isambardia sample full report

ISAMBARDIA A Demographic Study and Market Research Report JANUARY 2013

ISAMBARDIA MARKET RESEARCH REPORT

COPYRIGHT ISC RESEARCH JANUARY 2013 Page | iii

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Report: A Demographic Study and Market Research Report

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iv | Page COPYRIGHT ISC RESEARCH JANUARY 2013

Table of Contents

INTRODUCTION 1

EXECUTIVE SUMMARY 2

PART 1 DEMOGRAPHIC STUDY 5

DEMOGRAPHIC OVERVIEW 7

A1. POPULATION BREAKDOWN 8

A2. DENSITY AND DISTRIBUTION 11

A3. DEMOGRAPHIC TRENDS 13

Organic Growth: 13

Migration Patterns: 14

A4. POPULATION PROJECTIONS 15

ECONOMIC TRENDS 17

B1. ECONOMIC GROWTH PATTERNS 18

EXPATRIATE FOCUS 21

C1. NATIONALITIES 22

C2. COMMERCIAL INDICATORS 23

C3. GOVERNMENT POLICY 24

EDUCATION AND DEMOGRAPHY 25

D1. OVERVIEW OF EDUCATION SYSTEM 26

D2. CHILD POPULATION 27

D3. EDUCATION DEVELOPMENTS 29

PART 2 INTERNATIONAL SCHOOLS MARKET RESEARCH 31

THE GLOBAL MARKET 33

E1. OVERVIEW OF THE GLOBAL MARKET 36

E2. GLOBAL INTERNATIONAL SCHOOLS MARKET: RECENT AND PROJECTED GROWTH 38

E3. OVERVIEW OF ASIA 39

ANALYSIS OF THE INTERNATIONAL SCHOOLS MARKET 41

F1. OVERVIEW OF THE ISAMBARDIAN INTERNATIONAL SCHOOLS MARKET 42

F2. MARKET BREAKDOWN 46

F3. AGE RANGE: FURTHER ANALYSIS 48

F4. CURRICULUM 52

F5. EXAMINATIONS 53

F6. MEMBERSHIP OF SCHOOL GROUPS 54

F7. MEMBERSHIP OF ASSOCIATIONS 55

F8. GOVERNMENT POLICY 56

ANALYSIS OF THE PREMIUM INTERNATIONAL SCHOOLS MARKET 57

INTRODUCTION 58

G1. STUDENT NATIONALITIES 59

G2. STAFF NATIONALITIES 60

G3. FINANCE: SALARIES AND FEES 61


COPYRIGHT ISC RESEARCH JANUARY 2013 Page | v

G4. STAFF BENEFITS 63

G5. STAFF TURNOVER 64

G6. SCHOOL FACILITIES 65

G7. SCHOOL STATUS 66

PART 3 DEMAND ANALYSIS 71

DEVELOPMENT OF THE MARKET 73

H1. GROWTH TRENDS: SCHOOLS, ENROLMENT AND FEES 74

CAPACITY ANALYSIS 77

I1. ENROLMENT AND CURRENT CAPACITY 78

I2. WAITING LISTS 80

FUTURE DEVELOPMENTS 81

J1. FUTURE SCHOOLS 82

J2. MARKET OUTLOOK 83

CONCLUSION 84

LIST OF FIGURES 85

LIST OF TABLES 86


COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 1

Introduction

This report has been produced by ISC Research Ltd (ISCR).

The report provides an analysis of:

The demography

The international schools market

Please note:

1. All information has been reported as accurately as possible from the information

available at the time.

2. Information from external sources has been referenced and credited.


2 | Page COPYRIGHT ISC RESEARCH JANUARY 2013

Executive Summary

This summary outlines the characteristics of the international schools market and the

demographic which are important in making a commercial assessment of the market in

Isambardia.

Global overview of the international schools market

The number of English-medium schools has more than doubled in the last 10 years to reach

the present total of 6,534. The number of students has increased from almost 1 million to a

current total of 3.3 million and the number of teaching staff has risen to 307,745. Between

2000 and 2013 the market value in terms of annual fee income grew from $4.9 billion to just

over $33 billion. By 2023 the market is forecast to grow to over 11,000 schools, 6.3 million

students, and 537,000 staff, with an annual fee income of almost $60 billion. In the year to

January 2013 the overall number of international schools had grown by 6.6% and the number

of students grew by 8.3%.

Overview of the Isambardia market

There are 100 international schools in Isambardia employing 7,300 members of teaching staff

and educating 80,000 students. The international school sector is very UK-oriented with 62

schools (62%) providing a UK orientation, i.e. they offer UK curricula and examinations. 47%

of schools provide an international orientation and 19% provide an international baccalaureate

orientation. 47 of Isambardias international schools are in the capital, Yetisberg and 21 are in

Downtown. The number of students at schools in Yetisberg (25,186) equates to 31% of all

students at Isambardias international schools. Downtown currently has 16,583 (21%).

The Ministry of Education and Truth has outlined its ambition to turn Downtown into a

regional centre of educational excellence and the city is expected to receive substantial public

sector investment alongside private investment to set up new international schools. It is

reported that the Asian School Development Group assess Downtown as a rival to Qatar

and Abu Dhabi as the most exciting prospect for international schooling opportunities.

ISC identifies premium international schools as international schools which (a) have been

accredited by a recognised body, (b) are members of a regional association and (c) are

authorised by a recognised examination board (if they have a secondary phase). There are 32

premium international schools in Isambardia, these schools provide tuition for 28,000

students and employ 2,485 teaching staff.

The predominant nationalities of students at premium schools are Isambardian (31% of the

student body) and British (26%). Among teaching staff Isambardian (36%) and British (25%)

are the most common. Based on data from all 27 premium schools the average lower fees are

$31,046 while at the higher end the average fees are $44,629 per annum.

Within a group of 26 premium schools for which ISC has capacity data, the total capacity is

24,380 student places, of which 23,150 are taken up by students; i.e. 95% of capacity is filled.

In Yetisberg the capacity is 13,050 and the enrolment is 12,923, equating to 99% of capacity.

Twelve of Isambardias premium schools have student enrolment which is more than 95% of



their capacity and eleven of these schools have waiting lists for admissions at primary and/or

secondary level. Data from 28 premium schools show that 36% have waiting lists at both

primary and secondary levels, 11% have waiting lists at secondary level, 25% have waiting lists

at primary level and 28% have no waiting lists.

Demographic factors underpinning the market

Isambardia, officially known as the Peoples Socialist Kingdom of Isambardia, borders India,

Pakistan and China. It has a slowly growing population recorded in its 2010 census at

28.1million. The economy is ranked in the world top 20 and is continuing to grow at an

average of 6% per annum and average per capita income is just over $47,000, though the

highest quintile earns nearly four times this figure; the currency is the Isambardian Krugerrand

(IKR). As of 2011 there were 3.2 million foreign workers in the country and this number

continues to rise year on year, almost 10% of this figure are British citizens.

The Ministry of Education and Truth is responsible for all education in Isambardia. It is

common practice in Isambardia for children to receive private education in conjunction with

attending state schools, and substantial incentives are offered to families to encourage

educational excellence. In 2011 91.3% of all children received private tuition, the average

expenditure per student, per month recorded $412 in 2011. Investment by several major

multinational companies in Isambardia, particularly around its capital city Yetisberg, has seen

families from the west relocate large numbers of staff to the country and the provision of

international schools has expanded to meet this need.

Growth and demand: the outlook for the market in Isambardia

Demand for places at international schools in Isambardia is expected to continue following

the trend established over recent years. The number of students at international schools in

Isambardia has grown from 16,500 in 2000 to 80,000, an increase of almost 484% while the

number of schools has grown from 21 in 2000 to its current figure of 100 schools, an

expansion of nearly 476%. This growth is largely a result of the continuing development of

the lucrative yeti farming market and the burgeoning Americranium industry but also due to

the governments stated aim of making it easier for businesses in Isambardia to recruit highly

skilled expatriates.

In Yetisberg, which is the major centre of international school education in Isambardia, there

is very little spare capacity at premium schools. The two schools known to be opening there

within the next year will add 2,100 places to current capacity; this amounts to 8% of premium

school places in Yetisberg. At the current rate of growth in demand, this extra capacity will

be saturated within two years.

Throughout the Isambardia 95% of capacity at premium international schools is filled. When

the additional 8% of current capacity is released by the new schools, current enrolment will

represent about 87% of new capacity. However, at the current rate of growth in demand,

that unfilled capacity will be filled within three years.

The strength of Isambardias agriculture and mining sectors and the expanding requirement

for highly skilled expatriates in these, and other, sectors will drive growth in demand for

places at international schools in Isambardia. Furthermore the demand for international



school places from the native population will increase as it becomes wealthier and develops

higher educational expectations.

Conclusion

Continued economic growth, especially in the mining and agriculture sectors, is drawing many

highly skilled workers to Isambardia. This, coupled with a strong domestic appetite for private

education, has led to a high demand for places at international schools and a rapidly expanding

market. There are currently 100 international schools in Isambardia with 7,300 members of

teaching staff and 80,000 students. The number of schools has increased by 484% since 2000

and the number of students has grown by 476%.

In response to, and in anticipation of, continued growth in Isambardias international schools

market, several premium schools are due to open this year and in 2014. This indicates a high

level of confidence in the future of the market in Isambardia.



PART 1

Demographic Study

Isambardia is made up of 8 districts. The country has a population of 28.1 million people, 30%

of whom live in Yetisberg and around 18% of the population live in Downtown, the countrys

second largest city.

This part includes the following sections:

A. Demographic Overview

B. Economic Trends

C. Expatriate Focus

D. Demography and Education



Section A

Demographic Overview



A1. Population Breakdown

The 2010 census recorded Isambardias population at 28.1 million people ranking it the 45th

most populated country in the world. This represents a population growth of almost 4% per

year since the last census and takes into account an increasing number of migrants entering

the country for employment.

Due to a steadily declining fertility rate which reached 1.9 births per woman in 2010,

Isambardia has seen a reduction in the proportion of its child population. The average age

rose from 22.2 in 1960 to 33.3 in 2000. There are around 3.2 million international migrants

residing in the country making up 11% of the total population.

The population pyramids on the following page illustrate the percentage share of the

population held by each five year age group and gender and the development that has

occurred within the population structure since 1990.



Figure 1 - The Population Structure of Isambardia 1990, 2000 & 2010

2010

2000

1990

0-4

10-14

20-24

30-34

40-44

50-54

60-64

70-74

0-4

10-14

20-24

30-34

40-44

50-54

60-64

70-74

0-4

10-14

20-24

30-34

40-44

50-54

60-64

70-74

Male Female



Comments:

i. Isambardia is showing the early signs of an ageing population. The base of the pyramid

in 2010 is much narrower than that representing the population in 2000.

ii. The percentage of the population aged 14 years and below decreased from 46% of the

total in 1990 to 34% in 2010; this trend can largely be attributed to the declining

fertility rate.

iii. The proportion of the population aged over 65 has risen from 2% of the total

population in 1990 to 10% in 2010.



A2. Density and Distribution

Almost half of Isambardias population live in the two largest cities: Yetisberg and Downtown

resulting in an uneven distribution across the country.

The overall population density of Isambardia is 134/km2. Yetisberg by contrast is home to

30% of the population and is the countrys most densely populated area measuring 6,509/km2.



Population Density and Distribution Map



A3. Demographic Trends

Organic Growth:

Over the last 20 years Isambardias population has been affected by a decline in the fertility

rate, having fallen from 3.2 births per woman in 1990 down to an all-time low of 1.9 births

per woman in 2012.

Figure 2 - Total Fertility Rate, Isambardia 1970 2010

Socio-economic developments linked to these demographic changes include a rise in educated

women, a rise in GDP per capita income and a falling mortality rate.

In recent years, Isambardia has witnessed an increased number of women in the labour force.

There has been a marked increase in the average age of first marriage for women, rising from

23.3 to 26.6 between 1994 and 2010. The number of women participating in the labour force

is ever increasing and many women are prioritising career development over marrying young

and having large families.



Migration Patterns:

The 2010 census stated that there were 3.2 million foreign residents living in Isambardia,

however, no further detail is given. Exact statistics regarding the origin of migrants residing in

Isambardia is uncertain due to the absence of recent publicly available data.

Isambardias net migration recorded a positive figure at the end of 2010. With government

plans to attract foreign workers, the number of expatriates in Isambardia is expected to

increase.

Figure 3 - Net migration 1960 2010



A4. Population Projections

Isambardias population is predicted to continue increasing over the next 10 years.

A report released by the Isambardian Ministry of Compilations and Manifests stated that the

population was projected to reach 35 million by 2020. These predictions are illustrated in the

chart below.

Figure 4 - Population projections 2011 2020

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Figure 5 - Population Projections by Age, 2010 - 2050

2010 2030 2050

Popula

tion (%

)

60+

15-59

0-14



The population will continue to age and within 40 years the population of those aged between

0 and 14 could drop below 25% of the total. Even the most conservative estimates see the

proportion of the child population falling 4% from the current figure of 34%.



Section B

Economic Trends



B1. Economic Growth Patterns

During the last 10 years Isambardias economy has grown substantially. Isambardias economic

record had been built on a foundation of coal mining and yeti farming and until 2002 the

economic growth of Isambardia was relatively constant. 2002 marked the discovery of

Americranium, an extremely rare earth metal which has altered the future economic outlook

for the country. GDP soared moving the country into the worlds top 20 largest economies.

Coal mining and yeti farming are still the largest sectors in terms of employment but the

Americranium industry is the largest in terms of revenue. In 2012 Isambardia had the 13th

largest economy in the world and one of the largest in Asia by purchasing power parity with a

GDP of IKR$223.4 billion.

Isambardia is ranked as a middle-income country by the Organisation for Economic Co-

operation and Development (OECD). The country recovered well from the 1997 economic

crisis and achieved an average GDP growth of over 5% per year. In 2010 Gross Domestic

Product (GDP) grew 12.2%, bouncing back after the recession in 2009 when GDP growth

plummeted to 6% and has since soared to reach a record high of 12.6% in 2012.

Figure 6 Gross Domestic Product Growth Rate in Isambardia, 2002 2011

According to the Asian Development Outlook 2012, Isambardias economic growth is unlikely

to be affected by the weakening global economy because of growing demand for

Americranium and continued rising prices for the metal. Economic development may also

suffer from an increased dependency ratio as the population continues to age. The

dependency ratio is the number of people too old or too young to work divided by the

number of people of working age (15-64). A higher ratio is not favourable to economic

growth as the more dependants there are, the more money must be spent on supporting

them. Attracting expatriates to the population will help to lower this ratio and increase

economic development.



Despite the positive economic growth rate, the country has developed a high level of income

disparity between the rich and poor. Income disparity is measured by the difference between

the highest and lowest income groups. On this measure, Isambardia ranks as the 12th highest

globally according to the World Bank with a gini coefficient of 52.1 (where 100 equals perfect

inequality and 0 equals perfect equality). This has occurred as a result of the involvement of a

proportion of the working population in mining and export of Americranium reserves.

Figure 7 - Mean monthly gross household income of the top 20%, middle 40%

and bottom 40% of households in Isambardia, 1990-2010

Bottom 40% Middle 40% Top 20%

Month

ly H

ouse

hold

Incom

e (

IKR

)

Household Income Group

1990

2000

2010

The average monthly household income in the middle 40% of earners in 2010 was IKR 8,800.

For the top 20% of incomes the average was 14,500 IKR per month

Unemployment in Isambardia stands at 1.7% largely due to a large number of public work

projects.



Section C

Expatriate Focus



C1. Nationalities

The Isambardian government has limited publicly available statistics regarding immigration and

expatriates. A report released by the Ministry of Compilations and Manifests in 2010 states

that foreign workers made up around 11% of the countrys population in the same year. This

figure had been steadily rising for the previous 5 years. No official breakdown regarding the

nationalities of Isambardias foreign population has been given, however estimates suggest that

around 10% of expatriates originate from the United Kingdom.

The graph below shows the national and non-national population within each region of the

country. The largest concentration of expatriates are in Yetisberg, Downtown and Heetra.

Figure 8 - Nationals and Non-nationals in Each Region

0% 20% 40% 60% 80% 100%

Mid-Town

Ongoa

Lavith

Heston

Judia

Heetra

Downtown

Yetisberg Nationals

Non-Nationals



C2. Commercial Indicators

Since the discovery of Americranium in 2002, the Isambardian government has implemented

programmes to attract foreign investment and skilled foreign workers in a bid to boost the

economy and to become firmly established as a leading producer of precious metals.

Alongside plans to boost the countrys economy, the government plans to develop

international education in the country. The Ministry for Education and Truths Ten Year

Strategy describes its intention to attract 150,000 international students by 2020. In

establishing Isambardia, and in particular Downtown, as a centre for world class education it

is likely that there will be an upward trend in the countrys skilled labour force. As well as

educating Isambardian citizens to the highest standard, expatriate skilled workers are more

likely to be attracted to Isambardia if they are confident in the quality of international

education provision in the country.

The rapid growth of the mining sector has spawned rapid growth in economic activities which

are allied to the mining sector, notably in precision engineering, corporate finance and legal

services. In the past few years these sectors have been responsible for recruitment of a

significant proportion of the countrys expatriate workforce.



C3. Government Policy

Isambardia issues two types of work visa:

Employment visa this applies to investors, skilled workers and professionals working

for up to ten years.

Temporary employment visa this visa is intended for foreign nationals intending on

working for up to three years, moving to the country without any dependants.

In recent years, in a bid to boost global competitiveness, the Isambardian government has

made it noticeably easier for expatriates to obtain a visa. This has developed from a need to

bring in particular expertise in order for the economy to thrive.

Expatriates entering Isambardia on a ten year Employment visa are entitled to bring with them

their spouse and any dependants.



Section D

Education and Demography



D1. Overview of Education System

Demography and demographic changes have huge significance for any country. Demography

is clearly linked to social and economic trends; demographic changes have a clear effect on

economic production. The impact can be huge; worldwide, the combined impacts of

demographic change have accounted for approximately 20% of per capita growth impact with

larger shares in Asia and Europe.

In education, demographic changes relate to the size and composition of the student

population and the age structure and composition of academic teaching staff.

Education in Isambardia up to tertiary level is governed by the Ministry of Education and

Truth (MOET). The Isambardian government provides free primary and secondary education

to all citizens (11 years) of which it is compulsory to complete a minimum of 6 years.

Private education is available in Isambardia and has become increasingly prevalent since 2006

when the government instigated plans to develop the quality of education in the country.

Isambardia become host to many international education institutions in early 2007 and since

then the market has grown substantially. International education is very popular among

Isambardian citizens.

The Ministry for Education and Truth's Ten Year Strategy is designed to increase the number

of western education institutions; Isambardia will become a regional education centre that

aims to result in a highly talented work force and a thriving economy.



D2. Child Population

The United Nations Department of Economic and Social Affairs stated that in 2010 9.4 million

Isambardians were under 15. This number as a percentage of the population has been steadily

decreasing and this trend is expected to continue. Although the percentage is falling, in terms

of absolute numbers the child population is beginning to plateau after several decades of

growth as shown in figure 10.

Figure 9 - Child Population as a proportion of total population

Figure 10 - Child Population in absolute numbers

Projected Historic

Historic Projected

Current figure:

34%

Current figure:

9.4 million



Participation in education is high in Isambardia having been recorded at 99% in a 2011 survey.

These statistics comprise all schools governed by the Ministry of Education and Truth in

Isambardia including foreign-owned international schools.

Figure 11 - Enrolment in Isambardian National Schools

2010 2011 2012

Secondary

Primary

Given that Isambardias education participation rate is nearing 100%; the demography of the

country is likely to affect the number of student enrolments. The school enrolment figures

should closely match the trends of the child population. This graph illustrates a small decline

in national school enrolments between 2010 and 2012.



D3. Education Developments

As part of the Ministry for Education and Truth's Ten Year Strategy the government has set in

place a goal to Intensify Internationalisation. The Ten Year Strategy describes the

governments aim to attract 150,000 international students by 2020. The country has

partnered with many international education institutions in an effort to boost its knowledge

base and attract foreign talent. The government aims to host campuses for international

education institutions at all levels.

MARKET RESEARCH REPORT



COPYRIGHT ISC RESEARCH DECEMBER 2012 Page | 31

PART 2

International Schools Market

Research

This report focuses on English-medium international schools. ISC defines an English-medium

international school as one which delivers a curriculum to any combination of infant, primary

or secondary students, wholly or partly in English outside an English-speaking country. There

are, of course, exceptions, for example, American schools in the UK, British schools in

America and also schools in countries such as India and Pakistan where English is one of the

official languages.


E. Overview of the Global International Schools Market

F. Analysis of the International Schools Market in Isambardia

G. Analysis of the Premium International Schools Market in Isambardia



Section E

The Global Market



Overview of the Global Market

6,400 English-medium schools

300,000 teaching staff

3.2 Million students

Annual fee income of

$33.4 Billion

Globally...



E1. Overview of the Global Market

Market Development

The number of English-medium schools has more than doubled in the last 10 years to reach

the present total of 6,401. The number of students has increased from just fewer than 1

million to a current total of 3.2 million and the number of teaching staff has risen to almost

300,000.

By January 2013 the overall number of international schools had grown by 6.6% and the

number of students grew by 8.3% since January 2012.

Between 2000 and 2013 the market value in terms of annual fee income grew from $4.9

billion to just over $33 billion. By 2023 the market is forecast to grow to over 11,000

schools, 6.3 million students, and 537,000 staff, with an annual fee income of almost $60

billion.

Determinants of Growth

In general terms, demand for places at English-medium schools has been shaped by fast

growing economies, increasing population and income, mobility of labour, a stronger focus

on the benefits of education and the increasing dominance of English as the language of

business. These factors have caused an increase in the number of families who recognise the

benefits of an English-medium private education and have the means to pay for it.

In addition globalisation has created an exponential increase in the number of expatriates in

many international cities. Growth has been powered by the success of Asian economies and

the inexorable rise in demand for an English-medium education. Many countries have been

increasingly willing to encourage private education companies by lowering regulatory

barriers and creating incentives for education. They do this to satisfy demand, benefit from

the income expatriates bring, and raise standards by allowing competition.

Trends

The number of local students continues to increase, as does the number of schools that are

run for profit. ISC estimates that globally 80% of international school students are now from

local families, a complete trend reversal when compared to the last 20 years. There are also

a growing number of schools that are bilingual in one form or another.



More countries want to expand their international school communities for the income they

bring and to reduce the number of their own students going abroad to be educated.

New housing communities are being planned, developed and built around the world. These

properties are being sold to the wealthy, most of whom want an English-language education

for their children although more and more also want to maintain their own language and

culture. At the heart of each of these developments are schools and many are international.

Asia, including Western Asia (the Middle East), has over half the worlds international

schools. Growth has been powered by the success of Asian economies and the rapid and

unstoppable rise in demand for and English-medium education.

Fewer countries now prevent local students from attending international schools, the major

exception is China which has the worlds largest student population at 200 million (20% of

the total). China is developing its own international schools and discouraging further

expansion of foreign owned and operated schools other than to satisfy the needs of the

expatriate community.

Many governments and cities are increasingly looking to increase the size of their

international communities. There are significant economic benefits from encouraging

international education both to bring in more expatriate and business income and to reduce

the numbers of nationals going abroad to study.

International school education is now big business. Responding to demand and government

policy, many more investors are looking for opportunities and this further drives growth:

Major development zones in many Asian countries bring international schools in

their wake.

Major residential developments for the wealthy are being built all over the world

often with English-medium schools forming part of the design.

Profit-making schools and school groups are looking for opportunities to expand.

Growth will continue and competition for the best opportunities, the best teachers and the

best students will increase.

In general terms the supply of places at good international schools is not satisfying demand

with many schools having long waiting lists. Some countries like Hong Kong and Switzerland

have a chronic shortage of places with serious consequences for the business sector.

Over the last two years there is much evidence that existing schools are increasing capacity

as fast as possible. The number of new schools is increasing by 6.7% a year but the number

of students by 8.3%.



E2. Global International Schools

Market: Recent and Projected Growth

Figure 12 - Recent and Projected Growth of the Global International Schools Market

Schools Staff

Students Fee Income (USD)

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2000 2010 2012 2013 2018 2023

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

2000 2010 2012 2013 2018 2023

0

100,000

200,000

300,000

400,000

500,000

600,000

2000 2010 2012 2013 2018 2023

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

2000 2010 2012 2013 2018 2023



E3. Overview of Asia

Asia has 54% of the total number of schools and 58% of the total number of students.

Figure 13 - Asian Countries with more than 40 International Schools

Figure 14 - Students in Asian Countries with more than 40 International

Schools



Section F

Analysis of the International

Schools Market



F1. Overview of the Isambardian


The following table demonstrates the scale of the international school market in Isambardia

as measured by the total numbers of schools, students and teaching staff.

No. of schools No. of students No. of staff

100 80,000 7,300

There are 100 international schools in Isambardia, with 7,300 members of teaching staff and

80,000 students. Data collected from these schools form the basis of the information

presented in this section of the report. Some aspects of ISCs analysis of these schools

focus on schools in the two largest cities, Yetisberg and Downtown. These two regions

encompass 68 of Isambardias international schools.

ISC classifies 32 of Isambardias 100 international schools as premium schools (defined at

the start of Section G). ISC gathers additional data from these schools, mainly through

school visits, and the information presented in Section G is based on ISCs analysis of

premium school data.

The map on the following page shows the distribution of international schools throughout

Isambardia. (Map not included in sample report)

Charts immediately following the maps show the numbers of schools, students and teaching

staff in these three areas of Isambardia.



Insert International School Locations in

Isambardia map here

(Maps not included in sample report)



Figure 15 - Number of Schools, Students and Teaching Staff in International

Schools in Yetisberg and Downtown

Schools

Students

Teachers

47

21

Yetisberg Downtown

25,186

16,583

Yetisberg Downtown

2,494

1,431

Yetisberg Downtown



F2. Market Breakdown Figure 16 - Number of Schools by Size, Age Range Offered and Orientation

Size

0-99

11

100-249

18

250-499

26

500-999

38

1,000+

7

Age Range

0-5

11

0-11

22

0-16

140-18

26

5-16

4

5-18

2

11-16

6

11-18

8

Orientation



Comments:

i. ISC classifies schools by their orientations, indicating the nature of the curricula

and examinations offered.

ii. Many schools offer more than one orientation. For example, many schools offering

a UK orientation also offer an international orientation. This means that the total

number of schools in the Orientation chart is more than the total number of

schools in Isambardia.

iii. 62 schools (62% of the total) offer a UK orientation, making this the most

prevalent orientation among Isambardian schools.

iv. 47 schools (47% of the total) offer an international orientation.

v. 19 schools (19%) offer an international baccalaureate orientation.

vi. A US orientation is offered by only 8% of schools.



F3. Age Range: further analysis

The charts below illustrate the number of schools throughout Isambardia offering tuition at

each age range (the same data as presented in a pie chart two pages previously) and the

number of students enrolled at each type of school.

Figure 17 - The number of schools and students at schools

offering each age range

Schools

11

22

14

26

7

4

2

6

8

0-5 0-11 0-16 0-18 5-11 5-16 5-18 11-16 11-18

Students

5,892

11,94612,885

24,297

6,6324,956

1,958

4,720

6,714

0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18



Comments:

i. Almost three quarters (73%) of Isambardias schools offer tuition to pre-

school/kindergarten children.

ii. Nearly a third (30.4%) of students are taught at schools which offer tuition to

the entire 0 - 18 age range.

iii. There are no schools which teach only the 16-18 age range.



The following tables and charts show (on this page) the number of schools that teach each

age range within Yetisberg and Downtown and (on the next page) the number of students

being taught at those schools.

Figure 18 - The number of schools offering each age range by city

City 0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18

Yetisberg 5 9 7 14 3 2 1 3 3

Downtown 2 3 3 6 2 1 1 1 2

Comments:

i. There are 68 schools (68% of all schools in Isambardia) in these two cities.

ii. These schools broadly reflect the national picture in terms of the numbers of

schools teaching each age range.

0

5

10

15

20

25

0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18

Num

ber

of Sc

hools

Yetisberg Downtown



Figure 19 - The number of students at schools offering each range by region

Comments:

i. Yetisberg provides tuition to 25,186 international school students, 31% of

Isambardias total.

ii. The number of students taught at 0-18 schools in Yetisberg is 10,176. This equates

to 40% of the total number of students in Yetisberg and 13% of all students in

Isambardia.

iii. Downtown accounts for 16,583 international school students, about 21% of

Isambardias total.

iv. The number of students taught at 0-18 schools in Downtown is 5,930. This

equates to 36% of the total number of students in Yetisberg and 7% of all students

in Isambardia

0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18

Yetisberg Downtown

City 0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18

Yetisberg 743 2,034 4,287 10,176 807 1,428 1,042 2,110 2,559

Downtown 461 927 2,278 5,930 1,386 973 1,346 900 2,382



F4. Curriculum

Figure 20 - Schools offering each curriculum

Note: This chart is restricted to curricula which are offered by more than one school; it omits the 7 other curricula which are offered by only one school.

Figure 21 - Schools offering each curriculum by city

Note: This chart shows the numbers of schools offering the 7 most prevalent curricula in the two main cities.

22

17

12

9

6

4 3

12

7

5 4

2 2 2

UK IB BI Nat US PYP MYP

Yetisberg Downtown



F5. Examinations

Figure 22 - Schools offering each examination

Note: This chart is restricted to examinations which are offered by more than one school.

Figure 23 - Schools offering each examination by city

Note: This chart shows schools in the two main cities offering the 6 most prevalent examinations.

14

7 6

9

3 2

5

3 2

5

2 2

IBDP SAT IGCSE AP GCE A GCE AS

Yetisberg Downtown



F6. Membership of School Groups

The following table shows the number of schools which are members of the listed groups

and the number of students enrolled at those schools.

Table 1 - Membership of School Groups

Comments:

i. 33% of Isambardias international schools are members of groups, as listed

above.

ii. 28,611 students (36% of Isambardias international school students) are

enrolled at schools which are members of groups.

Group Schools Students

Narnia Foundation 8 7,226

FSB Group 6 5,219

Baskerville Group 5 4,371

ACVL Group 4 3,386

MTR International Schools 3 2,593

Sambung Foundation 3 2,538

GISG 2 1,682

KVM Group of Schools 1 828

Brock School Network 1 768



F7. Membership of Associations

The following table shows the number of schools which are members of the listed

associations and the number of students enrolled at those schools.

Table 2 - Membership of Associations

Association Schools Students

BSME 9 7,094

AIMS 7 5,562

EARCOS 6 4,833

FOBISSEA 5 3,948

ECIS 3 2,471

NEASC 3 2,398

AAIE 3 2,348

COBIS 3 2,240

SGIS 2 2,012

MSACS 2 1,784

NAIS 2 1,417

NEASC 2 1,410

AdvancED 1 734

Comments:

i. The data above come from a group of 34 schools which are members of

associations. Some schools are members of more than one association, which

is why the total of the numbers in the schools column is 48, not 34.

ii. 38,251 students (38% of Isambardias international school students) are

enrolled at schools which are members of associations.



F8. Government Policy

The government has introduced measures which will reduce the administrative burden of

recruiting foreign workers, with the intention of facilitating the employment of highly skilled

expatriates by local companies. These measures were put into place in late 2012 and are

expected to have an immediate effect on recruitment.

The government has relaxed the planning laws with regard to development of new schools,

including international schools. For example, applications to develop schools on sites which

were not previously used for education will benefit from expedited approval. Given the

stated intention to attract 150,000 international students by the year 2020, education policy

is likely to be favourable to international schools, as well as to foreign universities and other

educational institutions.

The introduction of a faster licensing system for new mines in 2011 has already had a

positive impact on the development of new mines. This has been reflected in a surge in new

mining start-ups and in the associated recruitment of skilled staff during the past year.



Section G

Analysis of the Premium




Introduction

ISC classifies 32 of Isambardias 100 international schools as premium schools. These are

defined as international schools which:

(a) have been accredited by a recognised body;

(b) are members of a recognised regional association; and

(c) are authorised by a recognised examination board (if they have a secondary phase).

ISC gathers additional data from premium international schools, mostly through school

visits. This section of the report focuses on the 32 premium international schools in

Isambardia and the 28,000 students and 2,485 teaching staff at those schools.

Maps showing the details and locations of the premium schools in Yetisberg and Downtown

can be found at the end of this section.



G1. Student nationalities

The chart below illustrates the most prevalent student nationalities at premium

international; schools in Isambardia and the percentage of the student body which was

represented by each of these nationalities. The data shown is based on the nationalities of

25,260 students at 21 premium schools.

Figure 24 - Student Nationalities

Comments:

i. The prevalent nationalities at 21 premium international schools in Isambardia are

Isambardian, British, American, Indonesian, Australian, Thai and Swiss.

ii. These 7 nationalities account for 98.4% of total enrolment. The remaining

nationalities include Vietnamese, Chinese, French, Indian and Russian students.

None of these nationalities account for more than 0.5% of the population of

students which has been analysed here.

iii. Local Isambardians account for 31.5% of students at these schools.



G2. Staff Nationalities

The data shown in the chart below illustrates the nationalities of 1,329 staff at 18 premium

schools in Isambardia.

Figure 25- Staff Nationalities

Comments:

i. 36% of staff at 23 premium schools in Isambardia are local.

ii. UK staff account for 25% of staff at these schools.

iii. Americans and Canadians together account for 19%.



G3. Finance: Salaries and Fees

Salaries:

The table below shows the lower and upper salaries paid to teaching staff at 14 schools.

Fees and other charges at premium schools are shown on the three following pages.

Figure 26 - Annual lower and upper salaries at premium schools

Comments:

i. Lower salaries are in the range 24,000 - 160,000 IKR, with an average of 76,475.

ii. Upper salaries are in the range 38,000 - 230,000 IKR, with an average of 127,932.



Fees:

Table 3 - Annual School Fees at 27 premium schools

School Lower fee

(IKR)

Upper fee

(IKR)

Arbuckles School 12,800 18,334

Bally-Hai International School 24,372 53,586

British School of Isambardia 51,877 62,391

Christian School of Isambardia 43,905 49,822

David Backham School 33,774 41,296

Donut International School 13,544 38,700

Downtown All Saints School 37,603 46,288

Fatboy International School 10,140 33,810

Fullwood College 27,223 37,621

Garfunkel Academy 40,807 52,396

International School of Isambardia 61,285 68,700

Kafka International School 37,905 37,905

Melksham International School 56,760 76,352

Middle Earth Initernational School 38,415 41,475

Millstone International Academy 12,604 26,400

Monopoly Christian School 51,855 62,220

Nebula College 33,969 61,388

Nemesis College of Isambardia 27,750 45,450

Nirvana Primary School 33,542 36,230

Nirvana Secondary School 38,492 53,001

Ratzinger College 12,820 52,279

Scrabble International School 13,600 29,100

Strawberry Fields College 9,870 18,600

Terenbaum Park College 12,761 27,889

Tsarovich International School 9,577 26,400

Yetisberg Girls' College 48,338 57,521

Velociraptor Academy 42,650 49,833

Comments:

i. The average lower fee is 31,046 IKR and the average upper fee: 44,629 IKR

ii. The lower fees range from 9,577 to 61,285 IKR

iii. The upper fees range from 18,334 to 76,352 IKR



G4. Staff Benefits

ISC collects information on the benefits provided to teaching staff in addition to their basic

salaries. This information is summarised in the following chart.

Figure 27 - Schools offering staff benefits

Note: ISC does not currently have information regarding the quantification of these benefits.



G5. Staff Turnover

The charts on this page demonstrate the extent of staff turnover in terms of:

(a) How long most teachers stay at the school (less than 3 years, 3 to 5 years or

more than 5 years (b) The percentage of staff who leave the school each year

Figure 28 - Typical length of stay

4

12

7

0

2

4

6

8

10

12

14

< 3 years 3 - 5 years > 5 years

No. of

Schools

Note: This data represents 23 premium international schools in Isambardia.

Figure 29 - Percentage of staff that leave each year

4

3

4

7

2

4

0

1

2

3

4

5

6

7

8

< 5% 5% 7.5% 10% 15% 20%

No. of

Schools

Note: This data represents 24 premium international schools in Isambardia.



G6. School Facilities

Figure 30 - Number of school offering each of the listed facilities

1819

10

3130

28

24

0

5

10

15

20

25

30

35

No

. o

f Sch

oo

ls



G7. School Status

Figure 31 - Legal Status

Note: This chart shows the legal status of 32 premium schools.

Figure 32 - Profit Status

Note: This chart illustrates the profit status of 33 premium international schools.




Yetisberg map here





Downtown map here




PART 3

Demand Analysis

This section addresses the factors which affect capacity and demand in the international

schools market. Recent market developments are outlined, current enrolment and capacity

are examined and future developments are described. Coupled with the demographic

trends described in Part 1, this information is used to indicate the outlook for demand in

Isambardias international schools market.


H. Development of the Market

I. Capacity Analysis

J. Future Developments



Section H

Development of the Market



H1. Growth Trends: Schools,

Enrolment and Fees

The following chart demonstrates the growth in numbers of schools at Isambardias

international schools from 2000 to 2012.

Figure 33 - Number of international schools in Isambardia 2000 2012

Note: This historic data is taken from May of each year. In May 2012 there were 97 international schools in

Isambardia. There are currently 100 international schools in Isambardia.

Comments:

i. The number of schools grew by 23% between 2009 and 2012.

ii. With further recent increases, the current number of schools (100) is 27% higher

than in 2009.



The following chart demonstrates the growth in numbers of students and staff at

Isambardias international schools from 2000 to 2012.

Figure 34 - Numbers of students and staff 2000 2012

Note: This historic data is taken from May of each year.

Comments:

i. The number of students grew by 23% between 2009 and 2012.

ii. With further recent increases, current enrolment is 25% higher than in 2009.

iii. The number of teaching staff increased by 20% between 2009 and 2012.

iv. With further recent increases, staff numbers are now 22% higher than in 2009.



ISC has collected school fee data from over half of all international schools in Isambardia

since 2009. This information is presented in the chart below.

Figure 35 - Average school fees 2009 2012

Note: This data is not directly comparable with the premium school fee data shown in Section G3. Although the

above data include premium school fees, they also include non-premium school data, which brings down the

averages substantially.

Comments:

i. There has been a sharp upward trend in fees from 2009 to 2012:

Average lower fees Average upper fees

Change from

2009 to 2012 +35% +34%



Section I

Capacity Analysis



I1. Enrolment and Current Capacity

Total enrolment and capacity data for 26 premium schools are shown in the following table,

along with a calculation of enrolment as a percentage of capacity. The table also shows the

data for schools in Isambardia, the Kuala Lumpur metropolitan area and in Penang.

Table 4 - Total enrolment and capacity by region

Location

Total

enrolment

Total

capacity

% filled

Isambardia 23,150 24,380 95.0%

Yetisberg 12,923 13,050 99.0%

Downtown 8,100 8,415 96.3%

Comments:

i. This analysis covers 26% of all international schools in Isambardia and 81% of all

premium international schools in Isambardia. It covers 29% of all international

school enrolment and 83% of all premium school enrolment in Isambardia.

ii. On average, 95% of available capacity is occupied by students enrolled at the

schools in this analysis. Of the 24,380 places available at schools in this analysis,

only 1,230 places are unfilled.

iii. Occupancy at the 15 schools in the capital, Yetisberg, is higher: 99% of available

capacity is taken up.

iv. On average 96% of places at the 8 premium schools in Downtown are filled.



12 of the schools in the preceding analysis are more than 95% full. These schools are listed

below.

Table 5 - Schools with more than 95% filled capacity

School Enrolment

Capacit

y % filled

British School of Isambardia 578 592 97.6%

Christian School of Isambardia 1,692 1,725 98.1%

David Backham School 1,592 1,622 98.2%

Downtown All Saints School 698 730 95.6%

Garfunkel Academy 293 300 97.7%

International School of Isambardia 1,007 1,000 100.7

%

Kafka International School 825 825 100.0

%

Melksham International School 733 760 96.4%

Nirvana Primary School 828 832 99.5%

Nirvana Secondary School 894 912 98.0%

Yetisberg Girls' College 935 930 100.5

%

Velociraptor Academy 620 643 96.4%



I2. Waiting Lists

Of the 12 schools that are more than 95% full, 11 have waiting lists at primary and/or

secondary level.

Illustrated below is waiting list data taken from 28 premium schools (including the 11

mentioned above) in Isambardia.

Figure 36 - Number of schools with waiting list for admissions at primary

and/or secondary level

8

7

3

10

0

2

4

6

8

10

12

None Primary Secondary Both

No. of

Schools

Comments:

i. 36% of schools have waiting lists at both primary and secondary levels

ii. 11% of schools have waiting lists at secondary level

iii. 25% of schools have waiting lists at primary level

iv. 28% of schools have no waiting lists



Section J

Future Developments



J1. Future Schools

Listed below are schools which are currently being constructed and due to open in 2013 or

2014.

HDRC American School, Yetisberg

Expected to open in September 2013.

Age range 5 - 16, and will ultimately have a capacity of 900.

Middle Earth College, Downtown

A British curriculum school due to open in September 2013.

It will have a capacity of 800 students aged 11 - 18, which will include 650 boarding places.

FW Nietzsche International School, Ongoa

International/IB curriculum school due to open in September 2013 in Ongoa.

It will be the Brock School Networks second school in Isambardia, with capacity for 1,200 students aged 3 to 18.

Hogwarts International School, Yetisberg

A British curriculum school due to open in January 2014.

Age range 3 - 18, with a capacity of 1,200.

Ryecatcher Academy, Downtown

An American school due to open in September 2014.

It will offer tuition to the 11 - 18 age range.

The total new capacity at these schools is 4,100, although some of this capacity will not be

available until September 2014. The additional capacity accounts for just over 5% of the

countrys current enrolment at international schools and 15% of enrolment at premium

schools. ISC does not have information on the capacity at Ryecatcher Academy.

Further new capacity will be released when the site of the old BAT International School in

Yetisberg is redeveloped. Several of the major international school groups are known to be

interested in acquiring this site, which is expected to be sold within the next few months,



J2. Market Outlook

Demand for places at international schools in Isambardia is expected to grow rapidly,

continuing the trend which has been established over the past ten years. This is largely

because of the continuing development of the Americranium industry and partly because of

the governments stated aim of making it easier for businesses in Isambardia to recruit

expatriates.

In Yetisberg, which is the major centre of international school education in Isambardia,

there is very little spare capacity at premium schools. The two schools known to be

opening there within the next year will add 2,100 places to current capacity; this amounts to

8% of premium school places in Yetisberg. At the current rate of growth in demand, this

extra capacity will be saturated within two years.

Throughout the whole of Isambardia, 95% of capacity at premium international schools is

filled. When the additional 8% of current capacity is released by the new schools, current

enrolment will represent about 87% of new capacity. However, at the current rate of

growth in demand, that unfilled capacity will be filled within three years.

The strength of Isambardias mining sector and the expanding requirement for highly skilled

expatriates in this and allied sectors of industry will drive growth in demand for places at

international schools in Isambardia. Furthermore the demand for international school

places from the native population will increase as it becomes wealthier and develops higher

educational expectations.



Conclusion

Isambardias economy has relied heavily on coal mining for many years. It received a

massive boost from the discovery of Americranium in 2002. GDP since then has soared

and new business sectors connected with the mining industry have grown. However the

indigenous working-age population has not grown fast enough to satisfy the demands of

these new industries for labour. In particular the supply of highly skilled workers has been

insufficient. These industries have therefore recruited a substantial number of expatriate

workers; the economy could not have grown as fast as it has without them.

As the economy continues to grow, this trend will continue. This will inevitably add to the

demand for places at international schools. Current capacity at premium international

schools is 95% filled, many schools operate waiting lists and the pipeline of schools due to

open during 2013 and 2014 will not provide enough additional capacity to meet the

expected demand in early 2016. This situation will lead to longer waiting lists at the best

schools and to fee increases which exceed inflation. It is also highly likely to lead to the

development of new schools to meet increasing demand.

In response to, and in anticipation of, continued growth in Isambardias international schools

market, several premium schools are due to open this year and in 2014. This indicates a

high level of confidence in the future of the market in Isambardia.



List of Figures

Figure 1 - The Population Structure of Isambardia 1990, 2000 & 2010 9 Figure 2 - Total Fertility Rate, Isambardia 1970 2010 13 Figure 3 - Net migration 1960 2010 14 Figure 4 - Population projections 2011 2020 15 Figure 5 - Population Projections by Age, 2010 - 2050 15 Figure 6 Gross Domestic Product Growth Rate in Isambardia, 2002 2011 18 Figure 7 - Mean monthly gross household income of the top 20%, middle 40% and

bottom 40% of households in Isambardia, 1990-2010 19 Figure 8 - Nationals and Non-nationals in Each Region 22 Figure 9 - Child Population as a proportion of total population 27 Figure 10 - Child Population in absolute numbers 27 Figure 11 - Enrolment in Isambardian National Schools 28 Figure 12 - Recent and Projected Growth of the Global International Schools Market 38 Figure 13 - Asian Countries with more than 40 International Schools 39 Figure 14 - Students in Asian Countries with more than 40 International Schools 39 Figure 15 - International Schools in South Asia 45 Figure 16 - Students at International Schools in South Asia Error! Bookmark not defined. Figure 17 - Number of Schools, Students and Teaching Staff in International Schools in

Yetisberg and Downtown 45 Figure 18 - Number of Schools by Size, Age Range Offered and Orientation 46 Figure 19 - The number of schools and students at schools offering each age range 48 Figure 20 - The number of schools offering each age range by city 50 Figure 21 - The number of students at schools offering each range by region 51 Figure 22 - Schools offering each curriculum 52 Figure 23 - Schools offering each curriculum by city 52 Figure 24 - Schools offering each examination 53 Figure 25 - Schools offering each examination by city 53 Figure 26 - Student Nationalities 59 Figure 27- Staff Nationalities 60 Figure 28 - Annual lower and upper salaries at premium schools 61 Figure 29 - Schools offering staff benefits 63 Figure 30 - Typical length of stay 64 Figure 31 - Percentage of staff that leave each year 64 Figure 32 - Number of school offering each of the listed facilities 65 Figure 33 - Legal Status 66 Figure 34 - Profit Status 66 Figure 35 - Number of international schools in Isambardia 2000 2012 74 Figure 36 - Numbers of students and staff 2000 2012 75 Figure 37 Average school fees 2009 2012 76 Figure 38 - Number of schools with waiting list for admissions at primary and/or

secondary level 80



List of Tables

Table 1 - Membership of School Groups 54 Table 2 - Membership of Associations 55 Table 3 - Annual School Fees at 27 premium schools 62 Table 4 - Total enrolment and capacity by region 78 Table 5 - Schools with more than 95% filled capacity 79

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