is meerkat par se or there is life
TRANSCRIPT
Is Meerkat par se or is there life after Tweeter
JOSEPH CHENGOCTOBER 22,2015
Value Proposition
Allow user to share their experience with friends in a live
video streaming
Image from: en.wikipedia.org
Use• Live stream events such as• Concert• Seminar• Memorable moment/Special moment• News event• As it happen
https://www.quora.com/Meerkat-and-Periscope-Launch-Spring-2015/How-can-Meerkat-monetizehttp://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/Image from: foromanualidades.facilisimo.com
Date/Time use
As it happen
Image from: en.wikipedia.org
METRICS
• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO
METRICS
• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO
METRICS
• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO
B2B• Video conference
• Special Product/Event Announcement
• Marketing Opportunities
• Webinar
• Instructional Video
http://kimgarst.com/what-is-the-meerkat-app-and-3-ways-to-use-it-for-businesshttp://fortune.com/2015/03/24/meerkat-video-broadcasting/http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/Image from: techcrunch.com
Business Cost
• For conference call there are minimal cost
• There are privacy concerns
• There are also copyright infringement
• Hard to collect consent in a live stream
http://fortune.com/2015/04/27/periscope-meerkat-apps/http://www.theguardian.com/media-network/2015/mar/31/meerkat-periscope-live-streaming-copyright-brands
Success• Live stream in 2015 at SxSW
• Exclusive live video interview by CNN Brian Steller
• Early embrace of live streaming in news gathering
• Early embrace by first adopter to broadcast live events
http://mashable.com/2015/03/15/meerkat-uses/#RBPqMmm7VkqChttp://www.adweek.com/socialtimes/social-live-streaming-apps-a-look-at-the-competition/625734http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/https://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth-your-time/Image from: www.sailingbystives.com
Failure
•When Tweeter purchase Periscope and terminate access by Meerkat
https://medium.com/@krogsgard/meerkat-is-mostly-terrible-for-now-f0c6c07d3278http://www.business2community.com/social-media/meerkat-app-next-big-thing-01177037https://www.linkedin.com/pulse/startup-lessons-learned-from-meerkat-steven-mcmurrayhttps://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth-your-time/image from: www.playground.it
Failure
https://www.quantcast.com/meerkatapp.co
CONCLUSION• With Tweeter backing Periscope, it already have significant
impact on Meerkat
• Meerkat need to partner out with another social medium such as snapchat, facebook to maintain the value proposition
• Also Meerkat to vault it technology to create more user friendly and more innovation so adopter will have some incentive to continue to champion the technology
Image from: http://disney-fan-fiction.wikia.com/wiki/File:Captain_Meerkat.PNG
BIBLIOGRAPHY• WEB. 15 OCT. 2015. <HTTPS://WWW.LINKEDIN.COM/PULSE/STARTUP-LESSONS-LEARNED-FROM-MEERKAT-STEVEN-MCMURRAY>.
• WEB. 15 OCT. 2015. <HTTPS://WWW.APPANNIE.COM/TOURS/USAGE-INTELLIGENCE/>.
• WEB. 15 OCT. 2015. <HTTP://WWW.THEGUARDIAN.COM/MEDIA-NETWORK/2015/MAR/31/MEERKAT-PERISCOPE-LIVE-STREAMING-COPYRIGHT-BRANDS>.
• "CAN MEERKAT STILL COMPETE AGAINST PERISCOPE?" MASHABLE. WEB. 15 OCT. 2015. <HTTP://MASHABLE.COM/2015/05/08/PERISCOPE-VS-MEERKAT-MAYPAC/#OTOSG2.G_5QL>.
• "COMPETITIVE INTELLIGENCE." MEERKATAPP.CO SITE OVERVIEW. WEB. 15 OCT. 2015. <HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO>.
• "DESPITE THE HYPE, IS MEERKAT REALLY WORTH YOUR TIME?" THE CONTENT STRATEGIST DESPITE THE HYPE IS MEERKAT REALLY WORTH YOUR TIME COMMENTS. 11 MAR. 2015. WEB. 15 OCT. 2015. <HTTPS://CONTENTLY.COM/STRATEGIST/2015/03/11/DESPITE-THE-HYPE-IS-MEERKAT-REALLY-WORTH-YOUR-TIME/>.
• "EVERYTHING YOU NEED TO KNOW ABOUT MEERKAT, THE APP THAT HAS TAKEN OVER SXSW."PASTEMAGAZINE.COM. WEB. 15 OCT. 2015. <HTTP://WWW.PASTEMAGAZINE.COM/ARTICLES/2015/03/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-MEERKAT-THE-APP.HTML>.
• "HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE." FORTUNE HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE COMMENTS. 27 APR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/04/27/PERISCOPE-MEERKAT-APPS/>.
BIBLIOGRAPHY• LIPSCHULTZ, JEREMY. "SOCIAL MEDIA LESSONS LEARNED FROM MEERKAT." THE HUFFINGTON POST. THEHUFFINGTONPOST.COM. WEB. 15 OCT. 2015.
<HTTP://WWW.HUFFINGTONPOST.COM/JEREMY-HARRIS-LIPSCHULTZ/SOCIAL-MEDIA-LESSONS-LEARNED_B_6891116.HTML>.
• "MEERKAT." MEERKAT. WEB. 15 OCT. 2015. <HTTPS://WWW.CRUNCHBASE.COM/ORGANIZATION/MEERKAT#/ENTITY>.
• "MEERKAT APP MAY TRANSFORM PR, SOCIAL MEDIA MARKETING." CYBERALERT BLOG. WEB. 15 OCT. 2015. <HTTP://WWW.CYBERALERT.COM/BLOG/INDEX.PHP/MEERKAT-APP-MAY-TRANSFORM-PR-SOCIAL-MEDIA-MARKETING/>.
• “MEERKAT APP – THE NEXT BIG THING." BUSINESS 2 COMMUNITY. WEB. 15 OCT. 2015. <HTTP://WWW.BUSINESS2COMMUNITY.COM/SOCIAL-MEDIA/MEERKAT-APP-NEXT-BIG-THING-01177037>.
• "MEERKAT AND PERISCOPE LAUNCH (SPRING 2015): HOW CAN MEERKAT MONETIZE?FREQUENTLY ASKED IN." HOW CAN MEERKAT MONETIZE? WEB. 15 OCT. 2015.
• "MEERKAT IS MOSTLY TERRIBLE (FOR NOW)." MEDIUM. 16 MAR. 2015. WEB. 15 OCT. 2015. <HTTPS://MEDIUM.COM/@KROGSGARD/MEERKAT-IS-MOSTLY-TERRIBLE-FOR-NOW-F0C6C07D3278>.
• "MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY QUANTCAST." MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY QUANTCAST. WEB. 15 OCT. 2015. <HTTPS://WWW.QUANTCAST.COM/MEERKATAPP.CO>.
• "THE MOST CREATIVE USES FOR MEERKAT, SXSW'S HOTTEST APP." MASHABLE. WEB. 15 OCT. 2015. <HTTP://MASHABLE.COM/2015/03/15/MEERKAT-USES/#RBPQMMM7VKQC>.
• "WHAT IS MEERKAT? THE LATEST SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING." GLOBAL NEWS WHAT IS MEERKAT THE LATEST SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING. 25 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://GLOBALNEWS.CA/NEWS/1903186/WHAT-IS-MEERKAT-THE-LATEST-SOCIAL-MEDIA-CRAZE-GARNERING-CONTROVERSY-AND-FUNDING/>.
BIBLIOGRAPHY• "WHAT IS THE MEERKAT APP AND 3 WAYS TO USE IT FOR BUSINESS." KIM GARST BOOM SOCIAL SOCIAL SELLING STRATEGIES
THAT ACTUALLY WORK. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://KIMGARST.COM/WHAT-IS-THE-MEERKAT-APP-AND-3-WAYS-TO-USE-IT-FOR-BUSINESS>.
• "WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST." FORTUNE WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST COMMENTS. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/03/24/MEERKAT-VIDEO-BROADCASTING/>.
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