is your b2b technology company attracting the right website visitors? (slide deck)
TRANSCRIPT
![Page 1: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/1.jpg)
SPHomeRun.com
Courtesy of
http://www. ITMarketingGuide.com
“Is Your B2B Technology
Company Attracting the
Right Website Visitors?”
![Page 2: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/2.jpg)
SPHomeRun.com
We’ll Look at
Eight Prerequisites
that a B2B
Technology Company
Must Satisfy
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 3: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/3.jpg)
SPHomeRun.com
To Consistently
Attract the Right
Decision Makers
to its Website
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 4: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/4.jpg)
SPHomeRun.com
Use the Right Words
in Your Website
Copywriting
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 5: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/5.jpg)
SPHomeRun.com
Focus On Building
a Blog With a
Large Stockpile
of Remarkable,
Educational Content
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 6: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/6.jpg)
SPHomeRun.com
That Addresses
Problems and
Challenges Faced
by Your Ideal Buyers
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 7: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/7.jpg)
SPHomeRun.com
Be Careful About
Over-optimizing
Your Website
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 8: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/8.jpg)
SPHomeRun.com
Any Link-building
Programs or
Campaigns Need
to Be Very Carefully
Scrutinized
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 9: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/9.jpg)
SPHomeRun.com
To Make Sure That…
The Intent Passes the
Google “Sniff” Test,
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 10: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/10.jpg)
SPHomeRun.com
And You’re
Not Getting Very
Short-lived Gains at
the Expense of Long-
term Blacklisting
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 11: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/11.jpg)
SPHomeRun.com
Pick the Right
Social Media
Channels
to Engage In
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 12: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/12.jpg)
SPHomeRun.com
Twitter. Facebook.
LinkedIn. Google+.
YouTube. SlideShare.
Pinterest. Instagram.
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 13: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/13.jpg)
SPHomeRun.com
Don’t Overlook
the Critical Need for
Content Promotion
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 14: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/14.jpg)
SPHomeRun.comSponsored by ITMarketingGuide.com
Some of Your Blog
Posts Will Make it
to Page 1 of Search
Engine Results Pages
on Their Own
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 15: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/15.jpg)
SPHomeRun.com
But Most Need
a Second Chance
Strategy
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 16: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/16.jpg)
SPHomeRun.com
Re-Purpose
Blog Content
as Presentations
and Videos
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 17: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/17.jpg)
SPHomeRun.com
To Give Your Content
a Second Chance
to Appear Where
Your Target Buyers
Are Searching,
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 18: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/18.jpg)
SPHomeRun.com
Take Each Blog Post
and Build a Skeletal
PowerPoint
Presentation
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 19: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/19.jpg)
SPHomeRun.com
Recognize that
PR Has Changed
Drastically
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 20: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/20.jpg)
SPHomeRun.com
PR Experts
Now Need To
Make Sure That Their
News Releases Are
Properly Optimized
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 21: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/21.jpg)
SPHomeRun.com
For Search Engines,
Social Media,
Calls to Action,
and Other Readers
Besides Journalists
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 22: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/22.jpg)
SPHomeRun.com
Host a Podcast
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 23: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/23.jpg)
SPHomeRun.com
Another Way
to Attract a Different
Kind of Decision
Maker to Their
Websites
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 24: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/24.jpg)
SPHomeRun.com
Build Your Own
Channel Program
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 25: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/25.jpg)
SPHomeRun.com
Conclude Every Piece
of Content with a
Simple, Relevant
Call to Action
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 26: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/26.jpg)
SPHomeRun.com
Which Marketing
Tactics Have You
Found To Be Most
Effective
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 27: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/27.jpg)
SPHomeRun.com
at Turning Strangers
Into Website Visitors?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 28: Is Your B2B Technology Company Attracting the Right Website Visitors? (Slide Deck)](https://reader035.vdocuments.us/reader035/viewer/2022062514/55a22ae51a28ab98718b475f/html5/thumbnails/28.jpg)
SPHomeRun.com
Let Us Know Your Thoughts
in the Comments Section
Below
Sponsored by ITMarketingGuide.com
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SPHomeRun.com
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Planning Guide
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