesy of Ambro / FreeDigitalPhotos.net
wattsupmagazine.co.uk 7
Providing our readers with a range of carefully selected articles will be essential for Watts UP to gain and maintain
a position of relevance and credibility, which will be vital in both reaching the magazine’s objective of inspiring
more graduates to enter the energy sector and providing advertisers with a valuable platform for their own
messages.
Articles will be sourced from a variety of authors with the following in mind:
• Academics and research experts will provide accurate and current insight into the
frontiers of engineering and science in the energy sector.
• Industry representatives will inform readers about the realities and opportunities
surrounding energy technology.
• Graduates and young professionals will give the viewpoint of newer entrants to energy
engineering and science.
• A network of additional writers will work to provide content that is entertaining and
thought provoking.
The topics covered by Watts UP reach across energy sources and industries, reflecting the
diversity of UK energy supply. While selecting the content is never about meeting quotas, Watts UP’s editorial
team reviews the mix of articles using the latest energy supply figures from the Department of Energy and Climate
Change (DECC) as context.
The UK’s Low-Carb(on) DietSecurely providing UK energy will require fossil fuels to beburned for decades to come. Carbon Capture andStorage (CCS) could be a perfect fit with the UK’sexpertise in offshore operations and engineeringinnovation. This article explores how CCS projects areshaping up to meet the nation’s low carbon regime.
Can You Catch the Wind?Land-based wind energy and some other renewablescan’t always provide energy to match peaks in demand.This article presents some unique methods for energystorage, using everything from giant underwater balloonsto mounds of frozen fish! Could these technologies find aplace in the UK’s grid level storage?
Article Preview
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A Little Further than 6ft UnderThe 2008 Defra White Paper ‘Managing RadioactiveWaste Safely’ set the UK down the long tunnel towardsdeep geological disposal of its radioactive waste. As thisis a project set to shape work in the industry for decadesto come, our article unearths just how plans and projectsare shaping up, you dig?
Meet the RecruitersModern applications for graduate schemes have come along way from a simple C.V. and an interview with thepotential boss. Watts UP interviewed the manager of athoroughly modern application process for an energygraduate scheme to help our readers know what to expectand how to stand out.
Size MattersPicture this: a 2 page info-graphic comparing componentsfrom across the energy sector with to-scale images. Ourcollection of written articles will be anything but hard todigest, but for those who prefer not to chew, the effectiveuse of images will also be prevalent throughout the rest ofthe magazine.
Pleased to Tweet YouCommunication is a 2-way street and our readers will beable to get involved with Watts UP in a unique way. Ourfollowers won’t all be seasoned researchers with contactsat international journals but who says they can’t getpublished? We’ll be starting by asking for bizarre energysaving tips and printing the very best.
wattsupmagazine.co.uk 9
Guiding our readers through the energy sector’s landof opportunity with a little help from our friends.
The Energy and Utilities Group estimate that the UK power
industry will see a loss of 80% of the 2012 workforce by
2024 so many companies in the sector are looking to sustain
an ongoing recruitment strategy to attract new graduates.
Watts UP is committed to inspiring students into the energy
sector by supplying readers with all the current news,
technological advances and opportunities available in the
industry. To help us achieve this goal, we have enlisted the
help of ambassadors from the oil & gas, nuclear and
renewable energy sectors to act as representatives for their
respective fields. This ensures Watts UP reports new,
relevant and accurate updates emerging from the industry.
ReneWable eneRgy signifies an industry ripe with opportunity, an industry where innovation is vital in ensuring investment is
transformed into sustainable supplies of clean energy that will allow the UK to power itself indefinitely. Renewables also
play a big part in meeting the 2020 European green energy target as fossil fuel plants await the widespread implementation
of decarbonisation technologies. Watts UP will explore the variety of technologies featured in this sector by covering new
designs and proposals for renewable projects involving wind, solar, wave, hydro and bio energy.
Watts up are in the process of appointing an appropriate ambassador to guide our team and our readers through the
reality and opportunity of today’s renewables sector.
Watts UP’s mission will position us as the face of UK energy to prospective entrants to energy engineering. It is thereforeof paramount importance that we faithfully present the realities of the sector, with due respect for the recruitment needsof individual energy industries and their contribution to the UK energy mix. Our strategy for maintaining strong and fairrepresentation is to run three streams to our content in hydrocarbons, renewables and nuclear energy; the contentacross these magazine sections, as well as the focus of our on-line and on-campus campaigns, will be balancedbetween reflecting the energy production in the UK as well as the differing recruitment needs of each industry.
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THe uK’S COal, OIl anD gaS industries have a long history of excellence in the UK
and will be vital to a secure supply of energy for many decades. We’ll be covering
stories across exploration, production, energy generation and emissions
reduction, and hope to promote companies from all of these areas too.
ambassador: Ian Forrester Mowatt, anglesey energy Island
Ian has over thirty years’ experience gained across both the public and private
sectors, including local government, mobile communications, oil & gas, and
nuclear power generation. Ian is well-practiced in leading and implementing
change and so he fits in with the Watts UP aim of changing energy sector
recruitment for the better!
nuCleaR eneRgy has had a changing landscape in the UK; including construction
of the world’s first commercial nuclear power station, and design and operation of
world-leading research reactors, but also recent decades of sparse investment in
nuclear plants. Now, with a number of new types of reactor planned for
construction, nuclear new build is back on the agenda and joins nuclear fuel,
decommissioning and plant support in offering rewarding careers to UK
graduates.
ambassador: gareth Davies, burgess-Salmon nuclear Team
Gareth has worked in the nuclear sector over the last fifteen years. He worked on
the licensed site at Imperial College for three years planning the decommissioning
of its Consort reactor, before joining the specialist Burges Salmon Nuclear Team
some seven years ago. Gareth is Editor of the annual Burges Salmon Glossary of
Nuclear Terms, Co-editor of the Burges Salmon Guide to Nuclear Law, Vice Chair
of the NIA Decommissioning Group, Vice Chair of the NDA SME Steering Group
for Wales and regular contributor to the nuclear press.
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