is virtual reality the future of retail
TRANSCRIPT
Is Virtual Reality the Future of Retail?
Online shoppers find it challenging to identify the
right clothes for their specific body-type
Even in physical stores, trying on multiple clothes
can be time consuming and cumbersome…
Virtual Reality (VR) makes the whole experience
effortless and comfortable while taking guesswork out
of the equation.
With VR, branding becomes contextual
and immersive…
Virtual Reality offers many advantages to brands…
Enables an immersive experienceA
Branded messaging & Targeted Outreach B
Strong Purchase AssistC
Virtual Reality offers elements that help
bridge the gap in the current online/retail
shopping experience
42% customers feel more confident to shop
online with a size recommendation
62% feel model photos do not reflect
their body shape…
66% of consumers say they are interested
in shopping via virtual reality
44% customers returned clothes because
of size mismatches.
Virtual Reality is expected to provide product
visualization for increased discovery, trial, engagement,
personalisation and purchase.
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