ism office marketing group (ap) konica minolta bizhub 210/162 ver. 2.0 - 25.05.2005
TRANSCRIPT
ISM Office Marketing Group (AP)
Konica Minolta bizhub 210/162
Ver. 2.0 - 25.05.2005
ISM Office Marketing Group (AP)
• Market
• Portfolio
• Product Specifications
• Configuration
• Consumables
• Sales Arguments/Highlights
• Positioning/Competition
• Machine Mix/Option Attachment Ratio
• Marketing material
• Certificates/Environmental Aspects
Contents
Table of contents
ISM Office Marketing Group (AP)
Segment 1 [1~19ppm] by brand
2004
1st half 2004
CA
NO
N
RIC
OH
KO
NIC
A M
INO
LTA
KY
OC
ER
A M
ITA
SH
AR
P
TO
SH
IBA
NA
SH
UA
TE
C
XE
RO
X
PA
NA
SO
NIC
OLI
VE
TT
I
LAN
IER
GE
ST
ET
NE
R
TR
IUM
PH
-AD
LER
INF
OT
EC
0
20000
40000
60000
80000
100000
120000
ISM Office Marketing Group (AP)
Segment 1 [1~19ppm] by brand
CA
NO
N
RIC
OH
KO
NIC
A M
INO
LTA
KY
OC
ER
A M
ITA
SH
AR
P
TO
SH
IBA
NA
SH
UA
TE
C
XE
RO
X
PA
NA
SO
NIC
OLI
VE
TT
I
LAN
IER
GE
ST
ET
NE
R
TR
IUM
PH
-AD
LER
INF
OT
EC
0
20000
40000
60000
80000
100000
120000
2004
2002
2003
ISM Office Marketing Group (AP)
Segment 1 [1~19ppm] by model - Top 10
A4 model
A3 model
CA
NO
N iR
16
00
KY
OC
ER
A M
ITA
KM
15
00
KY
OC
ER
A M
ITA
KM
16
20
CA
NO
N iR
12
10
TO
SH
IBA
e-S
tud
io
16
0
OL
IVE
TT
I d-C
op
ia 1
6
SH
AR
P A
R-M
16
0
RIC
OH
Afic
io 2
01
8
RIC
OH
Afic
io 2
01
5
KO
NIC
A M
INO
LT
A
70
13
0
5000
10000
15000
20000
25000
ISM Office Marketing Group (AP)
Market Analysis Segment 1 [1~19ppm]
• Total market in 2004: 570.858 units [InfoSource projection]
• Konica Minolta is losing market share [23% compared with 2002]
• Canon recovered from last year!
• iR1600 sold more than 3 times more than 7013 [A3 vs A4]
• Konica Minolta7013 achieved 6.451 units [1st half 2004]
• Second Konica Minolta device Di1610 on rank 17
• Di1611 on rank 34!
• Only three A4 models in top 10 - rest is A3!
• Kyocera increased sales by 60% [ from 2002 to 2004]
General
ISM Office Marketing Group (AP)
Segment 2 [20~39ppm] by brand
2004
1st half 2004
ISM Office Marketing Group (AP)
Segment 2 [20~39ppm] by brand
2004
2002
2003
ISM Office Marketing Group (AP)
Segment 2 [20~39ppm] by model - Top 11
2004
1st half 2004
CA
NO
N iR
220
0
RIC
OH
Afic
io 2
022
HP
LJ
4100
Mfp
Di 2
510
KY
OC
ER
A 2
530
CA
NO
N iR
310
0 C
N
SH
AR
P A
R-M
205
KY
OC
ER
A 2
030
NA
SH
UA
TE
C D
SM
622
CA
NO
N iR
330
0
0
5000
10000
15000
20000
25000
30000
35000
ISM Office Marketing Group (AP)
Market Analysis Segment 2 [20~39ppm]
• Total market in 2004: 500.821 units [InfoSource projection]
• 30% more placements compared with 2002
• Konica Minolta is not increasing placements!
• Konica Minolta Di2510 will achieve 12.884 units
• Second Konica Minolta device is 7222 on rank 17
• Di2011 is on rank 30!
• HP will place 16.000 units of LJ 4100mfp [1.800 € L/P, A4 Canon based]
• Kyocera almost doubled sales [ from 2002 to 2004]
• Still only 50% print attachment ratio in monochrome sales for Konica Minolta
• One third is PostScript !
General
ISM Office Marketing Group (AP)
Development Code
• Tenryu 1 / 2 (based on Di1611/2011)
Sales Code
• Konica Minolta bizhub 210 and bizhub 162
Portfolio Cluster
• Successor of Konica Minolta Di1611/7216 and Di2011/7220
• In addition to bizhub 160, 160f, 161
Launch Date
• June 2005
Portfolio
ISM Office Marketing Group (AP)
Product
Speed: 21 cpm A4 crosswise / 12 cpm A3 (bizhub 210)
16 cpm A4 crosswise / 7 cpm A3 (bizhub 162)
First copy out time: less than 7 sec. (from glass)
less than 11 sec. (via ADF)
Warm-up time: less than 15 sec. (bizhub 210) / 30 sec. (bizhub 162)
Memory: 32 MB
Resolution: 600 x 600 dpi
Zoom: 25 - 400 % in 0.1% steps
Paper Weights: 60 - 160 g/m²
Volume: 3 - 16 K (bizhub 210)
2 - 12 K (bizhub 162)
Life Time: 300 K or 5 years (bizhub 210)
240 K or 5 years (bizhub 162)
Specification Overview
ISM Office Marketing Group (AP)
Product
Copying
• Fast first copy out time
• Large zoom range
• Image rotation
• 2-in-1/4-in1 copy
• Mixed Original
• Book separation
• Auto density adjustment
• Auto paper selection
• Shift sorting/criss-cross sorting
Specification Overview
ISM Office Marketing Group (AP)
Product
Printing
• Standard GDI printing
(bizhub 162:16 ppm at 300 dpi, 12 ppm at 600 dpi;
bizhub 210: 21 ppm at 300 dpi, 12 ppm at 600 dpi)
• Optional PCL 6 / 5e printing with IC-205
(bizhub 162:16 ppm at 600 dpi; bizhub 210: 21 ppm at 600 dpi)
• Standard USB, parallel interface
• Optional 10baseT/100baseTX
• Page Layout function (allows printing of up to 16 pages onto a single sheet)
• Watermark (7 presets, 30 additional user defined)
• Lock Job function
(secure printing with optional PCL memory)
Specification Overview
ISM Office Marketing Group (AP)
Product
Scanning
• Local Twain scanning (B/W scanning: manually and via DF-502/DF-605)
• Scan speed: 16 opm with DF-502, 20 opm with DF-605
• Scan Format: TIFF, PDF
• Scan to eMail, FTP (with optional FK-505, SU-502, NC-502)
Specification Overview
ISM Office Marketing Group (AP)
Product
Faxing
• Super G3
• Six image quality modes
• Image rotation transmission/reception
• Large capacity memory reception
• Speed dials (200), one-touch dials (27), program dials
• Fax forwarding (with optional NC-502 and SU-502)
• Simultaneous broadcasting by fax & eMail (w/optional NC-502 and SU-502)
• Internet fax
Specification Overview
ISM Office Marketing Group (AP)
Configuration
• Copy, GDI print
• Main body with 1 x 250 sheet universal cassette
• Single-sheet bypass
• USB 1.1, parallel IEEE1284 interface
• 32 MB copy/fax/GDI memory
Standard configuration
ISM Office Marketing Group (AP)
Configuration
• Original cover OC-504 (standard with bizhub 162)
• Document feeder DF-502 for 50 sheets, 16 OPM
• Reverse document feeder DF-605 + for 80 sheets Mount Kit MK-501 (for bizhub 210 only!), 20 OPM
• Auto duplex unit AD-504 (for bizhub 210 only)
• Multiple bypass MB-501 for 100 sheets
• Shifter SF-501
• Job Separator JS-503
• Paper supply unit PF-502 for 250 sheets (max. 4)
Options
ISM Office Marketing Group (AP)
• PCL image controller IC-205
• Network interface card (iFax / scan to eMail) NC-502
• 32/64 MB copier/fax expansion memory EM-101/EM-102
• 64/128 MB printer expansion memory (local procurement)
• Mechanical counter MC-503
• Copy Desk Large SDC21 (if 1 PFU is installed)
• Copy Desk Small SDC21 (if 2 or 3 PFUs are installed)
• Stand SDC21 (if 4 PFUs are installed)
Configuration
Options
ISM Office Marketing Group (AP)
Configuration
ISM Office Marketing Group (AP)
• Long life, user-replaceable consumables
• Drum cartridge: 40 k pages *
• Toner cartridge: 11 k pages*
• Start-up toner cartridge: 40 k pages*
• Consumables are compatible with Di1611/2011
@A4, 6 % coverage, 2 pages/job
Consumables
Consumables
ISM Office Marketing Group (AP)
Functionality / Option Matrix
SF-501 PF-502 MB-501 AD-504 IC-205 NC-502 FK-505 SU-502
Shift Sorting Yes
Criss-crosssorting
either PF-502or MB-501
DuplexYes(210
only!)
PCL printing Yes
Network printing Yes
Fax Yes
Scan-to-eMail/FTP
Yes Yes Yes
IFax Yes Yes Yes
SimultaneousBroadcasting(fax, eMail)
Yes Yes Yes
Fax Forwarding (Yes)* Yes (Yes)*
DirectTransmissionfrom PC**
Yes Yes Yes
* when forwarding to eMail addresses** Unimessage Pro & Unimessage I-net Portal required
ISM Office Marketing Group (AP)
Functionality / Multi-Access Matrix
Copier Printer FaxNetworkScanner
LocalTWAIN
Following Job
Previous Job CopyDataRX
Print TX RXOrig.Scan
Datasend
Copier Copy Yes No Yes Yes No Yes No
Data RX Yes Yes Yes Yes Yes Yes Yes
Printer
Print No Yes Yes Yes Yes Yes Yes
TX Yes Yes Yes No Yes Yes Yes
Fax
RX Yes Yes Yes No Yes Yes Yes
OriginalScan
No Yes Yes Yes Yes Yes NoNetworkScanner Data
sendYes Yes Yes Yes Yes Yes Yes
LocalTWAIN
No Yes Yes Yes Yes No Yes
ISM Office Marketing Group (AP)
Highlights
Sales Arguments
• Improved copy functions (large zoom range, E-sort without ADF)
• Standard GDI printing
• Standard local TWAIN scanner
• Optional Network print function
• Optional network scan functions (scan to FTP/eMail)
• Optional Super G3 Fax & Internet Fax functions
• Modular design for product upgrade in line with customer needs
• Large optional paper capacity for high flexibility
• Device management utilities (PageScope Web Connection, LSD)
• Document Management (PageScope Cabinet)
ISM Office Marketing Group (AP)
Highlights
User-friendly operation Improved legibility thanks to tilt-capable LCD Input of network addresses for printer and/or scanner via operation panel (no additional software required) Precise text messages on two-line LCD Large zoom range (25 – 400 %)
Easy meter reading Copy, print, scan counters are accessible from LCD All counters are also accessible via PageScope WebConnection Optional mechanical counter is available
Advanced image data handling Standard criss-cross sorting, image rotation, N-up thanks to high memory capacity (32 MB standard, 96 MB max.)
Convenient features Standard GDI printing via parallel or USB 1.1 interface Standard TWAIN scanning via USB 1.1 interface GDI and/0r PCL network printing PageScope Address Book Utility (ABU) support Remote set-up and diagnostics for trouble-shooting and installation (free of charge)
Easy consumable handling Separately replaceable consumable cartridges Easy replacement (front access) Automatic consumable ordering via fax High consumable yield (drum/developer: 40 K, toner: 11 K)
Reliable fusing unit Reinforced fusing lever to prevent breakage Fast warm-up time (15 sec.) thanks to second fusing lamp (bizhub 210)
Sophisticated media handling Duplex copying/printing with bizhub 210 Envelope feeding via 100 sheet bypass 60 – 160g/m² paper weight support Up to 1,350 sheets maximum paper capacity for both models:
Comfortable original feedingFewer paper jams and less soilage of scanning section thanks to reduced contact between original and scanning glass Choice of two different feeders: a 50-sheet automatic document feeder (DF-502 for bizhub 162 & 210), an 80-sheet reverse automatic document feeder (DF-605 for bizhub 210 only) Status indicator lamp on DF-605 Less dust on mirrors and fewer black stripes thanks to shielded scanner area
Intelligent control board architectureCommon copy, print, scan, fax data handling High print productivity thanks to RIP-while- print/RIP-once-print-many technology (PCL controller) Dual access (print-while-scan, print-while-fax)
Facilitated firmware update Speedy firmware update via USB 1.1 interface (no EPROMs required) Remote firmware update via RSD or fax-to-fax transmission
Easy machine controlOnly one network interface card is required for printing and/or scanning Quick fax upgrade
Environmental Soundness Compliance with Energy Star and Blue Angel
ISM Office Marketing Group (AP)
Highlights
Universal Design
• Small footprint thanks to internal output tray
• Two tone colour design
• Convenient tray grip design
• High contrast indications, large keys, tilt-capable LCD
= changes compared to Di1611/7216 and Di2011/7220
ISM Office Marketing Group (AP)
Highlights
Document Management
PageScope Cabinet
• bundled with NC-502
• automatic conversion of scanned documents into editable files
• easy archiving
• fast file retrieval
ISM Office Marketing Group (AP)
Highlights
Device Management
PageScope Web Connection
• Web based network utility for users to monitor the status of their
MFPs/printers and set up the network related configuration, scanning
functions, and fax destinations
• NC-502 is required
ISM Office Marketing Group (AP)
Highlights
Device Management
LSD - Local Setup & Diagnosis
• program and change one-touch, speed and group dial numbers
• set up initial settings for fax registration, copy functions and eMail
• monitor the status of paper jams
• monitor machine counter
• supplied with FK-505
ISM Office Marketing Group (AP)
Highlights
Device Management
PageScope Address book Utility
• registration of eMail addresses and fax numbers
PageScope NetCare, Network Setup, NDPS Gateway, EMS Plug-In
• bundled with NC-502
ISM Office Marketing Group (AP)
Highlights
RSD Remote Setup & Diagnosis for service personnel allows to
• program and change one-touch, speed and group dial numbers
• set up initial settings for fax registration, copy functions and eMail
• monitor the status of paper jams
• monitor machine counter
from a remote PC via PSTN or local PC via USB
Device Management
ISM Office Marketing Group (AP)
Positioning
• Replacement of A3 analogue machines (ex-K, ex-M as well as competitors)
• Users/small offices with a demand for copy and local print function
• Users/small offices with the need for electronic data conversion and sharing of
documents in a network environment
• Small to mid-sized offices wishing to install local MFPs
• Users requiring MFP functionality at competitive cost
Target Market
ISM Office Marketing Group (AP)
• Canon 1570F/iR1600/iR1610F
• Kyocera KM-1620
• Panasonic DP-1520P
• Ricoh Aficio 1515MF/2015
• Sharp AR-M160
• Samsung SCX-4100/SCX-5315
Competition
Main competitors bizhub 162
ISM Office Marketing Group (AP)
• Canon iR2230/2000/2010F
• Kyocera KM-2020
• Panasonic DP-180/18010F/1820P/1820E
• Ricoh Aficio 2018/2018D
• Sharp AR-207, AR-M236
• Toshiba e-Studio 200
Competition
Main competitors bizhub 210
ISM Office Marketing Group (AP)
Machine Mix / Option Attachment Ratios
Machine Mix
Item Estimated Ratio Remarks
bizhub 162 70 %
bizhub 210 30 %
Original Cover OC-504 30 % standard on 162!
Feeder DF-502 45 %
Duplex Feeder DF-605 50 %for 210 only;
MK-501 required!
Duplex Unit AD-504 50 % for 210 only!
Paper Cassette PF-502 55 %
Multi-Bypass MB-501 12 %
Shifter SF-501 2 %
Job Separator JS-503 2 %
ISM Office Marketing Group (AP)
Machine Mix / Option Attachment Ratios
Machine Mix
Item Estimated Ratio Remarks
Image Controller IC-205 20 %
Network Card NC-502 15 %
Fax Kit FK-505 10 %
Scanner Unit SC-502 3 %
Mech. Counter MC-503 7 %
Expansion MemoryEM-101 (32 MB) ???
Expansion MemoryEM-102 (64 MB) 2 %
Copy Desk Large 30 % If 1 PF-502 is installed
Copy Desk Small 3 % If 2/3 PF-502 are installed
Stand 1 % If 4 PF-502 are installed
ISM Office Marketing Group (AP)
• Product Guide CW 20
• Fact File CW 21
• Prompt Card CW 21
• 8-page leaflet CW 21
• Product configurator CW 19
• Product photos CW 21
• Press Release CW 21
• Flash files CW 21
Marketing Material
Launch CD end/May
Sales support material
ISM Office Marketing Group (AP)
• User Manual [GB, D, F, E, I, P, NL, DK, S, N, FIN, GR, TUR, CZ, HUN, LIT, PL, ROM, RUS, SLO]
• User manual GDI-Driver, CD with drivers
• User Manual Twain Driver, CD with drivers
• PCL manual, CD with drivers
• Fax manual
• CD-ROM with printer & scanner drivers
Marketing Material
Documentation
ISM Office Marketing Group (AP)
• Energy Star
• Blue Angel Mark
• WEEE (Waste of Electric and Electronic Equipment)
Certificates/Environmental Aspects
ISM Office Marketing Group (AP)
Konica Minolta bizhub 162/210
Let‘s make them successful!