•Marketing coaching, social media and marketing plans & Gen Y

• Identifying low cost ways for small –medium size businesses, non-profits, colleges and

communities

• 30+ Years in Marketing/Communications

INTRODUCTION…WHO WE ARE

Lynette Hawkinsbeyond marketing group, inc.

www.pickshovelmarketing.com

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One Size Does Not Fit ALL

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WHO IS GENERATION Y?

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BORN 1982-2000Millennial (Gen Y-ers), a connected generation, values

relationships, the Internet, making a difference and flexibility.

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MINDSET?

Check Out the Most Recent Report

from Class of 2015

See “Insights” on our Website

www.pickshovelmarketing.com

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HOW DO YOU CREATE A FRIENDLY CULTURE?

• Get to know what they value

• Learn to respect their differences

• Communicate where they are

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5 FACTORS TO CONSIDERWhen Attracting Gen Y-ers for Work. Members or Customers, Understand Their…

1. Openness to Change & Flexibility

2. Use of Technology

3. Need for Relationships

4. Desire Authenticity

5. Hope to Make a Difference

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#1 FLEXIBILITY & CHANGE

Board Room? Work from Home?

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CONSIDER…

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• Who will come to your website?

• Does your website look welcoming to Gen Y?

• How can you turn outsiders into friends?

• How can you turn friends into donors/employees or volunteers?

• How will you bridge the tech gap from younger people to older?

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#3 NEED FOR RELATIONSHIPS

Feedback & Praise help to keep them on track

Giving frequent feedback is helpful

Sincere praise is motivating

Cross-generational relationships are welcomed

Business skill mentoring

Life skill mentoring

Leadership mentoring

Tech sharing skills

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FAMILY & FRIENDS = HIGH PRIORITY

Use of social networking through out the day

Desire to work where friends are

Work/life balance

Question for you

What will you do to make it easier to connect friends and family?

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Walk the Talk

#4 AUTHENTICITY

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How can you help them save the planet?

#5 HOPE TO MAKE A DIFFERENCE!

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FOR FURTHER ASSISTANCE

• Marketing Coaching

• Gen Y Coaching

• Freelance Writing

• Website Development

• Social Media Coaching

Beyond Marketing Group, Inc.

Visit www.pickshovelmarketing.com

Call (336) 854-4196

Click below to “Like Us”