is your digital transformation truly transformative_ 11 13 16 v3

IS YOUR DIGITAL TRANSFORMATION TRULY TRANSFORMATIVE?

E"MARKETING+ANALYTICSMAASSMEDIA

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November 16, 2016

Twitter: @PhilKemelor

Email: [email protected]


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Societal transformation evolves over years…

@PhilKemelor


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@PhilKemelor

But we expect enterprise-wide transformation to happen over quarters…

@PhilKemelor

““

Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way. -- i-SCOOP

@PhilKemelor

“

@PhilKemelor

1. Weneedtousedatatoguidedigitalchannelstrategyandtactics.

2. Wepurchasedigitalanalyticsplatformstoprovidedata.

3. WehaveITsetuptheplatformsanddigitalanalystssetupthereporting.

4. Wesendoutlotsofreportsandmakealotofdataavailable…butwedon’tgetalotofuseanditisn’tguidingdecisions.


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Common digital transformation scenario

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Why transformation falls short

• No incentive to change legacy processes

“Always do what you are afraid to do.”-Ralph Waldo Emerson

• Independent and siloed initiatives

“Isolation is the worst possible counselor.”-Miguel de Unamuno

@PhilKemelor

Why transformation falls short

• Lack of accountability and authority

“A body of men holding themselves accountable to nobody ought not to be trusted by anybody.”-Thomas Paine

• Unrealistic expectations

”The greatest dreams are always unrealistic.” -Will Smith

@PhilKemelor

Can we compress the natural course of

transformation into a tighter time frame?

@PhilKemelor

Adoption

Executivesponsorship

Individualperformance

Training

Culture

Sustainable adoption is an ongoing and multi-pronged

strategic initiative

@PhilKemelor

Adoption

Executivesponsorship

Individualperformance

Training

Culture

Culture is the most elusive part of the strategy

From community to culture

• Purpose• Governance

Community• Processes• Learning• Advocacy

Culture

@PhilKemelor

A safe forum for cross-silo dialogue and collaboration

@PhilKemelor

Determination of a mission that is independent of

organizational boundaries

@PhilKemelor

Community develops processes for problem solving and wisdom

sharing

@PhilKemelor

Expanding community influence among peers, management,

stakeholders

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@PhilKemelor

Communities give freedom to build a company culture based on

a framework

LeadingmutualfundorganizationestablishesA/Btestingcommunity…establishescharter,roles,definesprocessesfortestingpriorities.

Internationalprofessionalservicesfirmcreatesglobalanalyticscommunitytocreatebestpracticesfromregionalsuccessstories.


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@PhilKemelor

Communities give freedom to build a company culture based on a framework

USmediaconglomeratedigitalcenterofexcellenceleadsmonthly”brownbags”featuringoutsideexpertstoshareindustryinsightstolineofbusinessdigitalteams.

USfederalgovernmentagencyanalyticsofficecreatescommunityfocusedonsharedlearningofanalyticssoftwareandstandardizedmetricsacrossenterprise.

UStelcodigitalcommunityprovidescross-functionalsupporttobuildbusinesscasesfornewinitiatives.

Can we compress the natural course of

transformation into a tighter time frame?

Communities provide enterprises with means to

translate governance, processes, and best

practices into meaningful and relevant daily

activities.@PhilKemelor

@PhilKemelor

“ E"MARKETING+ANALYTICSMAASSMEDIA

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PhilKemelor|VP,[email protected]

is your digital transformation truly transformative_ 11 13 16 v3

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