is it time to consider using open source wcm for digital experiences?
TRANSCRIPT
Making Leaders Successful Every Day
Is It Time To Consider Open Source WCM For Digital Experience?
Stephen Powers, Vice President, Research Director
Anjali Yakkundi, Analyst
October 31, 2012
3© 2012 Forrester Research, Inc. Reproduction Prohibited
Agenda
State Of The Market
Organizations Explore Open Source WCM For DX
How To Evaluate Open Source WCM
Recommendations
It’s A Return To The Wild, Wild West
Forrester surveyed 160 enterprise
WCM decision makers
6© 2012 Forrester Research, Inc. Reproduction Prohibited
Greatest Barriers To WCM Success
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, October 2012
7© 2012 Forrester Research, Inc. Reproduction Prohibited
WCM Satisfaction Is A Mixed Bag
Very d
issatis
fied
Somewhat d
issatis
fied
Neutral
Somewhat s
atisfie
d
Very s
atisfie
d
3%9%
21%
48%
20%
How satisfied are you with your current WCM solution?
Base: 160 WCM decision-makers
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
8© 2012 Forrester Research, Inc. Reproduction Prohibited
And WCM Satisfaction Varies By Solution Type
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, October 2012
9© 2012 Forrester Research, Inc. Reproduction Prohibited
Agenda
State Of The Market
Organizations Explore Open Source WCM For DX
How To Evaluate Open Source WCM
Recommendations
Open Source WCM is gaining traction as a viable enterprise option across verticals
11© 2012 Forrester Research, Inc. Reproduction Prohibited
Over 1 In 4 Use Open Source WCM
Open source
Custom-coded/home-grown
Proprietary
27%
28%
45%
What type of primary Web content management (WCM) solution has your organization deployed?
Base: 160 WCM decision-makers
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
58% also considered open source WCM
Open Source Vs Proprietary
13© 2012 Forrester Research, Inc. Reproduction Prohibited
Organizations Express Interest In Open Source WCM For Digital Experience
Base: 111 WCM decision makers who bought or considered an open source WCM solution
Other
Better security
Availability of and viability of support via third party systems integrators
Ease of integration with existing systems via open standards and open APIs
Ability to innovate quickly (time to market) vs other solutions
Availability of and viability of the developer community
Scalability of the solution
Reduced dependency on software vendors
Easier to customize
Lower cost
3%
21%
22%
23%
32%
37%
37%
40%
56%
69%
What did you choose or consider an open source WCM solution? (multiple responses accepted)
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
14© 2012 Forrester Research, Inc. Reproduction Prohibited
Agenda
State Of The Market
Organizations Explore Open Source WCM For DX
How To Evaluate Open Source WCM
Recommendations
15© 2012 Forrester Research, Inc. Reproduction Prohibited
Points To Consider When Looking To Open Source
Lack of skilled external resources
Viability of open source communities
Total cost of ownership
Product immaturity
Inexperience with open source in general
Lack of ability for enterprise service and support
2%
4%
4%
8%
12%
16%
16%
16%
18%
25%
31%
55%
What led you to not consider an open source WCM solution?
Base: 49 WCM decision makers who did not buy or considered an open source WCM solution Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
16© 2012 Forrester Research, Inc. Reproduction Prohibited
Integrations
Resource availability
Customization
Points To Consider
Security Level of functionality
Integration
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Integration Is Important In A Best-Of-Breed Approach
Digital asset management
Social networking platforms
Web or social analytics
Email campaign software
Mobile application development platform
Site search
Customer relationship management
None- we prefer best-of-breed
19%
19%
23%
23%
24%
25%
25%
35%
Which of the following would you like to see included in the same stack as WCM? (top 8 responses)
Base: 160 WCM decision-makers
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
18© 2012 Forrester Research, Inc. Reproduction Prohibited
Resource availability
Points To Consider
19© 2012 Forrester Research, Inc. Reproduction Prohibited
Agenda
State Of The Market
Organizations Explore Open Source WCM For DX
How To Evaluate Open Source WCM
Recommendations
20© 2012 Forrester Research, Inc. Reproduction Prohibited
Key Recommendations
1. Actively evaluate open source WCM
2. Leverage “free” open source for WCM pilots
3. Engage with the community for information and validation
4. Explore open source support options carefully
5. Focus on more than just cost reduction
Thank youStephen Powers
+1 617.613.6437
@sa_powers
Anjali Yakkundi
+1 617.613.6386
@ayakkundi