is social the new seo?
TRANSCRIPT
25%
25%
50%
Technicals Content Authority
SEO TODAY
The three pillars:
1. Technical work2. Content3. Authority Enhancement
AUTHORITY WHAT?
• Earned not bought links
• PR
• Shareable content
• Great creative
• And most definitely social
“We have dissolved the SEO and social media teams in their traditional form, and remoulded them to be more consumer value and campaign-centric”
“Where MSM has been most successful (from its core employees to its board) is by being very ambitious and progressive in removing organisational barriers..”
RESULTS
Insurance 60,500
Car Insurance 550,000
Loans 200,000
Cheap Car Insurance 135,000
Credit Cards 90,000
2nd
1st
1st
2nd
1st