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ISSN 0972-852X Price: ` 2/-

ni-msmeAn in-house monthly magazine published from National Institute forMicro, Small and Medium Enterprises (ni-msme)(An Organisation of the Ministry of MSME, Govt. of India)

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Volume 12

Issue 1

January 2013

Inside...

� ni-msme Bids Farewellto Mr. L. Ashok Kumar

� From the DirectorGeneral’s Desk

� Cluster News...

� ESDP in Designing andMaking of ArtificialJewellery

� ESDP in MushroomCultivation

� Selection CommitteeMeeting of KVIC, Mumbai

� New Year get-to-gether

� Homage to Mr. Sarvan

� Valedictory function ofSix InternationalExecutive DevelopmentProgrammes (Phase-III)

� Cultural Evening forInternationalProgrammes (Phase-III)

� MoU with APMAS, Hyd

� Two Workshops on“Implementation of theSchemes of MoFPI for theOfficials of KVIB

� Live Projects andProgrammes in IT

� Training Programme atISTM, New Delhi

� SEM Programmes

� Republic DayCelebrations...

and more...

Beginning a new day, new season, new year with a lively, colourful

event makes a world of difference for one’s attitude. It adds

buoyancy, boosts the morale, cheers the spirits. It is true of

both individuals and organisations. An organisation,

all said, is a composite individual with a defined goal.

The Phase-IV international executive

development training programmes of the

National Institute for Micro, Small and

Medium Enterprises (ni-msme) for 2012-

13 was inaugurated at the Institute

campus on 22 Jan 13. Incidentally, this

is the last phase of this international

season, and is comprised of a set of six

programmes, each of eight weeks

duration (21 Jan – 15 Mar 13).

Mrs. Chandana Khan, IAS, Special Chief

Secretary (Tourism, Cultural Affairs &

Archaeology), Govt. of Andhra Pradesh

was the Chief Guest of the event.

Addressing the house, she had stated thatcontd...2

A colourful beginning for 2013A colourful beginning for 2013

the Govt. of Andhra Pradesh is working

for the promotion and development of

agro industries, tourism, archaeology

and many other areas through various

schemes,some of which include

training. She had called on the

participants to use this opportunity to

refresh and enhance their skills through

their respective programmes, and to

apply themselves with passion and

compassion to whatever they undertake

to do. This would pave the way for self-

development, promote a congenial work

environment, and ultimately lead to the

economic development of the country.

WISH YOU

A HAPPY AND PROSPEROUS

NEW YEAR 2013

Bulletin

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from page 1...

ni-msme Bids Farewell to Mr. L. Ashok Kumar ni-msme Bids Farewell to Mr. L. Ashok Kumarni-msme bid a farewell to Mr. L. Ashok Kumar , Senior Stenographer on his superannuation in a function on 31 Jan 13.

He joined in this institute as Jr. Stenographer on 17 Nov 1975 and rendered a service of 37 years. The event was

organised by the employee’s recreation club of ni-msme.

Prof. P. Udaya Shanker, Director (SEM) and Chairmen of the recreation

club in his address lauded the services and commitment of

Mr. L. Ashok Kumar and particularly handling the works independently

with ease. He used to initiate to participate in all types of activities

from the level of typing to cultural programmes. He played an active

role as Joint Secretary, Union and contributed his services for the

welfare of the employees and also to the Institute. He remembered

his association with Mr. Ashok Kumar since his joining the Institute

including his contribution in DG’s Peshi. Dr. C. Rani, CAO and Director

(SEE) appreciated his services in different sections including DG’s

Peshi and his presence even beyond office hours and holidays. She

praised his straight forwarded ness

in dealing the situations and solved several problems of the

employees by the way of discussions with management. Earlier, Mrs. K. Nagamani, General Secretary of Recreation

Club welcomed the house and outlined the services rendered by Mr. L. Ashok Kumar during his tenure. Dr. N. Srilakshmi,

Registrar, Head (C-LAIMS & IPFC) has praised his prompt services and attentiveness towards work.

Dr. G.P. Vallabh Reddy, Faculty Member appreciated the attentiveness in dealing the assigned works, friendly attitude

and specially his role as Joint Secretary of the Union. He remembered his association with Ashok Kumar, participating

in sports, games and cultural activities during his tenure as CAO. Prof. Koteswara Rao, AFM (SED) wrote a poem

wishing happiness, prosperity, health and wealth etc on the retirement of Mr. Ashok Kumar and presented to him.

Mr. K. S. Krishna Mohan, General Secretary, ni-msme Employees’ Union not only remembered his long association

with Mr. L. Ashok Kumar and also his contribution as Joint Secretary of the Union. He further said that the lacuna

created due to the superannuation of L. Ashok Kumar in various activities is difficult to fill-up. Mr. Krishna Mohan

specially thanked him for his continuous support in Union matters.

Mr. Shreekanth V. Maha, Consultant, RCTP; Mrs. Indira Kandra, AFM (SED); Mr. K. Subba Rao, Consultant (Accts);

Mr. Mohd. Ismail, Consultant; and Mr. M. Kariappa, Sr.A.A. spoke on this occasion. Later, he was felicitated with

garland and Shawl by Prof. P. Udaya Shanker, Mrs. K. Nagamani, Mr. N. Yadaiah on behalf of Recreation Club,

followed by the Union Members Mr. Krishna Mohan, Mr. S. Babu Rao, Mr. Bhikshapati and others.

The event was concluded with a vote of thanks proposed by Mrs. K. Nagamani.

She had also suggested that the participants enjoy the rich cultural heritage of Hyderabad, especially not to miss the famous

Hyderabadi biryani, bangles and pearls, all of which are great fun and pleasure. In closing, she had invited the participants

to the cultural bash to be organised on 26 Jan. 2013 at Taramati, and showed a film on Andhra Pradesh tourism.

Earlier, Dr. N. Srilakshmi, Registrar of the Institute had welcomed the Chief Guest, the Director General of ni-msme, dignitaries and the assemblage. Following that the delegates had introduced themselves, country-wise.

Then the programme directors had outlined the content, objectives and methodology of their respective

programmes.

Mr. M. Chandrasekhar Reddy, Director General of the Institute, addressing the gathering, had stated that so far

the Institute has trained over 8,000 delegates from more than 130 countries and in 2012-13 alone about 400

executives have been trained from different parts of the world. The institute follows the tradition of taking

feedback from the departing trainees at the end of each programme. This helps further fine tune and mould the

contents and design to suit the upcoming requirements of each new batch. Further, he had advised the participants

to use the Institute as platform for knowledge sharing and interact with fellow participants of other programmes

as also with the faculty to enhance their skills to the maximum extent and make the most of this rare opportunity.

He had assured them of making their stay at ni-msme a memorable experience, towards which goal the entire

family of ni-msme will work together.

The event was concluded with vote of thanks proposed by Prof. G. Jayakar Rao, Faculty (SEM).

A total of 133 executives from 45 countries of Afro-Asia and Europe are attending this phase of programmes. The

details of the programmes are as follows: 1. Planning and Promotion of Agro and Food Enterprises (PAFE), directed by

Dr. G.U.K. Rao; 2. Promotion of Micro Enterprises (POME), directed by Prof. N.R.P. Reddy; 3. Training of Trainers in

Entrepreneurship and Skill Development (ToT-ESD), directed by Dr. C. Rani; 4. Micro Credit for Promotion of Sustainable

SHG Livelihood (MPSL), directed by Dr. G.P. Vallabh Reddy; 5. Management Consultancy Services for SMEs (MCSS),

directed by Prof. P. Udaya Shanker; and 6. Tourism and Hospitality Management (THM), directed by Prof. T.V. Reddy.�

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From the Director General’s DeskFrom the Director General’s DeskLooking ahead at New Year dawn

M. Chandrasekhar Reddy

Nowadays, it has become la mode to talk about giving momentum to

entrepreneurship movement and enterprise culture, in the sidelights of learnedgatherings. These things are easier said than done.

The fundamental requisite for amalgamating a trait into a culture, so that it

becomes an integral part of that culture, is to make it a mandatory part ofbasic education – which obviously is the school curriculum. The entrepreneurshipdevelopment institutes like ours also have a responsibility in this process, which

ni-msme has been discharging assiduously through the half-century of its existence. In any case,undisputedly, education is the right path for spreading a culture or speeding up a movement.

With its long field experience and research insights, ni-msme grasped this point early in its

sojourn and had floated a stream of educational programmes, which ran quite successfully. However,they were all part-time post-graduate programmes in exclusive subject areas, leading to certificatesand diplomas. The areas were mostly in management discipline – finance, personnel, quality and

so on.

We are now thinking in terms of several regular streams of formal education programmes onrising and non-conventional themes, most of them with entrepreneurial underpinnings, inhering

the possibility of start-up. All the programmes are post-graduate in nature and will lead to adiploma or a certificate. Some of them are short term (3 months) duration, some medium term(6 months) and some others long term (12 months).

For this humble but new exercise we have about 15 themes of current relevance in mind, such as:environmental impact assessment, monitoring and evaluation of government schemes and

programmes, agri-business, food processing and preservation, social entrepreneurship, BPO andKPO management, intellectual property rights, TQM and six sigma, international business, patentanalytics, solar energy based food processing and processed foods, bio-technology, ayurvedicpancha karma, good laboratory practices in micro and small industries. As can be seen, most of

the themes cut virgin ground and devolve on the current felt needs of the MSEs. Also, they arebeing designed to give the educated youth the most needed relevant inputs to supplement theirprior education and make them more readily employable.

In addition, similar long term and short term PG diploma and certificate programmes are beingdesigned in the IT domain. We are considering the introduction of two one year diploma programmes

multimedia and VLSI design, and certificate courses in several IT streams including Android andI-phone. The certificate courses in the IT domain may be as short as one month.

The backdrop to the structure and design of these programmes, as also the selection of themes,

is the oft expressed woe of the MSEs that the knowledge base of the PG and technical graduatesin the employment market is totally disjunct from the requirements of the industry especially inthe managerial domain, that their perception of industry requirements is only vague at best.

Besides, in the few cases who somewhat approximate the requirements, the salary expectationsare somewhere in the stars, far outside the bracket of any MSE, hence once again not useful.Apparently, there is a hiatus between the available and the needed.

This initiative of formal education is a modest ambition on our part, propelled by the endeavourto bridge the gap between the employability of the educated youth and the managerial requirementsof the MSEs. All the academic members of our four schools are working extra time to finalise the

structure and design of the programmes and fine-tune the inputs to suit the current requirementsof the MSEs in the managerial domain.

Here is hoping some of the programmes will certainly be ready for launching in the very near

future.

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School of Enterprise Development (SED)Cluster news...

Development Commissioner (Handlooms) visits Barabanki ClusterNational Institute for Micro, Small and Medium Enterprises

(ni-msme) implemented Integrated Handloom Cluster

Development Programme for development of Barabanki Handloom

Cluster. The interventions were completed including up-gradation

of dye-houses and establishment of common facility center. The

Development Commissioner (Handlooms), Mr. Balvender Kumar

visited the cluster on 5 Jan 13 to observe the cluster interventions

and interact with cluster stakeholders including weavers and

officials.

Mr. Kumar visited both the dye-houses, common facility centre and

then visited weavers producing handloom products. Mr. Kumar

interacted with the weavers about cluster products, raw materials,

marketing and enquired about benefits accrued through cluster

interventions. The members of marketing consortia explained about

business development through their participation in exhibitions and development of new products where as others

mentioned about skill improvement through dyeing workshops.

The Technical Resource Person, Mr. Hari Shanker and Cluster Development Executive Mr. Vivekanand Dwivedi

briefed about technical skills being provided for the weavers for process and product improvement and impact of

participation in the exhibitions. Earlier, Prof. K. Surya Prakash Goud, Associate Faculty informed about cluster

interventions including formation of SHGs, formation of consortia, participation in exhibition, dyeing workshop,

product development, up-gradation of dye-houses, establishment of common facility centre and yarn depot etc.

ESDP in Designing and Making of Artificial Jewelleryni-msme organised five Entrepreneurship and Skill Development Programmes (ESDPs) in Designing and Making of

Artificial Jewellery during 16 Nov 2012 to 4 January 2013 for the benefit of 150 young women with the support of

Sri Badra Educational Society, Hyderabad. The duration of each programme was 125 hrs. Out of 5 programmes,

2 programmes each at Vasanta Nagar and one programme at Kukatpally Housing Board were organised.

All the training programmes started with making right from single

line beading, straight beading, double line beading, multiple

beadings, zigzag beading, twisted beadings and different

knotting, different techniques knotting and beadings were taught.

Every participant was given the home work to make them perfect.

By the end of the first week, every one became perfect in making

small size items of necklaces with various colour beads and

different sizes of studs. All the participants have very actively

taken up the given the assignments and fulfilled their weekly

assignments very effectively. This has helped them to come up

with good output in basic. During second and third week, they

were taught the design and making of ear ring, ear hanging,

Chandbali, ear stud, bangles, bracelets, Kada, Necklace, Broche,

and also Pearl Jewellery and Perfect design technology. Apart from

class room theory and practical sessions, field visits were arranged. They were taken to Charminar, Madina and

Begum Bazar and shown the wholesale shops. Many of the participants purchased their raw materials during this

visit under the supervision of their respective faculty on the quality and negotiation skills. The jewellery making

experts Mrs. Sailaja, Mrs. P. Katyayani, Mr. K.V. Prasad, Asst. Director, KVIB; and Mr. Koteswara Rao, Director,

Global EXIM Sources, Hyderabad were handled the theory and practical sessions.

The valedictory functions of three programmes were organised at Vasanth Nagar and remaining two programmes

at Beerumguda respectively on 4 Jan 13. Ms. Venkata Samrajyam, Local Municipal Corporator was the Chief Guest

and witnessed the jewellery products made and displayed by the participants. The Chief Guest in her address

congratulated the participants for having given an excellent display of their skills through ornaments. The

participants have shown the confident that they can take it forward the skills acquired through this training and

try to become entrepreneurs. Prof. K. Surya Prakash Goud, AFM, ni-msme interacted with the participants and

received their feedback. He suggested to take-up entrepreneurship. The Chief Guest distributed the certificates

to the participants on their successful completion of the programme. contd...5

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The Ward Member of Beerumguda and President of the colony, Mr. Uma Maheshwar Reddy expressed his happinessthat their participants have got a very good and innovative training in the making jewellery designs and appreciatedfor coming forward and taken this initiative. He also spoke about the potential for the artificial jewellery as itwould be common people ornament as everyone can not afford for the gold ornaments in view of continuous risein gold prices.

Prof. K. Surya Prakash Goud appreciated the participants for joining the course and their active participation inacquiring skills. He explained the objectives of the ESDP courses and the ni-msme activities. He advised participantsto make use of these skills for establishing the enterprise/business and inform their developments time to time.He also informed that the Institute will assist the participants for six months and give hand-holding support tomake them entrepreneurs.

Earlier, the participants mentioned that the skills acquired during this programme are very useful and assured thatthey can commercialise to become entrepreneurs. Some of the participants have invited other participants tobecome a part of group for the collective marketing. Over all, participants expressed their full satisfaction aboutthe programme and its usefulness. The participants were encouraged to participate in competition and given prizesto the best designs made and exhibited by them.

from page 4...

ESDP in Mushroom CultivationProf. Surya Prakash Goud, Associate Faculty (SED) of ni-msme visited ‘S‘ Mushroom Agritech on 23 Jan 13 wherethe fourth batch of ESDP in Mushroom Cultivation programme was going on and interacted with the candidates.He explained about the role of ni-msme in organising ESDPs and how these programmes are beneficial for theunemployed youth in driving them towards self employment. Most of the candidates have appreciated the effortsof ni-msme and they were very much contented about the course and expressed that they got confidence due tothe practical exposure. The participants shared their experiences about programme inputs, their future plans,and enquired about various schemes of Government of India. On 24 Jan13 Mr. Mahender and Mr. Balakrishnafrom BYST, interacted with ESDP candidates and gave inputs about the BYST and their schemes.

Selection Committee Meeting of KVIC, MumbaiProf. J. KoteswaraRao, A.F.M (SED) visited Khadi and Village Industries Commission (KVIC), Mumbai on 7 Jan 13and attended the meeting of the selection committee of KVIC with regard to “Concurrent Monitoring and EvaluationStudy of PMEGP Scheme”. He gave a presentation on the activities and expertise in the field of evaluationstudies previously carried out by ni-msme and explained in detail to the selection Committee of KVIC.

The Institute celebrated the arrival of the New Year 2013 withcheer and gaiety. The entire ni-msme family gathered at Utsav,ni-msme’s festival arena, on 1 Jan 2013, to greet and wish eachother success and prosperity in the New Year.Mr. M. Chandrasekhar Reddy, Director General conveyed hisgreetings to all and informed the developments took place in theyear 2012 and thanked all the employees for their contribution.Further he called on the employees to move ahead with the samespirit of enthusiasm and commitment as in the past few years.The members of ni-msme family expressed their happiness andthanked the Director General for his continuous guidance andsupport.

Dr. C. Rani, Director (SEE) and CAO; Prof. P. Udaya Shanker, Director(SEM); Dr.Srilakshmi, Registrar; Prof. Jayakara Rao and Mrs.Swapna, Faculty members (SEM) including Mr. K. S. Krishna Mohan, General Secretary and Mr. L. Ashok Kumar,Jt. Secretary, ni-msme employees’ union and other members of the ni-msme family spoke on this occasion.

Mr. Krishna Mohan and other members of the ni-msme employees’ union and his team greeted the DirectorGeneral on the new year’s occasion and thanked him for his continuous support to the employees.

New Year get-to-gether

Homage to Mr. SarvanDirector General, Faculty, Staff and Consultants of the Institute deeply mourn theunexpected and sudden demise of Mr. Sarvan, Multi Task Attender (MTA) on 09 Jan 13. Hejoined the institute on 02 Jan 1969 and served for 34 years. During his service, he wassincere in work and humble in nature.

ni-msme family gathered on the sad occasion, Mr. M. Chandrasekhar Reddy, DirectorGeneral remembered the endurances of Late Mr. Sarvan. Dr. C. Rani, CAO also spoke onthis occasion. Later, the entire gathering prayed the GOD to rest his soul in peace. The

condolence message was sent by Director General to his bereaved family.

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Valedictory function of Six International Executive

Development Programmes (Phase III)The Valedictory function of Six International Executive

Development Programmes (Phase III) was organised on

02 Jan 13 at ni-msme. Mr. Rajat Kumar, IAS, Commissioner

of Industries, Govt. of Andhra Pradesh was the Chief

Guest.

Mr. Rajat Kumar in his valedictory address informed the

delegates that the population of India is 1.22 billion, the

second most populous country in the world. He said that

there is wide scope for business and enterprises in India,

where in the micro, small and medium enterprises

(MSMEs) constitute an important segment of Indian

economy. He suggested the delegates to associate with

India in doing business through contacts which will not

only enhance the economy of India but also their respective developing countries. The demand driven

subject related programmes with varied dimensions that are leading to achieve the prime objective of

augmenting skills, developing expertise in enterprises, etc., are found to be purposeful for the developing

countries, he said. Further, he suggested to build on what they have learnt in ni-msme and implement in

their back home situation.

Mr. M.Chandrasekhar Reddy, Director General, ni-msme appreciated all the programme directors for their

untiring efforts in organising the programmes and hence the participants of all the programmes have

given their rating as very good and excellent. Further, he said that the participants appreciated the

usefulness of the study visits which enhanced their clarity in understating their subject. He also assured

to implement the suggestions made by the participants in the evaluation forms. He informed the house

that compared to previous year; the strength of the participants is increased by over1500. ni-msme has

taken initiative in making more number of MoUs and began the process for the affiliations with Universities

of India and abroad keeping in view of establishing SME

university in the open land of ni-msme.

Earlier, Dr. N. Srilakshmi, Registrar of the institute

welcomed the members. In her address she focused on

the mile stones achieved by ni-msme since its inception.

She also briefly explained about the objectives of the

programmes being concluded.

Later, the participants of the different programmes

shared their impressions with regard to syllabi, implant

and study tours. The benefits they have achieved

through theoretical and practical sessions would be

implemented in their back home situation, they said.

The Chief Guest distributed the certificates to the

participants of different programmes on successful completion of their programmes.

Prof. T. V. Reddy, Faculty Member (SEM) proposed a vote of thanks.

A total of 116 executives from 38 countries of Afro-Asia and Europe are attended this phase of programmes.

The details of the programmes are as follows: 1. Empowerment of Women through Enterprises (EWE)

directed by Dr C. Rani; 2. Innovative Strategies for SME Development (ISSD) directed by Dr GUK Rao &

Prof. KSP Goud; 3. Training Methods and Skills for Managers (TMSM) directed by Prof. BSS Rao; 4. SME

Financing – Approaches and Strategies (SMEFAS) directed by Prof. TV Reddy; 5. Total Quality Management

& ISO 9001: 2008/14001: 2004/BS 7799 & Six Sigma (TQM) directed by Dr N. Srilakshmi; and 6. Promotion of

Financial Markets (PFM) directed by Prof. P. Udaya Shanker. �

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Cultural Evening for International Programmes (Phase-III)

Memorandum of Understanding (MoU) with APMAS, HyderabadAn MoU was signed between ni-msme and APMAS, Hyderabad represented by its Managing Director, Mr.

C.S. Reddy for executing different kinds of programmes as mutually agreed upon for the benefit of different

clients. The broad areas of collaboration as agreed shall cover (i) customised training programmes (ii)

organising workshops, seminars, conferences (iii) mutual capacity building through sending faculty from

one Institute to another for mutually agreed periods, (iv) preparation of case studies, publications and

training material, etc. as mutually agreed upon.

The MoU was signed in the presence of all the faculty of the Institute on 21 Jan 13.�

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The Cultural programme was organised in the evening at

Kalangan, ni-msme campus for the international participants

(Phase – III) on 03 Jan 2013. It was started with the Indian

traditional culture of lighting of the lamp by the Chief Guest,

Dr. C.N. Gopinatha Redy, Director General of Police and

Inspector General (Prisons and Correctional Services) – Retd.;

Mr. Chandrasekhar Reddy, Director General, ni-msme; faculty

and programme Directors.

The Chief Guest in his inaugural address expressed his

happiness being associated with a cultural pitch which is a

great union of 116 delegates representing 38 countries on

one platform. It

is a great

event because

the representatives from so many countries have the chance

to freely exchange their cultural backgrounds through

performances. He said that the performance is excellent or

not but mere participation itself makes all the difference,

specially in this type of functions. In such cultural

programmes efforts to be contributed but not consumer.

Because consumer needs no hobby where as contributor

has an higher place so as to represent their country. This

type of cultural programmes envisage a long association and

bonding between the persons and brings happiness and

healthy relations. However, one should have the clear vision

on what is to be done to start any activity and for that one

should develop to desire to dream. He wished that all should get the ability to develop to desire to

dream. He also briefly explained about the merits and advantages of culture and heritage.

Earlier, Prof. V. Vishwas Rao, Chairman, Cultural Committee

welcomed the gathering and briefed about the event. The

event started with singing the prayer by Dr. N. Srilakshmi,

Registrar and Mr. V. Srinivas, Superintendent (Accts) – Retd.,

followed by Swagatham (welcome) dance by Baby M. Gauravi.

Later, the foreign participants of different countries, faculty

and staff of ni-msme presented their respective dance

programmes and melodious songs. Particularly, the ni-msme

family has taken keen interest in presenting the dance

initiated by Dr. N. Srilakshmi and performed under the

direction of the choreographer Mr. Racha Sharath Chandra

from the film field. A song composed and sung by Mr. K.

Subba Rao along with his team also throbbed many.

The international participants expressed their happiness and thanked the Director General for arranging

the international evening and also educating them on culture and heritage by inviting the eminent

personality as the Chief Guest.

The programme concluded with vote of thanks proposed by Dr. C. Rani, Director (SEE) and CAO.

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School of Entrepreneurship and Extension (SEE)Two Workshops on “Implementation of the Schemes of MoFPI for the Officials of KVIBSEM organised two workshops on “Implementation of the Schemesof MoFPI for the Officials of KVIB, Government of Andhra Pradesh”during 7-8 Jan 13; and 17-18 Jan 13 respectively.

�� Mr. M.Chandrasekhar Reddy, Director General, ni-msmeinaugurated the first Workshop on 7 Jan 13. He highlighted theimportance of food processing sector and the experience of theinstitute in conducting the programmes in this sector.

Dr. C. Rani, Director, SEE highlighted the main objective of theseworkshops i.e., examining the salient features of the Schemeson Technology Upgradation, Establishment, Modernisation, of FoodProcessing Industry, Cold Chain, Value Addition, and HumanResource Development (HRD). She suggested the officers to beinteractive and give valuable suggestions for better implantation.

Prof. B.S.S.Rao, Workshop Coordinator gave an overview aboutthe workshop.

The participants were divided into sub groups to discuss and deliberate on the effective implementation of theschemes on food processing. Two successful entrepreneurs were invited to share their experience in starting andrunning their own enterprise. All the officers highly appreciated the programme and requested to enhance theduration of the workshop. Dr. C. Rani, Director, SEE and Prof. B.S.S.Rao coordinated the workshop

The event was concluded with vote of thanks proposed by Prof. B.S. Sudhakara Rao.

�� The second workshop was inaugurated by Mr. M.Chandrasekhar Reddy on 17 Jan 13. In his inaugural address,informed about the outcome of the first workshop and their contribution. He suggested the participants to sharetheir experience and knowledge with co-participants through interactions to present their final suggestions.

Dr. C. Rani briefed about the workshop and its objectives. She informed the participants that ni-msme is the firstinitiator in designing and organising EDPs. It has conducted several EDPs in different subject areas and trainedmany officers from different organisations. The officers from Commissionerate of industries were trained over230 so far in the area of food processing through training programmes.

Prof. B.S.S. Rao focused on the contents and methodology and the role to be played by the participants in the workshop.

The event was concluded with vote of thanks proposed by Prof. B.S. Sudhakara Rao.

School of Enterprise Information and Communication (SEIC)Live Projects and Programmes in ITLive Projects: Centre for Communication & Information Technol-

ogy (C-CIT) is continuing Live Projects Programme of three months

(Feb – Apr 2013) duration for the B.Tech/B.E (ECE, CSE, IT & EEE)

and MCA Students of various engineering and other post-graduate

colleges. These projects were the partial fulfillment of their respec-

tive degrees. So far 400 students have enrolled and the enrollment

is in progress. We are expecting around 2,500 enrollments from

different colleges of Andhra Pradesh by this month (Feb 2013) end.

Similarly, mini-projects for B.Tech students of one month (June –

July 2012) duration was conducted and 624 students were enrolled,

completed their projects and submitted in their respective colleges.

Certificate Courses: We have already completed two programmes,

viz., 1. Embedded Systems (19 Students) and 2. Cloud Computing (Sales Force CRM) – 10 students with a fee of

Rs.20,000/- for each student per programme. We have yet to complete five new programmes (viz., 1. UI Desining,

2. Android, 3. Cloud Computing (sales Force CRM), 4. I-Phone and 5. Oracle Data Integrator) commencing in the

month of Feb 2013 and will conclude by March 2013 except one programme (at Sl. No. 1) which will conclude in the

month of June 2013. Expecting number of students per programme is 15 with a fee ranging from `.6,000/- to

` 16,000/-.

Training Programme at ISTM, New DelhiSmt. S. Rama Devi and Smt. Geeta Prabhaker, both Senior Administrative Assistants of ni-msme had attended a

training programme on “Establishment Rules” conducted by Institute of Secretariat Training & Management, New

Delhi during 7 - 11 Jan 13. Both these officials were nominated by the Institute and they had furnished report on

the training. �

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School of Enterprise Management (SEM)Project Identification, Preparation of Project Profiles and Project AppraisalInauguralSEM organised the inaugural function of the programme on “Project Identification, Preparation of Project Profiles

and Project Appraisal (7-12 Jan 13)”, sponsored by Directorate of Micro and Small Scale Industries, Govt. of West

Bengal 0n 7 Jan 13. The programme was directed by Prof. T. Venkateswara Reddy, Faculty Member and was at-

tended by 14 participants.

The event was chaired by Mr. N. Chandrasekhar Reddy, Director General, ni-msme. In his inaugural address,

appreciated the Govt. of West Bengal for their initiation in establishing a separate Directorate for Micro and Small

Scale Industries. He explained about the role of DIC managers with the entrepreneurs in the changing scenario. He

suggested to explore to gain skills and knowledge through the programme and implement in helping and serving

the entrepreneurs and enterprise development.

Earlier, Dr. N. Srilakshmi, Registrar welcomed the gathering. Prof. T.V. Reddy briefed about the programme and its objectives.

Prof. P. Udaya Shanker, Director (SEM) focused on the implementation of project and various tasks to be taken in

this process. The event was concluded with vote of thanks proposed by him.

ValedictionThe programme was concluded on 12 Jan 13, started with the views expressed by participants on the programme

followed by certificates distribution by the Director General to the participants on their successful completion of the

programme and vote of thanks proposed by Prof. T.V. Reddy.

Programmes for the Directorate of Industries and Commerce, Kerala

Inaugural

The inaugural function of the first batch was held on 14 Jan 13. Mr. K.S. Srinivas, IAS, Special Secretary (IT),Chairman KSITM and Director, Directorate of Industries and Commerce was the Chief Guest of the function.

The Chief Guest in his address highlighted the importance of liaising with the entrepreneurs both prospective and

existing to improve the business environment. Effective planning would bring good prospects and therefore envisage

plan of action accordingly. Mr. M Chandrasekhar Reddy, Director

General, ni-msme stressed the importance of the MSME sector

and need to work with a scientific approach to bring value addition.

He has advised the participants to take maximum benefit out of

the programme.

Earlier, Prof. Dibyendu Choudhury, Faculty Member, SEM welcomed

the officials and the Chief Guest.

Prof. P. Udaya Shanker, Director (SEM) and Programme Director

pointed out the integration of micro and small enterprises with

medium and large for brining in value chain. Prof. Jayakar Rao

Gutty, Faculty Member, SEM proposed vote of thanks.

Valediction

On 18 Jan 13 in the valedictory address Dr. N Srilakshmi, Head IPFC and CLAIMS welcomed the participants and the faculty.

Participants appreciated the coverage of the programme especially on the business model canvas and productivity

improvement techniques. Prof. P. Udaya Shanker, Director (SEM) complemented the participants for having good

interactions and brining in valuable suggestions to promote MSMEs. Prof. Jayakar Rao Gutty, Faculty Member, SEM

proposed vote of thanks.

Business Development Plan for Micro and Small Enterprises was organised for the officials of the Directorate of

Industries and Commerce in two batches during 14 – 18 January and 21 – 25 Jan 13.

contd...10

InauguralThe inaugural of the second batch was organised on 21 Jan 13. The event was chaired by Mr. M. Chandrasekhar

Reddy, Director General, ni-msme. In inaugural address, he suggested the participants that implementation is

very important and therefore officials have to focus on effectiveness of the project success.

Earlier, Dr. N. Srilakshmi, Registrar and (Head IPFC & CLAIMS) welcomed the participants and the faculty.

Prof. P. Udaya Shanker, Director (SEM) and Programme Director informed the participants that to get involved

totally to take maximum benefit from the faculty both internal and external.

Prof. Jayakar Rao Gutty, Faculty Member, SEM proposed vote of thanks.

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from page 9...Valediction : The valedictory function was organised on 25 Jan 13. M Chandrasekhar Reddy, Director Generalchaired the event. In his valedictory address, he made a point that what has been learnt has to be put to use orelse the purpose gets defeated. He has informed that extending services without any expectations would givesatisfaction to the officials and therefore one has to do voluntarily the tasks to be performed.

Prof. P. Udaya Shanker informed participants that whenever any services are to be sought from the institute they caninteract through the mails. Many schemes of the government are available and they have to be tapped well. Hestressed on harnessing human resources is utmost important in any activity. Therefore emphasis has been laid on theup-gradation of knowledge and skills amongst the officials. He informed the house that the institute has beenconducting these programmes to various clientele over the past 50 years that speaks the importance of the programme.

The themes covered were on the business innovations; strategic planning; venture analysis, selection and marketing;demand and supply; customer relationship management; logistics and supply chain; interventions for MSMEs coveringvarious schemes; costing and pricing; input output analysis; profitability analysis; human resource management; businessmodel canvas; business strategies. The coverage was through the institute and external experts using cases anddiscussions to make the programme purposeful. Prof. Jayakar Rao Gutty, Faculty Member, SEM proposed vote of thanks.

Contemporary Human Resources Management PracticesInaugural : School of Enterprise Management (SEM) organised the inaugural function of the programme on “Con-temporary Human Resources Management Practices (18 – 22 Jan 2013)” sponsored by Department of Public Enter-prises (DPE), Govt. of Karnataka on 18 Jan 13. Twenty two participants attended the programme. The Chief Guestof the event was Mr. M.A. Hussain, Joint Secretary (Technical), DPE, Govt. of Karnataka.

Mr. Hussain in his inaugural address informed the participants about the importance of the programme givingemphasis on soft skills and talent enhancement. He suggested the participants to use ni-msme as platform toimprove their knowledge through interactions with the higher-ups, faculty and co-participants by sharing theirexperiences besides class room sessions. While focusing on human relations, he touched upon the role ofbelongingness and contentment. He further stressed upon the key factors like aspiration, planning, interest in thework etc, in self and organisational growth. He gave the message that to adopt positive attitude with passion andcommitment in one’s own work culture which in turn brings excellence in every sphere of life.

Mr. Chandrasekhar Reddy, Director General, ni-msme thanked the Government of Karnataka for having sponsoredthis programme that supports the work culture of the organisation by facilitating employees render value additionwork. Further, he explained about three types of mindset, viz., AchieveImagery (AI), Task Imagery (TI) and Unrelated Imagery (UI) and theirimpact on self as well as organisational growth based on the mindset.He said that to achieve goals and good results, self motivation is theprime factor.Earlier, Dr. N. Srilakshmi, Registrar and Programme Directorwelcomed the gathering and in her address she briefed about theprogramme and its objectives. She informed that Mr. Hussain hasgiven lot of support in organising the programme and provided twodays inputs in the programme on Humour and passion work with variousexercises and assignments to be given to the delegates.

The event was concluded with vote of thanks proposed by Prof. P.Udaya Shanker, Director (SEM).

Earlier, Dr. N. Srilakshmi, Registrar and Programme Director welcomed thegathering and in her address she briefed about the programme and its objectives.She informed that Mr. Hussain has given lot of support in organising theprogramme and provided two days inputs in the programme on Humour and passion work with various exercises and assignmentsto be given to the delegates. The event was concluded with vote of thanks proposed by Prof. P. Udaya Shanker, Director (SEM).

Valediction : The valedictory function was organised on 22 Jan 13. The event was chaired by Mr. Chandrasekhar Reddy. Theparticipants expressed that the programme was excellent and appreciated the faculty in handling sessions. The certificateswere distributed to the participants by the Director General followed by vote of thanks proposed by Prof. P. Udaya Shanker.

Inaugural of Mid Career Training Programme for Officers of KVICSEM organised the inaugural function of “Mid Career Training Programmefor Officers of KVIC (28 Jan - 01 Feb 2013)” on 28 Jan 13. The programmewas sponsored by Directorate of Capacity Building, Khadi and VillageIndustries Commission (KVIC), GoI, Mumbai. The programme wasdirected by Dr. N. Srilakshmi, Head (CLAIMS & IPFC). The objective ofthe programme was to provide knowledge on soft skills, HR practices,Time & Stress, Conflict Management, TQM/ISO & Six Sigma,Competency Mapping, LSCM &CRM etc. The event was chaired by Mr.M. Chandrasekhar Reddy, Director General, ni-msme.

Mr. Chandrasekhar Reddy in his inaugural address stated that many newtopics are covered in the programme that would enable them to workmore efficiently and also suggested to make use of ni-msme as platformfor knowledge sharing through interactions with fellow participants.

Earlier, Dr. N. Srilakshmi welcomed the gathering and briefed about theprogramme. Later, Most of the KVIC officials while introducing themselves expressed that they are glad to have bennparticipating in this programme as the inputs are quite new and they are unique as a need of the hour to be adoptedin their work lives. The event was concluded with vote of thanks proposed by Prof. P, Udaya Shanker, Director (SEM).�

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Editorial Team Editor: Mr. M. Chandrasekhar Reddy | Associate Editor: Prof. V. Vishwas Rao

Editorial Coordinator: Ms. K. Nagamani | Layout by: Ms. P. Anjali Prasanna

ni-msme, Yousufguda, Hyderabad - 500 045, India Tel: 91-40-23608544, Fax : +91-40-23608547

E-mail : editor@nimsme.org, Website : www.nimsme.org�

ni-msme Celebrates Republic Day

Flag of our Country furls very high

May you soar high in the realm of freedom and feel proud to be a part of India.

Lets Salute the nation on REPUBLIC DAY.

The 64th Indian Republic Day was celebratedat ni-msme with pageantry and exuberance.Mr. M. Chandrasekhar Reddy, Director Generalhoisted the national flag followed by nationalanthem sung by ni-msme staff.

The Director General addressed the gatheringconsisting of ni-msme family, participantsof ongoing six international programmes(Phase – III). While greeting the gathering,he said, that it was a day to rejoicesovereignty for people of India irrespectiveof socio-economic and socio-culturalbackground. For the information of theforeign delegates, he informed that RepublicDay is the day on which the new Constitutionof the independent India Union was adoptedin 1950, ie, two and half years after thecountry became independent. In light of this,26th January is a day for joyful celebrationfor all Indians everywhere. He shared hispleasure being this year is the Golden Jubileeyear of ni-msme.

Referring to India, its culture and heritage for the benefitof foreign delegates, he said that India is the second largestpopulation country with huge number of races, cultures,religions, languages etc., with varied expressions with sameobjectives themes and goals. This is due to thecommonalities in cultural inheritance and the preaches ofthe respective religious heads including the impact ofdramas, dances etc. With the result, though there is adiversity in their philosophies they are united and feelproud of being Indians.

Later, He enlisted all the achievements of ni-msme sinceits inception and focused on the activities like Ministry’sflagship programme with maximum target, i.e., the ATI

Scheme; Workshops andawareness programmes on foodprocessing were conducted in a bigway; Live Projects for B.Tech/MCAand MBA students; includingseveral training programmes invaried fields for the various StateGovernment Organisations andMinistries; initiation of enteringMoUs with various Institutions andUniversities.

He concluded his speech by appreciatingfaculty and staff of the institute for theirwilling support and cooperation. Hethanked the Ministry of MSME, GoI fortheir continuous support and guidancein achieving maintaining of selfsustainability and making all the aboveactivities possible. Further, he thankedthe MEA, GoI and other Ministriesincluding organisations who areextending their support to ni-msme.

After the conclusion of flag hoisting ceremony, theinternational participants from the 38 countries includingthe ni-msme family actively presented dances and groupsongs, etc., in the cultural programme. Specially a script,“A day in the Park” written by Mr. K. Subba Rao, Consultant(Accts) and played by his seven member team under hisdirection was one of the highlight of the programme.

The Director General presented mementoes to theparticipants for actively taking part in the culturalprogramme and sports competitions. While the programmewas coordinated and compeered by Mr. Ashok Kumar,

Sr. Stenographer and Mr. B. Sanjeev Rao; Asst. Librarian.

RNI. No. APENG/2002/7034Postal Regn. No. HD/1049/2012-14

Printed, published and edited by Mr. M. Chandrasekhar Reddy, Director General on behalf ofNational Institute for Micro, Small and Medium Enterprises (ni-msme) [An Organisation of the Ministryof MSME, Govt. of India]. Published from ni-msme, Yousufguda, Hyderabad 500 045 and printed at A.S.Graphics, 7-1-304/A/2/A1, B.K. Guda, Hyderabad 500 038.

Visitors’ GalleryVisitors’ Gallery

In a communiqué M/o MSME informed about the Udyami Helpline(a call centre for MSMEs) set up since 21 Aug 2010 accessible on a national

toll-free number1800-180-6763 on all days from 6 AM to 10 PM.

Toll-Free Udyami Helpline

�Mr. A.S. Kumar, Member-Secretary Chamber of Commerce for Iran Trade

Promotion visited ni-msme on 07 Jan 13 and held discussions with Mr. M.Chandrashaker Reddy, Director General, ni-msme. It was discussed onpossible association with regard to training programmes and other areas

of interest. Dr. Srilakshmi, Registrar was also present during the discussions.

� Managing Director of

SETWIN, Mr. Subhash ChandraBose along with Dr. N. SriLakshmi, Registrar, ni-msmemet Director General on 11 Jan13 and discussed on thepossible association in

organising programmes.

� Mr. Arya, former Director

General of NIESBUD, New Delhiand Member Public ServiceCommiss ion,Uttaranchal

visited ni-msme on invitation by the Director General on 23 Jan 13. Ameeting was organised with the directors and Faculty of ni-msme wherein the possible association with Uttaranchal Government was discussed.

Mr. Arya assured to extend his support in this regard.

� Mr. C.V.L.N. Prasad, Deputy

Secretary to the Government ofIndia, Ministry of Social Justiceand Empowerment, New Delhi had visited the Institute on 29 Jan 13.Director General had discussions with him about the possibility of renderingservices to the Ministry. Dr. C.Rani, Director, SEE & CAO; Dr.G.U.K. Rao, Director, SED; andMr. K. Subba Rao, Consultant(Accounts) were also present.

�Mr. George Stephen Raj,

P r o g r a m m e M a n a g e r ,Pondicherry Multipurpose Social Service Society along with his officialsmet Director General on 30 Jan 13, in connection with Apex programmes.Dr. GUK Rao, Director (SEM); Dr. Rani, Director (SEE); and Mr. KoteswarRao, AFM (SED) and CAS were also present in the meeting.

Vysya Hostel at Kachiguda invited Prof P Udaya Shanker, Director (School of Enterprise Management) as ChiefGuest on 26 Jan 13 for the flag hoisting ceremony and Republic Day celebrations.

Prof. P. Udaya Shanker in his address explained various schemes of the Government of India and especially ofMoMSME. He informed the gathering that good and meticulous planning is required to thrive in every walk of life.Opportunities are unlimited and therefore people have to tune themselves to meet the market expectations. Theevent was attended by officials, committee members and students.

Director (SEM) as Chief Guest

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