is telemarketing still valuable?
DESCRIPTION
Telemarketing is an effective tool that has helped many businesses increase their profits and maintain their share of the market. Using telemarketing firms and 800 services are now standard ways of generating leads in many industries.TRANSCRIPT
Is Telemarketing Still Valuable?
Telemarketing is an effective tool that has helped many
businesses increase their profits and maintain their share of the
market. Using telemarketing firms and 800 services are now standard
ways of generating leads in many industries. Whether or not a
telemarketing campaign is effective depends on what exactly you are
trying to sell, the type of people you are trying to sell it to and
the specific goals the company has set for the campaign.
There are no hard and fast rules as to what makes a successful
telemarketing campaign. A method that works for one company may not
work for other companies that try to implement it. However, there
are a number of basic principles that can improve the chances for a
telemarketing campaign to be successful.
What telemarketing can do for a business
A telemarketing campaign is a way for a company to locate
prospective customers in an efficient manner. Telemarketing firms
will buy lists containing leads from brokers. They also contact
previous customers that may have purchased items similar to those
your company is currently trying to sell. The practice has proven
to be a cost-effective way of reaching many potential customers in
a limited amount of time. Not all telemarketing firms are the same,
so it is important that a company hire a telemarketing firm that
can handle the amount of volume that they are expecting from a
campaign.
Running an Effective Telemarketing Campaign
1. Know Your Audience
It is important for a company to know the people they are trying to
sell to. If you target the correct people from the start, your odds
of making sales are increased dramatically. For example, if you are
trying to sell toys, daycare centers would be a good place to focus
your efforts. A telemarketing campaign should always be focused on
your target audience.
2. Be Courteous and Respectful
Always remember that most people are annoyed by telemarketers.
People do not like a pushy salesperson trying to force them into
buying an item they have no use for. Focus on explaining to the
customer how the product will improve their life. Politely explain
who you are and what the purpose of the call is. Some people
appreciate hearing about available products and services, so be
patient with all of your leads.
3. Change Your Focus
Rather than concentrating on making a sale, it is sometimes better
to ask the potential customer if you can send them some information
on the product or service. Offering to have a person come to their
house to demonstrate the product of service is another option.
Customers appreciate having 800 services set up so a live person on
the telephone can answer their questions. The more the customer
knows about a product, the more likely they are to buy it.
Pitfalls of telemarketing
Even though telemarketing has many advantages, there is undeniably
a negative perception of telemarketers among the general public.
Getting past this bad image can sometimes prove to be difficult.
Many consumers instantly believe they are being scammed as soon as
the person on the phone says they are a telemarketer.
In addition to overcoming a bad reputation, obtaining lists of
potential leads for telemarketing campaigns can be expensive, and,
sometimes, the lists are out of date.
Though there are a few obstacles to overcome, telemarketing
campaigns can still be valuable tools for many businesses. When
youre ready to start yours, contact National Answering Service to
see how we can help.