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Surveillance industry trends

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  • 4/9/2015

    1

    1

    EvaluatingNewTechnologiesandGrowthOpportunitiesintheAccessControl,VideoSurveillanceandSmartHomeIndustriesJustinSiller

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    IHS Leadinginformation,advancedanalyticsanddeepexpertise

    IHSSince1959

    HeadquarteredinEnglewood,CO

    (tradedontheNYSE)

    8,000+colleaguesin30+countries

    speaking50+languages

    Servebusinessesandgovernmentsin165+countries

    worldwide

    70%oftheUSFortune1000 85%oftheGlobalFortune500 Smallbusinesses&enterprises

    IHS is supported by 140+ offices around the worldUnitedStates UnitedKingdom Canada India SingaporeMalaysia China

    France Germany Switzerland Poland Japan Belarus Brazil SouthKoreaRussianFederation UnitedArabEmirates Norway Australia Spain SouthAfricaMexico HongKong Netherlands Thailand Taiwan Italy Denmark Sweden

    3

    Materials&CostBenchmarking

    Media

    Power&Energy

    Semiconductor&Components

    Telecommunications

    InformationTechnology

    Industrial,SecurityandMedical

    Displays

    ConsumerElectronics

    Automotive&Transportation

    TechnologyBusinessIntelligenceacrossallkeyindustrysectors

    AutomotiveTechnologyAutomotiveElectronics&SemiconductorsAerospace

    M2MMobileDevices&NetworksMobileMediaOperators

    ApplicationForecasts&MarketSharesMemory&Storage MEMs&Sensors PowerSemiconductors SemiconductorValueChain MCUsandMPUs

    SolarDownstream&DemandDynamicsEmergingTechnologySolar/PhotovoltaicComponentsEnergyStorageWindPowerSupplies&StorageComponentsSmartUtilitiesInfrastructure

    AdvertisingBroadbandMedia CinemaGamesTelevisionMediaVideoMedia

    TeardownsCostModelingComponentPricingPartsDatabases

    ComputeElectronicsDataCenter&CriticalInfrastructureBusinessProcessSolutionsConnectivityFinancial&IDTechnologies

    AccessControl&FireVideoSurveillanceDiscrete&ProcessAutomationMotorControl&SwitchgearMotors&MechanicalPowerTransmissionMachineryMedicalDevices&HealthcareITIndustrialElectronicsLEDs&LightingBuildingTechnologiesCriticalCommunications

    Small&MediumDisplayLargeDisplayEmergingDisplayTechnologyOLEDPanelTouchPanelDisplayMaterials&ComponentsIntellectualProperty

    ConnectedHomeConsumerDevicesDigitalSignageHomeAppliancesSmartHomeProfessionalVideo

  • 4/9/2015

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    EvaluatingNewTechnologiesandGrowthOpportunitiesintheAccessControlEquipmentandResidentialSecurityMarketsBlakeKozak

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    AgendaAccessControlandResidentialSecuritymarketprojections

    KeyTechnologyOpportunitiesFutureOutlook

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    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    AccessControl&ResidentialSecurity 2014

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  • 4/9/2015

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    ElectronicLocksandReaders

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    GDP BRIC&BRI

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    BRI AccessControl

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  • 4/9/2015

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    TraditionalHomeSecurityVs.SmartHomeSecurity

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    ResidentialSecurity TrendsbyRegion

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    KeyTechnologyOpportunities

    1.MobileIdentities2.ElectronicLocks3.WebbasedSolutions

  • 4/9/2015

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    MobileCredentials(NFC,BluetoothSmart) Wearables(wristbands,watches,beacons) Alternativeapplications

    MobileIdentities(1)

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    MobileIdentities(1)

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    Wireless

    Transitionawayfrommechanicallocks MoreDoors

    ElectronicLocks(2)

  • 4/9/2015

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    ElectronicLocks(2)

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    WebbasedSolutions(3)

    ACaaS

    Webbasedpanels RemoteManagement

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    FutureOutlook

    1. Mobileidentities2. Softwareandservicesfocus3. ITcentric4. Openstandards5. Integration6. Newapplications

  • 4/9/2015

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    EvaluatingNewTechnologiesandGrowthOpportunitiesintheVideoSurveillanceEquipmentMarketJonCropley

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    AgendaVideosurveillancemarkethistoryAvoidingcommoditizationGrowthopportunities

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    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    Residentialvideosurveillanceequipment

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    Source:VideoSurveillanceIntelligenceService March2015;ConsumerandDIYVideoSurveillanceEquipmentreportNovember2014;IHS

    Consumer/DIYEquipmentChannel ProfessionalEquipmentChannel

    $647m Worldwide

    in 2014

    $509m Worldwide

    in 2014

    Americas

    EMEA

    Asia

  • 4/9/2015

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    Videosurveillancemarkethistory(2004to2014)

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    MarketHistory(1)GlobalShipmentsofAnalogueCameras

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    Shipmentsdeclinedin2014

    NetworkcamerasandHDCCTVcamerasbothafactor

    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    MarketHistory(2)GlobalShipmentsofNetworkCameras

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    Acceleratedgrowthin2013and2014Averagepricedeclinesamajorfactor

    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    MarketHistory(3)

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    Economicdownturndampened growth

    Priceerosionamajorfactor

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    MarketHistory(4)Theworldmarketforvideosurveillanceequipment

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    Themarketcontinuestogrow

    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    NetworkcameraASP

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    Sharpdeclinein2012and2013

    Source:VideoSurveillanceIntelligenceService March2015,IHS

  • 4/9/2015

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    AvoidingCommoditization1.Betterimages

    2.Otherproductfeatures3.Intangiblefeatures

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    Avoidingcommoditization(1)Betterimages:day/nightandlowlightperformance,WDR,resolution&videoformat,4k.

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    Source:VideoSurveillanceIntelligenceService March2015,IHS

    %of

    world

    netw

    ork

    cameras

    hipm

    ents

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    Avoidingcommoditization(2)Otherproductfeatures:videoanalytics,onboardstorage,onboardaudio,H.265

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    Source:VideoSurveillanceIntelligenceService March2015,IHS

    Embeddedvideoanalyticschannelshipments

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    Avoidingcommoditization(3)IntangiblefeaturesFullsystemsTailorsolutionsfordifferentverticalsNicheapplications eachscenariouniqueImportanceofbrandAdditionalservices

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    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    Hikvision,11.0%

    Dahua,5.5%

    AxisCommunicationsAB,5.5%

    PanasonicSystemsCommunicationsCompany,4.5%

    SamsungTechwin,4.0%

    BoschSecuritySystems,3.5%

    PelcobySchneiderElectric,3.0%Honeywell,2.0%

    SonyElectronics,1.5%Avigilon,1.5%

    Others,58.0%

    Marketshareestimates

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    Roundedtonearest0.5%

    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    Largestcountrymarkets

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    Source:VideoSurveillanceIntelligenceService March2015,IHS

  • 4/9/2015

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    OthergrowthopportunitiesProducts:360degreecameras,bodyworncamerasEndusersectors:citysurveillance,education,utilities&energy

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    Source:VideoSurveillanceIntelligenceService March2015,IHS

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    SummaryandkeytakeawaysThemarketcontinuestogrowTransitiontonetworkandHDCCTVhasacceleratedNeedtoavoidproductsbecomingcommoditiesSupplybaseremainsfragmented stilllimitedconsolidationdespiterecentdevelopmentsImportanceofChina35

    Source:VideoSurveillanceIntelligenceService March2015,IHS