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Exclusive guide about Mauritius and "Indian Ocean" projects. Copyright © 2011 Harmony Travel Ltd.TRANSCRIPT
with the support of
.The idea appeared long time ago
More than 15 years the group of companies Aero
Group have been offering high-qualified tourist
serves in Mauritius. In 2010 Mauritius Tour Operator
Harmony travel was founded as a mutual project to
promote on Russian market in collaboration with
Russian Tour Operator Royal Safari. It started a
unique catalogue ISLAND EXPLORER which
became a guide to Mauritius and “Indian Ocean”
projects.
The aim of this issue is to line up and convey to our
audience maximum information which we have
collected, worked out and checked for years.
This project is supported by the government and
Mauritian Tourism Promotion Authority .
Copyright © 2011 Harmony Travel Ltd.
.Brand Creation
Every day we cooperate with sophisticated
audience and know the level of serves we have to
offer. We provide high and professional quality and
guarantee privacy and reliability.
ISLAND EXPLORER is created for people
who have high requirements of the life standards, for
whom holidays in the best hotels, diving, surfing,
hunting and finishing become synonymous to a
pleasant pastime and yachting and golf – as canons of
stylish holidays.
More than 65 000 of Russian Tourists visit
Mauritius annually. Among them over 50% of Tourists
book individual tours. The best Mauritius hotels full of
Russian gourmet during the season of New Year
holidays.
Copyright © 2011 Harmony Travel Ltd.
.Target Audience
The people keen on Individual Exotic Leisure.
They are sophisticated gourmets and fussy
fashionmongers, venerators of luxury and pret-a-
porter, aesthetes, connoisseurs of abundance, quality, magnificence, atmosphere.
The typical consumer is socially active
middle-aged man, holding a supervising post
(28,5 %), with high level of the income (67,3 %),
high level of consumer activity (59,5 %), regularly
spending considerable amount of money on
everything connected with fishing and productive
leisure
• Edition: 20 000 items.
• Frequency: every 3 months
• Size: A4
• Number of pages: 216
Copyright © 2011 Harmony Travel Ltd.
.Theory & Practice
.Statistically valid The amount of Russian tourists on Mauritius last year
increased by 36,3% compared to 2009.
This year in Mauritius the growth of 4,8% is expected,
according to an economic bulletin, released by Central
bureau of statistics. In the first quarter of the year the
amount of Tourists grew by 5,1% versus the same
period last year. Till 2015 the Government of this
island state in Indian Ocean expects to involve 2
million tourists at annual 15% rate of increase
forthcoming years.
Tourists Industry of Mauritius in 2010 has earned
about 39 billion rupees (around 930 million euro) that
is 9,3% higher than last year indicators. In 2011
Tourists Industry should bring to the country more
6,1% revenue.
It is not necessary to get visa for Russian Citizens
visiting Mauritius with the tourists purposes. Visa is
issued at the airport for 60 days period and easily
extended, which is undoubted advantage for a choice
of a country for holidays.
France 19,80%
India 17,70%
China 12,40%
South Africa 12,20%
Europe 12,20%
England 10,60%
Russia, the CIS countries 7,80%
others 7,30%
1 2 3 4 5 6 7 8
Copyright © 2011 Harmony Travel Ltd.
.Delivery
• Business halls of airports Domodedovo and
Sheremetievo.
• Address delivery among residential complexes of
DON-Stroy.
• Address delivery with newspapers “Na Rublevke”
and “Na Novoi Rige” (Named as popular and
luxury regions of Moscow).
• Address delivery with “Carskaya Pochta” (Kings
Post – luxury regions of Moscow)
• Media Holding – agency Informbank, Ads in the
video media in high-end residential
complexes and business centers.
• Delivery of Catalogue in restourants Royal bar,
Vodniy and many others.
• Yacht-club “Royal Yacht-club”
• On board the aircraft of airline "Transaero".
• On board the jet private airline "Transit Aero”.
• On racks Harmony travel at the airport
in Mauritius
• The best hotels in Mauritius and other islands.
Distribution in business halls and onboard gives
the chance to study the guidebook maintenance
attentively.
Copyright © 2011 Harmony Travel Ltd.
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.Contacts
MANAGING DIRECTOR
Ashvin (Nitish) Jugroo
+230 941 4555
GENERAL MANAGER
Yulia Piskun
ECOMMERCE
Daria Kuznetsova
MARKETING & DEVELOPMENT
Tatiana Belova
Copyright © 2011 Harmony Travel Ltd.