isse long beach 2013 pre-show book

GET YOURTICKETS!

JANUARY 26-28

LONG BEACH CONVENTION CENTER

LONG BEACH, CA

Coming Soon...New ISSE Long Beach App

Hair by 2012 NAHA Finalist Sal Misseri

advancing our industry

professionalbeautyassociation events

EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST

2013 PRE-SHOW BROCHURE

PBA Members Get in Free!*

*restrictions apply

2Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/isselb for education updates.

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January 26-28, 2013Long Beach Convention CenterLong Beach, CA

International Salon & Spa Expo

The International Salon and Spa Expo Long Beach is the largest professionalcash-and-carry, educational beauty event on the West Coast!

Education For Everyone

Choose from education classes in Hair, Nails, Skin & Wellness and Business, including a line-up of Hands-On Hair and CIDESCO Section USA classes.

The Hottest Professional Tools & Products

Shop over 400 global manufacturers on the ISSE Long Beach expo floor for huge savings on the hottest professional-use tools and products.

The Ultimate Beauty Experience

Be inspired by creative presentations and runway events by beauty icons from across the globe on ISSE Long Beach’s three stages and throughout the expo floor.

Competitions

Win industry prestige and add to your professional portfolio by competing in ISSE Long Beach Hair and NailPro Nail competitions.

EstheticsAmerica & Wellness

Experience the serenity of the EstheticsAmerica & Wellness pavilion, designed specifically for skin and wellness professionals. Including a line-up of CIDESCO Section USA education, complimentary skin and wellness education. See page 37.

Long Beach, CA - The Biggest and Best Beauty Expo on the West Coast

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Table of ContentsThe Biggest and Best Beauty Expo on the West Coast

Schedule at a GlanceStage Presentations Hands-On EducationStudent ClassesCompetitionsExhibitorsEstheticsAmerica & WellnessEstheticsAmerica & Wellness Schedule at a GlanceCIDESCO Section USA Skin EducationComplimentary Skin ClassesHotel & Travel to Long BeachShow PolicyPurchase Tickets

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*Additional Investment Required

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Saturday, January 26

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Nailpro

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Nailpro Competitions Class

Hand Painted Nail Art (“The Eyes Have It” Theme) Entries Due

3-D Nail Art (“Game Pieces” Theme) Entries Due

Nail

Competitions

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Anthony Padilla, Joaquin Regalado

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P&G Salon Professionals

HDTV Art Team

Enzo Milano

Martin Parsons

Nick Arrojo

Mike Karg

Sassoon Academy featuring Mark Hayes

Charlie Price

Aaron Grenia, Chase Kusero, Frank Izquierdo, Laurent D.

Martin Parsons

BaByliss

Faatemah Ampey

Sassoon Academy

Lisa Yamasaki

2013 Latino Collection

From Conception to Realization

New Illumina Color

A Thorough and Genuine Consultation

2nd Annual L’Una Hairstyling Competition

Long Hair

ARROJO Goes to ISSE 2013

The KARG DryHairCut

Spring Summer Collection 2013*

Photo Shoot 101

Cutting and Styling Techniques to Create Beautiful, High End, Everyday Hair

The Magic of Long Hair

BaByliss Pro

RetroEvolution

Sassoon Academy Student Connection / Nuts & Bolts

Tokyo Collection 2013

Hair

Hands-On Education

10:00am

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Ruben Martinez

Short2Long, Debbi Tenney

Hiroshi Kitamura

Charla Saloane

Jo Blackwell-Preston

Steve Elias

Master the Art of Barbering*

Donna Bella Hair Extension Certification*

Short2Long Certification*

Spiral Stroke Cut/Tribute to Vidal Sassoon*

Understanding Ingredients and Product Layering*

Jo Blackwell-Preston Color*

The Bombshell*

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Sunday, January 27

Hair

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Competitor Check-In Begins

Ladies’ Trend Cut, Color & Style

Long Hair Bridal

Fantasy-Inspired by Hollywood

Awards

Nail

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Competitors Report

Priceless Critique

Fantasy Nail Art (“Kings & Queens Theme”) Assembly

Tip & Overlay Relay and Team Spirit - One Hand

The Longest Nail

Freestyle Sculptured Nails - One Hand

Complimentary Hair Education - Descriptions at probeauty.org/isselb

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Chad Clark, Robert Reed

Christine Dillon

Chuck Caple

Irv Krauledis

Mike Karg

Sheenon Olsen

Bonnie Megowan

Adrienne Rogers

Christina Goree

Elijah Mack

Nicole Gollaz

Oshalla Diana Marcus

Robb Dubre

Tina Owens and Tiffany Hoover


ERGO’s Art of the Blow Dry

Croc Turboion Design Academy

Nobody Breaks Down Color Like Chuck

Cinderella Hair Extensions Our Hair Your Way

Let’s Cut Hair Dry Look and Learn

Hotheads Hair Extensions - Complete Extension

Shearology

The Art of Highlighting - “Creating Your Unique Technique Portfolio”

Get Your Hands on Your Man

Rise of the Machines, The “Alternative” Clipper Cutting Experience

Long-Lasting Retexturizing Service without Gloves or Chemicals

Using 100% Plants to Color Hair, Cover Gray, Nourish Hair and Treat Scalp Conditions

Color Me Kenra

Halo Couture Extensions: Heavenly Hair in an Instant

Hair

Hands-On Education

2:00pm 5:00pm- The TEALs Cut & Color ‘Em All* 24

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Major League Barber

Melissa Johnson

Sheenon Olsen

Ruben Martinez

Adrienne Rogers

Christine Dillon

Elijah Mack

Enzo Milano

Gary Gerard

Lorraine Conrad

Trisha Kemp

Advanced Professional Chemical Services: Maximizing Performance and Client Satisfaction

Introduction to Short2long Hair Extensions


The Comb

2013 New Trends in the Barber Art

The Art of Highlighting - “Make an Impression”

Hotheads Hair Extensions - Complete

Donna Bella Introduction to 3 Methods of Hair Extensions

The Art of Highlighting - “Creating Your Unique Technique Portfolio”


The Tao of Clipper Cutting

ENZO Milano Hollywood Curls

Gary Gerard’s Quadriangle Principle of Haircutting

Hair Addictionz Hair Extensions

How to Guarantee Color & Color Correction

Complimentary Nail Education - Descriptions at probeauty.org/isselb 10:00am

10:00am

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Gregory Salo

Christine Le

Alisha Botero

Mary Jo Zwirowski

Adam Tran

Mireya Cardona

Gregory Salo

Nicole Knight

So Yong Yu

Backfills For Thrills Class (Both Gel & Acrylic)

The Power of Christrio’s InstaSet™ Streamlined Nail Enhancement System

Colour Gloss Gel Polish Art by Artistic Nail Design

Get The Skinny on Dashing Diva Professional “Tips and Tricks”

10 Tips for Success

Izel Nails - 2013 Fantasy Nails

Backfills For Thrills Class (Both Gel & Acrylic)

Electric Filing at it’s Best

The Ultimate Dashing Diva Professional Experience

Complimentary Business Education - Descriptions at probeauty.org/isselb 10:00am

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Aygun Sana

Tonya Moran

Stephanie Jennings

Steve Edwards

Jon Maple

Steve Edwards

Spotlight - On Client Feedback

Guest Rewards Programs Keep “Em Coming Back

Survival Tactics for the Social Age: How to Catch Up, Keep Up & Stay One Step Ahead

Norvell Sunless Techniques and Business Building

Inventory Solutions For Pumping Up Profits


SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE.


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YOUR

We are your salon SOURCE, keeping you “in the know” on the latest in styles and

technology. With the biggest names in the industry, we offer a wide range of

education and professional services to help your salon business succeed!

never goes out of Style, and we are your SOURCE

for Color! Stay in touch with the Hottest Brands, Colors and Styling

Trends with our wide range of Products and Education!

Customer Service /// 1-800-362-3186for more info, visit www.cosmoprofbeauty.com

E_005036_ISSE_PreShow.indd 1 9/6/12 3:36 PM







Stage Presentations9:30am

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Charlie Price

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Martin Parsons

Nick Arrojo

HDTV Art Team

Rusk

Julian Macias

Martin Parsons

Chris Popovski

P&G Salon Professionals

Lisa Yamasaki

Raul Martez

From Conception to Realization

Californication with Andis

Style TEK with NAHA Master Charlie Price

RetroEvolution

The Magic of Long Hair

Classroom Inspiration

Editorial Styling

The Bespoke Collection

The Art of Hairstyling

Long Hair

Experience “Ready2go” - Cold Fusion Hair Extensions

New Illumina Color

Tokyo Collection 2013

Advance Colorcutting

Hair

Hands-On Education

10:00am

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Hiroshi Kitamura

Adrienne Rogers

The TEALs

Jo Blackwell-Preston

Steve Elias

Tracy Belcher and Juan Manzano

The TEALs

Understanding Ingredients and Product Layering*

Spiral Stroke Cut/Tribute to Vidal Sassoon*

The Art of Highlighting*

De-Mystifying Long Hair*

Jo Blackwell-Preston Color*

The Edwardian Era*

Andis Up Close and Clippered with the “Secrets of Blending”*

Special Opps*

Sunday, January 27

Complimentary Business Education - Descriptions at probeauty.org/isselb 4:00pm 5:30pm- Larry Kopsa Ask a CPA

Monday, January 28

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Larry Curtis

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Paul DiGrigoli

From Good to Great: How to Get to World Class in the Salon Industry*

Incredible Salon Success*

Platforms4Success*

Preparing Students for the Workplace*

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Monday, January 28

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Chad Clark, Robert Reed

Debbi Tenney

Lorraine Conrad

Major League Barber

Mike Karg

Ruben Martinez

Tina Owens and Tiffany Hoover

Chuck Caple

Gary Gerard

Gustav Mendoza

Melissa Johnson

Oshalla Marcus

Robb Dubre

Sheenon Olsen

Trisha Kemp

Hotheads Hair Extensions - Complete Extensions


Shearology


ERGO’s Art of the Blow Dry

Introduction to Short2long Hair Extensions

Hair Addictionz Hair Extensions

2013 New Trends in the Barber Art

Let’s Cut Hair Dry Look and Learn

Donna Bella Introduction to 3 Methods of Hair Extensions

Halo Couture Extensions: Heavenly Hair in an Instant

Nobody Breaks Down Color Like Chuck

Gary Gerard’s Quadriangle Principle of Haircutting

Bridging the Gap


Remove Heavy Metals, Mineral and Chemical Build Up

Color Me Kenra

Hotheads Hair Extensions - Complete Extensions

How to Guarantee Color & Color Correction

Hair

Competitions

7:00am

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7:30am

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Nailpro

Nailpro

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Competitors Report

Inspired Artist Genius - 3 Phases

Salon Success

Awards Ceremony


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Nicole Gollaz

Christine Dillon

Enzo Milano

Irv Krauledis

Advanced Professional Chemical Services: Maximizing Performance and Client Satisfaction


The ENZO Curl


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Complimentary Nail Education - Descriptions at probeauty.org/isselb

10:00am

10:00am

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Adam Tran

Mary Jo Zwirowski

Nicole Knight

So Yong Yu

Christine Le

Mireya Cardona

10 Tips for Success

Get The Skinny on Dashing Diva Professional “Tips and Tricks”

Electric Filing at it’s best

The Ultimate Dashing Diva Professional Experience

Izel Nails - 2013 Fantasy Nails

The Power of Christrio’s InstaSet™ Streamlined Nail Enhancement System

Complimentary Business Education - Descriptions at probeauty.org/isselb

10:00am

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Louis Mattassi

Paul DiGrigoli

Aygun Sana

Steve Edwards

Stephanie Jennings

Turn Your Salon Profits Around in 30 Days

Booked Solid: The Ultimate Guide to Getting and Keeping Clients

Spotlight - On Client Feedback


Survival Tactics for the Social Age: How to Catch Up, Keep Up & Stay One Step Ahead

Monday, January 28

Student Classes10:00am

12:00pm

2:00pm

11:30am

1:30pm

3:30pm

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Mary Wilson

Charles Marcus

Paul DiGrigoli

Platforms4Success*

From Good to Great: How to Get to World Class in the Salon Industry*

Booked Solid: The Ultimate Guide to Getting and Keeping Clients*

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SEE PAGE 38 FOR ESTHETICSAMERICA & WELLNESS SCHEDULE. *Additional Investment Required


educationbusiness resources

government advocacyresearch

charitable initiativesevents

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you belong!

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Hair by 2011 NAHA Winner Carlos Cintron

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FACIAL MASSAGEBODY TREATMENTS

EXAMINATION

CIDESCO Section USA

Advance Your Career

To learn more about CIDESCO’s education, refer to page 39.

education


800.468.2274480.281.0424probeauty.orgprobeauty.org/facebooktwitter.com/probeautyassoc

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All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

ISSE LONG BEACHBrings you the hottest runway and artistic

presentations by the industry’s top stylists and educators on its three stages.

CENTER STAGEBe inspired by the extraordinary artistic talent

of today’s leading stylists.

STAGE RIGHTLearn the latest techniques in cutting, color

application and more.

NAHA STAGEJoin NAHA winners and finalists to learn how to

transform your ideas into a winning portfolio.

STAGEPRESENTATIONS





Anthony Padilla, Joaquin Regalado 2013 Latino Collection Sunday, 9:30am - 10:15am, Stage Right Be ready for an explosion of shape, color and style. Joaquin and company will focus on some of the hottest looks and trends, which are embodied in his own work.

Aaron Grenia, Chase Kusero, Franck Izquierdo, Laurent D. Cutting and Styling Techniques to Create Beautiful, High End, Everyday Hair Sunday, 2:15pm - 3:45pm, Stage Right Watch as this group demonstrates cutting and styling techniques that create beautiful, high-end, everyday hair. These celebrity hairstylists share secrets on how to create and maintain expensive, healthy looking hair on everyone that sits in their chair.

BaBylissBaByliss ProSunday, 4:00pm - 4:45pm, Center Stage Wrap your brain around advanced clipper cutting including how to cut long-hair and how to embrace disconnection within a haircut. Be amazed by the latest techniques using the industries highest–performing tools from Babyliss Pro, including the new Volare Clipper, the amazing Babyliss J1 and Nano Titanium tools.

Charlie Price Photo Shoot 101Sunday, 2:00pm - 3:30pm, NAHA StageLooking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning “greatest hits.”

Charlie Price Style TEKMonday, 10:00am - 10:45am, Stage RightJoin NAHA Master Charlie Price as he deconstructs hairstyling from basic salon updos to wedding creations to high fashion looks fit for a photo shoot!

Chris Popovski Experience “Ready2go” - Cold Fusion Hair Extensions Monday, 2:30pm - 3:15pm, Stage Right Gain knowledge on one of the fastest growing trends in the industry - cold fusion hair extensions. Learn how to offer length, volume and color effects without causing any damage. Ready2go, Cold Fusion is a fully reusable hair system saving both the stylist and the customer time and money.

Stage Presentations All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.

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Elijah MackCalifornication with AndisMonday, 10:00am - 10:45am, Center Stage Andis platform artist Elijah Mack takes you on a “clipper cutting” thrill ride of the surf, skate & sounds of the Golden State of California. Showcasing the cutting edge hairstyles, fashions & music that has defined the alternative lifestyles of California. From the Pompadour “American Graffiti” greasers to the current hip-hop/punk rock fashionistas! Elijah rips though haircuts & cultural barriers with his Andis clippers & his one of a kind sense of humor. This barrage of music, video and live presentation will change the way you look @ hair, fashion & the state of California.

Enzo Milano 2nd Annual L’Una Hairstyling Competition Sunday, 11:00am - 11:45am, Center Stage Watch competitors battle in editorial talent as they raise awareness about Enzo Milano’s non-profit organization.

Faatemah AmpeyRetroEvolutionSunday, 4:00pm - 5:30pm, NAHA Stage Monday, 11:00am - 11:45am, Stage RightThis presentation is a celebration of classic silhouettes and styles inspired from the past. Hold on to your bobbi socks, this isn’t your mother’s updo! Imagine pink pompadours and swirls of pincurls with pastel hues. Learn how to translate retro styles into bridal and special occasion hair.

HDTV Art TeamA Thorough and Genuine ConsultationSunday, 10:30am - 11:15am, Stage Right Learn how to increase you annual revenue by $40,000! Learn what a winning consultation will do to expand your creativity and revenue, it’s all about attracting and retaining client referrals. During this practical session you will work on the art of facial framing through cuts and razor styles.

HDTV Art TeamEditorial StylingMonday, 12:00pm - 12:45pm, Stage Right Expand your creativity to increase the frequency of your long hair clients visits. Our ART TEAM Members will prepare you by delving into techniques from classic and contemporary designs for formal occasions and relaxed day looks.

Julian MaciasThe Art of HairstylingMonday, 1:30pm - 2:15pm, Center StageLearn to create art and fashion with simple techniques starting from building foundation to cultivating texture. Utilizing simple techniques with CHI Orbits you can create, waves, curls and polished elegant styles. Styling options are made simple and easy using CHI Made in the USA Tools for a safer more beautiful result.





Lisa Yamasaki Tokyo Collection 2013 Sunday, 5:00pm - 5:45pm, Center StageMonday, 3:30pm - 4:15pm, Center Stage This two-part presentation brings the hottest trends of hair fashion and the cool Tokyo Mode together with special guest Allen Edwards. Explore Lisa Yamasaki’s creative hair art of “Deep Space”, the distant and enigmatic corners of space far beyond the boundaries of our Milky Way.

Martin Parsons The Magic of Long Hair Sunday, 3:00pm - 3:45pm, Center Stage Monday, 11:00am - 11:45am, Center Stage Watch this dramatic, fashion forward presentation featuring multiple looks that can be reproduced in a salon in minutes. Designed to inspire and motivate stylists to increase and achieve new services in their salon.

Martin ParsonsLong Hair Sunday, 11:30am - 1:00pm, NAHA Stage Monday, 2:00pm - 3:30pm, NAHA Stage Want to increase your special occasion business? Come and see Martin create magnificent styles on models dressed in spectacular evening wear. Be prepared to leave inspired and armed with new ideas for your salon.

Mike Karg The KARG DryHairCut Sunday, 1:00pm - 1:45pm, Stage Right Whether you are an avid enthusiast or a curious novice in the world of hair. Join Mike KARG and team in this 45 minute skill-building presentation in cutting, styling and blow-drying. Immerse yourself in the world of “The KARG DryHairCut ™” and the latest KARG Shear invention. An eclectic group of very talented hairstylists that are willing to share their knowledge!!

Nick Arrojo ARROJO Goes to ISSE 2013Sunday, 12:00pm - 12:45pm, Center Stage Starring Nick Arrojo and the ARROJO Artistic Team premiering a new ARROJO American Wave System, this is a rarefied closeup at the way world-class stylists invent tomorrow’s most desirable looks. This year, look for off-center shapes as we create a new wave of modern, multi-textured styles with juxtaposed scissor and razor cutting, combined with the new wave of American Wave.


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Nick Arrojo Classroom InspirationMonday, 11:30am - 1:00pm, NAHA StageIn the classroom, get up close and personal with hairdressing pioneer, Nick Arrojo. Featuring the latest trends and techniques in modern scissor and razor-cutting, as well as how to combine contemporary cuts with a new ARROJO American Wave System, Nick’s live model demos inspire an inventive approach to modern and creative, precision-based hairdressing.

P&G Salon ProfessionalNew Illumina ColorSunday, 10:00am - 10:45am, Center Stage Monday, 2:30pm - 3:15pm, Center Stage Introducing New Illumina Color by Wella Professionals. More than a color – A wonder of light.

SUPERCHARGE YOUR hair for high octane shine





Raul Martez Advance Colorcutting Monday, 3:30pm - 4:15pm, Stage Right It’s important to understand how to achieve balance in a haircut. Start to work harder and smarter, specifically when applying three different color tones in one application.

RUSK The Bespoke CollectionMonday, 12:00pm - 12:45pm, Center Stage Join the RUSK as they empower you to recreate the looks from the 2013 Bespoke Collection! Enhance your technical cutting, coloring and finishing skills while being inspired by the artistic vision of the RUSK Design Team.

Sassoon Academy, featuring Mark HayesSpring Summer Collection 2013 Sunday, 1:45pm - 2:45pm, Center Stage (Ed. Code 101)Enjoy an exclusive insight into the inspirations and techniques behind the new Spring/Summer 2013 collection from the Sassoon Academy, presented by International Creative Director, Mark Hayes, and the Sassoon Academy Creative Team.Price: PBA Members $45 | Non-Members $55

Steve Elias From Conception to Realization Sunday, 9:30am - 11:00am, NAHA Stage Monday, 9:30am - 11:00am, NAHA Stage Ready to shoot your NAHA collection but don’t know where to begin? Join Steve as he shows his step-by-step process on how to produce and maximize the exposure and longevity of your collection. Learn everything from model and crew selection, picking the right photographer, budgeting, post production and everything in between.



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ISSE LB tickets are free for select PBA members. Visit probeauty.org/join to learn more about the benefits of joining and helping to advance the professional beauty industry.

Expo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.

HANDS-ONEDUCATION





Hands-On EducationExpo Ticket and Additional Investment Required. See probeauty.org/isselb for an updated schedule.

Product Club featuring Adrienne Rogers The Art of HighlightingMonday, 10:00am - 1:00pm (Ed. Code 409) The techniques Product Club develops are designed to be inspirational and allow you to make them your own. We encourage you to analyze and re-imagine the techniques into something that is uniquely yours. Once you learn the foundation of the techniques, you can develop “design building blocks” that will create your desired finished designs. Set yourself apart from everyone else by creating your unique Highlighting Technique Portfolio.

Price: PBA Members $125 | Non-Members $145 What Do I Bring? Mannequin head - all else will be provided as well as a goodie bag valued at $65!

Charla Saloane Understanding Ingredients and Product Layering Sunday, 2:00pm - 5:00pm (Ed. Code 401)Monday, 10:00am - 1:00pm (Ed. Code 410)It’s time to get educated on product ingredients! If you learn how to identity ingredients, then you canstart to identify how they will affect each and every hair type. Stylists will leave with understanding about product layering so that the correct products are used on the right textures and curl patterns.

Price: PBA Members $125 | Non-Members $145 What Do I Bring? Theresa Mannequin, Ionic Blow Dryer, Ionic Flat Iron, Clips, Large toothed comb, Rattail Comb, 9 row thermal brush, Perm rods, and Flexi rods.

Donna Bella and Ruben MartinezDonna Bella Hair Extensions Certification CourseSunday, 10:00am - 1:00pm (Ed. Code 405)For the first time ever Donna Bella will be offering a certification course to become Donna Bella certified! Educator Ruben Martinez will be taking you through a hands on course in your choice of extension methods, I-link (beaded), Kera-link (fusion), or Tape-in (seamless). After completion of the course you will receive a certificate verifying that you are Donna Bella certified, as well as a marketing kit and a preferred listing in our Donna Bella directory of salons. This course includes the hair extension kit of your choice as well as certification. You do not want to miss this class!

Price: PBA Members $169 | Non-Members $199What Do I Bring? All tools will be provided to you because the course price includes the price of a kit! Take your pick: You can choose an I-link ($145 value), Kera-link ($175.00 value), or a tape-in ($155.00 value), kit.

Hands-On Hair

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Greg ZorianMaster the Art of BarberingSunday, 10:00am - 1:00pm (Ed. Code 403)In this hands’ on approach Greg will walk you through the basics of barbering to the most technically challenging haircuts. Gain the confidence necessary to deliver the classic 1920’s taper, the 1950’s pompadour, and the challenging fades and clipper cuts of today. Master the most difficult barbering techniques: blending, tapering, and fading. Take your haircuts to the next level by cutting the most natural looking hairlines.

Price: PBA Members $125 | Non-Members $145

What Do I Bring? 2 Krest #9001 Flat Top Combs (Black and White), Cricket Power Pro 30 Silk Comb, Cricket Power Pro 20 Silk Comb, 40-44 tooth blending/thinning scissor, 6” or larger shear for scissor over comb, Powerful adjustable clipper in good working condition (ex. Andis envy or master, oster fast feed or topaz, wahl senior or designer), Detachable Blade Clippers are also acceptable, Plastic attachments or blade sizes 1/16”, 1/8”, ¼”, 3/8”, and ½”, Clipper oil and/or clipper spray and a hair clip, T-trimmer in good working condition, Brad Mannequin without beard, Hairdryer, spray bottle (water) , light gel (any kind), hand mirror, and 2 hair brushes (vent brush and rubber bristle brush).

Hiroshi KitamuraSpiral Stroke Cut/Tribute to Vidal SassoonSunday, 10:00am - 1:00pm (Ed. Code 404)Monday, 10:00am - 1:00pm (Ed. Code 411)In this 2 part advanced hands -on class Hiroshi will teach how to texturize long layer haircuts using his “spiral stroke” technique. In a special homage to his mentor,the second half of class Hiroshi will teach the “5 Point “ haircut which is one of the innovative styles made famous by his teacher and friend Vidal Sassoon ! Grab your shears and be ready to leave class with a with a new flair for texturing and a edgy new haircut to take back to your chair!!!


What Do I Bring? Shears, Clips, Water bottle, Combs, Blowdryer (optional)

Jo Blackwell-PrestonJo Blackwell-Preston ColorSunday, 2:00pm - 5:00pm (Ed. Code 406)Monday, 2:00pm - 5:00pm (Ed. Code 413)Celebrity hair colorist and motivational speaker, Jo Blackwell-Preston, along with Team DopDop will set you up for success. Whether you’re just starting out or a seasoned master colorist, you don’t want to miss this! Spend three hours with Jo and her team in this hands-on, walk away fully loaded, and ready to make money, color class.


What Do I Bring? Tools are color comb (rattail), color Apron, Foil, Color brushes, Clips (6), Wide tooth comb, blow dryer, wisk, and one salon towel.





Tracy Belcher and Juan ManzanoAndis Up Close and Clippered with the “Secrets of Blending”Monday, 2:00pm - 5:00pm (Ed. Code 414)The key to great men’s haircutting is better blending. Seamless transition from interiors to exteriors, at any length is what sets apart exceptional haircuts and haircutters. Andis Educators Tracy & Juan will share the mid-length, short and shorter blending tactics that will improve your timing, raise your quality and build your business. Perimeter tapering will be explained and explored as well. All hair types and textures will be addressed.

Price: PBA Members $125 | Non-Members $145 What Do I Bring? Clipper, Clipper guard set, Trimmer, Extension cord or power strip, Vent brush, Clipper Comb, Blending shears, Small towel, Note pad & pencil, an open mind to learn!

Short2long, Debbi Tenney Short2long CertificationSunday, 10:00am - 1:00pm (Ed. Code 402)The Short2long method is a win/win solution for everyone. People love that our hair is reusable, which saves your clients money while you still get paid to remove and re-apply. This class will show you how to promote yourself and get extension clients that will always come back for more!

Price: PBA Members $125 | Non-Members $145 What Do I Bring? Mannequin heads and tools will be provided for each student.

Steve Elias The Bombshell Sunday, 2:00pm - 5:00pm (Ed. Code 408)From Monroe to Bardot, learn how to take hairstyles from flat to fabulous! Steve Elias teaches the basics to create some of the most iconic head-turning hairstyles to ever grace the silver screen. Sexy waves, tousled updos, voluptuous bouffants, and everything in between. This is a class you won’t want to miss!

Price: PBA Members $125 | Non-Members $145 What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Large and medium Velcro rollers , Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb.

Steve EliasThe Edwardian Era Monday, 2:00pm - 5:00pm (Ed. Code 416)Can’t get enough of downtown Abbey’s tea dresses and elaborate hairstyles? Join the club! Dive into a time before nail polish and nylons and see how much work it would have taken to make Lady Mary beautiful. (Hint: dirty hair is involved.) Steve shows you the foundation work for creating some of the era’s most beautiful styles! It’s enough to make a Turkish diplomat lose his breath. Come join us!

Price: PBA Members $125 | Non-Members $145 What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb.


Hands-On Hair


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800.468.2274probeauty.org/issemwfacebook.com/pbaisse@probeautyassoc

events

EDUCATIONCOMPETITIONS

CE HOURS

SHOPPING

Save the Date!

November 3-4, 2013probeauty.org/issemw

Hair by 2012 NAHA Finalist Rusty Phillips

November 3-4, 2013

Donald E. StephensConvention CenterRosemont, IL

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Hair by 2012 NAHA Winner Lunatic Fringe Salon

EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS

PBA Members Get in Free!





What Do I Bring? 1/2 inch curling Iron, 1 inch curling Iron, Large and medium Velcro rollers , Setting Clips, Bobby pins (reg size and large), Hair Pins (reg size and large), Flat Brush, Oval Mason Pearson brush or equivalent, Metal heat resistant Rat Tail comb, and teasing comb.What Do I Bring?

The TEALsCut & Color ‘Em AllSunday, 2:00pm - 5:00pm (Ed. Code 407)This hands on program is for the busy stylist who cut and color and need to get in and out of a color technique as soon as possible. In this rebuilding economy saving time and upping service is crucial. The Haircutting methods are designed for comfortable wearable classic looks with a modern twist

Price: PBA Members $125 | Non-Members $145What Do I Bring? Hair Cut Mannequins, 12 Sectioning Clips, Cutting Comb, Scissors, Texturizers, Razor, Paddle Brush, 3 Color Brushes, 3 Color Bowls, Color Apron, Gloves, and Colored Pencils

The TEALsDe-Mystifying Long HairMonday, 10:00am - 1:00pm (Ed. Code 412)This is not a collection class designed to tell you what the cool new thing is. Instead we are going to look at themes of long hairdressing and create our own collections of easy fast and simple techniques that allow you to specialize in all long hair requests.

Price: PBA Members $125 | Non-Members $145 What Do I Bring? Long Hairdressing Mannequins, Covered Elastics, Hair Pins (Assorted sizes), Bob Pins (Assorted sizes), Hair Nets, Sectioning Clips, Tail Comb, Paddle Brush, Mason Pierson Style Finishing Brush, Other Finishing Brushes

The TEALsSpecial OppsMonday, 2:00pm - 5:00pm (Ed. Code 415)Learn to create wigs and hairpieces for Avant Garde, and Editorial Photo Work. Every student Leaves with up to 4 handmade pieces. Dissecting what the Hair Dresser and Photographer did to get the shot. And how can you recreate the look. This class will have you thinking WAY outside of the box.

Price: PBA Members $125 | Non-Members $145 What Do I Bring? Any length mannequin, Hot Glue Gun, hot glue sticks, Weaving Needle (Or larger gauged sewing needle), Weaving Thread (Or Heavy duty button thread), Crochet Hook, 1 or 2 packs inexpensive loose weaving hair, 1 or 2 packs of Kanekalon Synthetic Hair, iexpensive wefted hair, and Little Rubber bands.


Hands-On Hair


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800.468.2274probeauty.orgprobeauty.org/facebook@probeautyassoc

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advocacy

OUR INDUSTRY IS UNDER ATTACK!

JOIN THE FIGHT TO KEEP YOUR LICENSE AND DEFEND YOUR PROFESSION!

PRObEAUTY.ORG/CAPTAINS


events

probeauty.org/beaconDeaDLIne March 2, 2013

800.468.2274



enter to WIn beacon

events

be More aMbItIous Hair by 2012 NAHA Finalist Quinn Sorensen

CareerStudentCreative

800.468.2274480.281.0424probeauty.org/beaconfacebook.com/pbabeautyweek@probeautyassoc

coMpete

July 13 - 15, 2013

Mandalay bayresort and casinoLas Vegas, nevada

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Student education is complimentary to all 2012 and 2013 entrants of the Beacon competition.

Additional investment is required for all others.

STUDENTCLASSES





Student Classes Student education is complimentary to all 2012 and 2013 entrants of the Beacon competition. Email beacon@probeauty,org for your registration code. Additional investment is required for all others.

Charles MarcusFrom Good to Great: How to Get to World Class in the Salon IndustrySunday, 10:00am - 11:30am (Ed. Code 201)Monday, 12:00pm - 1:30pm (Ed. Code 206)Starting out in the salon industry after leaving cosmetology school is both exciting and daunting. There are hundreds of questions that graduates have and are looking for answers. Charles Marcus will stimulate thinking, challenge, inspire and motivate students to take action and find ways to break into the industry.

Free to all 2012 & 2013 Beacon Entrants | Non-Entrants $25

Larry CurtisIncredible Salon SuccessSunday, 12:00pm - 1:30pm (Ed. Code 202)Learn the four personal missions for success: Why customer satisfaction is worthless, the true value of a customer, how to provide incredible customer service, and how to be more successful, make more money and have more fun!


Mary WilsonPlatforms4SuccessSunday, 2:00pm - 3:30pm (Ed. Code 203)Monday, 10:00am - 11:30am (Ed. Code 205)Have you ever dreamed of becoming a famous platform artist? Not sure what it takes or how to get started? Join Mary Wilson for a dynamic interactive and informational introduction to stage artistry. For 20 plus years, Mary has worked with many leading industry companies and taught with great artists including; her husband Phillip Wilson, Sam Villa, Chris Baran, Nicholas French, Ruth Roche and many more. From the classroom to the big international stage, Mary knows what it takes to be successful and in this program you will learn how to develop your own personal creative style, communicate in dynamic ways with your audience and get started in this exciting field.


Paul DiGrigoliPreparing Students for the WorkplaceSunday, 4:00pm - 5:30pm (Ed. Code 204)In this class, you will be provided with the tools and techniques that will help you with the interview process, landing you the job you deserve. Put on your mental track shoes and enjoy a day of passion, energy, and a wealth of information that will land you a job like no other. Be the chess player not the chess piece.


Beacon provides the nation’s most promising cosmetology students with education and opportunities to network Students attend specialized classes with the biggest names in the industry, get up close and personal with NAHA


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brought to you by:

Paul DiGrigoliBooked Solid: The Ultimate Guide to Getting and Keeping ClientsMonday, 2:00pm - 3:30pm (Ed. Code 207)Paul DiGrigoli will provide you with an abundance of information pertaining to building your clientele and your salon revenue. You’ll get the best of what he has learned in 3 decades as a hairdresser, salon owner, and school owner (who still works behind the chair one day each week!). You will discover the essential tools to maximize your business and the skills you need to become booked solid. Learn the top 4 reasons clients leave and why they stay, 4 ways to increase your sales indefinitely, how to fire upyour creativity, how to create raving clients, the 3 P’s for a full appointment book, the #1 way to market yourself, and much, much more!


with the industry’s highest profile salon owners and stylists during PBA Beauty Week, held each July in Las Vegas. finalists and get a firm understanding of the business of beauty. Learn more at probeauty.org/beacon.


Help PBA and Great Clips cut out domestic violence - purchase your fundraising pin at

ISSE Long Beach or by calling 800.999.5959

charities


800.468.2274480.281.0424probeauty.orgprobeauty.org/facebook@probeautyassoc

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Hai

r by

20

11

NA

HA

Win

ner

Car

los

Cin

tron

FREE EVENT TICKETSPROFESSIONAL EDUCATION

PEER-TO-PEER CONNECTIONS

Complimentary refreshments in the PBA member loungeDiscounts on paid educationComplimentary PBA member lanyard Save money on purchases at ISSE Long Beach with PBA’s Member-to-Member Program

REAP ThE REwARDS

PBA MEMBERS ENjOy VIP PERKS AT ISSE LONg BEACh:

jOIN TODAy!



membership

Booth #2422800.468.2274probeauty.org/joinprobeauty.org/facebook@probeautyassoc

Hair by 2011 NAHA Winner Carlos Cintron

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COMPETITIONSExpo Ticket is included with competition registration.

Register at probeauty.org/isselb/competitions.

Make the most of your ISSE Long Beach experience and add prestige to your portfolio

by competing in hair and nail competitions.





Competitions

ISSE Long Beach Hair Competitions

Calling all students and professionals! Show off your skills and gain prestige and honor at the ISSE Long Beach hairstyling competitions. All competitions are completed on mannequins. Students and professionals compete at the same time, but not against each other. Register today!

Expo ticket is included with Competition registration. Register at probeauty.org/isselb/competitions.

8:30am - Competitor Check-in Begins9:30am - Ladies Trend Cut, Color and Style11:30am - Long Hair Bridal1:30pm - Fantasy-Inspired by Hollywood3:30pm - Awards

Nailpro Competition ClassSaturday January 266:00pm - 7:00pm

This class is a must for the first-time competitor, veteran and anyone interested in competing. Plus, it’s a great opportunity to network and pick up pointers from fellow competitors! Bring your questions and learn everything you need to know about competing successfully. All turn-in entries will be due at this time.

This class reviews: • What the judges do• How points are calculated• What the staff does• What competition supplies you need• The fine points of the rules governing the specific competitions• What happens during and after the competitions

Get more information and register at probeauty.org/isselb/competitions. Space is limited.

For competition rules and to register, visit nailprocompetitions.com.

Questions? E-mail [email protected] or call 888.491.8265 x 515

All competitions count toward the NAILPRO Cup 2013. Space is limited.

Sunday, January 27

Nailpro Nail Competition Class & Competitions


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Sunday January 27Competitors Report6:30am - 7:30am Priceless Critique**8:00am - 9:00am Fantasy Nail Art (“Kings & Queens” Theme)Assembly - 9:45amJudging Starts - 10:00am Tip & Overlay and Team Spirit - One Hand**10:30am - 12:00pm The Longest Nail**1:00pm - 2:00pm Freestyle Scupltured Nails - One Hand**3:00pm - 4:45pm

Monday January 28Competitors Report7:00am - 7:30am Inspired Artist Genius - 3 Phases**8:00am - 9:00am Salon Success**9:45am - 11:15am

Awards Ceremony 4:00pm

**Denotes New/Rule Change or New Competition.

Saturday January 266:00pm - Entries due for categories below:• Hand Painted Nail Art (“The Eyes Have It” Theme) • 3-D Nail Art (“Game Pieces” Theme)

ISSE LONG BEACH2013 EXHIBITORS





ISSE Long Beach Exhibitor ListList as of 10/1/12

Visit probeauty.org/issemw for an updated list of 2013 exhibitors.

44/20

Acific, Inc.

Adam Tran - Celebrity Nail Styles

Aemilie Hair

Agadir International

Alex Cosmetic Herbal A-Peel

Alpha Tool International Inc

AminoGenesis

Andis Company

Appearus Products Corp.

Appointment Book Company

Ardell

ARROJO

Asahi Scissor Inc.

Atwood Industries

Audrey Morris Cosmetics & Skincare

AVAS Cosmetics

Avlon

B&S Beauty Supply

B.W. Boyd Shears

BaByLiss

Backscratchers Salon Systems, Inc.

Barbar, Inc.

Bass Brush Company

Beaming White - Teeth Whitening

Beauty Salon Furnitures

Beauty Solutions, LLC

Beauty Store Business Magazine

Beauty Systems Group (BSG)

Belava, LLC

Belson

Belvedere USA Corporation

Bio Sculpture Gel USA

Bioken / Super Million Hair

Blinc Inc.

BMAC USA, Inc.

Body Toolz Inc.

BonBliss Beauty

Bonika Shears

Brazilian Blowout

Bronner Bros.

BS Korea

BSG Credit Booth

BSG Retail Destination

BSG Salon Design Center

BSG Value Center

Cailyn Cosmetics

Cala Products

California Stylist

Cape Saver

Capellus Avant Garde Beauty Trends

CCI Beauty

Charlene Products, Inc.

China Glaze

Christrio

Chromatique

Cinderella Hair

Clean and Easy

Clever Girl Innovations, LLC

CMS of Holland / Magazine Service Outlet

CND

Colorme & Greyfree

Colours of Joy, Inc.

Columbia Cosmetics Mfg., Inc.

Conair

Cosmetics Factory, Inc.

CosmoProf Beauty

Creative Age Publications

Crisace Hair Extensions

CROC

Crown Industries, Inc.

Crystal Nails USA

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Crystal Works

Custom Nail Solutions

Dara, Inc.

Dashing Diva

DAYSPA Magazine

Denman, Inc.

Dennis Bernard / Total Image Hair Designs

Dermaesthetics Beverly Hills Formula USA, Inc.

Diamond Towel & Supply Co.

Donna Bella Milan

Double Summit

Dr. Jeff Skin Care / Beauty Attica, Inc.

DreamCatchers International

Earthly Body Products

Elegante Beauty

Enzo Milano

Erayba Barcelona

Ergo Research Inc.

essie llc

Export Magazine

Eye Kandy Cosmetics

EZ Flow

Fake Bake

Famous Names LLC

Fan Out Co. Ltd.

Farouk Systems Inc.

Feel Scissors USA

Fi Hair Gear

Framar International (Foil It)

Frida Nails

G & M Supply Inc

G The Body Art Professional

G.M. & Associates - EGO Professional

Galaxy Enterprises, Inc.

Garfield International Company, Inc.

Gavson Salon Classics

Georgie Xtensify

GiGi

GK Hair

GMJ USA Inc.

Golden Rainbow Publishing

Golden Supreme / Cinderella Hair

GotVape

Grafton Cosmetics

GrandeHAIR

GrandeLashMD

Hair Addictionz

Hair Couture

Hair for Hair, Inc.

Hair Hookup’s

Hair Salon Educators

HairArt Products

HairCheck, Depileve & Kalos (By Divi International)

HairDiamond

Hair’s How

Hairworld International

Halo Couture Extensions

Hand and Nail Harmony

Hansderma, Inc.

Happy Feet

Hattori Hanzo Shears

Hawaiian Moon

Helen of Troy

Hi Chic Hair Extensions

Hikari Products, Inc.

Hollywood Face Inc.

Hollywood Nail Supply

Honda Scissors

Hotheads Hair Extensions

HotShotz

ibd

IBS Beauty, Inc.







Iden International, Inc.

Infinity Beauty Group

Innovative Beauty Products

Instantly Ageless

Instyler Professional

International Apparel Designz

Ion Color Brilliance

IPKN Cosmetics USA

ISO Beauty Inc.

Itay Beauty Mineral Cosmetics

Jatai International

JMT Group

JNXCEL Salon Products

Joewell

Johnny B Hair Care

JR Distributing, Inc.

JRL USA (De Fabulous)

Karg Inc. New York

Kashi Shears

Kasho - Universal Group

Kenra LTD, Headquarters

Keratin Complex

Kimmar Furniture Salon Equipment Mfg.

King Eagle (Canada) Co.

KollagenX

KP Beauty Products

Krest Combs

La Academia

La Brasiliana

LÔNGMI Lashes

Ladybird Line, Inc.

LaRan Products

Launchpad Magazine

LeChat Nail Care Products

Light Elegance Nail Products

Loma

Lucky Trendy Co, LTD

Macadamia Natural Oil

Major League Barber

Malana Beauty Supply

Malibu Wellness

Martin Parson - Intermar Productions

Martinni Beauty

MicaBeauty and CPL

Michael Marcus Cosmetics

Milady

Milano Software

Millennium by Harms Software, Inc.

MINDBODY, Inc.

MK Beauty Club

Modern Basic Distributor

Modern Salon Media

Moroccanoil

Morphe Makeup Brushes

My Miracle Blow Dry Secrets

Nail Labo

Nail Tek

NAILS Magazine/VietSALON Magazine

National Beauty Group / Barbaras Beauty

NEUMA

Nigel’s Beauty Emporium / Monda Studios

Norvell Sunless

NSI

NUBAR Cosmetic Products

NYX Los Angeles, Inc

Obliphica

Odyssey Nail Systems

Olivia Garden

OPI Products, Inc.

Orly International, Inc.

Oster Professional Products/Arius Eickert Co.

P&G Salon Professional

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Parlux / Glamour Beauty

Passion Beauty, Inc.

Patty’s International Books

PBA Membership Booth

Pibbs Industries

Playboy Celebrity Sunless

Princess Nails International, Inc.

Prive Professional Products

Product Club

ProFashion Inc.

ProLinc Cosmetics, Inc.

Pure Brazilian

Pure Earth Beauty

RapidLash

ReFA

Repechage

Revitalash

RLA Beauty

Ruby Makeup Academy

Rusk, Inc.

Saian Natural Clinical Skincare

Salon Designers LA

Salon Iris Software

SalonBooker by GramercyOne

Salontech

Salonwear

Satin Smooth

Scruples, Inc.

Seche, Inc.

Sensei Shear Systems / Via San Francisco

Shark Fin Shears Company

Shear World International

Shearman Co

S-Heart-S Co., Ltd.

Short2Long

Shortcuts Software

Simply Savvy Aprons

Sizukakorea

SmartFacial

Soma

Sorme Cosmetics

Sparkleyez

Starlight Nail Supplies, Inc.

Studex Ear Piercing Products

STX

Sukotto Products

Sun Laboratories

SureThik, Inc.

T.R. International

Takara Belmont USA

The Hair Shop

The Tonytail Company, Inc. / Mia Hair Accessories

The Ultimate Body Applicator/ Unwrap A Slimmer You

The Unique Edge

The Wet Brush

Tiffany’s Hair Extensions

TIGI

Tony Odisho Extensions

Top Secret Haircessory, Inc.

Tron

Turbo Power

Twistmaster by Michael Adam

Ultimate Beauty Companies

Ur Distributor, Inc.

Vani-T Pty Ltd

Venique, Inc.

Vidal Sassoon

Violet Voss

Vodana

W.R. Rayson Co., Inc.

Wahl / Kayline

Welljoy International Corp







Woody’s Quality Grooming

Worcester Reading Company

Young Nails, Inc.

Yuko

Zenagen

Zerran International Corporation

Zotos International

EstheticsAmerica & Wellness Exhibitor ListB&S Beauty Supply

Beaming White - Teeth Whitening

Blinc Inc.

BonBliss Beauty

CMS of Holland / Magazine Service Outlet

Cosmetics Factory, Inc.

Dermaesthetics Beverly Hills Formula USA, Inc.

Double Summit

Dr. Jeff Skin Care / Beauty Attica, Inc.

Eye Kandy Cosmetics

Fake Bake

G The Body Art Professional

GotVape

GrandeLashMD

Hair Hookup’s

Hansderma, Inc

Hawaiian Moon

HotShotz

Instantly Ageless

IPKN Cosmetics USA

KollagenX

KP Beauty Products

LÔNGMI Lashes

Martinni Beauty

Michael Marcus Cosmetics

Milady

Milano Software

Millennium by Harms Software, Inc.

MINDBODY, Inc

Norvell Sunless

Playboy Celebrity Sunless

RapidLash

ReFA

Repechage

Revitalash

Saian Natural Clinical Skincare

Salon Iris Software

SalonBooker by GramercyOne

Shortcuts Software

SmartFacial

STX

Sun Laboratories

T.R. International

The Ultimate Body Applicator/ Unwrap A Slimmer You

Vani-T Pty Ltd

Worcester Reading Company


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Experience the serenity of an area dedicated completely to the art of skin and spa treatments. Learn the latest techniques from today’s leading

professionals, including a line-up of CIDESCO Section USA, complimentary skin & wellness education.

ESTHETICSAMERICA& WELLNESS







Sunday, January 27

10:00am

2:00pm

1:00pm

5:00pm

-

-

Lydia Sarfati, CIDESCO Section USA Chairman

Dr. Mark Lees, Pres. & CEO, Mark Lees Skin Care, Inc

Mastering Esthetic Skills - Tools to Succeed*

Rosacea, Redness & Reactivity*

CIDESCO Section USA Education

Complimentary Skin, Spa, Massage and Wellness Education10:00am

10:00am

11:15am

12:00pm

12:00pm

12:30pm

2:00pm

2:30pm

3:45pm

10:45am

10:45am

12:00pm

1:30pm

1:30pm

2:00pm

3:30pm

3:15pm

5:15pm

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-

-

-

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Eunice Cofie

Margarita Saian

Margarita Saian

Ed Oberg

Satin Smooth

Dr. Lori Bradshaw

Satin Smooth

Margarita Saian

Dr. Lori Bradshaw

Ethnic Skin and Skin Care 101

Newest Clinical Hyperpigmentation Treatment

Non-Surgical Face Lift, Neck Lift and Collagen Infusion Therapy

Studex Ear Piercing: Safe, Profitable and Easy

beBARE Head To Toe

Body Mechanics for the Therapist

Female Brazilian

Newest Clinical Hyperpigmentation Treatment

Treating Fibromyalgia/Chronic Fatigue Syndrome

Monday, January 27

10:00am

2:00pm

1:00pm

5:00pm

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Dr. Mark Lees, Pres. & CEO, Mark Lees Skin Care, Inc

Lydia Sarfati, CIDESCO Section USA Chairman

The A to Z of Acne*

Influencing Visible Aging of the Skin and Professional Solutions*

CIDESCO Section USA Education

Complimentary Skin, Spa, Massage and Wellness Education10:00am

10:00am

10:00am

11:15am

12:00pm

12:00pm

12:30pm

2:00pm

2:30pm

10:45am

11:30am

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Margarita Saian

Ryan Cox

Satin Smooth

Eunice Cofie

Ed Oberg

Satin Smooth

Dr. Lori Bradshaw

Ryan Cox

Dr. Lori Bradshaw

Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy

Makeup Artistry as a Career sponsored by NYX Cosmetics

beBARE Head to Toe

Ethnic Skin and Skin Care 101

Studex Ear Piercing: Safe, Profitable and Easy

Female Brazilian

Body Mechanics for the Therapist

Makeup Artistry as a Career sponsored by NYX Cosmetics

Treating Fibromyalgia/Chronic Fatigue Syndrome


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Additional investment is required.

CIDESCOSECTION USA





CIDESCO Section USA EducationExpo Ticket and Additional Investment Required.

Lydia Sarfati, CIDESCOChairman, CIDESCO Section USAMastering Esthetic Skills – Tools to SucceedSunday, 10:00am - 1:00pm (Ed. Code 601)You will learn how the fundamentals of esthetics are the foundation for your success. We will present critical skills such as consultation, analysis and recommendation as well as hone technical skills for practical application of product, facial massage technique and equipment usage. Esthetic expert Ms. Lydia Sarfati will present these topics and share best skincare techniques for today’s results oriented consumer.


Lydia Sarfati, CIDESCOChairman, CIDESCO Section USAInfluencing Visible Aging of the Skin and Professional SolutionsMonday, 2:00pm - 5:00pm (Ed. Code 604)You will learn how environmental exposure, genetics, ethnic, hormonal, nutritional and chronological factors influence aging of the skin resulting in hyper pigmentation and wrinkles. Learn professional and scientific solutions to provide the best results for your clients. Healthy aging via better nutrition. 10 best ingredients – solutions for dark spots and loss of collagen. Demonstration of an anti-aging treatment solution including proper equipment usage from the anti-aging expert. Lydia Sarfati will share her expertise for real solutions.


Dr. Mark Lees, President & CEO, Mark Lees Skin Care, IncRosacea, Redness & ReactivitySunday, 2:00pm - 5:00pm (Ed. Code 602)Rosacea is a frequently diagnosed condition that may need both medical and esthetic care. Learn about rosacea and its medical treatments, as well as the causes of sensitivity and reactivity. Learn what you can do to help your client calm the skin, reduce redness, and prevent reactivity. In this class we will show actual case studies, and explain time-tested, step-by step practical approach to helping these clients have calmer, more beautiful skin.


Dr. Mark Lees, President & CEO, Mark Lees Skin Care, IncThe A to Z of AcneMonday, 10:00am - 1:00pm (Ed. Code 603)From hormones to heredity, clogging cosmetic ingredients to dietary and lifestyle considerations, there are many factors that influence acne and breakout-prone skin. Learn about grades of acne, proper analysis and effective treatment programs to help treat and prevent problem acne-prone skin. Esthetic acne expert Dr. Mark Lees will discuss these topics and present case studies from his practice.


CIDESCO in an international beauty therapy association representing the highest standards of esthetics in more than 33 countries. Presented by the Professional Beauty Association (PBA), CIDESCO Section USA classes offer the latest technical and business education for serious spa professionals.


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Learn the latest in spa and wellness techniques.Visit probeauty.org/isselb for class descriptions.

MASSAGE &WELLNESS


STRENGTHCOMPASSIONGENEROSITY

SUPPORT

Get involvedprobeauty.org/charities

charities

look goodfeel betterHELPING WOMEN WITH CANCER


800.468.2274probeauty.orgprobeauty.org/facebooktwitter.com/probeautyassoc

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COMPLIMENTARYSKIN CLASSES





Ed ObergStudex Ear Piercing: Safe, Profitable and EasySunday, 12:00pm – 1:30pmMonday, 12:00pm – 1:30pmIt’s time to create sales techniques that not only drives foot traffic to your business, but also builds customer loyalty. Learn how to build a relationship that will pay dividends for years to come, how to make more money on a single item then you thought possible and a new way to bond with to your customer.

Eunice CofieEthnic Skin and Skin Care 101Sunday, 10:00am – 10:45amMonday, 11:15am – 12:00pmAs the ethnic population continues to grow immensely, there will be demand for the ethnic-specific skin care. Come and learn from an expert cosmetic chemist how to specifically address the unique structure and function of ethnic skin to enhance their service offerings.

Satin SmoothbeBARE Head To ToeSunday, 12:00pm – 1:30pmMonday, 10:00am – 11:30pmSatin Smooth BeBARE wax-free hair removal system allows you to offer revolutionary, comfortable and lasting hair removal that is economical, safe and easy to use. In this class you will learn how BeBARE is perfect for novice and pro alike - in any salon, spa or medi-spa.

Satin SmoothFemale BrazilianSunday, 2:00pm – 3:30pmMonday, 12:00pm – 1:30pmThis class will inspire the seasoned professional with advanced-waxing techniques. Become an expert with three different types of waxing. By attending this class you will receive a certificate of achievement from Satin Smooth.

Dr. Lori BradshawBody Mechanics for the TherapistSunday, 12:30pm - 2:00pmMonday, 12:30pm - 2:00pm If you feel tired and sore after giving a massage, you could benefit from this class. Proper body me-chanics are essential to having a long, pain-free career as a massage therapist, bodyworker (or stylist). Learn how to properly use your skeletal system to decrease fatigue in the muscles, prevent repetitive stress injuries and increase your stamina. After all YOU are the most important person in the room.

Complimentary Skin Classes

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Dr. Lori BradshawTreating Fibromyalgia/Chronic Fatigue SyndromeSunday, 3:45pm - 5:15pmMonday, 2:30pm - 4:00pmFibromyalgia is fast becoming one of the most common syndromes that massage therapists find in their clients. This class will discuss the difference between Fibromyalgia and Chronic Fatigue Syn-drome. Discussion will include treatment techniques including the use of effective acupressure points and gentle techniques that will decrease the pain and calm the nervous system of your clients.

Margarita SaianNon-Surgical Face Lift, Neck Lift, and Collagen Infusion TherapySunday, 11:15am – 12:00pmMonday, 10:00am – 10:45amSee a live demonstration of 3 clinical anti-aging breakthroughs which deliver dramatic, cumulative and long lasting results in only 20 minutes! SAIAN founder Margarita Saian demonstrates the newest clinical procedure for lifting and firming the face and neck using hyaluronic acid, peptides, collagen and a portable multifunctional machine. Certificate provided!

Margarita SaianNewest Clinical Hyperpigmentation TreatmentSunday, 10:00am – 10:45amSunday, 2:30pm – 3:15pmSee firsthand how our newest clinical products not only provide a cumulative brightening of the skin, but moisturize, plump, and reduce wrinkles! We will have Hands-on demos and a certificate of attendance will be provided!

Ryan CoxMakeup Artistry as a Career sponsored by NYX CosmeticsMonday, 10:00am – 11:30amMonday, 2:00pm – 3:30pmLearn what types of careers are available with advanced education in Cosmetology and Makeup Application.





4 Easy Ways to Book Your Hotel with ISSE Long Beach

1. Book Online at probeauty.org/isselb2. Call 800.826.8798 (310.590.4719)3. Download a housing form at probeauty.org/isselb and fax to 310.649.35544. Mail a completed housing form to: Par Avion Meetings and Conventions ISSE Long Beach 6033 W. Century Blvd., Suite 780 Los Angeles, California 90045

Participating Hotels

Hotels & Travel to Long BeachISSE Long Beach negotiates special discounted room rates at premier hotels in Long Beach - all just steps from the Long Beach Convention Center.

Getting to Long Beach & Around Town

For assistance making airline reservations, call 800.826.8798 (310.590.4719).

Get up to a 5% discount on your car rental through Avis. Call Avis directly at 800.331.1600 and use authorization # D087590. For assistance, call 800.826.8798.

Parking at the Convention Center

The Long Beach Convention Center has three parking garages: The Terrace Theater Parking Garage, the Arena Parking Lot and the Promenade Parking Garage. There are also two parking lots: the main parking lot and the Elephant Lot are located off of Shoreline Drive.

Hyatt Regency Long Beach200 S. Pine AvenueKing: $205 / Double: $230

Renaissance Long Beach111 E. Ocean Blvd.Single/Double: $197

Hyatt The Pike Long Beach285 Bay StreetKing/Double: $159

Westin Long Beach333 E. Ocean Blvd.King: $195 / Double: $215

Long Beach Convention Center300 East Ocean BoulevardLong Beach, California 90802

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ISSE Long Beach is open to all licensed professionals, cosmetology students and instructors. Non-exhibiting manufacturers and distributors are not eligible to attend the show unless they are current members of PBA. Current members of PBA’s Salon/Spa section receive two (2) complimentary 3-day expo tickets. Current members of PBA’s Beauty Professional/NCA section receive one (1) complimentary 3-day expo ticket. Current members of all other PBA member sections may PURCHASE up to two (2) expo tickets. To receive complimentary tickets or to purchase tickets, membership must be current through January 29, 2013.

All attendees will be required to show proof of license and photo identification before entering the show floor. No children under the age of 16, including infants, will be permitted on the show floor or in the education classrooms. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show floor. A complimentary bag check will be available at both entrances.

Accepted Professional Credentials:

• Salon/Spa business license denoting salon/spa ownership• Cosmetology, Nail Technician, Esthetician, Massage Therapist license/certificate• Make-Up Artist Union Card, Temptu Pro Artist Card, MAC Pro Card or Smashbox Pro Card• PBA Member Card or other beauty association card (CCA, ISPA, etc.)• Sally’s Professional Card (red)• CosmoProf Proclub Card• Salon Centric Card• Cosmetology School Business or State License• Cosmetology School Student ID card or letter from certified instructor on school letterhead verifying current enrollment• Business card from a legitimate salon with name imprinted on it • Letter from salon/spa owner on company letterhead, including owner’s business card, verifying employment• Paycheck stub or W-2 form with your name and salon name imprinted on it• Other appropriate license denoting you as a member of the professional beauty industry

All credentials must be accompanied by a photo ID. No Exceptions.For questions on credentials, please contact Ms. Chris Kline at [email protected].

Show Policy





ISSE Long Beach 2013 Dates and TimesSaturday, January 26, 2013: 1:00pm - 6:00pmSunday, January 27, 2013: 9:00am - 6:00pmMonday, January 28, 2013: 9:00am - 5:00pm

ISSE Long Beach 2013 Expo Ticket PricesSaturday Only: $30, $40 at the doorOne-Day (Sunday OR Monday): $50, $60 at the door Two-Day (Saturday and Sunday OR Sunday and Monday): $70, $80 at the door Three Days: $90, $100 at the door

5 Easy Ways to Purchase Tickets1. Online at www.probeauty.org/isselb 2. Phone 866.229.2386 (301.694.5243)3. Download a Purchase Form at probeauty.org/isselb and fax completed form to 301.694.5124 4. Mail in a completed Purchase Form to: (download the form at probeauty.org/isselb/tickets) ISSE Long Beach c/o PBA 15825 N. 71st Street, Suite 100 Scottsdale, AZ 852545. Visit our authorized Ticket Sellers

Purchase Tickets

ISSE LB tickets are free for select PBA members. Visit probeauty.org/join to learn more about the benefits of joining and helping to advance the professional beauty industry.

PBA is offering each cosmetology school the opportunity to earn complimentary tickets for their licensed instructors. Please visit probeauty.org/isselb for details.

Visit probeauty.org/isselb or call 866.229.2386 (301.694.5243)

For questions about purchasing expo and paid education tickets, call 866.229.2386 (301.694.5243).

Register by 5:00pm Pacific Time on January 7, 2013 and your badge will be mailed to you.

ATTENTION! There will be a $10 processing fee when ordering tickets by phone, fax or mail. Purchase your ISSE Long Beach 2013 expo and paid education tickets online to save on processing fees.

Tickets purchased using the Purchase Form must include full payment and be received before January 18, 2013. Forms received after January 18 will not be processed. You will have to purchase tickets once you arrive at the Convention Center. Please use a separate form for each person.

800.544.9227cosmoprofbeauty.com

866.460.2626


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ATTENTION SCHOOLS & INSTRUCTORS!


professionalbeautyassociation events

ARTISTRYTALENT

DEDICATION

COMPETE

ENTER NOW!Entries due February 8, 2013probeauty.org/naha

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July 14, 2013

Mandalay Bay Resort and CasinoLas Vegas, Nevada

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