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ERICSA 53 rd Annual Training Conference & Exposition May 1 - 5 Myrtle Beach, South Carolina IS YOUR DOCUMENTATION RELEVANT FOR THE 21 st CENTURY? Cindy Holdren, Center for the Support of Families Michelle Le Feve, Courtland Consulting Marcia Witt, Courtland Consulting

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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina

IS YOUR DOCUMENTATION RELEVANT FOR THE

21st CENTURY?

Cindy Holdren, Center for the Support of Families Michelle Le Feve, Courtland Consulting

Marcia Witt, Courtland Consulting

ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina

If you don't care about your product, why should I?: Writing Effective Training & Technical Documentation

Quality training materials and user documentation decreases the likelihood that users have issues with your product or service and it reduces the need for help

desk support. The key to writing successful documentation is in the style and format of the document. No matter how good the information is, if it is not written in clear

language and cleanly presented it can be difficult to use. Documentation should be easy to read, easy for the reader to understand and well organized. Writing effective documentation is time consuming, but creating documentation that is consistent in tone and language and professionally styled will increase your credibility, provide a more engaging user experience and reduce overall support costs. This session will

cover steps for producing quality documentation and present practical tips and tricks to increase your writing efficiency through the use of style guides and templates.

Participants will be provided with samples as a take away.

Is Your Documentation Relevant for the 21st Century?

With 191 million US consumers using smartphones, is your documentation evolving to meet the needs for the millennial generation? Creating policy, training or technical materials that are consistent in tone, language and professionally styled increases your credibility, provides a more engaging user experience, and reduces overall support costs. This session provides best practices and resources to increase your writing efficiency and usability for the 21st Century.

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Great Documentation

Customer Satisfaction =

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Keys to Relevant Documentation

The Writing Process

Design, Organization & Management

Trends & Tools

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The Writing Process

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Key Points The writing process presents the steps

from prewriting through the finished product

There are several unique considerations when creating web documentation

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The Writing Process The Writing Process

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Prewriting Editing

Collaborating

Drafting

Publishing

Revising

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Prewriting Think about the audience

What do they need to know? Review other documents Choose a structure

More important for larger documents Different for web content

Generate ideas Brainstorm Talk with colleagues

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Drafting Just start writing

Don’t worry about spelling, sequencing

Put down what you know and what you think about the topic Add notes where you may be missing

information Keep audience in mind

What do they need to know?

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Revising & Collaborating Revise

Add Rearrange Replace Remove Start at the top and do repeatedly Take a break and go back when fresh

Collaborate Formal Informal

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Editing & Publishing Edit

Slice and dice Check for logic Check for errors and omissions Repeat above steps numerous times!

Publish Final destination Website Report Other document

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Average page visit is less than 1 minute

Source: http://www.digitalgov.gov/2014/04/04/heatmapping-tools-show-whats-hot-on-your-pages/

Scanning the Web

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Scanning the Web

Viewers scan but do not read Scan is from left to right mostly at the

top of the page Viewers read headings, not dense text

Bite, snack, meal approach Bite – 10 words or less; think heading Snack – summary in 1 sentence Meal – full content

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Example – Bite, Snack, Meal

Bite, Snack, Meal 14

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Writing Web Content

Organize content using the inverted pyramid principle to prioritize text

to

Conclusions and takeaways

Supporting details

Background

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Tips on Web Content

Short, descriptive headings Bullets – easy to skim! Numbered lists when order matters Short sentences with no jargon Active voice for verbs Hyperlinks to provide more detail

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Design, Organization

& Management

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Effective documentation is well:

o Written

o Designed

o Organized

o Maintained

Key Points

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Good Design

Supports the audience & objectives

Easy to understand & use

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A

D

D I

E

Analyze

Design

Develop Implement

Evaluate

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Design & Development Framework

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Source: Survey conducted by IBOPE Zogby International for SlideRocket, in May 2011

32% of audiences have fallen asleep during a PowerPoint presentation 55% of snoozers have fallen asleep twice or more 20% would rather pay taxes or go to the dentist than view a PowerPoint

*Source for technical: http://www.cypressmedia.net/articles/article/15/improving_the_appearance_of_your_technical_document

Make It Engaging

Technical Documents Web Content PowerPoint TM

+ user interface + graphics + video + audio + interactives

+ fonts + colors + contrast + infographics + interactivity

meaningful graphics supporting graphics

+ pie charts + graphs + frames + colors + icons

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Source: elearninginfographics.com SH!FT

Sample Infographic

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Source: elearninginfographics.com Allen Interactions

Sample Infographic

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Make It Quality

Use a style guide to

standardize style elements and presentation conventions Use templates to ensure

consistency across sections

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Evaluate

evaluateevaluateevaluate

Paraphrase Testing

Usability Testing

Controlled Comparative Studies

Source: http://www.plainlanguage.gov/howto/guidelines/FederalPLGuidelines

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Organizing Makes (Dollars) & Sense

Example 2

Example 3

Example 4

Source: Kirkpatrick, D.L., & Kirkpatrick, J.D. (2007). Implementing the Four Levels, Berrett-Koehler Publishers.

Four Levels of Learning Evaluation

Level 4: Results

To what degree do targeted outcomes occur as a result of the learning event and workplace reinforcement?

Level 3: Behavior

Do participants apply what they learned in training once they return to work?

Level 2: Learning

Do participants acquire the intended knowledge and skills based on their participation in the learning event?

Level 1: Reaction

Do participants react favorably to a learning event?

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Easy to Use Make It Easy to Use Make It Easy to Use

Organizing

According to information collated by Cottrell Research, employees spend too much time looking for information needed to support their work.

Makes (Dollars) & Sense

8 Number of

searches a typical worker makes to find information

1.8 Hours a day

searching and gathering

information

13% Since 2002,

increase in time spent searching for information

19.8% business time wasted

by employees searching for

information to do their job effectively

Example 2

Example 3

Example 4

Source: http://cottrillresearch.com/various-survey-statistics-workers-spend-too-much-time-searching-for-information/

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Problem Slide Maintenance The Need for Maintenance

Don’t leave your documentation with potholes!

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Maintenance Toolkit

Content updates change controls version control file management

Web updates Content updates + accessibility broken links for app updates browser compatibility analytics legal elements

When you need to update web code—document changes

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Maintenance

Keep your documentation

to date so you don’t let your users

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Summary

adds value!

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Trends & Tools

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Key Points Future trends in mobile learning

impact documentation design and delivery Online resources present new

channels for collaborative writing

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197.4 million US Consumers use smartphones

Source: comScore Dec 2015

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By 2020, Mobile devices will be the primary connection to Internet worldwide

Source: Pew Research Center (Welinske)

Channels: Blogs Wikis Authoring Tools Mobile Apps

Methods: Responsive Design Video Gamefication

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Mobile Learning & Support

Tools

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Chronicle

Writing & Collaborative Tools

Wikis & Blogs File Sharing

Web & Video Conferencing

Authoring Tools

Writing Apps

eLearning Tools

Adobe Captivate

Productivity Apps

Office Productivity MS Suite

Blog Documentation Website

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Blog Support Website

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Resources www.courtlandconsulting.com/ericsa2016 Presentation Training & Technical guide examples Infographic examples Writing style guide example Training evaluation tips Federal resource site for agencies

delivering digital services to the public Writing and collaborative tools handout

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Review & Questions

Thank you for participating!!

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Speakers

Cindy Holdren Marcia Witt Michelle Le Feve

Senior Consultant, Center for the Support of Families

Senior Consultant & Training Specialist, Courtland Consulting

Project Manager & Communication Analyst, Courtland Consulting

[email protected] [email protected] [email protected]

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Copyright Considerations Graphics provided in this presentation are used under license from Shutterstock by the speakers or source materials cited where used. Exceptions are noted below:

Bitmojis are the property of each speaker

Tip icon: Artist dtafalonso under license CC Attribution-No Derivative 4.0

All rights reserved to their respective owners for product and company trademarks used in this presentation.

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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina