What’s New on The Facebook Platform?

Iskandar NajmuddinNudge - nudgelondon.com

Facebook Developer Garage Londonwww.facebookgarage.co.uk

July 22nd, 2009

Live Stream Box

Embeddable Social Widget Show on App Canvas or Profile Tab using fb:live-stream

FBML tag Show on external website using

– Facebook Connect or– an iframe

Use xid parameter to specify a unique event/content id

Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php

Supports “millions of simultaneous users”

Fan Box

Show a Public Profile Stream and/or Fans Embeddable in external websites as a Facebook

Connect widget Javascript and iframe versions available CSS-based customisation Easy copy-and-paste set-up via

http://www.facebook.com/developers/wizard.php

Milestones

Facebook passes 250 million user mark

122 million monthly US visitors

50 million Facebook usernames registered; 20,000 Public Profile usernames

Michael Jackson Memorial, CNN Live:– 733,000 status updates– 759,000 Facebook users viewing

Other Bits

Stream Publishing API stream_publish extended permission available for for all users (not just developers)

Contact Application Developers via Email and now URL New API method: Intl.getTranslations Publisher Mode changes – use fluid layout for your Publisher integration Facebook Usernames:

– username column added to user, page, and profile FQL tables– Any Public Profile with >100 Fans can now get a username

Use admin.setAppProperties to set icon_url, logo_url and connect_logo_url

Beta site restricted to Platform Test Users

Hot Top Tip of The Month

Stats, stats, and more stats Track everything you can think of. Reporting can come later, on-demand and ad-hoc. Use 3rd-party analytics whenever possible – even if

only as a way of sense-checking any custom tracking

What to measure: Virality: how many users does each existing user

recruit? On average, over time? Facebook traffic: where did new users come from? –

the newsfeed, a notification, the Share button, etc External traffic: crucial for evaluating seeding

campaigns and ad creatives

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“dedicated social media experts” – Inside Facebook, June 2008

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