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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
IS YOUR DOCUMENTATION RELEVANT FOR THE
21st CENTURY?
Cindy Holdren, Center for the Support of Families Michelle Le Feve, Courtland Consulting
Marcia Witt, Courtland Consulting
ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
If you don't care about your product, why should I?: Writing Effective Training & Technical Documentation
Quality training materials and user documentation decreases the likelihood that users have issues with your product or service and it reduces the need for help
desk support. The key to writing successful documentation is in the style and format of the document. No matter how good the information is, if it is not written in clear
language and cleanly presented it can be difficult to use. Documentation should be easy to read, easy for the reader to understand and well organized. Writing effective documentation is time consuming, but creating documentation that is consistent in tone and language and professionally styled will increase your credibility, provide a more engaging user experience and reduce overall support costs. This session will
cover steps for producing quality documentation and present practical tips and tricks to increase your writing efficiency through the use of style guides and templates.
Participants will be provided with samples as a take away.
Is Your Documentation Relevant for the 21st Century?
With 191 million US consumers using smartphones, is your documentation evolving to meet the needs for the millennial generation? Creating policy, training or technical materials that are consistent in tone, language and professionally styled increases your credibility, provides a more engaging user experience, and reduces overall support costs. This session provides best practices and resources to increase your writing efficiency and usability for the 21st Century.
ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Great Documentation
Customer Satisfaction =
ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Keys to Relevant Documentation
The Writing Process
Design, Organization & Management
Trends & Tools
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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The Writing Process
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Key Points The writing process presents the steps
from prewriting through the finished product
There are several unique considerations when creating web documentation
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The Writing Process The Writing Process
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Prewriting Editing
Collaborating
Drafting
Publishing
Revising
ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Prewriting Think about the audience
What do they need to know? Review other documents Choose a structure
More important for larger documents Different for web content
Generate ideas Brainstorm Talk with colleagues
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Drafting Just start writing
Don’t worry about spelling, sequencing
Put down what you know and what you think about the topic Add notes where you may be missing
information Keep audience in mind
What do they need to know?
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Revising & Collaborating Revise
Add Rearrange Replace Remove Start at the top and do repeatedly Take a break and go back when fresh
Collaborate Formal Informal
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Editing & Publishing Edit
Slice and dice Check for logic Check for errors and omissions Repeat above steps numerous times!
Publish Final destination Website Report Other document
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Average page visit is less than 1 minute
Source: http://www.digitalgov.gov/2014/04/04/heatmapping-tools-show-whats-hot-on-your-pages/
Scanning the Web
ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Scanning the Web
Viewers scan but do not read Scan is from left to right mostly at the
top of the page Viewers read headings, not dense text
Bite, snack, meal approach Bite – 10 words or less; think heading Snack – summary in 1 sentence Meal – full content
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Writing Web Content
Organize content using the inverted pyramid principle to prioritize text
to
Conclusions and takeaways
Supporting details
Background
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Tips on Web Content
Short, descriptive headings Bullets – easy to skim! Numbered lists when order matters Short sentences with no jargon Active voice for verbs Hyperlinks to provide more detail
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Design, Organization
& Management
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Effective documentation is well:
o Written
o Designed
o Organized
o Maintained
Key Points
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Good Design
Supports the audience & objectives
Easy to understand & use
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Source: Survey conducted by IBOPE Zogby International for SlideRocket, in May 2011
32% of audiences have fallen asleep during a PowerPoint presentation 55% of snoozers have fallen asleep twice or more 20% would rather pay taxes or go to the dentist than view a PowerPoint
*Source for technical: http://www.cypressmedia.net/articles/article/15/improving_the_appearance_of_your_technical_document
Make It Engaging
Technical Documents Web Content PowerPoint TM
+ user interface + graphics + video + audio + interactives
+ fonts + colors + contrast + infographics + interactivity
meaningful graphics supporting graphics
+ pie charts + graphs + frames + colors + icons
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Make It Quality
Use a style guide to
standardize style elements and presentation conventions Use templates to ensure
consistency across sections
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Evaluate
evaluateevaluateevaluate
Paraphrase Testing
Usability Testing
Controlled Comparative Studies
Source: http://www.plainlanguage.gov/howto/guidelines/FederalPLGuidelines
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Organizing Makes (Dollars) & Sense
Example 2
Example 3
Example 4
Source: Kirkpatrick, D.L., & Kirkpatrick, J.D. (2007). Implementing the Four Levels, Berrett-Koehler Publishers.
Four Levels of Learning Evaluation
Level 4: Results
To what degree do targeted outcomes occur as a result of the learning event and workplace reinforcement?
Level 3: Behavior
Do participants apply what they learned in training once they return to work?
Level 2: Learning
Do participants acquire the intended knowledge and skills based on their participation in the learning event?
Level 1: Reaction
Do participants react favorably to a learning event?
Organizing
According to information collated by Cottrell Research, employees spend too much time looking for information needed to support their work.
Makes (Dollars) & Sense
8 Number of
searches a typical worker makes to find information
1.8 Hours a day
searching and gathering
information
13% Since 2002,
increase in time spent searching for information
19.8% business time wasted
by employees searching for
information to do their job effectively
Example 2
Example 3
Example 4
Source: http://cottrillresearch.com/various-survey-statistics-workers-spend-too-much-time-searching-for-information/
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Maintenance Toolkit
Content updates change controls version control file management
Web updates Content updates + accessibility broken links for app updates browser compatibility analytics legal elements
When you need to update web code—document changes
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Maintenance
Keep your documentation
to date so you don’t let your users
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Trends & Tools
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Key Points Future trends in mobile learning
impact documentation design and delivery Online resources present new
channels for collaborative writing
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By 2020, Mobile devices will be the primary connection to Internet worldwide
Source: Pew Research Center (Welinske)
Channels: Blogs Wikis Authoring Tools Mobile Apps
Methods: Responsive Design Video Gamefication
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Mobile Learning & Support
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Chronicle
Writing & Collaborative Tools
Wikis & Blogs File Sharing
Web & Video Conferencing
Authoring Tools
Writing Apps
eLearning Tools
Adobe Captivate
Productivity Apps
Office Productivity MS Suite
ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Resources www.courtlandconsulting.com/ericsa2016 Presentation Training & Technical guide examples Infographic examples Writing style guide example Training evaluation tips Federal resource site for agencies
delivering digital services to the public Writing and collaborative tools handout
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Review & Questions
Thank you for participating!!
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Speakers
Cindy Holdren Marcia Witt Michelle Le Feve
Senior Consultant, Center for the Support of Families
Senior Consultant & Training Specialist, Courtland Consulting
Project Manager & Communication Analyst, Courtland Consulting
[email protected] [email protected] [email protected]
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ERICSA 53rd Annual Training Conference & Exposition ▪ May 1 - 5 ▪ Myrtle Beach, South Carolina
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Copyright Considerations Graphics provided in this presentation are used under license from Shutterstock by the speakers or source materials cited where used. Exceptions are noted below:
Bitmojis are the property of each speaker
Tip icon: Artist dtafalonso under license CC Attribution-No Derivative 4.0
All rights reserved to their respective owners for product and company trademarks used in this presentation.
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