FMCG categoryoct 2009

about 3d interactive (3di)

showcase database: The Great Australian Survey (GAS)

email highly targeted media

lead generation with GAS CPA with case study co-registration with case study

sampling case study

sponsorship of a question case study

summary

contents

about 3diwith the 3di/LMA/GAS restructure and consolidation under the Q Group, 3di becomes aleader in permission marketing

we now have access to 5 million Australians through 25 databases, the most prominent being:

Great Aussie Surveys (GAS)Australia Post (FDS)Rewards CentralRewards PalaceSurvey Choice

these are the ideal way to purchase targeted eyeballs (traffic) and deliver conversions

lead generation is delivered through online offers, targeted emails, sampling questions

GAS overview non-incentivised database of 370,000

opted-in members

to join, members complete a 50 question

survey about themselves

$30,000 prize drawn every 6 months

various lead generation options available

showcase database: The Great Australian Survey

any question of the GAS lifestyle survey is available to target specific consumersemail highly targeted media= 30,000 members= 229,000 members= 28,000 members = 137,000 members= 256,000 membersaverage email campaign is 20,000 members @ $0.28 = $5,600 + set up

collect user profile data cost-effectively

pay for registrations only

technical setup and optimisation of the registration form managed internally

a lead is a fully subscribed user who has left his contact details and expressed specific interest in the offer

lead generation is bought on a per lead basis

lead generation

lead generation via CPACPA lead generation - via email & onsite leads can be generated for clients via email and onsite activity

advantages ideal for time sensitive campaigns: effective way to deliver a substantial number of leads in a short period of time

substantial amount of information put in front of potential customers

allows recipients to come back to the email later

extensive targeting available

costs from $2 per lead

CPA case study Club Nutriciaclient goal grow clubNUTRICIA as much as possible through a competition

action email (see left) sent to 60K members over 7 days, targeted to females interested in pregnancy information

results around 3,000 leads generated

sampling via email or website2. sampling question insert a targeted sampling question to the survey

Mail samplecosts $280 p000 emails - bulk discounts available $400 setup

advantage reach your specific target

sampling via email email a targeted audience and invite recipients to receive a sample by filling in their details

costs $310 p000 records - bulk discounts available $500 setup

advantage details of members opting in passed on to you mail the sample straight away

client goal get as many members as possible to try a sample of the new Lipton Green Tea

action email (see left) sent to 100K members over 7 days, targeted to main grocery buyers

results

client results over 12,000 samples required

sampling case study - Lipton

MediumSelectedOpen RateClick Through Rateemail34.9%17.8%

co-registration question added to the survey filled in by new members question shown to existing members via mini-surveys and on the website name of the client must appear (Privacy laws) all contact details of members opting-in are passed back to the client

advantages advanced targeting available leads are acquired on an on-going basis question to remain active as long as the client desires clients set a monthly budget based on responses

costs from $1.50 p email record from $3 p postal record from $5 p telemarketing record $500 setup

lead generation via co-registration

client goal grow the Expedia databases in Australia and New Zealand

action question stayed live 18 months targeted to Australian and New Zealand members interested in travel

client results over 40,000 leads collected

co-registration case study - Expedia

Medium SelectedImpressions/monthLeads/monthco-registration15,000 to 24,0004,500 (average)

lead generation via sponsoring a question question added to the survey filled in by new members it appears as any other question to members data is collected from respondents tele + postal details can be supplied to client email to be sent via GAS for Privacy reasons (clients name is not cited so this is not considered as opt-in)

advantages chose who will see the question - advanced targeting ask a generic question without naming your brand exclusive use of the data generated

costs $310 p000 email records $310 p000 postal records $495 p000 telemarketing records $1,000 setup

sponsorship of a question

sponsorship of a question case study Sanitariumclient goal get as many people to join the challenge

action Vegie Delights setup the below question within the GAS survey, everyone joining was exposed

results email (see left) sent to members answering NO

MediumSelectedOpen RateClick Through Rateemail29.4%56.8%

Proposal for a 10K budget

1 Sampling question 1,800 postal leads @ $3 = $5,400

2 - Sponsored question 12,000 emails @ 31c = $3,720

+ setup = $880

TOTAL = $10,000summary

Proposal for a 20K budget

1 Co-registration question 4,500 email leads @ $1.50 = $6,750

2 Sponsored question 10,000 postal records @ 31c = $3,100

3 CPA online exposure and emails 4,635 leads @ $ 2 = $9,270

+ setup = $880

TOTAL = $20,000

sms info to: 0413 154 784mark@3Dinteractive.com.au