is your website working as hard as you are? part 1
TRANSCRIPT
IS YOUR WEBSITE WORKING AS HARD AS YOU?
May 23, 2012
ADCIEO
o Founded in 2007o Technical Immigrants and Technical Natives
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GROW THE RELATIONSHIP
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committed
connected
casual
target
cultivate
automate
FUNDAMENTALS OF AN EFFECTIVE WEB PRESENCE
Design Structure Call to Action Mobile Readiness Content Search Engine Optimization/Marketing
(SEO/SEM)
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DESIGN
Clear Navigation Seamless Movement Less Clutter Banner Rotation Clear Branding
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STRUCTURE
Organized and Logical Important Info at Top Level Avoid Deep Drop Downs
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CALL TO ACTION
Clear Do you have one Immediately visible/understandable Consistent with Relationship Clear from website to social media
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*Nonprofit Social Network Survey
EMBRACE THE MOBILE
Mobile template or mobile webpage Think with your fingers – smart phones Think Social Media
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CONTENT
Fresh – clearly updated often Sharable Relavant
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SEARCH ENGINE OPTIMIZATION/MARKETING (SEO/SEM)
Keywords Update keywords regularly Titles/Tags Page Descriptions (meta data)
AdWords Facebook
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IDEAS
Update Content Check Pages for Consistency Review how Engaging Constituents
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GOOGLE KEYWORD TOOL WWW.ADCIEO.COM/KEYWORDS.ASPX
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ADD SOCIAL SHARE WWW.ADCIEO.COM/SOCIALSHARE.ASPX
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