Zen Benefiel, MA, MBA

http://planckmedia.com/linkedin-help

Our goals for you: • Build an “All Star” Personal Profile • Be able to Install Video message • Build a Company Profile • Learn to Use ‘New’ Features • Garner Recommendations and Referrals • Connect with Decision Makers • Develop Relationships • Use LinkedIn™ Groups • Grow Your Business

Who are you?

What is your company name?

Your reason for being here today?

Are you transferring enthusiasm to clients?

If within 3 degrees Click on More… Then Connect

If not – Click Connect

Search:

• What do I plan to achieve with LI?

• How complete is my profile?

• Who do I need to know on LI?

• What do I need to say?

• How do I need to say it?

• How much time will it take?

#1 Professional Header With Targeted Keywords

#2 Concise Summary With Media Links

#3 Don't Be Shy With Experience

#4 Practical Examples & Recommendations

#5 Engage, Engage, Engage

»Best Practice & Viewing ˃ Show Personality with Pizazz

˃ Rock It – Headline and Summary

˃ Details & Demonstration

˃ Group Impressions & Interactions

˃ Connections & Recommendations

˃ Shared and Sharing Updates

˃ Slideshare

˃ Video Presentation

»Keywords ˃Industry View

– Producer of…

˃Company View – Leader in…

˃Personal View – Expert in…

•Include three or four keywords that represent what you do.

•Include three or four keywords others use when needing your services.

•Identify what decision-makers care about when they hire someone like you.

•Be specific.

•Use a human voice.

Different than you might think. Notice the information made available for those who are in your 1st level. Keep in mind you WANT to be available. Authentic & True Personable

11/7/17 Google Search:

Top LinkedIn Profiles in Phoenix

Top 25 Career Coach profiles in Phoenix, Arizona Area | LinkedIn https://www.linkedin.com/titlecareer-coach/phoenix,-arizona-area Here are the top 25 Career Coach profiles in Phoenix, Arizona Area on LinkedIn. Get all the articles, experts, jobs, and insights you need.

Preparing for this presentation a search for top Linkedin profiles in Phoenix revealed…

Results from know how and what to do…

Hire a Profile Specialist if necessary

Headline – mini value proposition (120 ch)

Current professional photo – best image

Background/Cover photo or image

Contact info: email, phone, twitter, website(s)

Creative summary with keywords (2,000 ch)

Customize URL – linkedin.com/in/yourname

Emphasize your professional skills

Promote your projects

Add your publication(s)

Share your honors and awards

Publicize your interests

Showcase volunteer experience

Join Groups – Choice & Recommended

• Open your LinkedIn Profile • Determine the best keyword phrase for your business • Click on the pencil icon • Find the Headline section • Type in your keyword phrase or tagline for your business

Scroll down to your • Current Position – add it • Education – college/school • Country – Zip • Location • Industry • Summary

Profile is in 1st Person

Client Profile Gets top results in

search for ‘peer advisory board’

Simple Instructions • Go to YouTube • Find your video • Select to share • Copy the link • Click ‘Link’ Button • Paste link and click ‘Add’

How do you

stack up?

Click on box next to ‘Write here’ for options.

Travis Bradbury • Bad Mistakes That Make Good Employees Leave (263,000 shares) • Signs You’re Successful—Even If It Doesn’t Feel Like It (59,000 shares) • Habits of Highly Emotionally Intelligent People (54,700 shares) • Critical Things Smart People Never Say (49,600 shares) • Critical Things Ridiculously Successful People Do Every Day (48,500 shares) Bernard Marr • 10 Important Career Lessons Most People Learn Too Late In Life (205,000 shares) • 9 Things That Destroy Successful Teams (36,000 shares) • 25 Qualities the World’s Worst Managers Have in Common (30,500 shares) • 8 Things Employees Desperately Wish Managers Would Do More (19,000 shares) • One Important Thing Missing From Most KPI Dashboards (18,700 shares) Betty Liu • This CEO’s Trick to Managing Hundreds of Emails a Day Is Absolutely Brilliant (26,200 shares) • Warren Buffett Just Summed Up the Essence of Leadership In 2 Sentences (24,200 shares) • 7 Extremely Common Mistakes That Can Damage Your Reputation (12,700 shares) • The Hard Truth About Success From a Fired CEO (11,200 shares) • Develop This One Habit in 2016 and You’ll Be the Most Popular Person in the Room (10,900 shares)

Subject Lines on Top Shared Posts

Tips • Write about success • Share advice and make it personal • Focus on work • Talk trends and the future • Stick with what works

LinkedIn ‘Home’ Page

Articles post in Newsfeed and are available by search to anyone

Daily Activities

• Make some kind of post – image, meme, reference article

• Make sure to reply to comments.

• If you aren’t connected and would like to be, click on their

name, go to their profile page and send a connection

request that references the post.

• Investigate Influencers and follow those in your industry.

• Consider Companies – follow potential resources.

Key Points:

Dynamic Keywords in Company Description

Description - NOT Sales Copy

Define Customer and/or Target Market

Demonstrate Excellence in Products/Services

Develop Desire to Connect

https://www.linkedin.com/company/setup/new/

What is right in front of you?

»What is your vision?

»What are your goals?

»What can you do realistically?

»How do you plan your work?

http://bethedream.biz/business-plan-workbook

To run a search on LinkedIn: Enter your keyword in the search bar at the top of your page.

Once you've entered your keyword in the search bar, select from the dropdown whether you'd like to search for jobs, people, groups or other categories that appear based on your keyword.

Note: If you've searched for a company, the Company Page will appear in the dropdown if there is a page created.

Click Search.

On the search results page you will see the following tabs at the top of your page: ˃ Top ˃ People ˃ Jobs ˃ Groups ˃ Schools

Select any of the tabs to view search results in that category.

Don’t leave invitations

waiting

Look through LinkedIn’s recommendations

Don’t randomly

‘Connect’

Use Profile Link

Be personable and polite. Be yourself – words are branding, too. Recognize your connection’s expertise. Invite them to share your network.

Reach out to introduce yourself, especially if there is a potential for profit. Profit doesn’t mean dollars – further connections that develop business.

Growth Example 7,834 in Nov. 17 9,046 in May 18

Start with Keyword Search Use Location, Connection level and/or Current company Or, if you choose… Select from drop down features by clicking on ‘All Filters’

» Reach out to Connect with Decision Makers or Gatekeepers

» DO NOT EVER USE THE DEFAULT LINKEDIN™ MESSAGE

» Ask the decision-maker questions about their pain points.

» Respond with empathy and understanding.

» Ask if open to a short survey - respect attention and time.

» Prepare a survey of general pain points (general problems)

» Prepare responses based on answers and…

» Ask for a phone conversation or face-to-face to discuss results.

Perform periodic checks on the keywords you think you would be found for and adjust if necessary.

1.

2. 3.

Know, Like, Follow & Share

»Like

»Share

»Comment

»Endorse

»Mention (begin with @ symbol)

» InMail (Paid)

»Recommendations

Scroll down profile page To Endorsements

Click on blue +

» Study your contact list for the markets you wish to explore.

» Craft a re-introduction to your personal 1st line contacts

» Compile a list of potential decision-makers and/or gatekeepers.

» Determine the best candidates and closeness (3 degrees).

» Ask for introductions if necessary. (use existing contacts)

» Do NOT ask any closing questions.

» Ask if open to further communication…

» FOLLOW UP!

» Research the companies and their leadership.

» Ask for introductions to decision-makers.

» Craft an appropriate introduction via a personal note.

LinkedIn presents groups based on your profile Scroll through them to see which are most applicable Join those you feel might have something of value

» Social Media Marketing

» Association for Talent Development (ATD)

» Learning, Education and Training Professionals

» Transformational Leadership

» Business Growth For Coaches

» Arizona Small Business Owners

» The Global Business Development Network

» SCORE Mentors Group

» Global Leaders of the 21st Century

» Elearning edge - For Global Learning Strategies

» Personal Branding Network

» Networking Phoenix - LI group

» International Association of Facilitators

» Better Business Bureau of Central, Northern and Western Arizona

» Arizona State University School of Politics and Global Studies

» Personal development Training

» LI Arizona; Phoenix, Tucson & Beyond

» ATD Valley of the Sun - Phoenix

» PHXEast Valley Professionals

» Arizona Professional Networkers

» Conscious Capitalism Arizona

» asba- AZ Small Business Association

» Alliance of Visionary Entrepreneurs (AVE)

» University of Phoenix Alumni Association Arizona Business Networking Group

» Friends of Certified B Corporations Group

Got Presentations? Put them UP on Slide Share Promote Your Expertise Share Your Work - Freely

LinkedIn Sales Navigator

LinkedIn Elevate, a tool that

enables your employees to share approved content with their network.

LinkedIn Ads

LinkedIn Lead Accelerator,

identifies prospect across the web and delivers your message to them.

Advice for Your Future » Prepare a video version of your 30-Second Commercial and

include in your LinkedIn™ Company Profile.

» Add connections to your network daily.

» Play fair and share – It only takes a few seconds

» Build out your lead list – Start with downloaded contacts

» Follow your current clients and prospects

» Post an update (regular updates with good content)

» Join groups (be a good groupie)

» Use LinkedIn™ to celebrate the accomplishments of others

» Write a recommendation

RECAP

Partnering Facilitation Services 733,000 results 1st page ranking

Social Media Agency 1,520,000 results

1st page ranking

Small Business Talk Radio 12,700,000 results 1st page ranking

High Temperature Testing Solutions 54,400,000 results

1st page ranking

Some SEO Results

Peer Advisory Board - 6,540,000 results – 1st page Peer Advisory Group - 2,990,000 results – 1st page

Shop.UnitedWeStandProductions.com

Planck Media offers copywriting, graphics, keywords, SEO, web design and even video production with green screen.

One last thing…

Recommendations can be the life blood of finding work on LinkedIn and beyond.

Thank you and….