isaf olympic commission report & the isaf sailing world cup ] presented by kate allen event...
TRANSCRIPT
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ISAF OLYMPIC COMMISSION REPORT &
THE ISAF SAILING WORLD CUP]
Presented by Kate Allen Event Development Manager - Sail Melbourne
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Overview
• ISAF Olympic Commission and its importance in securing sailings position in the Olympics
• How Sailing’s involvement in the Olympics impacts the sport at both a high performance and grass roots level
• How the Sailing World Cup’s role fits into the overall strategy
• The ISAF Sailing World Cup Melbourne
• How you and your club can get involved
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ISAF Olympic Commission
• Established: The ISAF Olympic Commission was established in February 2009 and is lead by YA CEO Phil Jones
• Key Aim: The key aim of commission is to strengthen the sport of sailing in the Olympic Games
• ISAF Income: Important to highlight that the IOC provides ISAF with 65% of its income – the commission estimate this to be worth well over 100m annually
• Current situation – while sailing has historically had good links into the IOC, and will be making its 26th appearance in the Olympic Program for 2012 – a newly introduced Olympic Sport selection criteria by the IOC has highlighted some significant issues that need to be addressed to ensure its position in the Games moving forward
• Governed by the International Sailing Federation
• Competitive platform for both the world’s best Olympic Sailors & the wider sailing community
• Consists of 10 Olympic Class Events
• Sail Melbourne the first leg of the international series and the only leg in the Asia Pacific Rim
• Victorian Government secured event for Melbourne until 2011
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Key Issues
The key issues identified were that sailing;
• Had a high number of athletes and events in comparison to its broadcast revenues and spectator appeal
• It’s cost and complexity of the operation of the sailing competition presents challenges for the development of the sport; and
• That from a global prospective sailing was strong in Europe but significantly weaker in emerging areas such as Asia and Africa.
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Action
To secure its position as an Olympic Sport, there is
a need for an over arching Olympic Strategy that
will improve the sports performance against theIOC criteria and maximize the value the sportadds to the Olympic Program
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Value to the Olympic Program
• The Olympic Brand - The IOC Packages a number of sports together to ‘sell’ to the global market. Collectively and the brand of the Olympic Games, IOC generates considerable sponsorship and rights revenue
• Olympic revenues - The greater the audience interest, the more valuable the rights to the various sports that the IOC is selling and the greater the revenue that can be generated
• Broadcast rights - Over 50% of the IOC income is generated from broadcast rights. The IOC Program commission therefore talks in terms of ‘.. The value that each sport adds to the Olympic Program.
• ISAF Income - It is from these rights ISAF receives 65% of its income
• Direct Impact -Sailing’s presence in the Olympics also directly impacts MNA’s and sailors through Government and NOC Funding in addition to significant levels sponsorship
• The Industry - Indirectly positively impacts the sailing industry
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ISAF, MNAs and the sailingindustry right down to the
Clubstherefore have a collective
interest in ensuring our position in
the Olympics
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MISSIONTo strengthen the position of sailing in
the Olympic Games in a way that serve to grow interest and
participation in sailing as a global sport.
To limit cost and environmental impact in achieving our goals
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CORE SEGMENTS OF THEOVER ARCHING
STRATEGYIncreasing Universalit
y
Improving Event
Structure
Enhancing the
Olympic Games
Expanding Qualificatio
n Opportuniti
es
Building Popularity
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THE ISAF SAILINGWORLD CUP
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ISAF Sailing World Cup
• Hosted in 7 countries across the world
• ‘The Grand Slam of Olympic Class Sailing’
• Aimed at raising the profile of sailing outside of the Olympic Games
• Governed by the International Sailing Federation
• Competitive platform for both the world’s best Olympic Sailors & the wider sailing community
• Consists of 10 Olympic Class Events
• Sail Melbourne the first leg of the international series and the only leg in the Asia Pacific Rim
• Victorian Government secured event for Melbourne until 2011
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INTERNATIONAL EVENT CALENDAR
Sail Melbourne is the largest sailing regatta in the Southern Hemisphere and currently the only host of the ISAF Sailing World Cup in the entire Asia Pacific Rim
AUSTRALIA (Melbourne)
USA (Miami)
SPAIN (Palma de Majorca)
FRANCE (Hyeres)
NETHERLANDS (Medemblik)
GERMANY (Kiel)
GREAT BRITAIN (Weymouth & Portland)
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THE EVENT
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A premium sports entertainmentplatform centered around world class
Olympic level sailing & engaginglifestyle/marine driven events
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Event Product Areas
• World Class Olympic Sailing
• Lifestyle Entertainment
• Premium Hospitality
• Marine Driven Carnival
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The ISAF Sailing World Cup Melbourneprovides Melbourne Australia with apremium entertainment platformcombining the excitement of worldClass Olympic sailing, good food andwine, vibrant people, engaging
lifestyleentertainment and spectacular viewsof Port Phillip Bay
An exciting addition to Melbourne’s summer events program, the event aligns perfectly with the Portsea Polo, Australian Tennis Open and Spring Racing Carnival event demographic
Aspirational, Engaging, World Class, Sophisticated, Entertaining
Positioning
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Targeted at the international & national sailing community as well as the aspirational lifestyle fun seeker set here in Melbourne – the Sailing World Cup’s demographic predominately consist of fashion wired individuals /families with high disposable incomes
Target Audience
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KEY OBJECTIVES
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TO ATTRACT INTERNATIONAL &
INTERSTATE COMPETITORS TO
MELBOURNE
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TO POSITION THE EVENT ON MELBOURNE’S MAJOR EVENT
CALENDAR
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GENERATE LOCAL AND INTERNATIONAL MEDIA
EXPOSURE WHICH PROMOTES SAILING, THE EVENT AND IT’S SPONSORS AND SHOWCASES MELBOURNE AND ITS PORT
PHILLIP BAY – TO THE REST OF THE WORLD
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ATTRACTCOMMERCIAL AND
COMMUNITY SUPPORT TO BUILD
& RETAIN THE SAILNG WORLD
CUP AT SAIL MELBOURNE
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UTILISE THE EVENT TO DEVELOP
SAILING AT BOTH A HIGH
PERFORMANCE AND GRASS
ROOTS LEVEL
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RAISE THE PROFILE
OF SAILING TO THE WIDER COMMUNITY VIA AN ENGAGING
SPORTS ENTERTAINMENT
PLATFORM FOR BOTH THE CORPORATE AND WIDER COMMUNITY
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ATTRACT OTHER MAJOR SAILING
EVENTS TO MELBOURNE ALLOWING THEM TO CAPITALIZE ON OUR
PRIME SAILING CONDITIONS, WORLD
CLASS INFRASTRUCTURE AND EVENT/RACE
MANAGEMENT SKILLS
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POSITION MELBOURNE AS THE
HUB FOR PROFESSIONAL
SAILNG DEVELOPMENT &
TRAINING FOR THE ASIA PACIFIC RIM
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Our Signature Events2010 Event Program:
• 6 days of world class sailing action• Official Sailing World Cup Dinner• Sailing World Cup - Ladies Day • Sailing World Cup - Lifestyle Party• Podium Presentation Celebration• Corporate Hospitality Program• Marine Driven Carnival – Family Day
For further details log onto www.sailmelbourne.com.au
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ISAF Sailing World CupMelbourne’s new sport entertainment
platform