is the freemium model right for your plugin?
DESCRIPTION
This is based on our 18 month experiment with MailPoet, a newsletter plugin for WordPress www.mailpoet.com/TRANSCRIPT
Is the Freemium Model Right for Your Plugin?
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This is how we did it.
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Raise your hand if...
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+2Friday, 11 October, 13
2 years ago.
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Prelaunchchecklist.
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RepoGoogle
Recommendations
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Repo: 55%Google: 22%
Recommendations: 23%
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47% drop off
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Branding?Do the Woo.
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Free. $99.
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Lurker.
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6 months go by...
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Launch!
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50 millionpossibilities.
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Yoast SEO...2 million?
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The French save the day.
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WordCamps*8
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Talking vs Sponsoring
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6 months after launch.
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60,000
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Affiliates?
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Reviews?
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7/7365
free users
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Updateregularly.
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12 months after.
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200,000 downloads20,000 users?
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Competitors!
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Break “even”.
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Hire.
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400 tickets30%
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Highest rated.Most popular.
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Coupon does notequal
commitment.
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18 months after.Today.
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600,00050,000
900 tickets6 full time
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4000 / month
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1%2%3%4%5%
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No trialware.
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35% are unawareof the Premium.
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In the shadowof the chimp.
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Raise your hand if...
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Advice?@mail_poet
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