is your business communication on track? your 3-part quarterly review
DESCRIPTION
Do you have a business communication plan? No? Here is a simple outline for creating one. And as a bonus, you have steps for conducting a review of your plan.TRANSCRIPT
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Is Your Business Communication on
Track?
Your 3-Part Quarterly Review
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You start with a plan
You have a plan, right?
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No wonder your business
communication is derailed
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Let’s get your business communication plan on
track
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Review 3 main categories
Planning Execution
Results
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Planning
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Create a vision statement
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What does your business look like all grown up?
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Who are you targeting with your
business communication?
Identify your customer
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Define your objectives
Create leadsEducateIntroduce new
product or service
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Establish your budget
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Execution
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Select communication vehicles
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Consider objectives and budget
What’s most effective?–Social media–White papers,
industry articles–Case studies, video–Presentations
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Assign roles & responsibilities
Who does the writing?
Who manages the process?
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Develop message strategy
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What problems do you solve?
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What problems do you solve?
How are you different?
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What problems do you solve?
What is your call to action?
How are you different?
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Develop a timeline
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Results
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Establish benchmarks
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What are specific measurements of success?
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What are specific measurements of success?LeadsVisibilitySalesCustomer satisfaction
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Create a contingency plan
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What happens if your business communication is not working?
Create a contingency plan
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Planning
Vision Statement
Customer
Objectives
Budget
Execution
Vehicles
Assign
Message Strategy
Timeline
Results
Benchmark
Contingency
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Congratulations!
You have a business communication
plan
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Now schedule time for review
Monthly?
Quarterly?
You decide
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Review 3 main categories
Planning Execution
Results
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Planning
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Vision statement
Does each communication help move you towards your
vision?
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Are you targeting the right market?
Your customer
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Are you targeting the right market?
Your customer
Do you need to explore
new markets?
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Your budget
Are expenses where they should be?
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Your budget
Are expenses where they should be?
Do you need to table a project due to costs?
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Execution
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Communication vehicles
How effective is your
combination?
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Communication vehicles
How effective is your
combination?
Should you change your
communication vehicles?
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Are the right people in the right
roles?
Roles & responsibilities
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Are the right people in the right
roles?
Roles & responsibilities
Are your projects well-managed?
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Are the right people in the right
roles?
Roles & responsibilities
Are your projects well-managed?
Should you outsource?
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Message strategy
Is your message clear?
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Message strategy
Is your message clear?
What feedback have you received?
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Message strategy
Is your message clear?
What feedback have you received?How effective is
your Call to Action?
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Timelines
Did you meet deadlines?
If not, why not?
Are timelines too aggressive?
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Results
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Benchmarks
Are you tracking?
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Benchmarks
Are you tracking?
Do you have the right benchmarks?
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Is it time for Plan B?
Contingency plan
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Is it time for Plan B?
Contingency plan
How can you adjust strategy for better
results?
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Want your review even
simpler?
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Want your review even
simpler?
Ask these 3 questions
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www.simplystatedbusiness.com
What went well?
What needs improveme
nt?
What’s next?
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www.simplystatedbusiness.com
Cathy Miller, Business Writer
Business site:www.SimplyStatedBusiness.com
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