Isle Of View

Our LabelOur Label

We are a private label brand. We are a private label brand.

We are in the better category of women’s We are in the better category of women’s wear.wear.

Our main competitors are:Our main competitors are:Nordstrom Nordstrom

SaksSaksIsabella OliverIsabella Oliver

Mission StatementMission Statement

Target MarketTarget MarketWomen 25 years old Women 25 years old and up.and up.

These women are:These women are:- Jet setters- Jet setters- Business women- Business women- Single- Single- Fashion forward- Fashion forward- Like to socialize- Like to socialize

- Educated- Educated- Disposable income- Disposable income

Fashion TrendsFashion Trends

Going back to the 50’s style Going back to the 50’s style -A line silhouettes-A line silhouettes

Word for the SeasonWord for the Season-Enlightened-Enlightened-Sobriety-Sobriety-Optimism-Optimism-Endeavor-Endeavor

Fashion TrendsFashion Trends

Colors are coming fromColors are coming fromthe earth this season the earth this season

-Sea Foam Green-Sea Foam Green-Sky Blue-Sky Blue-Neutrals-Neutrals-Muted Tones-Muted Tones

Economic TrendsEconomic Trends

Our LineOur Line7 Styles7 Styles

InspirationInspiration– WomenWomen– Air, mistAir, mist– Falling waterFalling water– Sand, shellsSand, shells

Transition piecesTransition pieces– Day to night Day to night

depending on depending on accessoriesaccessories

FinancialsFinancialsSize 0 Size 2 Size 4 Size 6 Size 8 Size 10 Size 12 Total

40 40 60 80 80 60 40 400

COSTS

Total Material $10,278.45

Total Trim $3721.00

Total Labor $275,000.00

Overhead $960.00

FinancialsFinancials

SEASON TOTALS LAST YEAR THIS YEAR

SALES $180,000 $186,350.00

% INCREASE 3.5%

STOCK TO SALES RATIO 23.2 22

MARKUP % 56% 60%

MARKDOWN % 22% 30%

GROSS MARGIN % 42 % 44.5%

AVERAGE STOCK $116,100.00 $ 97, 046.00

TURNOVER 1.84 1.92