is your personal brand attracting the right audience presented at southwired14

© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 1

Is Your Personal Branding Attracting The Right Audience?

6 October 2014

Developed & Presented By:

Dorothea Bozicolona-Volpe Toby Bloomberg

© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract

Introduction

2

Strategic marketing executive, fluent in 4

languages

Specializes in developing business for

international brands via initiating &

integrating social media and digital

strategies

Teaches marketers & business leaders

how to measure, optimize & build current

new media efforts to increase value &

develop stronger relationships between

brands and their audiences

Avid skateboarder who tweets to relax -

follow me on Twitter @socialespionage


Bloomberg Marketing AKA Diva Marketing

What We Do In Buzz Words Social media as a catalyst to build stronger, authentic, results-oriented, integrated, accountable, brand-to-audience relationships.

Helping people in organizations join the digital conversations and not get blown-up.

Circa 2004

Circa 2014

Toby Bloomberg @tobydiva

Toby @ work

Max Free eBook


Social Network Eco-system

Acid Rock or Mozart What does your audience expect from you?

Authentic or Fakin’ It?

Managing Outside Your Zone

Our Game Plan

Primary, secondary and some you forgot

Working the social networks …. your way.

Tips, ideas, what worked


Tweet This Out, please & thank you

5

@SocialEspionage

@TobyDiva

#SouthWired_PBAttract


Social Network Eco-system


Case Study

7


Case Study : Richard Branson

8

https://www.youtube.com/watch?v=Uqm2TTRmNpw





Case Study: Tyler Perry

9


Think Of Where You Are…..

10


Paper Napkin

Social Media Eco-System


Private Conversations With Lauren Urasek Most Popular Woman On OK Cupid

http://theyreallysaidthis.tumblr.com/


Every Thing Can Be Hacked


Stolen

Identity


Acid

16

What does your audience expect from you?

Acid Rock Or Mozart?


Vacation Photos

Private Facebook Page

Wrong “Friends”

You’re Fired!


Authentic Or Fakin’ It?

July 1993


https://www.youtube.com/watch?v=NtM0JA-ZeKg

Personal and Professional





Case Study: DJ Waldow

22


Case Study: DJ Waldow

23


Managing Outside Your Zone


ZOOSK

Site will verify the authenticity of profile pictures.

Trusted brand .. Longevity

Lessons From Dating Sites


https://feedly.com

https://www.google.com/alerts

Watch. Listen. Act

https://feedly.com/


Learnings. Tips. IDEAS.

Research people you don’t know before you friend, follow or connect

Identify topics that you will and will not discuss e.g. politics, religion

If something blows up react quickly, professionally and always in a positive manner

Determine what type of photos you’ll post on social networks

Each post, photo, comment, RT is a touch point for your audience about your brand


Social Media Platform

Who Will You Follow, Connect, etc? (1)

Personal Sharing Scale 1 – 5 (2)

LinkedIn

Instagram

Jelly

Twitter

Snap Chat

Other

Other

Worksheet

(1) Colleagues, friends, family, vendors, media, strangers (2) Sale 1 – 5 where 1 means limited personal sharing and 5 means a lot


CROWD SOURCED IDEAS


Let’s Connect!

Email : [email protected]

Facebook : www.facebook.com/Dorothea.Bozicolona-Volpe

Google + : Gplus.to/SocialEspionage

LinkedIN : www.Linked.com/in/socialanddigitalmediamaven

Pinterest : http://pinterest.com/socialespionage/

Instagram, Twitter & Vine : @SocialEspionage

Phone : (347)SMM-M727 or (347) 766-6727

30

eMail: [email protected] About Me: http://about.me/TobyBloomberg Twitter: @tobydiva https://twitter.com/TobyDiva Diva Marketing: www.divamarketingblog.com Diva Foodies: www.divafoodies.com LinkedIn: www.linkedin.com/in/tobybloomberg/

Dorothea Bozicolona-Volpe

Toby Bloomberg

mailto:[email protected]

http://www.facebook.com/Dorothea.Bozicolona-Volpe



http://www.linked.com/in/socialanddigitalmediamaven

http://www.linked.com/in/socialanddigitalmediamaven

http://pinterest.com/socialespionage/

http://pinterest.com/socialespionage/

mailto:[email protected]

http://about.me/TobyBloomberg

https://twitter.com/TobyDiva

http://www.divamarketingblog.com/

http://www.divafoodies.com/

http://www.linkedin.com/in/tobybloomberg/